How to set up the perfect music premier for your next song

With MPT Agency You Can Premier on Pitchfork, Stereogum, Complex, DJ Mag, NME

How to Get or Secure a Music Blog Premiere

A Music Blog Premiere is the launch of your new track or album, presented for the first time on a reputable music blog. It’s the initial buzz that lights the fuse of your music PR campaign, making it a critical part of a musician’s journey. More than just the first glimpse of your music to the public, it’s an announcement that your music is worthy of attention.

At MPT Agency we service artists with the full process, and build a close partnership with the writers and journalists who build your story.

  1. Assemble Your Press Kit: Compile a press kit which includes your biography, high-quality images, social media links, and a compelling narrative about your music.

  2. Identify Suitable Music Blogs: Research and identify music blogs that align with your genre and have an audience that matches your target demographic.

  3. Craft a Personalized Pitch: Write a pitch tailored to each blog. Your pitch should include your story, the inspiration behind your music, and why it would resonate with the blog’s readership.

  4. Send Your Pitch: Send your pitch to the blog editor or relevant contact. Make sure to include all the necessary materials from your press kit.

  5. Follow Up: If you do not receive a response within a reasonable timeframe, send a polite follow-up message.

  6. Secure the Premiere: Once a blog accepts your pitch, coordinate with them regarding the premiere details such as the release date and promotional efforts.

Deconstructing Misconceptions about Music Blog Premieres

Contrary to some beliefs, a Music Blog Premiere isn’t a one-size-fits-all solution to elevate your music to stardom. It’s not an assured path to instant popularity, nor is it merely a press release on a music blog. It’s the strategic placement of your music in a platform that engages with your target audience. It’s the catalyst that can spark a conversation around your music.

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    What you can expect from an MPT Agency campaign:

    Our custom social media campaigns will optimize your brand to get your message out there and supercharge your brand.

    What kinds of premier can you have for your music release?

    Song premiere: An exclusive release of a new song that hasn’t been released to the public yet.

    Music video premiere: A debut of a new music video that hasn’t been released to the public yet.

    Album premiere: An exclusive release of a new album before it’s available to the public.

    EP premiere: An exclusive release of a new EP before it’s available to the public.

    Remix premiere: An exclusive release of a new remix of a song that hasn’t been released to the public yet.

    Live performance premiere: A debut of a new live performance that hasn’t been performed publicly yet.

    Interview premiere: An exclusive interview with an artist that hasn’t been released to the public yet.

    Documentary premiere: An exclusive release of a new music documentary before it’s available to the public.

    Lyric video premiere: Debut of a new lyric video that hasn’t been released to the public yet.

    Acoustic premiere: An exclusive release of a new acoustic version of a song that hasn’t been released to the public yet.

    MPT Agency offers Press & PR services that always include:

    • Dedicated PR team, including Account Manager, Analyst, and Writer
    • PR and comms strategy development and management
    • Monthly PR outreach campaign cycles 
    • Editorial support for all your PR content needs
    • Monitoring, Tracking & Reporting

     

    What You’ll Receive with an MPT Agency Premiere Campaign :

    • Press release writeup & narrative
    • Customized EPK
    • Premiere story on a leading music magazine or blog
    • Features, reviews, and blog placements for your new music release
    • Weekly reporting & story tracking
    • At least two written interviews about you and your release
    • At least 12-15 unique reviews from various outlets

     

    Understanding the Value of Music Blog Premieres

    Music Blog Premieres hold immense value in the music industry. They help generate buzz, engage with your audience, and provide early feedback on your music. They can significantly enhance your visibility, build anticipation, and even influence potential investors or record labels.

    Leveraging Resources for an Impactful Premiere

    Several resources can help you find the right blog for your premiere. Platforms like Hype Machine or Submithub can provide a list of music blogs that align with your genre. Utilizing such resources can save time and increase the probability of your music reaching the right audience.

    The Importance of One-to-One Pitching

    Pitching one blog at a time can seem time-consuming but is essential. It allows each blog to feel they have the exclusive on your premiere. This exclusivity is beneficial to both parties, as it creates a unique selling point for the blog and gives your music the dedicated spotlight it deserves.

    At MPT Agency, we are here to support you every step of the way.

    Join our community and let us help you overcome them!

    Key Benefits of MPT Agency's Music PR Services

    Amplify Your Reach

    Expand your audience and gain exposure through strategic marketing and PR campaigns designed to put your music in the spotlight.

    Build Lasting Connections

    Connect with industry influencers, collaborators, and fellow musicians who share your passion and can open doors to new opportunities.

    Professional Image Enhancement

    Craft a strong brand identity and develop a professional image that resonates with your target audience and showcases your unique musical style.

    Media Coverage and Press Opportunities

    Secure valuable media coverage and press opportunities to increase your visibility, build credibility, and attract the attention of industry professionals.

    Targeted Audience Engagement

    Reach the right listeners who resonate with your music by leveraging data-driven strategies to optimize your online presence and engage with fans.

    Expert Guidance and Support

    Benefit from the expertise of our seasoned music industry professionals who are dedicated to your success, providing personalized advice and guidance tailored to your specific goals.

    Empowering Your Music Journey

    At MPT Agency, we are committed to helping musicians like you accomplish their dreams and experience the fulfilment of a successful music career. 

    Together, we will accomplish great things.

    STRATEGIC PLANNING

    • Strategic PR Planning and Counsel

    • Reputation Management

    • Artist Positioning & Key Message Development

    • Industry Thought Leadership

    • Executive Panels & Roundtables

    • Influencer Engagement Campaign

    • Social and Digital Content

    • Campaign Reporting & Tracking

    MEDIA RELATIONS

    • Media Outreach: Local, Regional & international

    • Brand Communications

    • New Releases & Media Alerts

    • Targeted Media Pitches & Customized Story Ideas

    • Press Kit Development

    • Commentaries & Op-Eds

    • Award & Nominations Services

    • Media Interview Training

    Frequently Asked Questions - FAQ

    A Music Blog Premiere is a strategic initiative where your new music track or album is introduced to the public for the first time via a reputable music blog. It plays a significant role in creating buzz and sparking conversations about your music.

    Music Blog Premieres are a powerful way to generate excitement and anticipation for your music. They help to increase visibility, engage your target audience, and provide an early opportunity for feedback.

    A press kit typically includes your biography, high-quality images, social media links, and an engaging story about your music. It should ideally present you as an artist and the uniqueness of your music.

    Your pitch should be personalized for each blog. It should tell your story, the inspiration behind your music, and why it would appeal to the blog’s audience. Make sure to follow up if you don’t receive a response within a reasonable time.

    Pitching one blog at a time ensures that each blog has the opportunity for exclusivity on your premiere. This unique selling point makes your music more attractive to the blog and gives your music the dedicated spotlight it deserves.

    The blog should align with your music genre and cater to your target audience. Also, consider the blog’s reach, engagement, and reputation in the music industry.

    Platforms like Hype Machine and Submithub offer a comprehensive list of music blogs, which can help you find the ones that align with your music genre and audience.

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