Posted on January 9, 2023
Big Takeaways Around TikTok And Music In 2023
By Shawn Spence
We’re chiming in with an article on the Tik and the Tok of today. Yes, TikTok was always in the news in the music industry in 2022, for better or worse. Swipe up, read, and enjoy as we examine the major talking topics here!
Prominent Artists Are Still Joining But Others Feel Pressured
Any platform that can get Beyoncé and Dolly Parton to sign up is obviously special, following a trend that has seen a number of well-known musicians join TikTok in an effort to capture its culture. Both of these acts and more recent, up-and-coming musicians who are already familiar with the site can succeed on TikTok.
Unfortunately for the app, it wasn’t actually THE story this year regarding musicians and TikTok. Stories of musicians feeling pressured by their labels to use TikTok and, to use a phrase, “make their music go viral” abounded in late April.
TikTok isn’t to blame per such; it’s just the popular platform right now. The primary issue is how the music biz responds to it; pressuring musicians to use it and make it popular is the wrong course of action.
Music Rightsholders Are Rumbling Over Royalties
2022 also came under some of its own criticism around music consumption, in particular, how it compensates record labels and publishers for the music played in its app. TikTok does have a number of license agreements, although they are often rather short-term and must be renewed every few years. This subsequent round of renewals is… challenging.
In November, news of the secret talks broke into the open, making it obvious that major labels wanted TikTok to get much higher royalties. Labels want a portion of TikTok’s advertising profits, not simply upfront flat-fee payments, according to a different reliable report.
Due to the importance of both TikTok and music, new agreements will be reached. It would be fascinating to watch how the specifics of its new accords are communicated to the larger industry and artists in light of the current discussions about the lack of transparency around such agreements.
TikTok Is In The Music Livestreaming Game
The ability to broadcast live content on TikTok is nothing new, but in 2022 it solidified its position as a venue for pre-recorded concerts and music live streams, frequently with a sprinkle of innovative technology.
A rising number of musicians are going live on TikTok in more casual ways between these staged events to promote albums and tours or to just respond to fan inquiries.
TikTok Could Power The Next Big Music-Streaming Service
Let’s get to the bottom of why TikTok is causing concern among reputable streaming providers, why its agreements with rightsholders are risky, and why there is a larger pattern to its expanding aspirations in the music industry. TikTok could be the foundation of the next major disruptive music streaming by this time next year.
It’s a well-kept secret. In the US, TikTok’s parent company ByteDance has applied for a trademark for “TikTok Music.” Two Wall Street Journal articles, published in October and December, made clear that the plans may involve a global expansion of ByteDance’s current Resso streaming service, but with a close integration with TikTok.
TikTok’s In-App Spending Is Bigger Than You Thought
The persistent work of app analytics has revealed the development of TikTok’s in-app spending, despite the misconception that the app is free and earns its money through advertising.
We’re referring to TikTok customers shelling out cash for the app’s digital “coins,” which they can then use to tip producers and ad videos. It’s crucial to realize that TikTok users do more than just view videos for free. Why? Because of the potential for some of the features to be used by artists in the future: from tips in live streams to subscriptions at the creator level.
TikTok Is Just Getting Started With Advertising
But let’s not forget about advertising, which is also expanding quickly for TikTok. These are only estimates, of course; no one predicted the Covid-19 pandemic, and we fear to imagine what other unknowns could surface between now and 2027.
But predictions can have a big impact. They have an influence on big labels’ demands during negotiations for a portion of these advertising earnings as part of new licensing agreements, for instance. Additionally, they impact the strategy of long-standing competitors that perceive a danger.
Coming next: AR, Shopping, Avatars, Games…
TikTok must continue to innovate if it is to maintain its position as a cultural icon for as long as feasible. There is a lot happening at the firm outside of the core music functions, and many of these additional technologies could be helpful to musicians as well.
Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Blog to find out more about what’s going on in the music industry and what’s to come.
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Posted on January 5, 2023
The 10 Ultimate Music Marketing Commandments For 2023
By Barbara Drews
Every day, the music industry changes. Even if we might have predicted what unfolded, several areas of the music industry surprised us. In this blog, we will discuss the best music marketing techniques to apply in 2023! If you want to increase your chances of success as a future superstar, abide by the below rules to market your music in 2023.
