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Posted on October 28, 2022

2023 Ultimate Trends That Will Redefine The Music Industry

By Barbara Drews
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The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.

The business has taken a new form with all the new:

  • Emerging technologies
  • Streaming platforms
  • Artificial intelligence

Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well. 

Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!

There are no more limitations on:

  • Genre
  • Language
  • Culture

It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests. 

What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.

Let us go over existing trends that will continue to boom in 2023!

The #1 Trend That Will Redefine The Music Industry: TikTok

TikTok Will Rule Over The Digital World!

With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:

  • Produced many new musicians
  • Helped a lot of up-and-coming artists stand out in a pile of masses

Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!

It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.

Multilingual Songs = Guaranteed Hits

Multilingual Songs Will Surely Redefine The Music Industry

Are multilingual songs the future of the music industry?

For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.

With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music. 

Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!

Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry

The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.

The best platforms to get your music noticed are:

  • Television
  • Video streaming services
  • Electronic games
  • Advertisements
  • Films
  • Cinema

The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.

Multi-Genre And Hybrid Tracks

These Two Are Trends That Will Undoubtedly Redefine The Music Industry!

Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.

And that is rather normal behavior since good music transcends:

  • Space
  • Time
  • Genre

The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore...

Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on...

Final Thoughts

So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?

In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.

If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.


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    Posted on October 27, 2022

    How To Strategically Market Your Music For Halloween 2022!

    By John Reynolds
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    One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?

    The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.

    In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:

    • Build your brand engagement.
    • Raise awareness about your music.

    So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the "Candyman" spooks!

    Seasonal Refresh & Branding Update

    Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited! 

    According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies. 

    Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence. 

    Halloween-Themed Merch

    Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!

    Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!

    Social Media

    Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe. 

    Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.

    • Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok. 
    • Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same. 
    • Start a hashtag competition to entice your fans to share their posts with your hashtag.

    Photoshoot

    A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls. 

    Keep in mind that...

    Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists. 

    Put On A Themed Show

    These days, there are a ton of mediocre shows. 

    → Plan everything from your set list to your stage appearance to the mood of the crowd.

    Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!

    Final Thoughts on how to market your music for Halloween.

    These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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      Posted on October 21, 2022

      MPT Agency’s Web3 Diaries: How to Build a Music NFT Community

      By Yvonne Martin
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      Some claim that music NFTs are the music industry's future, while others claim that they are just a passing trend. Talking about music NFTs will help you understand what they are, how to buy and trade them, and what the hype is all about. After all, by promoting your brand, you are scaling towards your very own music NFT community.

      Today's Music NFT Community:

      NFTs in the music industry have the potential to drastically alter an artist's career course. You don't trust me? Just ask Daniel Allan, Latashá, Black Dave, or any of the other dozens of producers, DJs, and artists who have discovered that preserving their musical works on the blockchain makes it feasible for them to support themselves.

      Artists are creating new paths to success with the help of music NFTs that are independent of record deals, allow for year-round touring, and are a vector for industry endorsements. The final truth is that both artists and fans are benefiting from this and are creating a unique type of community.

      But first, let's dispel some myths about music NFTs and the blockchain music industry. We've created a guide to provide a simple and basic introduction to Web3 music and everything music NFTs in order to assist in introducing even the most inexperienced NFT aficionados to Web3 music.

      MPT's Web3 Diaries: How to Manage and Build a Music NFT Community

      Have you heard about these Labels already ahead of the game?

      Find out more

      Building a Music NFT Community in Web3 is a Multi-Platform Journey

      Have a Reputable Website:

      Your crypto project should have a professional website before it is launched. The first site that potential investors visit to learn more about your project is your website. To leave visitors with a favorable impression, the website needs to have an attractive design and a polished appearance.

      Make sure the site is easy to access, responsive to mobile devices and offers informative content about your cryptocurrency business. If you give visitors the right information, they might discover a lot about what you're giving. Additionally, you may submit your investor deck, project team, LinkedIn profiles, whitepaper, and lite paper for lead creation and include a section for frequently asked questions (FAQ).

      Networking with the music NFT community:

      You can interact with the appropriate industry professional by using networking tactics. You can learn about bitcoin marketing trends and the advertising strategies employed by other pros by networking. A great technique to a network is by relating a narrative and outlining the advantages of your project.

      With NFT in the music industry, there are key platforms you should focus on, namely Twitter, LinkedIn, discord, telegram, and of course the marketplaces themselves that will allow you to connect with projects too. 

      To illustrate the advantages of your project, tell a Story:

      It's highly suggested in all forms of pr and marketing to use a story to illustrate the advantages of your cryptocurrency project in order to attract potential investors. The motivation behind your project, the technology you developed, and the issue you hope to answer can all be significant themes in your narrative. All of these components can be captured in a succinct, clear video or timely photograph. Position yourself as an industry thought leader while sharing your experience.

