Posted on February 3, 2023

Exclusive: $50M Withdrawn Using Sony Music’s Artists Forward Initiative 

By John Reynolds
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Sony Music recently released a recap of its Artists Forward program, which was launched in June 2021. The global initiative prioritizes “transparency with creators in all aspects of their development” and delivers “more benefits and services to on-roster and legacy talent around the world.” 

According to the recap, there has been significant growth in support for SME artists. Sony Music announced that through their Legacy Unrecouped Balance Program, they will be expanding the pool of talent that “can qualify to receive go-forward earnings, regardless of recoupment status.” The label stated that “Creating more financial opportunity for our heritage artists globally is core to our mission with Artists Forward.”

In addition to the Legacy Unrecouped Balance Program, the initiative includes the marquee policy and healthcare services for artists. “Putting our artists and their wellbeing first in all steps of the creative journey is the driving priority of everything we do with Artists Forward,” explains Sony Music.

“As part of our Artist Assistance Program focused on wellness and information for SME talent, we’ve introduced free, confidential Artist Healthcare Advocacy support for on-roster and legacy artists in the U.S. through our partnership with the non-profit organization, Music Health Alliance (MHA). Qualifying artists can connect with an MHA healthcare advocate for help with navigating the process of obtaining and utilizing healthcare coverage, locating a doctor, managing healthcare bills, and more.”

Moreover, approximately more than 100 Artists around the world have benefited from Sony’s confidential counseling services, which are available for free in over 70 languages. In the recap, the label revealed that “To date, dozens of artists from across more than 12 different countries have now used these services to either establish recurring sessions with a licensed therapist or receive in-the-moment support in dealing with acute issues—and use of the program is completely confidential.” 

Through the Real Time Artists Tools suite that includes Sony Music Artist Portal and the Real-Time Insights application, the label “offers music creators and their team's best-in-class payment capabilities, as well as up-to-the-moment updates on the consumption of their content and audience engagement data.”

From tracking and analyzing earnings to initiating withdrawals and advances of available funds, Sony Music “helps artists and their teams make decisions informed by advanced analytics” that can be provided instantly from the billions of global transactions processed every day.

With these advanced tools, Sony allows artists and participants to track earnings, cash out payable monthly account balances, and receive advances on qualifying projected earnings. Plus, creators and their teams can access marketing and creative data, “for detailed analysis of the platforms, playlists, and audiences driving track breakthroughs around the globe”.

Using new features like Real Time Advances and Cash Out, artists can request “a withdrawal of all or part of their payable balance each month as soon as it becomes available.” Based on the numbers shared by Sony in its recap report for 2022, “artists and participants have now withdrawn nearly $50 million combined.” 

Sony’s Artist Forward program is truly a groundbreaking initiative that focuses on “delivering fast, convenient, easy-to-use solutions” and supports the careers of many up-and-coming and established musicians in a dynamic marketplace.

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    Posted on February 1, 2023

    Exclusive: Warner Music’s “Rhythm City” Will Make Its Roblox Debut On February 4

    By Yvonne Martin
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    Warner Music Group, which invested in Roblox in 2021, officially confirmed that its “persistent music-themed social roleplay experience” will premiere on the gaming platform on February 4, 2023.  The first-of-its-kind digital world, called Rhythm City, is brought to life by the leading metaverse game developer and publisher Gamefam.

    Chief Digital Officer and EVP of Business Development at Warner Music Group, Oana Ruxandra explains:

    "As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact. WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces."

    Founder and CEO of Gamefam, Joe Ferencz, also expressed enthusiasm and described the company’s relationship with WMG:

    "We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music. WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we've channeled that into production excellence creating a new community for music lovers in the metaverse."

    Gamefan and WMG have built a next-generation Pop Culture world, inviting everyone to experience the virtual world, “Welcome to Rhythm City, a town where music, entertainment, and being a star are a way of life.” The main goal of the project is to make music and artists known to users through “social role-play, virtual concerts, and mini-music challenges.” 

    Players can “drive a suite of hot cars, explore, role-play, and live like a star.” They can be whoever they wish to be! They can get a cool job and act as an influencer, or become a musician, agents, producers, dancers, DJs, and more. Users can even have their own house, bring friends over to chill, and listen to music. There is a wide variety of options to choose from!

    In the About section of the game, WMG and Roblox have announced that many more updates are coming soon, including a very special Roblox concert. Besides all the available perks and benefits, Rhythm City provides users access to a collection of digital items sold exclusively on the gaming platform.

    WMG together with Gamefam has designed a magical world that delivers the ultimate user experience. Rhythm City combines music’s alluring charm with key gaming elements and provides a platform for players to enjoy and compete in mini-music challenges, in addition to hosting virtual concerts and events performed by WMG’s most exclusive artists.