The year 2022 was incredible for the music biz since many new singers made their debut and many top bands and singers released albums. However, 2023 represents a new beginning for the industry with specific challenges in spotting certain major breakthroughs. How an audience reacts to new music might vary depending on the industry.
Let’s bounce right into it!
The 10 Ultimate Music Marketing Commandments For 2023
- Raw Talent
With the introduction of digital production, the lines between artists have blurred since the majority of auto-tuned tracks sound the same. Although many musicians utilize techniques like auto-tuning to improve their music, your natural abilities will make you stand out more than an overly-reverbed chorus or a slowed-down cover song given how many new songs are added to Spotify each month.
Be unique. Be bold. Nowadays, originality is in.
If you do some research on proximity marketing and are able to interpret your performance statistics, you can become the next big thing!
- Online Events
The year 2023 will be ignited by digital events and virtual listening parties. There is no denying that we are moving closer to a virtual world. People adore visiting them. Online events offer a simpler method to sell more material and meet audience requirements, however, they will never replace live performances as key moments.
- Concept Albums
The unnamed albums have evaporated. The ideas need to be developed with a fresh perspective. It will be a wonderful idea to create a concept and mark it as a specialty for the audience. The music industry will witness more innovative concepts and innovations in the coming years since musicians have been exploring various emotions, which are reflected in their work.
- Physical Hard-Cover Albums
The availability of several digital listening platforms for music enthusiasts in recent years has diminished the necessity or desire for physical hard-cover albums. Many performers released their digital albums in 2022, but no physical copies were made. It is a result of how buyers approach product consumption.
But 2023 could be the year when luxury comes back. It is conceivable to bring back the shelf-based LPs with limited edition album copies. For those who collect albums and have high standards for music, it will be spectacular.
- Sync Deals & Publishing
Social media usage is increasing. Going into 2023, if there is one thing we can be certain of about the music industry, it is that music needs to be connected to something in order to be successful and popular.
Among the finest platforms include television, Netflix, video games, ads, and many more. Creating music that is licensable is the greatest method to link your music to these channels, nevertheless.
- Be Social On Social Media
Having several accounts is time-consuming if you don’t interact with your followers. Social media was created with the express purpose of engaging users.
It’s crucial to be social; the rules haven’t changed.
Focus on beginning conversations on social media platforms, leaving comments, liking, and reposting content. But, keep in mind that being impolite is bad for public relations, but asking the proper questions always gets you excellent press.
- Relatable Music
Maintaining the music’s relatability is one of the industry developments that the music industry should follow in 2023. Giving the audience what they want to hear boosts the likelihood of success and public acclaim. Considering that digital media outlets constantly yell about it, understanding audience preferences is not difficult.
All that the music industry needs to do is concentrate on turning these desires into records and delivering them to audiences in quality.
- Multilingual Music
For many years now, in order to reach the top of the worldwide charts, many international musicians had to release music in English. But those times have passed and it no longer matters what language the musicians sing in.
Success in music can be achieved without singing in English, particularly in this day when streaming services have dominated the music industry. Songs in Spanish, Korean, bilingual, and other languages will gain popularity and bring record labels their highest sales figures!
- Genre Blending
Does genre actually matter? Genre influences on artists regularly transcend. It enables musicians and producers to create music without being limited by a certain genre. To gain high numbers of streams, it is preferable to develop music that may be included in a variety of genres.
- TikTok
The platform had a startling 1 billion active users in September 2021, and it is still expanding. TikTok provides musicians with a significant opportunity for social media explosion and virality. As a consequence, it was one of the most effective digital music advertising platforms in 2022, and it will still be very successful in 2023.
Summing Up The Music Marketing Commandments For 2023
These commandments will change over time, but your success will still depend on the strategic consistency of your marketing strategy!
All of it looks to be a kit for music lovers who are always looking for new sounds for their ears. Over time, it will become more interesting and intriguing to them. Additionally, an even better plan of action would be to recreate the value of real albums for a vintage reversal of traditional LPs.
Well-known musicians from all over the world can focus on their work each day as we drive traffic to their accounts thanks to the support of MPT Agency. Be sure to follow us on Instagram for more information on music marketing, and regularly check our blog to learn about more services that can help you promote your musical career.
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