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Posted on September 5, 2022

Steve Aoki and Seth Green’s Animated NFT TV Series Empowers Fans

By John Reynolds
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In partnership with Seth Green, GRAMMY-nominated music producer Steve Aoki has unveiled the first community-driven animated NFT TV series. This project is the next chapter in the life of his NFT mascot, Character X. Furthermore, it is creating waves by offering community-driven on-chain storytelling.

The Animated NFT TV Series by Steve Aoki and Seth Green

Replicant X is the newest installment in the narrative of Steve Aoki's mascot Character X. It is a follow-up to Aoki's 2021 stop-motion NFT project, "Dominion X," which sold out in less than seven seconds. 

This latest incarnation distinguishes out from the pack owing to its high level of interactivity. In fact, as the tale progresses, members of the community have the ability to shape the character's path.

This Replicant X coin will be used to support the first episodes of the animated NFT TV show "Dominion X." The series is based on Aoki's Character X, who initially featured in his debut NFT drop "Dream Catcher" and is now the DJ's personal mascot. It is directed by Eric Towner and produced by Stoopid Buddy Stoodios. 

The prototype initiative, which debuted on Nifty Gateway in 2021, presented a new method of connecting with media.

Replicant X Minting Specifications

In terms of aesthetics, the Replicant X collection is likewise distinctive. It features bright graphics created by Seth Green's Stoopid Buddy Stoodios, with each character hand-picked by Steve Aoki himself.

On September 7, 2022, an Allowlist Mint will take hold. Previous Aoki and Seth Green NFT holders, including A0K1VERSE Passport, Stoopid Monkey, Pizza Bot, Dominion X, and Dream Catcher NFTs featuring Character X, will be able to participate. 

On the Ethereum blockchain, the public mint is scheduled for September 8. On September 9, certain A0K1VERSE Passport holders may expect a complimentary airdrop.

Replicant X will continue to grow on Steve Aoki's A0K1VERSE web3 world. Aoki is taking fan involvement to the next level by giving them the opportunity to help develop an animated series.

Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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    Posted on September 2, 2022

    Alethea AI Adds Personality to These Three NFT Collections

    By John Reynolds
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    Fusion is a revolutionary new product from Alethea AI, a decentralized system meant to establish an intelligent metaverse. This enables the application of artificial intelligence to bring additional NFT initiatives to life. 

    The firm is developing new use cases for the initiative that they believe will boost sales volume, community involvement, and user-generated content.

    Alethea AI’s Plan

    NFTs are frequently chastised for being little more than JPEGs. These detractors argue that it serves no use other than as a static picture. Although this is not the case, and many projects are developing large roadmaps and working on larger projects, Alethea wants to alter this by enabling NFT projects to go beyond this and become intelligent by changing conventional NFTs into iNFTs (intelligent NFTs). 

    This is often referred to as "mixing" the NFTs with a "personality pod" (seen above). Users may generate personalized content and interact with their iNFT in the same way that they would with an avatar.

    What They've Seen and How They've Helped Communities

    Alethea AI first collaborated with three leading NFT groups to develop their new fusion solution. Fame Lady Squad, Doge Pound, and Pudgy Penguins are the three initiatives. 

    They are also seeking other towns to join in the future.

    Each project has grown since collaborating with Alethea AI. This was established by analyzing the average price, trading volume, and number of sales.

    Fame Lady Squad: 1.38x increase, Doge Pound: 1.35x, and finally, Pudgy Penguins: 2.17x.

    Aside from that, the linked projects have experienced what is known as the "Aletha Bump." This has resulted in greater community participation across Discord and other social media platforms for each collection.

    Holders of the NFTs may develop an AI personality for their iNFT, create video material, and make AI art depending on prompts provided by the holders. Holders will be able to utilize their iNFTs in the future to fulfill projects in the metaverse, such as copywriting or music creation.

    The company’s CEO and Founder, Arif Khan, stated: “We created Alethea with the intention to bring increased utility to the NFT space as a whole. We believe there is a powerful future with iNFTs. Which will roam various metaverses producing content, engaging with a Web3 audience. And eventually becoming virtual celebrities and employees who are sought out for their expertise. We have been proud to partner with Fame Lady Squad, The Doge Pound NFT and Pudgy Penguins for the launch of Fusion”.

    He added: “Moving forward, we are excited to bring this technology to more holders around the globe. Our innovative technology at the intersection of AI and NFTs deserves to be in the hands of as many creators as possible.”

    What is Alethea AI?

    Alethea AI is developing a decentralized iNFT protocol in order to construct an intelligent metaverse. It will have interactive and intelligent NFTs, which they are developing as part of their various expansions. Developers may utilize the Alethea AI protocol to Create, Train, and Earn from their iNFTs in Noah's Ark, the world's first Intelligent Metaverse.

    Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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      Posted on August 25, 2022

      The First Chart-Eligible NFT Album in the World is Being Released by Muse

      By Shawn Spence
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      Napster and Limewire weren't the first, as it turned out. In the last 20 years, the music business has experienced enormous change, yet it still exists today as a mostly digital one. Since Warner Records U.K. and the music NFT marketplace, Serenade have joined, it is possible that this trend will spread. 