    The multinational record label and entertainment company constantly collaborates with partners that aim to serve and deliver industry-leading experiences in gaming and the metaverse. Throughout the past couple of years, many of WMG’s artists have partnered with the Roblox platform, among which are Twenty One Pilots, Why Don't We, Ava Max, David Guetta, and Royal Blood

    This is a genius move from Warner Music Group, which keeps pushing its creative boundaries, at the same time opening new doors for artists and helping them extend their fan communities. Rhythm City will be available on the Roblox platform on February 4, 2023, across Android, iOS, Mac, Windows PC, and Xbox One. 

    Click here to visit Rhythm City!

    Alongside the new project’s announcement, Warner Music Group released its 2022 Environmental, Social, and Governance report, reaffirming its commitment to ESG. The 40-page transcript discloses information that covers employee experience, social impact, diversity, equity, inclusion (DEI), and climate change.

    Setting new targets for 2023, the ESG report was presented by WMG's new CEO Robert Kyncl and outgoing CEO Steve Cooper. The newly assigned Kync said:

    "Music is a powerful and positive force, and WMG is filled with passionate change-makers and champions of culture. This report highlights the strong foundation for the company's continued evolution that's been built under Steve's leadership. As we chart the next phase of our long-term growth, we're committed to our ESG efforts as a critical part of our plan for WMG as a more dynamic, inclusive, and sustainable company."

    Read the full ESG report here.

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      Posted on January 30, 2023

      TikTok & Rotana Music Group Announce New Licensing Agreement

      By Yvonne Martin
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      Arab world’s leading independent record label, Rotana Music, signs a new beneficial deal with TikTok. The entertainment empire had also secured an agreement with Warner Music Group (WMG) in 2021, where the latter bought a minority stake.

      Sharing its vast music repertoire with WMG, Rotana allowed the label to expand its presence in the MENA region (Middle East and North Africa), creating cross-cultural opportunities.

      At the time, Simon Robson, WMG’s President, had released a statement saying: 

      “The Middle East and North Africa region is among the most culturally dynamic places in the world today, with burgeoning musical scenes and dramatic consumption growth. We’re thrilled to be joining with Rotana, whose significant presence in the market reflects its extraordinary roster of musical icons and outstanding talent. We’re especially excited about the opportunity to both expand our profile in the region and to bring these amazing artists to audiences across the globe.”

      The CEO of Rotana Music Holding, Mr. Salem Al Hendi had expressed his own thoughts on the matter:

      “This is an exciting time, and we at Rotana are very happy with this partnership, which will facilitate Warner Music’s reach into the MENA music industry and fan communities, just as it will benefit Rotana in our global expansion objective.”

      “The creative culture in MENA is so vibrant and diverse, and this partnership will enhance the exchange of music and ideas, while promoting and supporting local artists on the global stage. I would like to congratulate His Royal Highness Prince Al Waleed Bin Talal on this win-win partnership, which is aligned with Saudi Vision 2030 to keep pace with changes taking place globally, including in entertainment and the digital music landscape.”

      Now TikTok joins in to get a piece of the pie and seals a striking licensing agreement with Saudi Arabia’s Rotana Music Group. Established in 1993 and headquartered in Riyadh, Saudi Arabia, the company has branches in Jeddah, Dubai, Kuwait, Cairo, and Beirut.

      Rotana has been the home of many prolific musicians such as Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished, Nawal Al Kuwaitia, Majid Al Mohandis, and many other prominent figures from that region.

      The Saudi Arabian holding offers a rich catalog that includes artists from the Levant, Egypt, and North Africa, including big stars like Amr Diab, Elissa, Tamer Hosny, Najwa Karam, Shereen Abdalwahab, Angham, Wael Kfoury, Saber Al Robae, and more.

      In an official announcement, TikTok announces that its platform is “hugely popular across the Middle East and North Africa.” According to the IFPI reports, MENA has proved to be the fastest-growing music region in the world, where the market revenues grew by 35% in 2021 alone.

      The MENA music market mostly relies on streaming, which represents 95.3% of the region’s recorded music revenues. Based on Statista’s 2022 estimates, KSA was the country with the highest TikTok reach with 88% of the users being 18 years and older.

      Speaking of the new signing, Mr. Al Hendi, says: 

      “We at Rotana are very thrilled with this licensing agreement, which will facilitate Arab Music reach into the MENA music industry and young communities. The creative culture in MENA is so vibrant and diverse, and this agreement will enhance the exchange of music content, while promoting and supporting local artists on a proven leading platform for short-form videos.”