      Show yourself to be a thought leader in your field:

      As NFT becomes more popular, more people and businesses will want experts in the field. It's crucial that you produce educational articles and compelling opinion content that establish you as a thought leader as a project owner in this industry. Additionally, becoming a part of blockchain communities and discussions across all major platforms.

      Focusing on your own niche of topics is important, but to have a community you need to favor a wide range of ideas as well so that your reputation does not become one-sided. Avoid using mystical jargon and keep your message clear and uncomplicated while developing educational content and establishing yourself as a thought leader. People are coming to you for sound information or well-defined opinions, not pseudo-scientific marketing lines. 

      Hosting Virtual and Public Events with your music NFT community:

      The web3 and metaverse landscape is filled with people that cross over their users from music to crypto. You can introduce your concept there and how it can help possible investors at these events. You can use these occasions to spread the word about your brand through PR.

      The Advantages of NFT for Music Fans:

      The majority of the time, music NFTs provide collectors ownership of a portion of a song or of royalties that are derived from that song through streaming, record sales, and other revenue streams. This is the situation with NFTs from the Royal curated platform. Holders of Royal NFTs get a portion of the royalties from streaming services.

      NFTs can be valued in parallel with an artist's or song's success through this type of shared ownership, which encourages fans to contribute to sponsoring upcoming musicians on their own initiative or in the expectation that eventually the value would be repaid in the form of a royalty kickback.

      So where do these connections between fans and artists begin? Well, with decentralized organizations and platforms like Zora, SongCamp, and Friends With Benefits. The ground floor of each NFT sector is, of course, where NFTs are bought and sold: NFT markets. However, even beyond these centers of Web3 music, there are hundreds of options that allow you to aggregate the right kinds of people. 

      Let's take a look at a couple of these marketplaces that integrate a Music NFT community & social media infrastructure

      music NFT community

      Catalog: 

      Streaming service and an NFT marketplace are combined in Catalog. Artists can add a song to Catalog's open music library, where fans can then buy it for a set price, take part in an auction, or make an offer.

      The platform is a 1/1 marketplace only, so there is a lot of competition. This is a fantastic location to gather one-of-a-kind, special music NFTs from your favorite musicians.

      music NFT community

      Sound XYZ: 

      With Sound.XYZ, streaming and minting are combined. With a series of open or limited edition NFTs, musicians can start a listening party for new song releases on Sound.

      Additionally, this platform doesn't only house single tracks; it also hosts entire projects and has even hosted mixes like Soulection+'s, which had 18 different artists collaborating.

      music NFT community

      Async: 

      Async Music is the division of the well-known NFT platform Async Art that focuses on music. Each track (guitar, piano, vocals, and percussion) is uploaded separately and in a variety of variations on Async Music.

      This enables musicians to create music in a dynamic style that enables fans to piece together particular layers into a single master track.

      music NFT community

      Mint Songs:

      Since Mint Songs is one of the few dedicated music NFT platforms that is open to all users and is not invite-only or locked, a larger range of artists are able to sell their music there.

      Mint Songs is a terrific location to find creative musicians to support, with a primary goal of assisting artists in developing a sustainable and livable income from making music. The platform is also powered by Polygon.

      Where else are NFTs being used?

      The NFT's use case outside of entertainment and music markets is a whole other bite to swallow. The tech has gone passed the point of simple experimentation. Indeed, in a recent address, John Glen, the Economic Secretary to the Treasury of the UK, declared that "The UK is open for crypto firms." Even now, the Royal Mint is creating its own NFTs.

      It's important studying, these patterns. MPT clients get the privilege of our war room info and can decide with a clear view of what's going on. But at the end of the day, the artist needs to understand monitoring the development of music NFTs, whether or not you choose to produce, acquire, or sell music NFTs. Your understanding of the music business will allow scaling your creativity with a fresh perspective on the NFT music community.

      How MPT Agency can help with your music NFT community

      If fans invest in NFTs as if they were a fan contribution, like purchasing a T-shirt without expecting a financial return, then the best of both worlds would exist for the blockchain community. Depending on the investor, and their financial/social profile, NFTs might provide community and identity in addition to a chance to make money. This organic characteristic of the technology, bringing people together, is what NFTs are all about. Trust in the network, trust in the blockchain

      “Normally when we think about investing, we think about the exchange of money,” says McCulloch. “I think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.”

      McCulloch claims that supporting topics that are important to him, particularly diversity, equity, and inclusion in web3, is one of the main reasons he invests in NFTs.

      The fate of music NFTs is still unknown, even our MPT Agency crystal ball can't say for certain that the creators of today will be the Goliaths of tomorrow. One thing is for sure though, MPT Agency bets on technology. As a medium for distribution the NFT has created a unique product that combines all of the market tool kits into one digital portal and we offer this capacity to our artists, should their community fit the profile of being apt in entering this market.

