Posted on November 17, 2022

AI Music Generators: Threat To The Music Industry

By Barbara Drews
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AI music generators that can instantly produce brand-new music songs are beginning to threaten the livelihoods of musicians. As a result, lobbyist groups appear to be competing for a dominant role in the content generation sector, which has them quite worried.

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Music-generating app Mubert AI which can convert limited text inputs into a plausible-sounding composition:

"We've made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music. From streamers to filmmakers to app builders."

Naturally, computer-generated music has been around for a while, using different types of AI to produce outcomes that may sound both manmade and alien.

However, this new breed of music generators, pioneered by Mubert AI and Google's Audio LM, feels like a whole other animal. They are more like creative replacements for musicians themselves than they are like creative integrations for the music-making process, negating the need to pay for expensive royalties or labor-intensive labor completely.

The Recording Industry Association of America (RIAA) is concerned that AI-driven music generators may endanger both the financial security and legal rights of human musicians. The RIAA released a statement approving the usage of AI music generators in response to a request for feedback from the Office of the US Trade Representative.

Online services that use Artificial Intelligent to "extract, or rather, copy, the vocals, instrumentals, or some portion of the instrumentals (a music stem) from a sound recording" to "generate, master or remix a recording to be very similar to or almost as good as reference tracks by select, well-known sound recording artists" are infringing on its members' "rights by making unauthorized copies of our member's works," the RIAA stated in a new statement to the Office of the US Trade Representative.

The RIAA included a variety of services, from those that master songs in the manner of well-known musicians to those that isolate voices from backing recordings. The remark may indicate that AI music generators are the trade organization's next target because it has a lengthy history of litigating copyright infringement and combating music piracy, as Vice notes.

There isn't much legal precedence, therefore it's unclear if these AI-generated tunes genuinely violate the rights of musicians. It's an intriguing look into the near future that raises many concerns, such as whether these technologies are just democratizing access to potent art production tools or whether they are actually stealing from the original artists who served as their inspiration.

The production of synthetic content makes it simpler for many artists to keep up in this content-driven environment. But it's always worth considering what, if anything, is lost when we transition to a new, AI-driven world.

To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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    Posted on September 2, 2022

    Alethea AI Adds Personality to These Three NFT Collections

    By John Reynolds
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    Fusion is a revolutionary new product from Alethea AI, a decentralized system meant to establish an intelligent metaverse. This enables the application of artificial intelligence to bring additional NFT initiatives to life. 

    The firm is developing new use cases for the initiative that they believe will boost sales volume, community involvement, and user-generated content.

    Alethea AI’s Plan

    NFTs are frequently chastised for being little more than JPEGs. These detractors argue that it serves no use other than as a static picture. Although this is not the case, and many projects are developing large roadmaps and working on larger projects, Alethea wants to alter this by enabling NFT projects to go beyond this and become intelligent by changing conventional NFTs into iNFTs (intelligent NFTs). 

    This is often referred to as "mixing" the NFTs with a "personality pod" (seen above). Users may generate personalized content and interact with their iNFT in the same way that they would with an avatar.

    What They've Seen and How They've Helped Communities

    Alethea AI first collaborated with three leading NFT groups to develop their new fusion solution. Fame Lady Squad, Doge Pound, and Pudgy Penguins are the three initiatives. 

    They are also seeking other towns to join in the future.

    Each project has grown since collaborating with Alethea AI. This was established by analyzing the average price, trading volume, and number of sales.

    Fame Lady Squad: 1.38x increase, Doge Pound: 1.35x, and finally, Pudgy Penguins: 2.17x.

    Aside from that, the linked projects have experienced what is known as the "Aletha Bump." This has resulted in greater community participation across Discord and other social media platforms for each collection.

    Holders of the NFTs may develop an AI personality for their iNFT, create video material, and make AI art depending on prompts provided by the holders. Holders will be able to utilize their iNFTs in the future to fulfill projects in the metaverse, such as copywriting or music creation.

    The company’s CEO and Founder, Arif Khan, stated: “We created Alethea with the intention to bring increased utility to the NFT space as a whole. We believe there is a powerful future with iNFTs. Which will roam various metaverses producing content, engaging with a Web3 audience. And eventually becoming virtual celebrities and employees who are sought out for their expertise. We have been proud to partner with Fame Lady Squad, The Doge Pound NFT and Pudgy Penguins for the launch of Fusion”.