      The Head of Music – Middle East, Africa and South Asia, Hari Nair, also added: 

      “As TikTok continues to grow across the Middle East and North Africa, becoming a cultural force in the region, we’re delighted to bring the biggest independent catalog to our platform. Rotana Music Group represents some of the greatest names in music, spanning multiple genres and countries and we know our community will be inspired by this repertoire for their own video creations.”

      With nearly 5 million users in the UAE alone, TikTok has become one of the most popular apps in the MENA region. Explaining their recent move, the video-sharing company revealed: 

      “TikTok is committed to licensing and ensuring a broad, diverse range of sounds in our library for our global community to enjoy.”

      Rotana Music has taken major global actions, signing partnerships with Anghami, WMG, and TikTok. The latter has also been approached by the three majors Warner Music Group, Sony Music Entertainment, and Universal Music Group for a share of advertising revenues generated on the platform. 

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        Posted on December 29, 2022

        Best Practices to Maximize YouTube RPM

        By MusicPromoToday
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        There are a few ways you can potentially earn more money on YouTube. YouTube marketing is not just dropping music videos.

        Best YouTube RPM Practices - image designed by MPT Agency

        Here's a few:

        1. Monetize your videos: To monetize your videos, you'll need to enable monetization in your YouTube channel settings. You will also have to agree to YouTube's monetization terms. Once you've done this, you can earn money from ads that run on your videos.

          The amount you earn will depend on a variety of factors, including the number of views your videos receive and the number of ads that are shown. Furthermore, note that not all videos will be eligible for monetization.
        2. Grow your audience: The more people who watch your videos, the more opportunities you'll have to earn money. Consider using keywords and tags in your video titles and descriptions to help your videos show up in search results.

          You can also promote your videos on social media or through collaborations with other creators. This is always a great idea. Because being social on social media matters!

        3. Join the YouTube Partner Program: The YouTube Partner Program is a way for eligible creators to earn money from their videos through ads. To join, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months!

          If you meet these requirements and are accepted into the program, you'll be able to earn a share of the ad revenue generated by your videos. This campaign will allow you to enable this easily if you have a music video to promote.

        Did you know this?

        RPM (revenue per thousand views) is a way to measure how much money you're earning from your YouTube videos. It's calculated by dividing your total revenue by the number of views your videos have received, and then multiplying the result by 1,000.

        For example, if you earned $100 from your videos and they received 10,000 views, your RPM would be $10 ($100 / 10,000 views) x 1,000 = $10.

        The YouTube RPM Blueprint - image designed by MPT Agency

        There are a few best practices you can follow to potentially maximize your YouTube RPM:

        1. Create high-quality, engaging content: The better your content, the more likely it is to be shared and recommended by viewers. This can lead to more views and a higher RPM.

        2. Use relevant keywords and tags: Using relevant keywords and tags in your video titles and descriptions can help your videos show up in search results + be recommended to viewers. You can call this SEO-ing your YouTube channel. You don't have to be a genius to do this.

          Feel like you need help here? Drop us a note.on our Instagram or contact page.

        3. Promote your videos: Share your videos on social media and consider collaborating with other creators to reach a wider audience.
        4. Enable monetization and join the YouTube Partner Program: To earn money from your videos through ads, you'll need to enable monetization in your YouTube channel settings and agree to YouTube's monetization terms.

          If you meet the requirements, you can also join the YouTube Partner Program to potentially earn a share of the ad revenue generated by your videos.

        2 Bonus Tips:

        1. Use end screens and annotations to promote your channel and other videos: You can use end screens and annotations to promote your channel and other videos to viewers who have finished watching your current video.

          This can help increase your overall view count and potentially increase your YouTube RPM.

        2. Experiment with different ad formats: Different ad formats, such as skippable and non-skippable ads, can have different RPMs. Experiment with different ad formats to see which ones perform the best for your channel. This is what promotes a music video through Google or YouTube or partner networks too.
        YouTube RPM Factors - image designed by MPT Agency

        How To Control the YouTube RPM & Earnings!

        Keep in mind that the RPM you earn will depend on a variety of factors, including the number of views your videos receive, the number of ads that are shown, and the effectiveness of those ads.

        Furthermore, there is no guaranteed way to increase your RPM, but following these best practices can help you create a strong foundation for earning money on YouTube.

        Additionally, there is no guaranteed blueprint for achieving the highest RPM on YouTube, as the amount you earn will depend on a variety of factors such as the number of views your videos receive, the number of ads shown, and the effectiveness of those ads. However, there are a few best practices you can follow to increase your chances of earning a higher RPM.

        1. Use YouTube Analytics:

          YouTube Analytics is a powerful tool that can help you understand how your videos are performing and identify areas for improvement. By analyzing data such as your watch time, audience retention, and revenue, you can get a better understanding of what's working and what's not, and make adjustments accordingly.