      To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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        Posted on October 18, 2022

        How To Throw Awesome Events as a Musician

        By John Reynolds
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        Have you ever wondered how to throw an awesome event as a musician?

        As an independent artist, concerts and events are some of the most important sources of revenue you can come by. More than just cash, events offer you a powerful instance to maximize fan engagement and allow you to broadcast your brand message directly to listeners. That moment where you reach over the crowd, shake a hand at the entrance, or give your 2 cents between a track are the memories fans will hold onto for the rest of their lives, and memories are worth more than gold.

        If you're going to throw an event, here's a quick guide to help you plan. So long as you consider each element on this checklist, you will have the right perspective moving through the unknown until your special day.

        1. Prioritize Your Event Goals and Pick a Theme

        Setting reasonable goals is one of the most crucial elements in learning how to prepare for a concert or event. Ask yourself the question; what do you hope to achieve with this concert? Be it brand notoriety or making bank, prioritizing will allow you to pick the nitty-gritty details without any anxiety.

        Once you've determined this order start working top to bottom from the essentials to the perks. Is having a VIP gift basket more important than a sponsor? Does security need to be at every table or every existence? Does your venue need to be high end or will an industrial space do the trick?

        The best live music performances are driven by a concept or subject. Everything at an event—from the audience to the location and other activities—as well as the style of the event's decorations and merchandise—is influenced by this idea. Once your priority list is aligned, your theme is going to answer most of the remaining questions as to what everything is going to look like, and how it will be experienced by the guests.

        Think about the people at your event while choosing a theme and aesthetic. Remember, if you don't buy it, neither will they. It is not about finding something trendy, it is about finding originality in presenting your brand and an appropriate delivery for your crowd. 

        2. Establish a Budget That is Realistic

        It can be tempting to calculate your budget by estimating how many people will attend your concert, multiplying that number by the estimated ticket price, and adding the results together.

        But that is incorrect. Before anything else, you'll need a detailed budget plan to ensure that you have enough money to cover costs, account for emergencies, and turn a profit (if that's one of your goals). Think first out of pocket, second your personal investors, third your sponsors, and finally a producer, as they will surely be expecting a heavy percentage of the overall sales.

        Throw an Awesome Event as a Musician
        How to Throw an Awesome Event as a Musician

        Create a line item for each category and use the remaining items on this list to decide what you'll need for your event.

        Always take into account a slush fund that represents between 10 to 20 percent of your funds dedicated to emergencies and unforeseen costs. This will ensure that you are prepared for everything that may arise.

        3. Find a Talented Lineup that Includes Yourself

        The ambiance of your event will be largely influenced by the musical talent you invite. Depending on the kind of talent you wish to hire, this can also be one of your key budget lines.

        If you're the headliner of your own party, you will be cutting costs in a pretty efficient way, and inviting your collaborators to join in the fun. If you are inviting a bigger name than yourself to build new relationships, keep in mind that top talent takes top dollar unless you have a convincing or unique type of advantage to offer them via the event. 

        Look for talent that complements the theme and goals of your event. There is no point in attempting to showboat your brand if it can't handle the response and pay for the follow-up. Make sure that their audience and the one you are targeting for the event have a lot in common when picking performers. For instance, the last thing you want is a band performing for a mostly senior citizen-filled gathering while you promote a millennial post-apocalyptic brand, it needs to fit. Even if your performer is the hottest act in town, if it is too far off target you will have created your own PR disaster.

        Remember that if you hire talent from outside the area, you'll probably have to foot the bill for their travel. If you're not careful, this could push you beyond your budget. Selecting local talent will allow you to cut costs and increase your notoriety in the community so stay local unless it's really really worth it.

        Bringing in top talent is an opportunity to expand your sponsors. If you're dead set on bringing bigger fish to the table, try and target brands or investors that will come along with the name. But whatever you do, STAY ON TARGET!

        4. Pick a Venue That Fits Your Crowd

        Numerous locations are prepared for accepting live music, from bars, lounges, and restaurants, to event halls, parks, and stadiums.

        If you intend to use an indoor location, confirm that it has a stage and seating arrangement that are appropriate for the style of music you have selected. It should also have expertise in hosting live music because sound engineers or techs are an absolute must.

        Outdoor locations can be terrific options if you have a barbecue element and or rustic-styled theme. Despite having greater production expenses and more weather-related unknowns, outdoor locations have a charm that is hard to match with an indoor venue and allows for greater flexibility regarding capacity.

        If you do decide on an outside setting, be sure to prepare a backup plan in case of weather, including rain, snow, wind, heat, cold, and other environmental factors. Big tents can only solve so much, your gear needs to be properly weatherproofed or at least organized in a way to minimize any kind of backlash.

