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Posted on October 7, 2022

The Best Way For Artists To Create The Ultimate Brand Message

By Yvonne Martin
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What is the definition of branding and how does one create the ultimate brand message?

Simply put, it is an organized guide to your company's look, feel, or vibe. Be it the more physical assets like colors, shapes, styles, and themes, as well as the non-physical assets such as tone, mission, and vision.

For music branding, the artist has to create a personal brand and then adapt the main branding guidelines to each album or musical asset that is being created. 

Through verbal and nonverbal cues, your brand communicates its distinctive value proposition and personality with this family known as brand messaging. The objective is to have these different elements aligned in a logical order, that can convey what you stand for as an artist. 

Ultimate Brand Message tips to follow when thinking about what kind of message you want to work with. 

  1. Identify properly who you want to talk to in different groups
  2. Have a clear mission statement and vision for your art
  3. Create a visual identity that includes all elements from shape to color to a soundscape
  4. Fine-tune your story and journey as an artist that has led you to this point

The individual color or accessory item is empty when alone, if you are creating a well-differentiated brand in comparison to the market, think of the hows and whys in your message. Fans may be inspired and motivated by your messaging, which will encourage them to engage with posts, listen to more music, and spread the music themselves.

To build your ultimate brand message, ask yourself these key questions:

  1. Why do I make music?
  2. Why do I play this style of music?
  3. How do I feel when I make my music?
  4. What is the feeling when I listen to my music?
  5. How do I want others to feel when they listen to my music?

The story of your brand is ultimately told by the combination of Albums, performances, and designs that you put forward, and how that story is told is controlled by your marketing team and your public relations agency. 

What steps should you take to create an ultimate brand message that your target market would love?

Your target audience and distinct musical assets are two things you need to know like the back of your hand. Decide who you are, what you perform, and who you do it for.

Your brand message must respond to these inquiries:

  1. How do you set yourself apart from your rivals?
  2. What sets you apart from the competition?
  3. Which messages make sense to the people you're making this for?
  4. Whom are you trying to reach?
  5. What are they concerned with?
  6. Does your company's messaging have a plot?
  7. What objectives has your brand set out to accomplish?
  8. What values does your brand uphold?
  9. Why should they care about you?

Keep in mind that your brand message responds to the "why". As you answer these questions and start to sketch out your brand identity, keep in mind that these answers will evolve over time but will maintain their core elements. 

Ultimate Brand Message

Core elements for your market-friendly brand message

To align your brand with the fans, create fan personas that reflect their distinct characteristics and objectives. Maintain your attention on the brand positioning that will be catering to these personas.

The persona is there to represent your audience or at least the most common audience member you are catering to. When writing any content, ask yourself, "Is this true to my crowd's values?"

Connect with your audience: 

Use your buyer personas and brand messaging document while creating content to make sure you're discussing topics that are pertinent to your audience.

Avoid being flawless:

Neither people nor brands should be perfect. Avoid making excessive promises and conveying your perfection because doing so will come out as dishonest. Albeit the message is perfect the person behind it seldom is.

Spread your message far and wide: 

Consider your brand messaging in everything you publish and all of your marketing choices. Your text needs to convey your brand message whether you're writing it for your website, crafting slogans for packaging, or marketing an event.

The MPT Agency's ultimate suggestion for a brand message: "Keep it Simple"

Ensure simplicity. People won't relate to you if your brand's personality or core beliefs are unclear or difficult to understand. The last thing you want to do is to develop a brand message that confuses your audience.

With MPT Agency, your music and your brand message are one and the same. We align both these elements and do not really focus on which one comes first. After all, as a musician you are expressing your story through a song, the brand message is the way that song is put together.

Make sure you check our blog on the EPK, which is one of the key tools that describe your brand to the world. We also regularly post artist tips and insights on our socials. Follow us on Instagram for more music marketing-related updates.


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    Posted on July 28, 2022

    How Black Dave Is Defining What It Means To Be a Web3 Music Artist

    By John Reynolds
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    Multidisciplinary artist Dave Curry (aka Black Dave) has risen through the ranks of the NFT music ecosystem during the past year. Even by NFT standards, he's a one-of-a-kind artist who has funneled his sense of humor, love of anime, and musical skill into a fascinating blend of art that is well-known around the crypto world.

    Dave, who initially tried his hand at NFTs around the end of 2020, has come a long way since his early days of minting anime characters. But, despite his extensive branching, he has not abandoned his origins. His current NFTs retain the humorous and passionate essence of his personality.

    Early Beginnings
    Black Dave's narrative may be related to every 20-something NFT enthusiast. In the aftermath of a global epidemic, Dave doubled down on his love, devoting a substantial portion of his time and energy to music. “In 2020, I was making a beat every day, and I was putting it out for sale every day. So they’re 400 or so beats for sale on the internet right now,” Dave mentioned in an interview. “I was writing a three-song EP every month. I would produce, it recorded, mix it, master it, and make the cover art,” he continued.

    He first learned about NFTs in 2020, due to an old acquaintance who had been flipping paintings on Nifty Gateway and making good money. Dave realized flipping wasn't going to work for him, but following this introduction, he became interested in minting his own NFTs.
    “I was really trying to be a rapper. Really trying to be a producer,” Dave says about his early beginnings in NFTs. “I just kept making music. Then, in December of 2020, I got into NFTs for real and minted my first NFT.”