        2. Engage with your audience:

          Moreover, building a strong, loyal audience is key to earning more money on YouTube. Engage with your viewers by responding to comments, asking for feedback, and promoting your videos on social media. This can help you build a community of engaged followers who are more likely to watch your videos and share them with others.

        3. Experiment with different types of content:

          Different types of content can perform differently in terms of RPM. For example, educational or how-to videos may perform better than more entertaining or humorous videos. Consider experimenting with different types of content to see which ones perform the best for your channel.

        YouTube RPM is Not A Guarantee

        In conclusion, earning money on YouTube is not a guarantee and will depend on a variety of factors, it's just like dealing with Spotify but a lot easier.

        Did you know you can actually build subscribers WITHOUT dropping a music video? Head to one of our own YouTube shorts. This YouTube post generated more than half a million views, with no advertising or promotion. You can do the same.

        By following these best practices and continually experimenting and adjusting your approach, you can increase your chances of earning a higher RPM.

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          Posted on December 20, 2022

          The Best Christmas Songs Of All Time!

          By Shawn Spence
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          Christmas songs are a thing, and as December 25 draws steadily closer, they become a thing that is more and more impossible to avoid. Whether you love them, despise them or just accept them as an unavoidable part of life, the best Christmas songs are just listed below!

          And while a lot of forgettable novelty nonsense has been produced over the years, most Christmas songs are actually rather good. There are several Christmas records that have survived from the 1940s through the 1970s when they were at their artistic peak. However, later, even more, cynical eras of pop generated a lot of gold.

          “All I Want For Christmas Is You” By Mariah Carey

          When it was first published in 1995, the song fizzled out quickly but gained cultural cachet in the 2000s. Its popularity gradually increased each year until it ultimately topped the US charts in 2019 and the UK charts in 2020. Killjoys at bars have taken to whining about its pervasiveness, but it's their loss because everything about this song is as ageless as it is perfect, from the twinkly opening to Mariah's vocals.


          “Last Christmas” By Wham!

          Sleighbells and synthesizers are used in the lament of a failing romance, "Last Christmas," which also has some pretty memorable knitwear in the music video. But what truly distinguishes "Last Christmas" is George Michael's heartfelt performance, which has his sincere heartbroken terror and dreamy, seductive whispers. Never before had "Merry Christmas" sounded so seductive.


          “Christmas (Baby Please Come Home)” By Darlene Love

          Is this the warmest Christmas song ever? Most likely, the perfect pleading vocal of Darlene Love, Phil Spector's fabulously glitzy production, and Ellie Greenwich and Jeff Barry's enchanting music could melt even the biggest Scrooge. It's the ideal holiday tune, hands down.


          “Stay Another Day” By East 17

          The all-time Christmas anthem from East 17 wasn't even meant to be a holiday tune. The result is a masterful exercise in holiday gloom and the group's stunningly somber four-part harmonies appear to absorb that raw emotion. Even the obligatory Christmas song sleigh bells seem to do the same.


          “White Christmas” By Bing Crosby

          Even more potent than actual recollections is the force of holiday nostalgia. Therefore, even if our genuine past is filled with heartbreaking failures, we can all look back with Bing on this Irving Berlin-penned 1940s song to a white Christmas exactly like the ones we used to know.


          “Fairytale of New York” By The Pogues And Kirsty MacColl

          When was the last time you gave Kirsty MacColl and The Pogues' epic Big Apple-set narrative a thorough listening? If you try it with your eyes closed and aren't a frightened mess by the time the music fades out, your heart is two sizes too small. Despite the profanity, "Fairytale" is a wonderful four-minute story of hope, despair, and sorrow that concludes with love.


          “Christmas Wrapping” By The Waitresses

          This is undoubtedly the Christmas song for you if you enjoy new wave bands like Blondie and Talking Heads. "I think I’ll miss this one this year,"  the singer Patty Donahue says cynically before an unexpected romance blooms in the show's closing moments and soothes her jaded cockles.


          “Do They Know It’s Christmas?” By Band Aid

          With participation from Phil Collins, Sting, Macca, and Bono, Bob Geldof and Midge Ure's response to the Ethiopian famine in 1984 was a PR machine of historic proportions. The biggest UK chart success of the decade was "Do They Know It's Christmas," which held the number-one position for five weeks. If you disregard everything else, it's actually just a terrific pop song!


          “Rockin’ Around The Christmas Tree” By Brenda Lee

          Despite not celebrating Christmas because he was Jewish, Johnny Marks composed some of the finest Christmas songs ever throughout the 1940s and 1950s. Among them are "Rudolph, The Red-Nosed Reindeer," "I Heard The Bells of Christmas Day," and this, an unassuming easy-listening rock 'n' roll song performed by 13-year-old Brenda Lee.