        The crowd will have an impact on the energy of your show, and the size of your venue will have a significant impact on the crowd. It's usually preferable to choose a somewhat smaller venue that you're confident you can fill because the crowd's energy will be affected greatly by the space.

        As soon as you've agreed on that crucial piece of the jigsaw, the rest of the event's elements will start to fall into place, so you should book your venue as soon as possible. Your relationship with the venue is an important factor to consider in your progress, don't piss them off, and don't oversell your hand, make a promise and deliver.

        5. Event Permits and Liability Insurance

        You might need to obtain permission for alcohol, food, music, and even sometimes the event itself depending on the venue you choose and the city you are in.

        To determine what you need for your circumstance, check with your venue and the relevant municipal authorities. Regulatory elements may divert some thematic factors of the event but overall, unless you are throwing a bush rave, you will have to work through them or risk facing legal penalties.

        Purchasing insurance for your event is another smart move. A lot of events will have security, medical and damages covered by a daily insurance contract, usually costing a per-person amount so your numbers should be well evaluated prior to meeting a broker. Many common accidents will be covered, and your venue might even insist on it,

        MPT Agency Event Tip: don't cheap out on security find more sponsors and pay to have things on lockdown

        6. Set the Time and Date in Stone

        Your target audience and the nature of your event will determine the best day and time. A nighttime environment, where you need lighting and backdrops to build the mood and tone, works better for some themes but is not a rule of thumb.

        Other ideas and settings, especially those outdoors, will be more manageable logistically for daytime parties and may cost less in logistical setups.

        Remember that your audience will have times that are most convenient for them as well. To choose the optimum day and time for your concert, consider factors like school, work, and holiday calendars. A lot of events have been botched because the artist chose something that was appropriate for them but had a more powerful cultural instance at the same time.

        Once it is analyzed and decided to avoid changing it at all costs, a canceled event or altered time that was caused by an unpredictable event is forgivable, everything else demonstrates a lack of preparedness.

        7. Identify the equipment that is required when you are about to throw an awesome event as a musician

        Determine what equipment you'll need for the performance and whether the venue can provide any of it or not. By speaking with your musical talent and the location you can easily get a checklist and evaluate if the venue or even the act will be worth it. A stage, speakers, microphones, a sound system, lighting, and other audio/visual gear may be included with the venue, but specialized equipment is seldom found for live music.

        Find out from your musical talent what gear they will be bringing themselves and what you are in charge of. Consider the acoustics of your venue, if the musical performance will require any amplification, the best seating arrangements, and the space's dead zones.

        Make sure you have a plan in place to shield the equipment from the elements if your venue is outside. Ask how long setup and breakdown will take, as well as whether they require access to electricity, a loading dock, or any other special access, as you consult with vendors, performers, and the venue to establish your equipment needs.

        You must include these specifics in your plan if you want to prevent costly blunders.

        8. Construct a Cozy Atmosphere

        Establishing or equipping a backstage area will keep your talent at ease and aid in their preparation. Any semi-private or private section in your venue can serve as this location, but it must be conveniently located near the restrooms and the stage.

        By giving your musical talent access to water, soft drinks, snacks, and other modest essentials, you can make the backstage area comfortable and double it down as a VIP.

        If they require space to change, warm up, or rest in between sets, let them know in advance. The ease of use for your audience will depend on where they can find restrooms, drinks, and comfortable seats. If your site is outdoors, ensure there is adequate protection from the elements or have a backup plan in case of bad weather. Make sure to include a plan for everyone's safety as well.

        In accordance with the size of your audience and the available space, you should have enough security, medical support, and event assistants each with dedicated zones covering their needs.

        9. Start the Ticket Sales Early

        You'll need to sell tickets if you want to profit from the show.

        To provide printed or digital tickets for your event, you can collaborate with a ticketing provider but ultimately a spreadsheet and a clipboard will do the trick.

        Some ticketing platforms let you use your own branding on the tickets, accept several payment options, and have different price tiers. Many will also come with a website for tickets and social media account integration. The concert's time and date should be properly displayed on the ticket, along with information about where to sit and a clear return/refund policy.

        MPT Agency Event Tip: Have a return policy that makes sense with your budget, don't feel obliged if you are working on a tight ship, your fans may be loyal but it is a public event.

        10. The Promo Cycle

        The success of your concert will be directly correlated to how well it is promoted. Just like any other event. You'll need a marketing strategy that considers your event's concept, target market, and the musical talent you've enlisted.