      They have together introduced a brand-new music format called Digital Pressing. 

      This will be the first of its kind – chart-eligible music NFT specifically targeted the most devoted of fans.

      The goal of the new chart-eligible music format known as "Digital Pressing" is to provide typical digital download convenience with all the benefits of a physical release to music enthusiasts worldwide. 

      And it follows Billboard's process for building music rankings that faithfully reflect the mood, which included incorporating digital downloads and streaming.

      A new format for music

      According to a press statement by Serenade founder Max Shand, this new music style may have an influence that “Digital Pressings will be a game changer on the global stage,” expressing that this new format allows artists to “offer their international audiences something truly unique and engaging,” Shand said.

      In a Twitter thread, Shand elaborated on his goals for the Digital Pressing format and described it as a way to further decentralize the idea of the album release cycle for musicians all across the world. 

      Digital Pressings are promoted as giving musicians the chance to package their work in a way that is comparable to how they would do it through a traditional vinyl release but without any of the drawbacks.

      In addition to boasting a two-week lead time rather than the six to nine months needed for a vinyl release, Digital Pressings may also be far more ecologically friendly. “one average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings.”

      The English rock band Muse is leading the way in the introduction of this format and is slated to do so on August 26 with the release of their ninth studio album, Will of the People

      For lifelong Muse fans, this decision may draw an interesting comparison to Radiohead, a fellow English rock band that famously defied tradition by releasing the eagerly anticipated 2007 album In Rainbows as a "pay what you want" digital download.

      For the purposes of the charts, each digital pressing of Will of the People and any following albums issued in this format will be equivalent to one physical album sale. Sales information for this trial launch will appear on music charts in the Australian and United Kingdom music marketplaces.

      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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        Posted on August 18, 2022

        The Ultimate Guide to the Ethereum Merge

        By John Reynolds
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        Many Twitter users believe that the upcoming Ethereum Merge will be one of the biggest developments in cryptocurrency. There is a lot of information available, and it will undoubtedly result in a significant change when Ethereum switches from Proof of Work to Proof of Stake.

        Explaining The Ethereum Merge

        The Ethereum merging was easily presented in a Twitter thread by @twofivedev, complete with beaver illustrations and diagrams.

        Simply said, as a result of the merger, the Ethereum ecosystem will go from PoW (Proof of Work) to PoS. (Proof of Stake). On Ethereum, the decentralized network can now agree on things like account balances and the sequence of transactions thanks to the PoW method. 

        The underlying algorithm is what determines the rules and level of difficulty for the task that miners undertake. The "work" itself is mining. It involves adding legitimate blocks to the chain. Ethereum is harmful to the environment because of this method, which has previously resulted in a lot of concerns from environmentalists.

        Ethereum will adopt PoS as its consensus algorithm following the merger, on the other hand. Blockchains employ a particular consensus technique called proof-of-stake to establish distributed consensus. 

        Validators expressly stake money in the form of ether into an Ethereum smart contract when using proof-of-stake.

        Before being fully implemented, the new method will be tested. At the end of July, Ethereum engineers verified this last test. They stated that it will take place from August 6 to August 12. They are almost ready to start this fusion now that the time is ended. 

        According to Watcher.guru, the integration should be finished between September 15 and 16. The merger is just the first step in a multi-year strategy that will eventually result in the release of ETH 2.0.

        Beaver-Speaking Explanation

        Beavers were utilized in the thread to highlight the distinctions between Proof of Work and Proof of Stake. The beavers that were utilizing PoW were worn out since it took all of the time and effort to figure out how to cross a river with their logs, and only one got rewarded. 

        However, only the beavers who had laid their log down were squandering their energy; the rest of the beavers in the PoS scenario were lying down and being lazy.

        The Merge of Ethereum and Its Environment

        With Ethereum switching to PoS, the environment will benefit greatly. Using the Proof of Stake algorithm, Ethereum now uses around 112 TWh of energy annually. This amount is comparable to the population of the Netherlands, which has around 17 million people.

        How does the community feel?

        Overall, everyone is enthusiastic about the idea of the combine and energy conservation. Some people are thrilled about the prospect of a significant increase in Ethereum's price. However, this is obviously not a guarantee. 

        Lark Davis, an investor with 1 million Twitter followers said: “The Ethereum merge is a bigger and more important event than the Bitcoin halving.”

        Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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          Posted on August 8, 2022

          Ape Rave Club Performed At Tomorrowland Music Fest: What Does This Mean For Web3?

          By Yvonne Martin
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          Tomorrowland; one of the biggest EDM festivals on the planet, welcomed the first-ever NFT artist to perform at this festival. Ape Rave Club captured the attention of the global dance-music community, which was seen by over half a million fans. 

          The exciting and groundbreaking performance was the first of its kind, and a one-of-a-kind visual spectacle as Ape Rave Club bridges the physical world with the metaverse. 