          “Happy Xmas (War Is Over)” By John Lennon & Yoko Ono

          John Lennon and Yoko Ono's iconic holiday peace-on-earth song has exceeded its intended anti-Vietnam War intent to become a Christmas classic. It is euphoric and piercing, as optimistic as it is sad.


          And a soon-to-be Christmas classic…

          “Rum Chata” By Resse P

          An “ugly sweater-themed” music video has all the classics you want to laugh about during the holidays; a grinch, sneaking shot glasses under the table, and a family roll-call. This is going to be an instant classic this year and stands to hit big with the season soon to dawn.


          To Conclude…

          Christmas songs are the best way to get into the festive spirit. So when you hear that Santa Claus is coming to town and it starts to seem a lot like Christmas, just press play on the above songs and have a good time!

          Make sure you check our blog for more music-related topics. We regularly post key artist content so don’t forget to follow us on Instagram for more music marketing-related updates.

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            Posted on December 7, 2022

            CMA Rules In Favor Of Record Labels & Streaming Services

            By Barbara Drews
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            UK Watchdog Shuts Down Allegations Once & For All!

            Amid claims that big record labels and music streaming services such as Spotify hold excessive power in the industry, UK Watchdog, the British consumer investigative journalism program, launched an in-depth investigation into the music streaming market to determine whether the claims were true. But it turns out that the system, in large part, is surprisingly fair both to listeners and musicians. 

            Before initiating their research, the Competition and Markets Authority (CMA) had announced that their main focus will be:

            “To assess whether any lack of competition between music companies could affect the musicians, singers, and songwriters whose interests are intertwined with those of music lovers.”

            Chief Executive of CMA, Andrea Coscelli said that

            As we examine this complex market, our thinking and conclusions will be guided by the evidence we receive. If the CMA finds problems, it will consider what action may be necessary.”

            Looking into the streaming industry from a creator-to-consumer perspective, CMA promised to see:

            "Whether innovation is being stifled and if firms hold excessive power.”  

            Well, now that the results are in, many artists will be disappointed to find out that there is no power exploitation and the influence of record labels and music streaming services on the market cannot be regulated. The UK's competition watchdog claims that no real harm can be directly correlated, despite the appeal of some industry professionals.

            In the final issued report, CMA explained,

            "We have found that it is unlikely that the outcomes that concern many stakeholders are primarily driven by competition. Consequently, it is unlikely that a competition intervention would improve outcomes overall, and release more money in the system to pay creators more."

            Despite The Apparent Challenges, The Final Verdict Is As Follows:

            • Streaming services have benefited music fans who have free access to songs and are paying less for Spotify, Apple Music, and Amazon.
            • Industry giants (Universal, Warner, and Song) that control most of the market share aren’t “likely to be making significant excess profits that could be shared with creators.”
            • Despite the increase of Royalty rates in deals, many musicians still struggle to make an income from streaming services.

            According to CMA interim chief executive, Sarah Cardell,

            “Streaming has transformed how music fans access vast catalogs of music, providing a valuable platform for artists to reach new listeners quickly, and at a price for consumers that has declined in real terms over the years.”

            “We heard from many artists and songwriters across the UK about how they struggle to make a decent living from these services. These are understandable concerns, but our findings show that these are not the result of ineffective competition. Intervention by the CMA would not release more money into the system that would help artists or songwriters.”

            To read more stories like this go to  MPT Blog. You can also follow MusicPromoToday for more news about the music industry.

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              Posted on December 5, 2022

              Atlantic Records Denies Using Bots For Any Of Its Artists

              By Yvonne Martin
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              Atlantic Records’ recent bot scandal has opened a new window of speculation about record labels and their artists.

              Are The Engagement And Streaming Numbers Real? 

              Many in the music industry are being accused of adopting cunning techniques like album stuffing, playlist stuffing, streaming farms, and streaming data inflation, to name a few. Large recording companies and even major artists are being blamed for manipulating stream counts, number of views, chart positioning, and so on. They do this to increase market share, earn royalty payments, and for many other illicit reasons.

              Since the good old days, labels have been known for paying radio stations and DJs to constantly play their artists’ songs on the radio, making them popular. This type of undercover agreement and secret payment is called payola. Today, the same concept is being applied to streaming services, except this time they are buying fake streams.

              Apparently, labels use streaming farms to help artificially increase streams, creating “Hits” and therefore earning more money. How do they work? The tech “mimics fans listening to the same song hundreds of times at a specific period of time.”