        Make sure to focus more on a single channel to vector your fan base and give them information about the event. When collaborating with other talents to spread the word, your artistic assets like posters & flyers need to be adaptable so they can use it where ever their niche may be. With the aid of event partners, you may broaden your audience and communicate your message more effectively. Your event can benefit from the support of sponsors, vendors, concert promoters, ticket dealers, and the venue. Get everyone on board with the idea and objectives of the event, and make it simple for them to promote.

        By offering social media, email, and print assets that they can share, you can get everyone on the same page about the idea and objectives of the event and make it simple for them to promote it. Don't forget to take pictures and videos both before and during the event. When you follow up on the event, these will become marketing gold, and they could be really helpful if you're thinking about turning it into a series or repeating it the following year.

        MPT Agency's How to Throw an Awesome Event as a Musician

        In MusicPromoToday's marketing catalog the event world is a key focus, as this is where our artists can strut their stuff. Without your promo amounting to a concert or super event, you are only displaying a fragment of your talent. Be bold, believe, and if you have stage fright get over that as soon as you can, this key element in your artist toolbox cannot be ignored or substituted for anything else.

        To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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          Posted on October 17, 2022

          The Best Way To Get Your Music On Digital Radio

          By Shawn Spence
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          Have you ever asked yourself how to get your music heard on digital radio?

          Radio marketing aka 'radio plug-ins' is one of the oldest and strongest mediums of music discovery for artists. Today an artist can leverage their popularity on digital radio to climb the promo ladder.

          Times may be changing and new streaming services are emerging, but radio remains a strong promotional tool that addresses the niche markets as well as the mainstream audience demographic. But if you hit big on digital radio, and your track begins to trend the shares will be international & potentially unstoppable.

          For independent artists, digital radio is a great way of getting their music heard without expensive ads. 

          After a quick evaluation of your promo war chest, you may want to consider investing in internet / digital radio spots and ads. Promotion can run a pretty penny. Should you be able to convert that directly into dollars is usually the compromise you make for your song having the chance to go public. Having your music extended to radio is a defining milestone for any musician on their path to success.

          There’s a huge difference between major radio stations and digital radio stations.

          The digital radio ecosystem is focused on building niche, loyal fan bases. The bigger stations are more interested in short-term profits and pushing albums as they are accountable to advertisers for their funding. 

          The most accessible radio outlets for independent and DIY musicians include college/university, non-commercial/community, and online/web radio. These are inexpensive outlets that allow for huge reach potentials and have powerful loyal fans that back them up.

          Many of these non-classical radio programs have passionate curators eager to meet new artists and present their work to their attentive and encouraging listeners.

          Colleges Are On Digital Radio Too

          The first thing you need to do is get acquainted with your target audience and decide accordingly which college station suits your music best.

          Your presence on their station will give you a heads-up on the region and will insight into traffic to your channels. The purpose isn’t just to sell albums or merchandise. It is to invite fans to attend performances or share exclusive info about your songs with a community.

          Keep in mind that college radio stations are always looking for new content that is local and interactive. In addition to this drive, they often work with volunteer staff that are engaged more than just "at work". In their stead, artists are looking for ways to increase exposure and reach, so it's a win-win situation with a community vibe.

           On Digital Radio

          Pitch Perfectly to Get On Digital Radio

          Second, musicians need to identify who is on the digital frontier and how they can collaborate together.

          Indie artists must research and find DJs that would care about the music they make. Getting to know the DJs by researching their online profiles will help you connect with them faster. Besides, it's always preferable to get a hold of them via social media so it can feel more familiar.

          From there, it is all about the proper pitch that explains your motivations, your vision, and your immediate want. Moreover, once targets are acquired, every indie artist must have a full press kit ready. Compile a portfolio of their work, and biography and give an overview of their musical audience and style.

          The press kit should include:

          1. A brief bio
          2. Album name, Discography
          3. Awards, Milestones
          4. Tour dates
          5. References
          6. Website
          7. Social media/ streaming profile links
          8. Contact information: managers, agents, media rep, etc

          Online radio is a powerful medium to use for independent musicians, and here's why

          1. You can store and distribute your recording across various digital platforms.
          2. Compared to traditional radio, online radio offers a lower entry barrier.
          3. A multi-tiered event that features both music and an interview are simpler to put up.
          4. Listeners to online radio are frequently very devoted to the station and more likely to visit artist portals.
          5. It is simple to share on social media.
          6. Without using a radio producer, you can effortlessly reach out to foreign audiences.
          7. Finally, contacting the station again after submitting your portfolio is crucial.

          Contact them by phone or email and inquire if there is any other information you can give them. It's an easy follow-up that can mean closing the deal.

          Are you interested in being broadcast globally? MPT Agency has worked to get countless artists' radio interviews, playlist positions, morning show entries even shout-out sponsorships. If you have an objective or dream to be heard on the radio, make sure you check out our radio plugging service.

          To find out what other services can further improve your radio airplay performance. Head to our blog regularly and follow us on Instagram for all your DIY marketing content. We look forward to hearing from you!


