Regardless if you’re a musician, a movie star, a celebrity chef, or a health and wellness guru, the simple yet difficult task of building, engaging, and retaining your fanbase is essential for tribe building.
In your career, they are the biggest asset you will ever have so you need to treat them nicely.
MusicPromoToday has prepared for you three tips you can take to step up your fanbase during rough times.
1. Define Your Target Audience
It’s very important as an artist to know who your ideal customer is before you get started on any kind of social media account. Although you might already have your fanbase assembled, you still need to have a clear and transparent image of who your target audience is. With this criterion in mind, you can start promoting using Facebook Ads and targeting people within 10 or X miles of your target location, demographics, interests, job positions. You can even target fanbases of other artists or bands.
2. Get The Tone Right
Now that you know who your target audience is, you need to start talking to them — using the posts on your page.
While communicating with fans, consider the following:
- speak like them
- think like them
- act like them
To build trust with your fans especially during times like these, design your posts to appeal to your target market. These are key attributes to note.
Social media communication is like a dialogue, not a monologue.
3. Real, Relaxed and Relevant
Give fans a chance to get to know, like and trust you — then start posting more often.
The three R’s are essential when you are trying to engage your fanbase.
Try to be real, relaxed, and relevant. Try not to get all fussed up when fans don’t immediately interact right back with you. We also recommend you not to ‘overpromote’ thinking it’s the best way to drum up artistry. You’ll chase fans away. Try to balance lifestyle vs. promotional posts. Look at the best engaging days, hours and timezones so you have a better idea on when to post. Consistency is important, but only quality will get you superfans. Learn more about you can do with superfans when you reach your fandom!
If you have further questions about writing social media content, frequency, quantity, quality, engagement or reading social media metrics to better understand the behaviors of your fanbase contact us and one of us at MusicPromoToday will be available to support you. Leave us a message on our Contact page and we’ll reply to you in less than 24 hours!
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