              In addition to getting a song to reach the top of the charts, streaming farms can also make labels more money from royalties. The rich are getting richer and the poor are getting poorer all over again. As big recording companies and popular stars get even more popular, independent labels and artists receive a bigger blow.

              The latest of the labels being accused of such behavior is Atlantic Records. The American recording company has had a difficult past couple of days after the news of bot usage broke on the internet. It is being blamed for increasing the number of views on many of its artists’ videos, particularly rapper and singer-songwriter Don Toliver’s “Do It Right.” 

              What Did Atlantic Records Reply?

              The company replied to the accusations by saying, "Atlantic Records has never used bots for any of our artists." A Boogie Wit Da Hoodie, 100 gecs, Charlie Puth, Coldplay, Kodak Black, YoungBoy Never Broke Again, Weezer, and among others are signed with Atlantic Records. The social media community is pointing fingers at a long list of artists, although it’s unclear whether they are involved in the alleged claims. 

              Along with Toliver, Lil Uzi Vert, and Roddy Ricch, are also being speculated. Toliver’s rep released a statement saying, “While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same—to protect the integrity of not only their roster of artists but their reporting metrics.”

              The fact is, it’s really difficult to run a fair system. Bots have become part of the normal way of conduct and to make them disappear altogether is close to impossible. The only way to go is to trust that record labels, managers, and artists will rely on authentic and real engagement rather than bots.

              Connect with MusicPromoToday and find out all the insider information about the music industry. Check the MPT Agency Blog for more interesting news.

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                Posted on November 18, 2022

                The Best Way To Grow Your Spotify Via Facebook Ads

                By Yvonne Martin
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                Many people who have never used Facebook ads shudder at the thought because they believe it to be an outdated platform for boomers. However, you can grow your Spotify via Facebook Ads! How? Well, Facebook has more than 2 billion monthly users, and utilizing Facebook ads means running ads on:

                • Facebook
                • Instagram
                • Even Messenger!

                Thus, Ads will appear on Facebook:

                • News articles
                • Marketplace items
                • Feeds
                • Stories
                • Websites
                • Applications

                Do’s & Don’ts

                This sort of campaign's fundamental premise is that you can use a conversion target that utilizes the advantage of the Facebook Pixel


                Use conversions to:

                • Exclude bots
                  • Create retargeting audiences
                • Utilize a Facebook Business Manager account and a verified domain to track the conversions.


                • Do not launch a traffic campaign and direct people to Spotify. 

                Evidently, due to the lack of tracking, you can wind up with a lot of pointless bot clicks that result in no Spotify streams. 

                As a result, this will allow you to run ads for other objectives to those who converted in the past. Consequently, we require a website on which we can set up our pixel code and launch "events" whenever a user clicks the Spotify button on the landing page.

                Deep Dive Into Campaign Structures And Ads

                What Is A Facebook Campaign? How Can You Use A Facebook Campaign To Grow Your Spotify Via Facebook Ads?

                A Facebook campaign has three levels:

                • The campaign → Establish your campaign's goal, start, and finish dates.
                • The ad set →  Specify your target audience, market interest, and origin of your audience.
                • The ad →  Select which Facebook and Instagram page the ad appears on.

                Myth: Facebook Ads do Not Provide A Return On Investment For Spotify

                The truth is that a typical return on investment will not ever be as high as $3 in Spotify royalties for every $1 spent on Facebook ads.

                Undeniably, you can observe a rise in your:

                • Following, a new fanbase
                • Trustworthiness due to successful releases
                • The number of data sources for future marketing campaigns

                Certainly, the majority of independent musicians will make a modest living by:

                • Gradually expanding their back catalog of songs
                • Increasing the number of streams they receive through algorithmic or editorial playlists

                Why Are Facebook Ads So Great? The Reason To Grow Your Spotify Via Facebook Ads.

                Facebook offers:

                • Comprehensive targeting choices
                • Flexible budgeting
                • An algorithm that can be self-optimized to get the best results at the lowest cost

                Let us examine the advantages of Facebook advertisements in further detail:

                1. In-depth targeting choices are available
                2. Basic demographic choices are available for a very broad range of interests, including brands, genres, performers, goods, and more
                3. The ads can be "scaled," and you can manage your spending; the more you spend, the better the results you receive, but you can still spend as little as $1 per day.
                4. With Facebook's learning algorithm, you can receive the most results for the least amount of money.
                5. People that interact with you can be added to "Custom Audiences" so that you can display your ads later on for less money than it cost to first reach them.
                6. There are also "Lookalike Audiences" which are “Custom Audiences” that contain 1+ million or more people that are similar to your fans.