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            Posted on October 14, 2022

            How To Get The Best Music Blogs Talking About You

            By John Reynolds
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            The promotion for any artist musician always starts with their appearance on music blogs

            The music industry is saturated with independent artists competing to come out on top of the news list. What every musician needs are a submission strategy that brings them ahead of the curve to stand out in comparison to the rest. With the proper storytelling and a strong agency by your side, you can get any music blog to write about your art.

            Be it Groover music, Spotify promotions, or music NFTs, the written medium of music blogs is what differentiates the "must hear" from the “let's give it a chance”.

            Step 1: Analyze the Terrain

            You should start by looking at the top music blogs currently operating online. Find the ones that have your sound, and that you can pierce at your level in the game. There is no point to reach out to Rolling Stone if with 35 followers, even if the music is perfect, your visibility as an artist matters when approaching the press and media.

            If you find a blog that is unrelated to your style, you should still look if they have anything in common. There may be a spot for your sound and level that is not on page 1. The objective is to discover how that blog is inspired by artists, and establish a commonality between you and contributors.

            Music Blogs About Your
            MPT Agency has access to some of the best music blogs about your art

            Step 2: Get your article written by a professional

            Music blogs usually have a distinct style that is somewhere between promotional and storytelling. As an artist, it is important to have your work written by a professional who will use the keywords that matter most. At MPT Agency, we have an entire department dedicated to just this, where you can tell your story the way you know it. Our professionals will pick it up and create a proper narrative that will fit with the targeted blogs that will ultimately post it.

            Not all musicians have this ability. When you calculate the time it will take someone to get it right, target blogs, pitch, converse, and place the article, you will quickly realize that it is well worth the money. Gig marketplaces do give some leeway for artists to find cost-effective solutions. however, these options are often only a partial solution. Sometimes it's only the article, that you still need to fix, and sometimes it's just the placement.

            The Bottom-Up Strategy For Blogs

            The most important thing to consider is that blogs work in waves of popularity. As one news asset hits the web, its viewership will compound depending on how it is advertised and shared. 

            With big headlines driving traffic to key websites, a blog's topic will scale to larger and larger outlets, especially if the news has a controversial, unique, or novel theme to it. 

            To properly push a piggyback effect as an independent artist, your team needs to first target the outlets they want to build upon. From there, identify the lowest-hanging fruits, the ones that will accept your story as a submission or even as a paid contribution. 

            Once the blog has a home, start sending the link out to similar but higher-ranked blogs. Make sure the headline is appealing, and don't be afraid to tweak or modify the article to fit the crowd you want it to be a part of. 

            Advertising dollars are going to be a part of this strategy, so once your Spotify promotion is active for the song, and you have a blog that is fluttering the web, you need to properly plan its appearance on major platforms with a strong headline that is click-friendly and enticing for viewers. 

            Music Blogs About Your
            MPT Agency has access to some of the best music blogs that will feature your art

            Choosing The Correct Blog in the Music Industry

            Online blogs come in 3 tiers of popularity.

            The bottom tier will garner up to 1000 views per week and be accessible to most writing styles and artists. It is usually a great place to start especially as an independent artist who has yet to have any press at all. Bottom-tier blogs play their role in the larger scheme of things and serve mainly as an entry place for artists to distribute across their networks. The majority of viewers on these blogs enter the site using a third-party website that is publicizing the article, rather than recurring readers or subscribers. 

            Second-tier blogging websites generate up to 5000 viewers per week. These are websites that usually have a direct link to the music industry. They usually have contributors that are artist musicians themselves, managing their personal Spotify ads, or working through Groover music to spread the work of independent artists. The secondary tier also includes a strong following via a subscription system or newsletter campaign that hooks readers in, and constantly shares the blog content. 

            Top-tier blogs are more often than not bought by a larger media company and act as their niche topic distributor. For over 20 years, large media corporations have been acquiring smaller blogs with active fan bases so that they can tap into the viral fans these blogs often generate. Whether the blog generates 100k  views a week or not, is secondary to how the blog uses this fan base to its advantage and creates a real network of viewers and contributors. 

            Submitting to music blogs

            Once you pick who is in line to receive your content a proper submission will be required to advance your content. 

            Have a compelling subject title that makes the receiver want to open your message. Take into account that they are receiving thousands of requests per day and your message needs to stand out. 

            Using services like Groover music is not a bad idea, however, there is no guarantee that your message will be going through. In its stead Submit Hub with paid submissions, offers a slightly higher probability of opened emails but there is no better than the manual process and a carefully crafted email. MPT Agency has been doing this for years FYI, independent artists should surround themselves with professionals or be patient and tactical in their deliberations.