          Steve Aoki also made a presence! He wore a jacket with the image of a bored ape on the back.

          nft now posted a picture on Instagram saying: “@aperaveclub made its debut today on the main stage of Belgium’s @tomorrowland, one of the biggest dance music festivals in the world. 🙌 Which festival will NFTs take over next?”

          View this post on Instagram

          A post shared by nft now 💭 (@nftnow)

          According to reports, the concert was headed by an "NFT Artist." 

          Ape Rave Club released photos of the performance on their Twitter account, showing an artist wearing a BAYC NFT mask performing music with the caption “A @BoredApeYC on the @tomorrowland main stage. We are just getting started! 🍌🔊”

          Tomorrowland and NFTs

          Tomorrowland, a well-known music event, has been being held for the last 17 years. However, Tomorrowland is now entering the NFT arena with its Medallion of Memoria collection, which will grant unique admission to its events, according to a recent blog on its website.

          So what does this mean for Web3?

          Tomorrowland and Ape Rave Club collaborating might be seen as a minor step toward Web 3.0. It remains to be seen if this will signal a dramatic change in entertainment toward a "decentralized internet." 

          For the time being, the wider cryptocurrency and NFT industry are in a highly restrained phase, with asset values falling drastically. 

          Only time will tell if Ape Rave Club's NFT artist status will have a long-term impact.

          About Ape Rave Club

          Ape Rave Club is one of the world's first blockchain artists. The idea of Bored Ape Yacht Club, one of the most popular NFT communities in the world, with members including Steph Curry, Mark Cuban, Justin Beiber, and Paris Hilton. They join Wuki's Wobblebug as one of the world's first decentralized artists, with intentions to distribute original music via NFT platforms.

          Ape Rave Club is here to introduce a new generation of musicians to the world of electronic music. They are delighted to define the future of music on web3 with the support of some of the most interesting producers and creatives in dance music and NFTs.

          Tomorrowland's website indicates that Ape Rave Club is tied to the iconic BAYC (Bored Ape Yacht Club) NFT project, which is established on the Ethereum blockchain. According to Tomorrowland's blog, BAYC #9184 is also behind the Ape Rave Club. Ape Rave Club has made headlines following a recent performance on Tomorrowland's stage.

          In other news…

          Ape Rave Club also released a new single "Dance Alone"

          Ape Rave Club showcases a clean-cut modern production approach with distorted vocals that create a mesmerizing trance while a rhythmic kick keeps a solid tech-house beat, as one would expect from a rising generation artist.

          While the first intriguing build collapses into jackin' electronic bursts with strong basslines, Ape Rave Club surprises with vibrant keys that pay homage to early dance music traditions.

          Ape Rave Club is an artist to keep an eye on, with the possibility of NFT drops with real-world utilities, extraordinary experiences, and an entirely new method to combine the music business with blockchain technology.

          With Ape Rave Club’s appearance on Tomorrowland’s stage, he just made history, and many more will follow in the artist's footsteps as he raises the bar.
          Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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            Posted on August 5, 2022

            How And Why Billie Eilish Won Glastonbury

            By John Reynolds
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            Glastonbury returned to tremendous excitement following a pandemic-induced hiatus, making it the first one since 2019. Since then, the music industry has evolved dramatically, with streaming becoming more popular than ever and TikTok firmly established as a cornerstone of the industry. 

            Back in 2019, the typical practice was to examine how much Glastonbury increased streaming statistics for artists on the bill, but in today's climate, the influence on an artist's fans is perhaps more essential.

            The BBC and Glastonbury partnership is a fandom engine room

            Glastonbury is significant because it is aired (on TV and radio) and streamed in the UK by BBC, which is unusual in today's on-demand world: it is a cultural event.

            Cultural moments in music have mostly vanished as a result of cultural splintering and fanbase fragmentation, being replaced by the asynchronous paradigm enabled by streaming. Summers used to be soundtracked by classics that everyone recognized; now, thanks to algorithms and personalization, everyone gets their summer hit.

            Meanwhile, streaming has transformed music into a utility, more of a background soundtrack to our everyday lives than a cultural touchstone. If streaming has transformed music into the water, we now require cups to sip it from. 

            In the United Kingdom, Glastonbury provides a counterweight to that dynamic, offering a few days for everyone, from casual viewers to die-hard music enthusiasts, to witness amazing music - music that is, significantly, frequently outside of what they would normally listen to.

            This is significant because streaming algorithms give more of what we enjoy, narrowing our cultural breadth. Glastonbury's curated and diversified lineup, augmented by the experienced curation and programming of a national broadcaster, frees music lovers from the algorithm cage. 

            There aren't many algorithms that would show Wolf Alice next to Diana Ross. Thus, the Glastonbury/BBC collaboration provides real-world evidence of how true discovery may be reintroduced into music. It is enhancing rather than replacing streaming.

