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Posted on December 7, 2022

CMA Rules In Favor Of Record Labels & Streaming Services

By Barbara Drews
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UK Watchdog Shuts Down Allegations Once & For All!

Amid claims that big record labels and music streaming services such as Spotify hold excessive power in the industry, UK Watchdog, the British consumer investigative journalism program, launched an in-depth investigation into the music streaming market to determine whether the claims were true. But it turns out that the system, in large part, is surprisingly fair both to listeners and musicians. 

Before initiating their research, the Competition and Markets Authority (CMA) had announced that their main focus will be:

“To assess whether any lack of competition between music companies could affect the musicians, singers, and songwriters whose interests are intertwined with those of music lovers.”

Chief Executive of CMA, Andrea Coscelli said that

As we examine this complex market, our thinking and conclusions will be guided by the evidence we receive. If the CMA finds problems, it will consider what action may be necessary.”

Looking into the streaming industry from a creator-to-consumer perspective, CMA promised to see:

"Whether innovation is being stifled and if firms hold excessive power.”  

Well, now that the results are in, many artists will be disappointed to find out that there is no power exploitation and the influence of record labels and music streaming services on the market cannot be regulated. The UK's competition watchdog claims that no real harm can be directly correlated, despite the appeal of some industry professionals.

In the final issued report, CMA explained,

"We have found that it is unlikely that the outcomes that concern many stakeholders are primarily driven by competition. Consequently, it is unlikely that a competition intervention would improve outcomes overall, and release more money in the system to pay creators more."

Despite The Apparent Challenges, The Final Verdict Is As Follows:

  • Streaming services have benefited music fans who have free access to songs and are paying less for Spotify, Apple Music, and Amazon.
  • Industry giants (Universal, Warner, and Song) that control most of the market share aren’t “likely to be making significant excess profits that could be shared with creators.”
  • Despite the increase of Royalty rates in deals, many musicians still struggle to make an income from streaming services.

According to CMA interim chief executive, Sarah Cardell,

“Streaming has transformed how music fans access vast catalogs of music, providing a valuable platform for artists to reach new listeners quickly, and at a price for consumers that has declined in real terms over the years.”

“We heard from many artists and songwriters across the UK about how they struggle to make a decent living from these services. These are understandable concerns, but our findings show that these are not the result of ineffective competition. Intervention by the CMA would not release more money into the system that would help artists or songwriters.”

To read more stories like this go to  MPT Blog. You can also follow MusicPromoToday for more news about the music industry.


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    Posted on December 5, 2022

    Atlantic Records Denies Using Bots For Any Of Its Artists

    By Yvonne Martin
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    Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.

    Are The Engagement And Streaming Numbers Real? 

    Many in the music industry are being accused of adopting cunning techniques like album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few. Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.

    Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.

    Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”

    In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.

    The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.” 

    What Did Atlantic Records Reply?

    The company replied to the accusations by saying, "Atlantic Records has never used bots for any of our artists." A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims. 

    Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”

    The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.

    Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.


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      Posted on November 21, 2022

      Thanksgiving 2022: What Are Our Clients Thankful For This Year?

      By John Reynolds
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      Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

      Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

      Kelly Monrow

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

      Follow Kelly Monroe on Spotify | Instagram | Website

      J Aktive

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

      I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

      Follow J Aktive on Spotify | Instagram | Website

      Dean the Dream

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


      Follow Dean the Dream on Spotify | Instagram | Youtube

      TEF XL

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

      I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

      Here's to another amazing year of growth and leveling up!

      Follow TEF XL on Spotify | Instagram | Youtube

      Emily

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

      Follow Emily on Spotify | Instagram

      Steven Charles

      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

      This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

      Follow Steven Charles on Spotify | Instagram | Youtube

      Final Thoughts

      There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

      With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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        Posted on September 30, 2022

        The Ultimate Truth Behind Media Interviews, Tips & Tricks For Musicians

        By John Reynolds
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        To Ace A Media Interview you need to accept the ultimate truth behind media interviews. One of the finest methods to inform your audience about who you are in your own words is media interviews. However, going on an interview is nerve-wracking, especially if your career is just getting started.