            Demonstrating your expertise through music blogs

            The first thing your blog will do is highlight your talent as a musician. Professional musicians can describe the instruments they use, the peculiarities of their genre, their creative process, and why some artists are popular and others are not. This industry outlook is vital to your credibility and makes for solid content that can reinforce your music premiere.

            Get the word out there, the press is waiting, the media is wanting

            You might be pleasantly surprised to learn how simple it will be for you to contact local and less well-known artists for podcast interviews, live interviews, free concert tickets, free music, free merchandise, and even free press releases that can be included in your blog content if your blog features them. Major music companies, music festivals, and events will all start to offer you the same as you acquire popularity.

            You won't need to look as hard for advertising and ways to monetize your blog as your popularity increases since chances will start coming to you.

            Did you enjoy learning about music blogs about your art? Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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              Posted on October 12, 2022

              The Ultimate Guide For Marketing New Music Part 2: Timeline

              By Shawn Spence
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              Have you ever asked yourself how to market your new music? In this segment of the ultimate guide for music marketing, we will review the timeline for releasing a song as well as share some practical tips on content.

              Once an artist has wrapped up the production phase of their new release, the first important decision at stake is to set a release date. This decision should take into account all delays and unforeseen situations often arising during production stages. By not risking any rushed date and having a comfortable timeline, the artist will be in a position where they will not fumble the release. 

              According to the stats at MPT Agency, Friday is the ideal day of the week to release music. Choosing Friday for release day will significantly increase an artist’s chance to place their new music on top playlists. The weekend is about to hit, DJs are lining up their gigs, and new music has a higher value when people are about to party.

              Unless an artist chooses another day of the week for force majeure, be it an event anniversary, a partnership, or a marketing-driven purpose, releasing music on Friday is a no-brainer. 

              Once the date is set, artists have to plan their strategy 4 to 6 weeks ahead of the release date in order to implement all the steps that will contribute to deploying an impactful marketing strategy. A lot of the waiting game is based on the delivery funnel: distributors approving releases, giving DSPs time to receive requests. Even playlist editors need to have enough time to receive pitches and decide on playlist placement, this time frame is crucial for the full implementation of a professional marketing campaign. 

              Marketing Your New Music: Timeline

              Now that your track is mastered, mixed, and ready for some fresh ears, the game comes down to content release and the mix of events that will make the track a success.

              6 weeks before the release date

              • Find and secure a venue for a listening event or release show and promote the heck out of it
              • Have your social media marketing strategy ready or enlist the help of a music promotion company like MPT Agency to make the magic happen.

              4 weeks before the release date

              • Make sure that all of your social media matches the visuals of your release, (share the pre-save / pre-sale link in bios, posts, and CRM).
              • Pitch the release on Spotify For Artists for better playlist results

              3 weeks before the release date

              • Find a media partner (press/radio/YouTube) that will premiere your new song/album
              • Involve influencers, fans, friends, family, and colleagues to share 
              • Add any new ‘spotlights’ that you have to your marketing driver form

              2 weeks before the release date

              • Begin your pre-save / pre-sale campaign. 
              • Keep sharing and posting (enlist the help of friends, fans, and of course paid influencers)

              Market your new music as it progress's step by step through each week, Rome was not built in a day! Each one of these content types can be found as individual blogs in our catalog, with more on the way every week.

              Week of release

              • Premiere the release (with the help of a media partner)
              • Throw a listening party/release show with the same crowd of peeps and now their friends

              Release date 

              • Share across ALL your social media pages, and make sure to always have a “call to action” for fans to stream/download.
              • Always share any kind of support you receive, tagging and thanking anyone who has supported/featured the release.
              • Re-post fan shares to maximize the impact, and to create a closer bond between you and the fans.

              Post-release strategy about how to market your new music

              • Run your call to action and user-generated content campaigns with an incentive for fans who opt-in
              • Continue posting, and sharing, and always include a call to action, tag those who support/feature your work for that extra props to the people.

              The timeline for a release is quite straightforward. Your release and public relations need to be in line with how the market conducts itself in order for the scenario to be ideal. Once you have your hours and dates prepared the rest becomes a question of creative content creation. The timing is important because the industry works like clockwork, and you need to fit into others' schedules to advance.

              When working with MPT Agency, your release is done with this type of timeline in mind. As your song progresses it gathers more and more traction from fans with its press cycle. The press cycle in turn pushes fan engagements, and finally, your track grows from views to the charts. Since our team takes care of the full 360, your content is optimized too.

              There are quite a few blogs on our site that talk about the best ways to promote and manage your music, you can check them out via the link ahead, one you can start right after this one is a guide on brand messaging.

              Some bonus content about content, inspire yourself, and climb that ladder!