            Finding new audiences

            So much for the consumer case; what about the artist? What an artist (and labels) want is a long-term increase in fanbases, not simply a transient spike in streaming. Big streaming counts are a terrific calling card, but they do not stack up for most artists unless they are massive. 

            A weekend increase is only valuable if it lays the groundwork for a longer-term fandom rise. So, what is truly important is how a one-time event fosters fanbase growth. But how does that work? It just so happens that MIDiA is presently developing a fanbase assessment tool called Music Index.

            Let's look at some MIDiA Index data to see how big of an impact Glastonbury has already had on the musicians that played there.

            Index creates artist cohorts to permit comparisons among comparable artists, with the best performing artist in each category indexed as 100 and the others against that basis. So we created a Glastonbury cohort to measure these artists' fanbase and engagement impact. Looking at the top five artists in our 'engagement' metric (a hybrid measure that incorporates streaming, YouTube, and so on), Kendrick Lamar was the obvious victor, with AJ Tracey a close second and Wet Leg a close third. These three artists made the most money during and after Glasto.

            Because the great majority of established musicians do not rely on streaming as their primary source of revenue, gauging engagement is merely one piece of the puzzle. That gets us to our next statistic, 'fandom,' a hybrid metric that encompasses a wide range of fandom and social behaviors. 

            The rankings are significantly different, with Billie Eilish, who was not even in the top five for 'engagement,' not only coming out on top but much ahead of the rest. In comparison to engagement, the distance to second and third place is substantially greater. Regardless, Kendrick Lamar takes another podium slot and had a bigger uplift than Megan Thee Stallion, who was already more highly regarded before Glasto and continues to lead.

            Wikipedia is a crucial input for MIDiA's Music Index. It is a significantly underappreciated artist measure that is top of mind for music marketers. Wikipedia is so helpful since it reflects a customer's desire to learn more about the artist. It's a fandom engagement metric. A Wikipedia perspective is the first step towards a higher degree of fandom, but a Google search may merely be aimed at going and finding music.

            Taken as a whole, the Glastonbury effect is as follows:

            • Kendrick Lamar may have seen the greatest increase in consumption, but Billie Eilish is likely to have seen the greatest long-term increase in her fanbase.
            • The Glastonbury/BBC partnership makes a compelling case for the power of expanding artist reach to wider audiences through tentpole, live performances broadcast, and online.

            Just ask Sam Fender how Glastonbury can produce career-defining cultural events for artists in the UK. However, the case should be made less about Glastonbury and more about how the live/broadcast/stream paradigm gives a worldwide use case for reinvigorating cultural events in an era of divided culture.
            Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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              Posted on August 3, 2022

              Reflections On The NFT Music Industry

              By Barbara Drews
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              Unlike last year, when the music business was obsessed with cryptocurrency, this year comes at a time when the crypto market, like most of the economy, is in decline.

              The attention recession and potential economic recession

              Well, the market downturn is not limited to cryptocurrency. It's also possible that some of the crypto "downturn" is just the predicted return to normalcy following the exaggerated high. However, there are concerns that the music Web 3.0 market may lose steam as consumers become more selective about how they invest their time and money.

              Education is one of the most significant obstacles.

              To be interested in purchasing an NFT, a music lover must first learn what an NFT is, why it is essential, and how to obtain one.

              While it may appear as if everyone in the music industry has gotten the concept by now, customer knowledge remains very limited. As of Q3 2021, around 20% of worldwide customers recognized what NFTs were, and a comparable amount was interested in purchasing limited-edition digital collectibles from their musical heroes. It is not just a matter of convincing users to pay attention, but also of artists and their crews. 

              Major record labels that have committed to Web 3.0 are still training their own staff about the sector and attempting to pique the interest of artists — at a time when many have resumed their focus on in-person activities such as touring.

              The bear market has benefits

              Nonetheless, the bear market has a lot of potential advantages. 

              A crypto winter would assist to separate the legitimate firms and ideas from the money grabs in the existing saturated field. A bear market will be an excellent moment for those who are serious to focus and begin the work and effort of resolving the many challenges and impediments that became apparent during the hype phase. 

              One guest from a music NFT firm mentioned how difficult it was to be focused during the 2021 crypto hype, and that they are a lot more productive and effective today. 

              The bear market may also be beneficial to fans, who were often priced out when crypto was booming and are now able to acquire their first NFTs at cheaper costs. Despite the market collapse, money is still pouring into the music Web 3.0 industry. 

              DAO Dreams Never Die, a record label, just secured $2.5 million in initial investment, anotherblock, a blockchain-based music rights marketplace, raised $1.2 million, and NFT startup Highlight acquired $11 million. From the perspective of NYC.NFT, there also appears to be no lack of recent grads eager to begin jobs in music and Web 3.0.

              There are still opposing viewpoints.

              In the Web 3.0 music space, there are two opposing schools of thought. While one side is creating music-crypto ventures atop incumbent frameworks, the other side is scrapping those frameworks almost altogether and building a new, blockchain-based music company alongside the conventional one. 

              While big labels and other established stakeholders dominate the former, independents and music industry outsiders dominate the latter.

