How to make a powerful TikTok campaign? TikTok has had a remarkable growth spurt; last year, it attracted its 1 billionth user, considerably earlier than either Facebook or Instagram had. Whatever way you look at it, TikTok is here to stay, and artists would be wise to make TikTok a key component of their marketing and social media plan for 2022.
What Is TikTok?
For those who are unfamiliar, TikTok marketing campaign is a social networking site that allows users to publish videos. The Chinese-owned platform, in contrast to YouTube, is designed for short-form videos that are between 15 and 3 minutes long.
In its early years, TikTok was well-known for videos of challenges and lip-syncing. In their most innocent and pleasant forms, they were usually content pieces about learning certain dance routines to songs, but they were also hugely controversial.
The Importance Of TikTok Campaigns
TikTok videos have millions of views, and the attention they receive from all of those viewers who are interested may lead to some fairly sizable transactions.
Since so many users may record themselves dancing to your song on the site, TikTok's fondness for dance-based challenges makes it especially alluring to musicians for the royalties alone.
How To Nail Your TikTok Music Campaign
We like to approach TikTok music campaigns in the following ways:
Follow Other Musicians
You may signal to the TikTok algorithm that you're interested in finding ways to market your music by following artists in your niche. Your choices are taken into account when the For You page (fyp) algorithm changes. It will start displaying videos for your convenience.
Decide Your TikTok Personality to build a powerful TikTok Campaign
Consider the sort of appearance you want to project since you want to be easily recognizable. This is something you'd contemplate when performing, so it only makes sense to do the same for your TikTok audience.
Settle On A Hook
Consider which section of your music would be a fitting cue for a video. It might be that the beat is ideal for a dance routine or that the words are relevant. It may loop nicely. Clue: it’s not always the chorus.
Make A Discovery Plan
To ensure you're directing TikTok traffic as efficiently as possible, optimize your profile and include any pertinent links to your bio.
Pay Creators to have a powerful TikTok Campaign
Deals for song promotions between influencers and music marketers have grown to be a significant source of money for TikTok producers. When promoting a song by an artist, some people may make hundreds or even thousands of dollars from a single video.
Marketers are increasingly using micro-influencers rather than big-name celebrities for song promotions as TikTok's user base has increased and the content industry has gotten more crowded.
TikTok Music Challenges
There’s always a new challenge coming through the For You Page. Use it for your benefit. Join the challenge. Or simply, make your challenge. A short dance on your song!
Exclusive Events With TikTok Creators
To promote a song before it is released, some artists and labels collaborate with TikTok's staff to conduct secret listening sessions with creators. When Miley Cyrus was getting ready to release her single "Midnight Sky" in the summer of 2020, her team worked with TikTok to arrange two secret Zoom conversations with about 15 creators so they could hear the song in advance.
Last Words Of Advice for creating a powerful TikTok Campaign
Undoubtedly, TikTok is the inspiration for several viral successes, so if you're trying to promote your music online, you can't afford to ignore the platform's popularity. MPT Agency specializes in using TikTok to promote and distribute new music to the right audience. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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