    He added: “Moving forward, we are excited to bring this technology to more holders around the globe. Our innovative technology at the intersection of AI and NFTs deserves to be in the hands of as many creators as possible.”

    What is Alethea AI?

    Alethea AI is developing a decentralized iNFT protocol in order to construct an intelligent metaverse. It will have interactive and intelligent NFTs, which they are developing as part of their various expansions. Developers may utilize the Alethea AI protocol to Create, Train, and Earn from their iNFTs in Noah's Ark, the world's first Intelligent Metaverse.

    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

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      Posted on June 15, 2022

      Can Songs Really Write Themselves?

      By Shawn Spence
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      You might be thinking, “a song can’t write itself.” Sure, a person writes a song, but that’s not quite what we’re getting at. The finest song ideas just seem to come to you easily and without much thought.

      “People ask me how I make music. I tell them I just step into it. It's like stepping into a river and joining the flow. Every moment in the river has its song.” - Micheal Jackson

      Being extremely self-critical when it comes to creativity is a certain way to keep yourself from reaching your maximum potential. 

      Music is an expressive form of art - It should not be estimated or imposed.  You'll most likely enjoy the writing process and feel quite natural if you want to produce a song that's authentic to you.

      So, how does this happen? Can you learn to make a song write itself?  

      In this post, we'll look at everything related to Organic Songwriting, and discuss some techniques that support a therapeutic writing process.

      Let’s dive right in!

      What Makes Songwriting Feel Organic?

      When executed with intention and without too much self-awareness, songwriting feels organic. The end result is something that just develops since the artist was “feeling” what they were working on. 

      Everyone writes music and generates ideas in their unique way. 

      • Songwriting can be done mostly behind a piano or acoustic guitar for some people. 
      • Others may have a different technique that works best for them. 

      Before beginning to compose, songwriters often have some concept of what they want to achieve with their songs in terms of a creative vision, and at other times, they come up with whole new ideas on the fly.

      Here are some tips to help you develop an organic writing process:

      1. Try To Have An Open Mind

      If you approach songwriting with an open mind rather than a critical perspective, you'll be more likely to focus on the great components and less on the drawbacks.

      "I really realized in songwriting, the more open you are the better it is for you.” - Rita Ora in a chat with Notion magazine.

      Don't be concerned about how things "should sound" or how you must fit into a specific mold. Try to overcome any self-imposed constraints, such as being open to new approaches and incorporating aspects from various musical styles. 

      This sort of adjustment of viewpoint will allow you to perceive concepts from a different point of view - you may learn that something you didn't like before can be transformed into something extraordinary.

      1. Accept Imperfection

      Spending a lot of time perfecting a song is not only time-consuming, but it also makes it difficult to appreciate music if you're always dissecting it and trying to make it perfect.

      “My message behind this album was finding the beauty in imperfection.” - Beyonce

      It's typical for a songwriter to go through multiple variations of a song. If you spend too much time overthinking and revising a concept, you may lose sight of what is truly working in the song as a whole. You'll also be dwelling on the negatives, which isn't conducive to good internal discourse.

      1. Embracing a Relaxed Mindset

      Adopting a calm mentality is one of the finest methods to encourage an organic songwriting process. This does not imply that you should be lazy or undiscerning when it comes to music, but rather that you should be broad-minded to new ideas and inspiration.

      Let a composition run its course and see where it takes you. You could learn things about yourself as a musician that you didn't know before, and it might help you step outside of your comfort zone and attempt new things.

      1. Let It Happen Naturally

      You should trust your intuition to recognize when an idea doesn't seem right or isn't working, and instead of pushing it, try something new. But if something fresh or fascinating catches your eye, seize it!

      “What comes first? The melody, always… I try not to record them on my Dictaphone when I first hear them. If I forget all about it and it pops up later on, then I know it’s good enough. I let my subconscious do the editing for me.” - Björk

      The creative process should flow much more effortlessly if you are open to new ideas and willing to attempt new things. If a seemingly random concept piques your curiosity, stick with it and watch how it develops. It might result in something very unexpected! Creativity may emerge from any place and at any time! So accept it and let the music lead you wherever it may.

      Final Thoughts

      We hope this post has given you some ideas on how to encourage an organic songwriting process by being open to new ideas and embracing spontaneity in your creative process.
      Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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