Five Electronic Musicians That Started Their Own Record Labels In 2022
By Yvonne Martin
Artists have been taking the matter into their own hands lately. With the oligopoly dominating the industry, it’s only natural for musicians to launch their own record labels. There are many different reasons for this forward-looking movement among which are feeding creativity, freedom in production, providing a platform for promising new talents and supporting a niche genre.
In 2022, many of the top electronic musicians jumped on the wagon and set up their own record companies, broadening their horizons and creating new opportunities for artists in the music industry. We chose five of the biggest names in electronic music that took that leap of faith.
REZZ – HypnoVizion
Canadian DJ and record producer Isabelle Rezazadeh, professionally known as Rezz, announced during the summer that she will be launching Hypnovizion. The Ontario native teased that the label will support musicians with “slow, trippy HOT ass, mid-tempo bob your head ( and maybe even shake ur ass while you’re at it ) type beat + more (i like slow dub stuff too) (stuff that makes you question existence).”
Rezz said that her top priority in 2023 will be Hypnovizion which has her “feeling so fkn stoked. Don’t even get me started on the themed events & merch. I feel so passionate about this, much more than I ever thought I’d be.”
Hypnovizion kicked off with Nightmare On Rezz Street 2 Mix and then followed it with Iqsa’s newly released EP i 4ove you.
Nala – Mi Domina
Underground DJ, producer, and vocalist Nala launched a “femme-dominated” record label called Mi Domina. The LA-based artist kicked off her project with the collaborative three-track EP, Get Familiar, working closely with Venezuelan musician Ernesto Hidalgo, aka E.R.N.E.S.T.O.
With Mi Domina, Nala wants to create a safe space for women. In a statement, she revealed, “I’ve made it a philosophy to only work with artists who have a track record of being respectful to others, especially women.”
Nala praised E.R.N.E.S.T.O’s professionalism and talent, “I’m really honored to be able to work with E.R.N.E.S.T.O, share his talent, and vouch for his character. The man is a class act and an incredibly tasteful and talented producer.”
E.R.N.E.S.T.O also expressed his admiration for Nala, “I’ve been a fan of Nala ever since I heard “Psychic Attack.” We met playing the same festival, realized we both came up in Miami and got along immediately. This EP flowed in the best way possible. She is super talented and came to my studio with a ton of ideas for very personal and unique vocals that she laid down that same day.”
Listen to Get Familiar here:
Nicky Romero – Protocol Lab
Dutch DJ Nicky Romero celebrated the 10-year anniversary of his imprint Protocol Recordings by announcing the launch of the sub-label Protocol Lab. The new project’s inaugural release was “Stuck On You” by talented newcomers Repiet and Andrew A.
Romero’s Protocol Recordings, founded in 2012 is one of the most substantial labels in the industry. Nervo, Afrojack, Armin van Buuren, and many more renowned musicians have collaborated with the recording company. Its sub-label, Protocol Lab also plans to provide a creative platform for artists to be themselves, intending to experiment with new sounds and aiming to “nurture new talent.”
Speaking of Nicky Romero’s perseverance and determination, Protocol Recordings stated, “While showcasing his label’s roster via his weekly Protocol Radio show, Nicky Romero continues to innovate and evolve, and with his annual “Nicky Romero & Friends” ADE showcase and the launch of Monocule alter-ego, he keeps proving his ability to turn into gold everything he touches,” states on their website.
Delta Heavy – Delta Heavy
Delta Heavy, consisting of Ben Hall and Simon James, started a self-titled record label earlier this year. The English drum and bass production duo marked the launch of their company with “Ascend,” which gives a general idea of what is expected from them in the future.
With successful releases like “Heartbeat,” “Work It,” and “Feel,” Delta Heavy has garnered around four million streams. The duo, who already have a solid following of approximately a million listeners across different platforms, also released “Hydra” via their new record label.
Charlotte de Witte – RPM
Belgian DJ and record producer, Charlotte de Witte, popular for her minimal and acid techno sounds, announced the launch of RPM; a new sub-label under her original imprint, KNTXT that "builds velocity around emerging talent."