    According to Dave, his first NFT was a nod to the sort of visual art he had previously created. His first NFT, in particular, was an unused piece of cover art that had never been distributed.

    Notably, Dave's visual art style frequently significantly relies on altering and combining anime and manga imagery created by others. As a result, his first few endeavors did not go over well with everyone.

    “Artists in the space, especially artists that were doing anime style, said, ‘you’re just taking other people’s art and making it your own,'” Dave stated. “But that was literally was the point. So much of my aesthetic is taking things that exist and reformatting them. That’s just rap music too. You know? Production of rap music is sampling. Even streetwear culture can be just flipping logos.”

    Nonetheless, Dave opted to depart from his first projects and focus on 2D and 3D art. Of course, there's music.

    Music On The Blockchain

    Nowadays, Black Dave is well renowned for his contributions to the NFT music scene. His NFT music adventure began with his edition piece Black Dave, Black Comet. Soon after, he acquired control of NFT music innovation.
    Black Dave released a "Verse Token" as part of his BlackDave.io 002 collection in July 2021, among several 3D landscapes and his final few Manga Tears works. The mechanics of this single token were actually the collection's focal point. The "Black Dave Verse Token," as it was called, allowed its owner to redeem a verse from Black Dave at any time. While organizations like Arpeggi Labs had previously proposed blockchain music collaborations, Dave's drop may have been the first collaborative rap NFT ever made.

    Dave highlighted the drop's fundamental physics, adding that it allowed people to combine both broad themes and music. “The unlockable content for the NFT is a link to a Google Form. In the Google Form, you can type in what you want me to rap about. You can upload a beat in the Google Form that uploads to Google Drive for me to rap to, and then I send it back,” he said.

    Dave's greatest sale at the time was the "Black Dave Verse Token," which sold at auction for 0.33 ETH ($1,089). According to Dave, the winning bidder was aware of the token's potential before bidding and was shocked to obtain it for such a low price.

    “The person who collected it was like, ‘I bid on it, but I wasn’t expecting to win it because I thought it was going to be the biggest thing in music NFTs,'” Dave mentioned in an interview. “Which is the story of my life, right? Everyone’s like, ‘What a genius idea — this should have sold for way more!’ That’s like the epitome of my whole existence in web3.”

    From then, Black Dave went on to release two additional tracks, "Appreciate It" and "Kaioken 10," as part of the BlackDave.io 002 collection before getting allowed to mint his music on the top music NFT platform, Catalog.

    Black Dave: Curated

    In the winter of 2022, Black Dave was chosen for a Catalog release, launching him on the path to his present status in the music NFT sector. His record "Sharp" was created on November 8, 2021, and it eventually fetched 3 ETH (about $10,200) at auction on January 6.

    "Sharp" was sold through PartyBid, a service that allows a group of collectors to get together and contribute gradually to collectively bidding on an item. When an auction is won on PartyBid, every contributing member of that party receives a token representing fractional ownership of the NFT that was acquired.

    This feature is rarely used, leaving collectors with the option of holding the token and selling it later. But Dave, being Dave, decided to add some extra value to his NFTs' associated $SHARP token. How? By allowing token holders to influence what occurs with the "Sharp" NFT.

    “What I did was I tied the $SHARP token to governance. Right now, there’s a vote happening around whether or not I should put ‘Sharp’ on streaming. The people who participated in the PartyBid are the only ones who can vote,” Dave said “I’m putting my spin on fan ownership by allowing them to actually vote on decisions surrounding my music. In the future, they’ll vote on [things] like: should the song have a music video, how much money should I spend on that music video, how much money should I spend on marketing?”
    Dave then moved on to Sound, a service that mixes streaming with minting and community listening. Dave continues his good streak on Sound, releasing "Triple Beam" on February 2 and earning 2.5 ETH ($6,440).

    Next Up: Black Dave

    What's next for Dave? To begin with, more music.

    Now, barely three months into 2022, Dave is planning his third release of the year, this time through the curated NFT music site MintSongs. With this release, Dave will deliver one of his most distinctive projects to date — an EP titled WOLF, which he claims will be predominantly rock-focused — in an effort to determine whether or not the genre has promise in the NFT area.

    “I think testing rock music is going to be really fun. I’ve never written a straight-up rock EP, even though I’ve been in bands,” Dave said “Normally, it’s me and another person. This is me doing all the music myself, recording everything myself. I just want to see if there’s a home for rock music in the same way that there is rap music.”

    Once the WOLF drop is complete, Dave will be attending SXSW as part of ZORATOPIA, an event hosted by community NFT platform and marketplace Zora. The event will include four activations, two of which will include Dave speaking and performing for the first time at SXSW.

    Dave said he'll be back to focus on his own projects after WOLF and SXSW. While he continues to navigate the vast web of curated music NFT platforms, he has returned to find out how to innovate with his own solo endeavors. Dave intends to build a layer of NFTs for his most ardent fans in the near future. He aspires to merge the digital and real worlds to provide his collectors with a more immersive experience.

    After all, Dave isn't entirely reliant on the blockchain. He'd been composing music for a long time before he started minting it. And, in some respects, his objectives were the same then as they are now. NFTs are a terrific way to generate online money and build community, but Dave still wants to be a musician on a bigger platform.

    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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