Among all platforms, it is TikTok that seems the most unpredictable and thrilling when it comes to going viral or even just getting noticed. This, however, is not a tactic that would work for a brand or business that is hoping to find an audience and gain a certain following. An easy and at the same time feasible strategy could be figuring out the best posting time on the platform. In this article, we have gathered some research about the best time for posting on TikTok that can be helpful in getting you noticed by your perfect audience.
Let’s dive right into it!
As Influencer Marketing Hub found, analyzing over 100,000 TikTok posts, the perfect time frame for posting varies by the day. Here is what they report (all Eastern time):
- Monday at 6 a.m., 10 a.m., and 10 p.m.
- Tuesday at 2 a.m., 4 a.m., and 9 a.m.
- Wednesday at 7 a.m., 8 a.m., and 11 p.m.
- Thursday at 9 a.m., 12 a.m., and 7 p.m.
- Friday at 5 a.m., 1 p.m., and 3 p.m.
- Saturday at 11 a.m., 7 p.m., and 8 p.m.
- Sunday at 7 a.m., 8 a.m., and 4 p.m.
Shopify writer Lauren Strapagiel mentioned that “in this study, the highest engagements overall were on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.”
This is very useful data that can help you get started with your own strategy for posting. Of course, you should remember to take into consideration your location and time zone to make the necessary arrangements. But get even more specific and precise, you have to wait for your personalized analytics. The data analysis you conduct will help you figure out what really works best for your audience.
When Is Your Audience Most Active?
To start building up analytics, you must be a Pro or Business account owner on TikTok (Settings and Privacy, then Manage Account, then hit Switch to Business Account and you’re good to go). Once you are officially a business account, you will be able to access Analytics in the Creator Tools section. The information you are looking for about your audience is located in the Followers tab under “Follower Activity”.
Take your time and inspect the pane carefully. You will notice the peaks and dips of activity by dates and times. With this kind of data at your disposal, you can calculate the exact time your viewers will be most active and aim for a much higher engagement.
As Lauren Strapagiel noted in her article, “This matters because your followers and your customers may have different peak activity times compared to others. If your target audience and customer base is parents, for example, their activity might peak in the evening when they have more free time. If your target is students, their activity might peak after school hours.”
Another great place to gather data that will help you in your strategy is the Content tab that gives in-depth information about average and total watch time, reach, where the person found your video, and so on. We advise that you spend some time studying the Analytics dashboard to really understand where your followers are coming from and what kind of content works best.
For a brand that is only starting out on TikTok, it is vital to post once a day according to TikTok’s recommendations. Once you build up an audience of more than 100 followers, your Analytics will start becoming more detailed and you will have more information to work with.
We hope this article was helpful!
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