ByteDance To Enter The Music Creation Market With AI-Powered App
The company behind the popular video-sharing app TikTok, ByteDance, is looking for a Product Manager for an upcoming AI-powered music creation and audio editing tool in Los Angeles. The app’s primary objective is to break down barriers to music creation and inspire artistic expression, thereby enriching the overall music content.
ByteDance has already launched two AI-powered music creation apps, Mawf and Sponge Band, in China. The latter provides users with AI tools to enhance audio effects and background music for short videos. However, the market for such tools is currently dominated by Singapore-based music creation platform BandLab, which boasts 60 million registered creators and 17 million new songs per month. The platform has also developed its own generative AI tool called Songstarter.
The recently posted job ad exposes ByteDance’s plan to introduce an AI-driven music creation and audio editing app. The company will be vying for market share against BandLab and Splice, a US-based music creation platform, which boasts its own AI-powered music creation tool – CoSo. Nevertheless, ByteDance has a notable edge with TikTok’s vast network of one billion monthly active users worldwide, who are already immersed in music-related content.
In addition, TikTok is seeking a “Music Creator Operations Manager” for their Music Creation Department in Los Angeles. The team is composed of experienced music professionals with a shared goal of breaking new ground in music creation and includes a focus on developing music production tools and AI-generated music compositions. The ideal candidate will possess the skills to enhance user activation and retention of the music creation app while converting creator needs into product features.
AI-generated music is an emerging trend in the music industry, with multiple platforms such as Anghami, Tencent Music Entertainment, and Deezer incorporating AI-generated music into their libraries. The use of generative AI, which employs algorithms to produce unique music, is gaining popularity among musicians, producers, and composers.
The music industry has a long history of embracing innovation, and now, AI is being added to the industry’s toolkit. AI-powered music creation tools are helping to lower the barriers to entry for music production and allowing more people to express their creativity. However, AI-generated music is also raising concerns among artists and music industry professionals. Some argue that AI-generated music lacks the human touch and emotional depth that is inherent in music created by human musicians.
AI is transforming the music industry beyond just music creation. In fact, AI has been increasingly used in music marketing, such as identifying emerging artists, forecasting music trends, and tailoring music recommendations. Stem, Amper Music, and Jukedeck are among the companies that harness the power of AI to produce customized music for various purposes, including commercials and movies.
The music industry’s evolution with AI-powered music creation and audio editing tools is a remarkable advancement. The tech company’s upcoming launch of an AI-powered app specially designed for music creation and audio editing marks a significant milestone in facilitating music creation for everyone. With TikTok’s massive monthly active user count of 1 billion, ByteDance is poised to gain a competitive advantage in the market.
Although the advent of AI-generated music has raised some concerns among music industry professionals, AI-powered music creation tools have the potential to revolutionize the music industry by democratizing music creation and empowering more people to express their creativity. Also, AI’s use in music marketing goes beyond music creation, as it is being used to personalize music recommendations, identify upcoming artists, and predict music trends.
Keep your finger on the pulse of music developments and stay informed by following MusicPromoToday for the latest updates. Explore MPT Agency Blog to find out more about the trends shaping the music industry.
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