              This separation persists, as evidenced by the attendance at various events. 

              There were also significantly more conferences and speeches about how NFTs may be used to promote new products to consumers than about utilizing NFTs to solve fundamental — but less enticing — problems like optimizing royalty payments. In the larger scheme of things, the music crypto realm is still fairly new. 

              But, perhaps, the bear market will also be a moment to focus on less glamorous (but possibly revolutionary) undertakings, and for these two opposing ideologies to pay close attention to and benefit from each other.

              Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                Posted on August 1, 2022

                CryptoCrash: What Does It Mean For Music?

                By Yvonne Martin
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                Since the beginning of May, cryptocurrency values have decreased dramatically, including Ethereum's ETH, which is home to some of the most prominent NFT projects and platforms. The value of ETH has more than halved in comparison to other “fiat” currencies like the US dollar or the Euro.

                While macroeconomic factors are vital, there has long been a sense that the market was overheated and needed to be corrected. The bull cycle ended abruptly with the bankruptcy of Terra-Luna, evaporating an estimated $42 billion. 

                Enter the “bear market.”

                Three stages of a bear market

                People who entered crypto (and its latest appellation “web3”) in the last 1-2 years are apt to think of bear markets as instances when enthusiasm simply dies down, but it goes far deeper than that and is incomparable to the hype in cultural realms. A Twitter thread by crypto veteran Jason Yanowitz gives a combative explanation.

                Stage 1: The Unwind The excitement (and greed) from the bull market still exists. Mini-narratives pop up for weeks at a time. Assets still have floors. Valuations are cut but companies don't make the tough decisions (kill products, layoffs). Things seem alright.

                Stage 1 doesn't *feel* like a bear market. It feels like prices have pulled back to "realistic" valuations. Investors continue allocating, builders keep building... In general, life is good. Only the weak hands sell.

                We've reached stage 2 since the Terra-Luna collapse:

                Stage 2: Forced Capitulation This is where it gets ugly. Narratives die. Prices fall 90%... then another 90%. Layoffs across the board. Mainstream media and cynics rise up in Stage 2. They laugh and shout "I told you!"

                This eventually leads us to stage 3: winter.

                That idea is terrifying if you are developing in web3. Very frightening. Not because you don't believe in what you're doing, but because you don't know how it will pay the bills. Even if you have a sound revenue model or have acquired funding, it may be difficult to attract talent or general interest since people may have moved on to the next bright thing like the metaverse.

                The unfortunate fact is that music follows the money. Artists must make difficult decisions regarding how they will pay their bills in order to focus on their work full-time. With gigs gone at the beginning of the pandemic, others moved to live streaming and creative economic system models like Patreon, which eventually gave way to 'web3' with artists learning how to market their art as NFTs. They introduced a new market for their art that settles above 'feels like free' streaming pricing, paid downloads from websites like Bandcamp, and closer to what one could get compensated for a gig, but in this particular circumstance, all the value is transferred by a single person or community of people rather than an entire audience.
                However, the NFT economy is stalling. According to the NFT market tracker NFTGo, trade volumes among so-called "blue chip NFTs" have decreased. Blue chips are among the industry's most popular and well-known NFT collections, and so give an excellent snapshot of the overall market mood. In USD terms, the volume has been cut in half.

                A project like Songcamp Chaos, with full backing from the space and an incredibly creative approach, would have simply sold out only months ago, but it has only sold roughly half of its 5,000-pack collection so far. Yet, just 188 genesis membership passes have been sold by Venice Music, with sales centering around the debut day. Not long ago, this would have looked different as well.

                In summary, it's difficult to sell NFTs right now, and the amount of money NFT sales may make in dollars has plummeted. As a result, musicians and other artists may spend less time creating since they will need to find other methods to make a living.

                What it doesn’t mean for music

                Web3 is not 'dead.' All that was there remains. Web3 refers to the infrastructure, technology, and methods, not the buzz. Projects with weak theses will fail, as will their supporters (think: cash grabs). Their DAOs will fade away.

                In the instance of the COLORSxCOMMUNITY, with the beginning of the concept of how COLORS may long-term weave its audience into itself (and vice versa). That community occurred before the incorporation of web3 technology. The motivation for incorporating web3-tooling is equity: not necessarily monetary assets, but equity as a basic principle. It was wanted for the community to be equal for its members, and while web3 has a lot of challenges, it is still the simplest approach for communities to achieve completely equitable outcomes.

                Organizations and individuals who work along these lines will always look for reasons to explore, build, and so on. 

                Consider this: take away all earnings from an artist. Will they cease creating music? No. 

                Will they take a month off to tour and do a slew of free engagements that they were previously compensated for? Unlikely.

                Build market

                The 'bear market,' as some call it, is also known as the build market. As the market heated up and the music industry embraced web3, people began to see a slew of issues develop. These vary from technological challenges in transitioning to web3, to environmental concerns, to the formation of communities with massive economic moats (pay-to-play), to speculators pump-and-dump on legitimate enterprises. All of these problems, and many more, now have domains for builders to come in and offer specialized solutions.