RPM “ is a turbo-charged, digital-only sub-label of KNTXT that meets the demand of the ever-evolving electronic music scene and increases the creative output of KNTXT label.” The new project hopes to “provide artists a more agile platform to release music. It aims to offer a flexible test circuit for producers both emerging or established, to experiment with contemporary sounds, free from the latency in vinyl production.”
Acid Asian’s “Break Into Acid” is the first release from RPM.
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Posted on October 11, 2022
How Content Syndication Works And Why You Need It
By Yvonne Martin
There are 3 types of content syndication work for independent artists, that an artist can utilize to maximize their reach.
Syndication services have gotten some bad press in the last few years, but their contribution to the overall market cannot be ignored. They work as a hub for featured pieces and redistribute the news, press or media they aggregate to their network of partners or their very own websites.
Content Syndication Work for Independent Artists
Content syndication is primarily used through a web-based platform and exists on both big and small websites. The purpose is to spread the news as far wide reach as possible to attract larger media outlets to your cause.
In the digital world, there are a lot of blog conglomerates that survive uniquely via their syndication contracts and generate thousands of articles per day. Furthermore, they are an integral part of the ecosystem due to their hold on the market's viewership. Be it legacy institutions or new algorithmic players, syndicating content allows an independent artist to reach pretty far at a fair budget. However, be wary, as not all syndicates will be sending it to targeted groups that represent your audience.
Media Syndication
Media syndication is the process of making stories available to multiple news outlets by subscription. Those outlets or journalist groups will
The Associated Press, Reuters, Bloomberg, Tribune Services, and King Features are all examples of news and feature syndicates that aggregate news articles from other sources and publish them to their viewers.
As a strategy, this form of distribution is interesting for artists as their stories can be shared across multiple websites simultaneously. Depending on the quality of the channels this pricing can vary anywhere between 100$ - 10,000$.
Besides, depending on the niche community you are going to be targeting, you can swap titles to address specific packages of websites that cater to a different crowd than your main target audience.
Broadcast Syndication:
First, Broadcast syndication is the practice of leasing the right to broadcasting television shows, and radio programs, to multiple television stations and radio stations, without going through a broadcast network.
Second, It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates to have groups that circumvent the commercial trend.
Finally, syndication is less widespread in the rest of the world. As most countries have centralized networks or television stations without local affiliates.
Shows syndicated internationally:
Although this is less common, as an artist, your content will be distributed evenly across the market but have to fit inside the conglomerate's thematic principles. This becomes more difficult for indie artists but not impossible. Should you have the right agency by your side, sync and licensing contracts can help you reach groups of media that would otherwise be outside of your reach.
The 3 most common types of syndication are:
First-run syndication: programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication.
Off-network syndication, is the licensing of a program that was originally run on network TV or in some cases, first-run syndication.
Public broadcasting syndication.
image credit: Izooto
Companies that do content syndication work for independent artists within their properties include:
1. Republish your most recent and most popular content on bigger websites. They may have more followers and authority than you.
2. Syndicate old content on blogs and websites with about the same audience and authority as your own.
3. Guest post on a more prominent publication and later on your website, Medium, or LinkedIn.
4. Pitch to and be picked up by sites that publish syndicated content themselves
How can MPT Agency help you with content syndication work for independent artists?
To properly incorporate syndication in your campaign, be with a professional team. Again, they need to have gathered your key target audiences and assessed the proper direction your campaign is to take. Not to mention the team needs to know how to trace and track the results. Without a team or virtual support, it is difficult to adapt your reach campaign.
MPT Agency has been building ties with writers, journalists, blogs, and a wide variety of industry professionals in the press for 15 years. As an artist, we help you navigate the industry and target the market for these types of groupings and media circles so that the press you release can be maximized.
Following on our other blogs, we definitely think that you should take a look at our articles about "Digital Blogs", this will help you understand the landscape better. Give us a quick Follow on Instagram for more music marketing-related updates.
