How To Strategically Market Your Music For Halloween 2022!
One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?
The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.
In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:
- Build your brand engagement.
- Raise awareness about your music.
So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the “Candyman” spooks!
Seasonal Refresh & Branding Update
Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited!
According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies.
Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence.
Halloween-Themed Merch
Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!
Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!
Social Media
Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe.
Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.
- Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok.
- Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same.
- Start a hashtag competition to entice your fans to share their posts with your hashtag.
Photoshoot
A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls.
Keep in mind that…
Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists.
Put On A Themed Show
These days, there are a ton of mediocre shows.
→ Plan everything from your set list to your stage appearance to the mood of the crowd.
Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!
Final Thoughts on how to market your music for Halloween.
These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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