                Many web3 organizations have squandered a lot of time and money in the last year or two. If your community has a liquid token, users may pay out their membership whenever they choose. This motivates organizations, particularly their elected leadership, to pursue initiatives that maintain high token prices. Unfortunately, these token values are influenced more by buzz, speculations, and emotions than by genuinely meaningful contributions like public goods. However, in a bad market, speculation ceases. There is less motive to create excitement, and because expenditures are much smaller, there is far more need to produce with concentration.

                Ideas alone are no longer sufficient. It's time to execute with determination, without hesitation, and with a dedication to making difficult decisions quickly.

                Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                  Posted on July 28, 2022

                  How Black Dave Is Defining What It Means To Be a Web3 Music Artist

                  By John Reynolds
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                  Multidisciplinary artist Dave Curry (aka Black Dave) has risen through the ranks of the NFT music ecosystem during the past year. Even by NFT standards, he's a one-of-a-kind artist who has funneled his sense of humor, love of anime, and musical skill into a fascinating blend of art that is well-known around the crypto world.

                  Dave, who initially tried his hand at NFTs around the end of 2020, has come a long way since his early days of minting anime characters. But, despite his extensive branching, he has not abandoned his origins. His current NFTs retain the humorous and passionate essence of his personality.

                  Early Beginnings
                  Black Dave's narrative may be related to every 20-something NFT enthusiast. In the aftermath of a global epidemic, Dave doubled down on his love, devoting a substantial portion of his time and energy to music. “In 2020, I was making a beat every day, and I was putting it out for sale every day. So they’re 400 or so beats for sale on the internet right now,” Dave mentioned in an interview. “I was writing a three-song EP every month. I would produce, it recorded, mix it, master it, and make the cover art,” he continued.

                  He first learned about NFTs in 2020, due to an old acquaintance who had been flipping paintings on Nifty Gateway and making good money. Dave realized flipping wasn't going to work for him, but following this introduction, he became interested in minting his own NFTs.
                  “I was really trying to be a rapper. Really trying to be a producer,” Dave says about his early beginnings in NFTs. “I just kept making music. Then, in December of 2020, I got into NFTs for real and minted my first NFT.”

                  According to Dave, his first NFT was a nod to the sort of visual art he had previously created. His first NFT, in particular, was an unused piece of cover art that had never been distributed.

                  Notably, Dave's visual art style frequently significantly relies on altering and combining anime and manga imagery created by others. As a result, his first few endeavors did not go over well with everyone.

                  “Artists in the space, especially artists that were doing anime style, said, ‘you’re just taking other people’s art and making it your own,'” Dave stated. “But that was literally was the point. So much of my aesthetic is taking things that exist and reformatting them. That’s just rap music too. You know? Production of rap music is sampling. Even streetwear culture can be just flipping logos.”

                  Nonetheless, Dave opted to depart from his first projects and focus on 2D and 3D art. Of course, there's music.

                  Music On The Blockchain

                  Nowadays, Black Dave is well renowned for his contributions to the NFT music scene. His NFT music adventure began with his edition piece Black Dave, Black Comet. Soon after, he acquired control of NFT music innovation.
                  Black Dave released a "Verse Token" as part of his BlackDave.io 002 collection in July 2021, among several 3D landscapes and his final few Manga Tears works. The mechanics of this single token were actually the collection's focal point. The "Black Dave Verse Token," as it was called, allowed its owner to redeem a verse from Black Dave at any time. While organizations like Arpeggi Labs had previously proposed blockchain music collaborations, Dave's drop may have been the first collaborative rap NFT ever made.

                  Dave highlighted the drop's fundamental physics, adding that it allowed people to combine both broad themes and music. “The unlockable content for the NFT is a link to a Google Form. In the Google Form, you can type in what you want me to rap about. You can upload a beat in the Google Form that uploads to Google Drive for me to rap to, and then I send it back,” he said.

                  Dave's greatest sale at the time was the "Black Dave Verse Token," which sold at auction for 0.33 ETH ($1,089). According to Dave, the winning bidder was aware of the token's potential before bidding and was shocked to obtain it for such a low price.

                  “The person who collected it was like, ‘I bid on it, but I wasn’t expecting to win it because I thought it was going to be the biggest thing in music NFTs,'” Dave mentioned in an interview. “Which is the story of my life, right? Everyone’s like, ‘What a genius idea — this should have sold for way more!’ That’s like the epitome of my whole existence in web3.”

                  From then, Black Dave went on to release two additional tracks, "Appreciate It" and "Kaioken 10," as part of the BlackDave.io 002 collection before getting allowed to mint his music on the top music NFT platform, Catalog.

                  Black Dave: Curated

                  In the winter of 2022, Black Dave was chosen for a Catalog release, launching him on the path to his present status in the music NFT sector. His record "Sharp" was created on November 8, 2021, and it eventually fetched 3 ETH (about $10,200) at auction on January 6.