        Interviews frequently do not feel natural. It's hard to shake off the sense of being recorded or the fear of saying poorly chosen words that harm your career.

        In truth, media appearances are another sort of performance. They are quite helpful for gaining new fans and creating buzz. But, you have to put in the same level of preparation that you do for a live show. 

        Since interviews are all about your biggest passion —your music— there are more media outlets than ever seeking to interview musicians. Magazines, blogs, podcasts, radio and television programs, YouTube channels, etc.

        In all the scenarios you will either be contributing background information and quotations for a story as the subject of the interview. Or the audio/video of your interaction will serve as the article's actual content. Therefore, you should have thought out some of the topics before getting on the phone or the air with a journalist.

        Behind Media Interviews,

        Pretty Much Everything We Know About Interviewing

        Sure, you can certainly wing it and still deliver a captivating interview if you are quick-witted and self-assured. But for the rest of you, here are some tried-and-true pieces of advice to ease follow.

        Stay Calm

        Interviews are just conversations. Keep in mind that the interviewer possibly feels the same way if you are feeling nervous. Reporters and journalists are taught to carry on uninterrupted conversations. 

        They'll frequently take extended pauses since they know you will have to talk more to fill the awkward quiet. Do not give in to the pressure. It is OK to take your time and consider your response before responding.

        Be Sincere And Honest

        It is OK to avoid being "politically correct" or to support topics you do not genuinely care about. Both interviewers and readers can see straight through it. 

        Consider your fanbase's moral standards and passions, and reach out to those you share. Otherwise, you risk being the target of an internet witch hunt. After all, is defending your position on the day's most controversial issue worth endangering your career? Definitely not.

        Investigate the team behind media interviews

        Before engaging with a newspaper or channel, do some research to make sure that your morals are aligned. To make sure it is a good fit, research its demographics, topics, and overall reach. Look up previous articles written by the journalist you will be chatting with. This might help you anticipate their questions.

        Give a chance to smaller, regional blogs despite that. You never know what companies those bloggers may eventually work with. Additionally, visitors of smaller blogs sometimes follow them with far greater devotion, potentially creating devoted followers.

        Be Well-Prepared

        Unless there is an urgent matter, arrive on time for your interview. Don't change your schedule because it is very unappealing. It can harm your reputation with prospective publishers forever.

        If you are doing an email interview, make an effort to use proper grammar. Copy editing is ultimately their responsibility. But doing your part shows the reporter that you are aware of their time-consuming duties. 

        Be professional! This benefits you in the long run since journalists communicate with one another.

        What’s Your Story?

        Do you know the details of your musical journey? What's the best part? Why would a stranger be interested in your music or story if they had never heard of you? 

        Get it. Know it. Bring to a boil. 

        Do not give everything away! Reserve the best material for each interview you are on.

        Practice Makes Perfect: a fundamental Truth Behind Media Interviews,

        Ask yourself questions frequently. Create some intriguing responses to make sure you have covered all the essential parts. 

        Then, say your response loudly. Why loudly? Because your breath flutters and your heart beats quicker when you are anxious. You also start to stutter. Then you are doomed!

        Hence, you can reduce your anxiety by practicing aloud before the event.

        Avoid One-Word Answers

        Do not be hesitant to go into depth; the interview's goal is to learn more about you and your music.

        There is a distinction between providing in-depth, engaging responses and endless rambling, though. Allow the interviewer to intervene if necessary to keep the dialogue moving.

        Therefore, With a Partner like MPT, you'll know the truth behind media interviews,

        Remember these techniques the next time you are feeling anxious or nervous before an interview.  Do not allow fear to stop you from going for the job since one amazing interview may lead to a career full of them (and one terrible one typically will not ruin you).


        For independent musicians, MPT Agency offers realistic and efficient SEO-based music marketing services to increase exposure and offer substantial social evidence for long-term success. To find out what other services can improve your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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