                Thus, you are able to…

                Apply The Following Strategies To Grow Your Spotify Via Facebook Ads

                • Direct listeners who are specifically interested in your Spotify profile
                • Utilize Facebook's tools and algorithm to get more of those fans at a lower cost
                • Boost your chances of fooling the Spotify algorithm into giving you free access to even more of your followers

                Strategies To Grow Your Spotify Via Facebook Ads

                Every time you put out a new song, you have the opportunity to:

                • Pitch it to the Spotify editors
                • Have it added to the Release Radar playlist of your listeners
                • Have it included in the Release Radar playlist of Spotify users who have similar listening habits to yours

                Release one song each month, this way you will increase the:

                • Amount of pitches you obtain
                • Length of time your song is on Release Radar
                • Monthly growth of your stream and followers

                Final Thoughts

                Do not anticipate a return on your initial investment from your first campaign. However, fans who follow your profile will be informed of any upcoming releases, which might expand your fan base and increase the number of plays you receive. 

                Keep in mind that it is not a race, it is a marathon!

                For further information, keep an eye on our blog and Instagram to make the procedure as simple as possible.

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                  Posted on November 17, 2022

                  AI Music Generators: Threat To The Music Industry

                  By Barbara Drews
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                  AI music generators that can instantly produce brand-new music songs are beginning to threaten the livelihoods of musicians. As a result, lobbyist groups appear to be competing for a dominant role in the content generation sector, which has them quite worried.

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                  Music-generating app Mubert AI which can convert limited text inputs into a plausible-sounding composition:

                  "We've made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music. From streamers to filmmakers to app builders."

                  Naturally, computer-generated music has been around for a while, using different types of AI to produce outcomes that may sound both manmade and alien.

                  However, this new breed of music generators, pioneered by Mubert AI and Google's Audio LM, feels like a whole other animal. They are more like creative replacements for musicians themselves than they are like creative integrations for the music-making process, negating the need to pay for expensive royalties or labor-intensive labor completely.

                  The Recording Industry Association of America (RIAA) is concerned that AI-driven music generators may endanger both the financial security and legal rights of human musicians. The RIAA released a statement approving the usage of AI music generators in response to a request for feedback from the Office of the US Trade Representative.

                  Online services that use Artificial Intelligent to "extract, or rather, copy, the vocals, instrumentals, or some portion of the instrumentals (a music stem) from a sound recording" to "generate, master or remix a recording to be very similar to or almost as good as reference tracks by select, well-known sound recording artists" are infringing on its members' "rights by making unauthorized copies of our member's works," the RIAA stated in a new statement to the Office of the US Trade Representative.

                  The RIAA included a variety of services, from those that master songs in the manner of well-known musicians to those that isolate voices from backing recordings. The remark may indicate that AI music generators are the trade organization's next target because it has a lengthy history of litigating copyright infringement and combating music piracy, as Vice notes.

                  There isn't much legal precedence, therefore it's unclear if these AI-generated tunes genuinely violate the rights of musicians. It's an intriguing look into the near future that raises many concerns, such as whether these technologies are just democratizing access to potent art production tools or whether they are actually stealing from the original artists who served as their inspiration.

                  The production of synthetic content makes it simpler for many artists to keep up in this content-driven environment. But it's always worth considering what, if anything, is lost when we transition to a new, AI-driven world.

                  To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                    Posted on November 11, 2022

                    Are Apple Music’s Subscription Fees Rising For Good?

                    By John Reynolds
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                    The recent price rise for Apple Music's subscription and a foreseeable price increase for Spotify would enhance music sales in the United States and throughout the world and have an influence on library values.

                    Increased rates for Apple Music and Spotify's individual plans can result in hundreds of millions of dollars more in subscription income each year in the United States.

                    What Is The Expected Revenue?

                    The expected incremental earnings from these pricing hikes for streaming services is around $650 million per year. That is predicated on a 7% increase in subscriber growth in 2023, no further churn, a whole year of price increases, and higher costs including both self-paid and promotional subscription plans.

                    Will Every Aspect Be Affected?

                    A tiny amount of churning is anticipated, though, and Spotify is not expected to increase its prices at the start of the new year. Not all subscription plans are liable to price increases, too. (For instance, Apple is not raising the cost of Apple Music Voice.) As a result, the actual impact is probably going to be less next year and during the years to come.

                    Let us Get Into Specifics

                    • Individual subscriptions for Apple Music now cost $10.99 per month instead of $9.99. 
                    • The cost of the family plan went up $2 from $14.99 to $16.99. 
                    • The price of Apple One, a package that includes services like Apple Music, Apple TV+
                    • Others increased by $2 for the solo plan and by $3 for the family (which includes Apple Arcade and iCloud+) and premier plans (which adds Apple News+ and Apple Fitness+).