                  "Sharp" was sold through PartyBid, a service that allows a group of collectors to get together and contribute gradually to collectively bidding on an item. When an auction is won on PartyBid, every contributing member of that party receives a token representing fractional ownership of the NFT that was acquired.

                  This feature is rarely used, leaving collectors with the option of holding the token and selling it later. But Dave, being Dave, decided to add some extra value to his NFTs' associated $SHARP token. How? By allowing token holders to influence what occurs with the "Sharp" NFT.

                  “What I did was I tied the $SHARP token to governance. Right now, there’s a vote happening around whether or not I should put ‘Sharp’ on streaming. The people who participated in the PartyBid are the only ones who can vote,” Dave said “I’m putting my spin on fan ownership by allowing them to actually vote on decisions surrounding my music. In the future, they’ll vote on [things] like: should the song have a music video, how much money should I spend on that music video, how much money should I spend on marketing?”
                  Dave then moved on to Sound, a service that mixes streaming with minting and community listening. Dave continues his good streak on Sound, releasing "Triple Beam" on February 2 and earning 2.5 ETH ($6,440).

                  Next Up: Black Dave

                  What's next for Dave? To begin with, more music.

                  Now, barely three months into 2022, Dave is planning his third release of the year, this time through the curated NFT music site MintSongs. With this release, Dave will deliver one of his most distinctive projects to date — an EP titled WOLF, which he claims will be predominantly rock-focused — in an effort to determine whether or not the genre has promise in the NFT area.

                  “I think testing rock music is going to be really fun. I’ve never written a straight-up rock EP, even though I’ve been in bands,” Dave said “Normally, it’s me and another person. This is me doing all the music myself, recording everything myself. I just want to see if there’s a home for rock music in the same way that there is rap music.”

                  Once the WOLF drop is complete, Dave will be attending SXSW as part of ZORATOPIA, an event hosted by community NFT platform and marketplace Zora. The event will include four activations, two of which will include Dave speaking and performing for the first time at SXSW.

                  Dave said he'll be back to focus on his own projects after WOLF and SXSW. While he continues to navigate the vast web of curated music NFT platforms, he has returned to find out how to innovate with his own solo endeavors. Dave intends to build a layer of NFTs for his most ardent fans in the near future. He aspires to merge the digital and real worlds to provide his collectors with a more immersive experience.

                  After all, Dave isn't entirely reliant on the blockchain. He'd been composing music for a long time before he started minting it. And, in some respects, his objectives were the same then as they are now. NFTs are a terrific way to generate online money and build community, but Dave still wants to be a musician on a bigger platform.

                  Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                    Posted on May 10, 2022

                    Swedish House Mafia & Paradise Again: 5 Things To Learn From Axwell, Sebastian Ingrosso, Steve Angello

                    By Barbara Drews
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                    Swedish House Mafia is always embraced by everyone, period. critics and fans. Concertgoers relived their glory days of dance music 2 weekends in a row at Coachella. The trio received a welcoming ovation and is set to embark on a 45+ date tour starting at the end of July. Their new 17-track album ‘Paradise Again’ has close to half a billion streams on Spotify and all of this marks a special reunion. Here are 5 things you can learn from SHM.

                    1- The Passion & Ambition

                    Ever seen a band tour for 5 months to say goodbye to fans? Heartbreaking…Passion didn’t only bring them together, it was more than that. The electronic supergroup had not released anything as a trio since 2012 before they dropped the “It Gets Better” single. Dance music is in their DNA, obstacles always appeared, but they pushed boundaries and came out stronger than ever because of their ambitions. In Zane Lowe’s Apple Interview they say: “it’s passion, it’s emotions, it’s fun, but it’s also ambition”.

                    2- The Love & Maturity

                    Steve Angello recently said, “I’m not trying to like, satisfy the digital market…my big play here is making an album we love and putting it out”. They say that everything they do today comes back to the ‘essentials’: Is it worth it? What do they want to do? Why do they do it? Why are they away from their children if need be? What do they really like to do? etc. Having the right answers to those questions keeps them dedicated and focused. This time around it’s a choice to be together.

                    3- The Live Experience

                    It’s not just confetti cannons exploding after the drop. There is energy, chemistry, synergy, elaborate graphics, and artistry. There’s a theme. Everything about their live performance is super creative. They have the courage to always try new things and elevate. This is why fans never stopped hoping for the reunion. If you’re wondering who did their Coachella stage setup, it was Alexander Wessely! Art sculpture at its finest.

                    4- The Collabs

                    The new ‘Paradise Again’ tour includes cool support acts like Grimes, Kaytranada, Alesso, Zhu, and Vintage Culture. The album features Asap Rocky, Sting, The Weeknd, and Connie Constance - all creative and different types of artists, adding a different flavor to their project. SHM exemplifies creativity and innovation, this is clearly no saturated big room sound. 