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Posted on September 30, 2022
The Ultimate Truth Behind Media Interviews, Tips & Tricks For Musicians
By John Reynolds
To Ace A Media Interview you need to accept the ultimate truth behind media interviews. One of the finest methods to inform your audience about who you are in your own words is media interviews. However, going on an interview is nerve-wracking, especially if your career is just getting started.
Interviews frequently do not feel natural. It's hard to shake off the sense of being recorded or the fear of saying poorly chosen words that harm your career.
In truth, media appearances are another sort of performance. They are quite helpful for gaining new fans and creating buzz. But, you have to put in the same level of preparation that you do for a live show.
Since interviews are all about your biggest passion —your music— there are more media outlets than ever seeking to interview musicians. Magazines, blogs, podcasts, radio and television programs, YouTube channels, etc.
In all the scenarios you will either be contributing background information and quotations for a story as the subject of the interview. Or the audio/video of your interaction will serve as the article's actual content. Therefore, you should have thought out some of the topics before getting on the phone or the air with a journalist.
Pretty Much Everything We Know About Interviewing
Sure, you can certainly wing it and still deliver a captivating interview if you are quick-witted and self-assured. But for the rest of you, here are some tried-and-true pieces of advice to ease follow.
Stay Calm
Interviews are just conversations. Keep in mind that the interviewer possibly feels the same way if you are feeling nervous. Reporters and journalists are taught to carry on uninterrupted conversations.
They'll frequently take extended pauses since they know you will have to talk more to fill the awkward quiet. Do not give in to the pressure. It is OK to take your time and consider your response before responding.
Be Sincere And Honest
It is OK to avoid being "politically correct" or to support topics you do not genuinely care about. Both interviewers and readers can see straight through it.
Consider your fanbase's moral standards and passions, and reach out to those you share. Otherwise, you risk being the target of an internet witch hunt. After all, is defending your position on the day's most controversial issue worth endangering your career? Definitely not.
Investigate the team behind media interviews
Before engaging with a newspaper or channel, do some research to make sure that your morals are aligned. To make sure it is a good fit, research its demographics, topics, and overall reach. Look up previous articles written by the journalist you will be chatting with. This might help you anticipate their questions.
Give a chance to smaller, regional blogs despite that. You never know what companies those bloggers may eventually work with. Additionally, visitors of smaller blogs sometimes follow them with far greater devotion, potentially creating devoted followers.
Be Well-Prepared
Unless there is an urgent matter, arrive on time for your interview. Don't change your schedule because it is very unappealing. It can harm your reputation with prospective publishers forever.
If you are doing an email interview, make an effort to use proper grammar. Copy editing is ultimately their responsibility. But doing your part shows the reporter that you are aware of their time-consuming duties.
Be professional! This benefits you in the long run since journalists communicate with one another.
What’s Your Story?
Do you know the details of your musical journey? What's the best part? Why would a stranger be interested in your music or story if they had never heard of you?
Get it. Know it. Bring to a boil.
Do not give everything away! Reserve the best material for each interview you are on.
Practice Makes Perfect: a fundamental Truth Behind Media Interviews,
Ask yourself questions frequently. Create some intriguing responses to make sure you have covered all the essential parts.
Then, say your response loudly. Why loudly? Because your breath flutters and your heart beats quicker when you are anxious. You also start to stutter. Then you are doomed!
Hence, you can reduce your anxiety by practicing aloud before the event.
Avoid One-Word Answers
Do not be hesitant to go into depth; the interview's goal is to learn more about you and your music.
There is a distinction between providing in-depth, engaging responses and endless rambling, though. Allow the interviewer to intervene if necessary to keep the dialogue moving.
Therefore, With a Partner like MPT, you'll know the truth behind media interviews,
Remember these techniques the next time you are feeling anxious or nervous before an interview. Do not allow fear to stop you from going for the job since one amazing interview may lead to a career full of them (and one terrible one typically will not ruin you).
For independent musicians, MPT Agency offers realistic and efficient SEO-based music marketing services to increase exposure and offer substantial social evidence for long-term success. To find out what other services can improve your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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