                    How Will Apple Music’s Subscription Affect Spotify?

                    • In the United States, Spotify could follow with a $1 per individual membership price rise. 
                    • It is prohibited from raising the cost of the family plan by more than the $1 it added in April, to $15.99. 
                    • Student rates on Spotify are available for $4.99 per month. 
                    • Billboard anticipates that the reduced plans will remain unchanged for these intents.

                    How Will Apple Music’s Subscription Affect Musicians?

                    A price rise essentially results in a pay hike for creators and copyright owners. The same portion of streaming services' earnings would go to labels and publishers as royalties. 

                    Although some churn is likely, higher costs wouldn't affect listeners' habits, thus the arithmetic would be in favor of musicians and rights holders: a bigger royalty pool would be split by the same number of streams to determine the per-stream fee owing to each track.

                    Songs and recordings would also be worth more if the two biggest subscription services in the US charged higher charges. 

                    • A catalog's current royalty income will rise with increased prices
                    • Streaming growth has a positive correlation with greater catalog values. 

                    According to a recent study by Professor Larry Miller of New York University, streaming accounted for 62% of the typical multiple paid-for composition portfolios in 2021, Billboard reported this week.

                    While Spotify's CEO Daniel Ek claimed the firm will likely follow Apple Music's path when chatting to investors on Spotify's Oct. 25 earnings call, the company has not yet announced a general price rise on its individual and family plan subscriptions. 

                    Ek told investors that raising the price in the United States is "one of the things we would like to do" and that Spotify will speak with labels "in light of these recent events with our label partners."

                    Expect prices to rise as a matter of course. In May, Amazon Music Unlimited increased its pricing. In its biggest market, France, Deezer increased subscription rates in January. Rate increases are also scheduled for December in Germany and the United States. According to Deezer CEO Jeronimo Folgueira, the price hike by Apple Music "opens the door for further price increases down the line."

                    Final Thoughts

                    Numerous factors will influence just how much additional funds these price increases will bring in. In any scenario, musicians and owners of the associated rights can anticipate higher subscription payments through 2023.

                    To find out what services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                      Posted on November 8, 2022

                      Elon Musk Delays Twitter Paid Verification

                      By Shawn Spence
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                      Elon Musk's intention to sell Twitter's blue tick paid verification badges has been postponed. As a result, delaying the microblogging platform's swift descent into hell slightly. 

                      You guessed it right. Musk is also blocking unnamed parody accounts, though…

                      According to The New York Times, Twitter's paid verification will now go live on Nov. 9, which is the day following the U.S. midterm elections. Prior to Nov. 7, when the update was supposed to go live. Nonetheless, Musk reportedly threatened to dismiss staff members who didn't reach the deadline.

                      The decision to postpone the implementation of paid verification was made as a result of staff and user concerns. They were worried about the possible disastrous effects Musk's plan will have on election integrity. 

                      Anyone with the capacity to pay verification status would be able to get a blue tick and use it to pose as a well-known individual. Moreover, this will enable them to send tweets that seem to come from news organizations or politicians. 

                      This also has the potential to destabilize the election and spread false information about the outcomes.

                      When Musk's reforms actually go live, there's a decent chance that Twitter will turn into a hazardous hub of misinformation. 

                      Some verified Twitter users have criticized Musk's verification modifications by exposing how the blue tick on Twitter will be misused and how simple it is to deceive people. 

                      Artist Mark Brooks published tweets from users who thought he was the renowned actor after briefly changing his account name and profile photo to resemble Harrison Ford.

                      Twitter has suspended verified accounts belonging to comedian Kathy Griffin, actor Rich Sommer, and former NFL player Chris Kluwe. Users have also been banned for changing their display names and profile pictures to correspond with those of Tesla's real-life co-founder Elon Musk.

                      Musk stated in a tweet on Sunday that unless an account is blatantly labeled as a parody, Twitter will permanently suspend any accounts that mimic others. It's not clear if a disclaimer on the account's profile would do, or if this label must be in the account's name.

                      Due to the possibility that true identity verification will no longer be required in order to receive one of Twitter's blue ticks, it is also probable that Twitter will have difficulty telling the difference between a parody account and the real thing. 

                      This is risky whether you have a large profile or not because anyone with $8 and a grudge will possibly destroy your entire existence.

                      Prior to Musk's takeover, Twitter wasn't always a haven of virtue. But the amount it has dropped in less than a week is astonishing.

                      To find out what services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                        Posted on November 7, 2022

                        YouTube Introduces Unique @handle Feature

                        By Yvonne Martin
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                        The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

                        YouTube explained in a statement:

                        “Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

                        In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

                        @handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

                        Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

                        Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

                        If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

                        Watch the full guideline below:

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