                    5- The Dream Team in Music

                    The 3 artists have different tastes in music but they blend in an amazing fashion. They also show support to each other personally and professionally they explain when Avicii’s topic surfaces during their recent Apple Music interview. True friendship. They are currently managed by Sal Slaiby, a prolific manager for artists like The Weeknd, French Montana, Doja Cat, Bebe Rexha, Ty Dolla $ign, and many more. Teamwork makes the dream work.


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                      Posted on April 6, 2022

                      The First Crypto Coin For Electronic Music Fans Is Here!

                      By Yvonne Martin
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                      This summer is gonna be absolutely lit!! Especially for clubbers, festival goers and electronic music fans who will benefit from crypto integration at some of the top festivals, clubs, and DJ parties worldwide thanks to KlubCoin! The platform launched a revolutionary Party-to-Earn system rewarding users for joining its partners’ parties. How cool is that??

                      Basically, you will get rewards every time you buy a product, ticket, or service, from one of the platform’s partners. The rewards will come in the form of KlubCoin tokens.

                      Then, you can access your KlubCoins in your digital wallet for exclusive rewards and perks, like VIP event invitations, exclusive parties, and meet-and-greet sessions with famous DJs. Plus, party-goers will get special experiences for the KlubCoin community only.

                      Who are the partners? The crypto project has attracted many, such as Amnesia Ibiza one of the top clubs worldwide, Clubbing TV, Festicket, Ledger, DJenerates, Atlanticus Music, and more all for the sake of an amazing NFT-powered party experience!

                      “KlubCoin is creating a strong ecosystem for clubs, festivals, and Artists/DJs to give ownership and rewards to their loyal music fans,” says Festicket Co-Founder Zack Sabban. “We are excited to be part of this new fan token economy and look forward to accelerating users’ usage at both physical and Metaverse events.”

                      Are you ready to party hard? We know we are!!

                      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                        Posted on April 1, 2022

                        Interesting Instagram updates you should know about!

                        By Yvonne Martin
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                        #1 Instagram Launches Algorithm-Free Feed Sorting Options

                        After the majority of the audience constantly asking for it, Instagram finally did it!

                        Back in December, the coming feature was announced as part of Instagram Chief Adam Mosseri’s appearance before the US Senate over concerns about how Instagram is harmful for youngsters.

                        Finally, Instagram launched its algorithm-free chronological feed option to all users. Meaning, users now have two new Instagram feed display options to choose from to control their main content display, and both feeds will show the posts in chronological order, exactly how Instagram started off as an app many years ago - feeling nostalgic yet?

                        1. Favorites – Which displays the latest posts from accounts that you’ve added to your ‘Favorites’ list.
                        2. Following – Which shows you posts from all the accounts that you follow in the app, as per the regular Instagram feed.

                        However, you can’t set either as a default – you’ll need to manually select the feed display you prefer every time you log in to the app, which, let’s be honest, the majority won’t do!

                        By not having the option to set any of them as default, Instagram is hoping that people will realize that the algorithm feed is actually better, and that they see more of the content they care most about by trusting the algorithm.

                        “When we first launched in 2010, Instagram was a single stream of photos in chronological order. But as more people joined and more was shared, it became impossible for most people to see everything, let alone all the posts they cared about. By 2016, people were missing 70% of all their posts in Feed, including almost half of posts from their close connections. So we developed and introduced a Feed that ranked posts based on what you care about most.” Instagram explained.

                        So Instagram benefits from having an algorithm in place, but users do too. It’s a win-win situation.

                        Meta did that same on Facebook, adding the capacity to switch to a ‘Recent’ feed in your settings and in-stream.

                        #2 Instagram Will Enable All Users to Tag Products in Feed Posts

                        As part of its efforts to continuously grow its e-commerce listings, Instagram will soon allow all users to tag products in their posts, starting with users in the US, which was only available to approved creators. 

                        Business owners will receive a notification when someone tags one of their products, while they’ll also be able to view all tagged content on their profile. Brands will also be able to control who can tag their products, they’ll be able to remove tags of their items and brand if they choose.

                        As explained by Instagram:

                        “Scored a new pair of earrings from a small business you love? Tag the product in your Feed post so your friends and followers can learn more about the earnings and shop them!! People come to Instagram to share and discover trends and inspiration. Product tagging will make it possible for anyone to support their favorite small businesses, share how they styled their looks along with the products they used, and more.” 

                        This will give brands a big boost for free, while also building upon Instagram’s eCommerce focus, and evolving consumer behaviors within the app.

                        #3 Instagram Tests New 'Scheduled' Sticker for Stories to Remind Audiences of Upcoming Events

                        As an extra way to promote upcoming events, Instagram is currency testing a new “Scheduled” sticker for stories which enables you to share a reminder for your events with a direct link to your events listing to choose which specific event you want to promote.

                        This new option is aligned to direct and simplified event promotion in the app.That could be a great way to increase awareness for your events, especially if you’re a musician and other performance-based artist, you will definitely find this hugely valuable in driving more direct promotion and traffic.

                        Brands will also be able to use the sticker to re-promote upcoming launches and events.

                        Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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