              Market Your New Music
              Ultimate Guide On How To Market Your New Music

              Key Content Types For Fresh Releases

              Marketing Drivers On How To Market Your New Music

              In order to stand out from the crowd and get featured, you should emphasize the quality of the content in your release. Here’s a spotlight on some of the key marketing materials to use:

              • Music clips
              • Radio campaigns 
              • Social media followers and engagement count
              • Third-party Spotify playlists
              • Media and brand partnerships
              • Premieres and other credible press
              • Tour dates, festival appearances, notable opening acts and “shared stage with”, etc.
              • Charts (including iTunes, Billboard, and others)
              • Planned advertising for the new release
              • Booking agent, TV/film appearances, artist management, etc.
              Ultimate Guide On How To Market Your New Music
              Ultimate Guide On How To Market Your New Music

              Promotion Ideas When You Are About To Market Your New Music

              Not everything on this list will be possible to accomplish for all artists. So sit down with your team, inspire yourself from our blogs and get creative on delivery, and customization, and build something that fits with your brand!

              • Pre-save/Pre-sale campaign
              • Countdown to release on social media
              • CTA (pre-save, download, view) to fans 
              • Set up targeted digital advertising campaigns on social platforms
              • Boost posts that include the pre-save/stream link
              • Incentives like merchandise, autographed items, exclusive tracks, VIP meet, and greets
              • Partner with distributors
              • Create artist playlists on Spotify and other streaming platforms
              • Place the new releases at the very top 
              • Invite other artists, friends, and influencers to share the release on their socials (do the same for them)
              • Be sure all DSP and social profiles are up-to-date, verified when possible, and consistent.
              • Keep all tour dates fresh and allow direct messaging on Bandsintown

              MPT Agency, is your partner in strategic timing.

              Any way you want to look at it, the most significant element of your plan will be how it is timed in the overall market it is performing. MPT Agency has the experience and network to make any campaign mobilize in full force. Knowing the whole picture and planning with every element at your disposal isn't easy when you're banging out 20 hours a week of studio time. Our experts can help you plan proper release times and make sure your content is being distributed from the right angle without resources going to waste. Let's take your career to the next level!


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                Posted on October 11, 2022

                Independent Artist? How To Get The Most From Radio Play

                By John Reynolds
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                Have you ever asked yourself, how to get on the radio?

                Radio is still one of the most prolific forms of entertainment distribution in North America. Beyond the taxi rides and cars with broken CD players, the radio provides a platform for musicians that combines both prestige and reach. 

                On-air play differentiates an indie artist from the rest, as it demonstrates that the music is available for mass consumption, and has a hook strong enough to be posted around advertising dollars. 

                Despite the popularity of streaming platforms, radio still represents about 50% of new music discovery in consumer habits.

                As a musician, you no longer have to rely on a label to start your career. The creation of accounts on multiple platforms to distribute your music is powerful enough to help you scale your reach, to go beyond the small gig economy.  

                Be it an Instagram, TikTok, or Spotify account content that is consistently posted, helps get you the traction you need to gain access to the mainstream music industry.

                College Radio:

                Your lowest-hanging fruit to access radio will always be college radios. These independent channels give room for new artists to send their music and create a name for themselves. 

                Key states like California, Ohio, Michigan, and Florida, have college stations that outperform most regular radio stations. It’s not a question of budget or quality, as broadcasting devices have become more affordable over time, rather, college radio has an existing community they nurture, and are responsible for campus news that affects hundreds of thousands of students. Not to mention that college parties are some of the biggest gigs, early-stage artists usually get booked on. 

                College radio has key listening programs that allow it to become a major influence in the promotion of independent artists. One of which is college sports, especially football, and basketball. With thousands of listeners and hundreds of games a year, every half-time posting and online rebroadcast gives an opportunity for the producers to include local bands, all you need to do is reach them. 

                Online Radio:

                Online radio is a key player in today's broadcasting networks. With over 60 000 stations to pick from in North America, online radio has become a staple of modern broadcasting entertainment. 

                In the post-pandemic, work-from-home world, podcasts, online radio, and smart speaker curation grew by an average of 41% in regard to listeners. With podcasts leading the way well into 2022, radio trends are becoming more and more catered to the individual and micro-communities that gravitate around topics. 

                Channels like NPR which have a powerful fellowship on air, have managed to transition their popularity onto the digital surface, with their podcast library doubling in viewership in just 2 years. 

                For independent artists, online radio is a powerful medium to use for the following reasons:

                1. Your recording can be saved and spread across different digital platforms 
                2. Online radio has a low entry point in comparison to regular radio
                3. It is easier to have a multi-tiered show where both musics is played and an interview is held. 
                4. Online radio listeners are very loyal to the channel and have a higher conversion rate toward the artists' portals.  
                5. It can be easily shared on social media
                6. You can target international audiences easily without going through a radio producer. 

                Brand Reach Matters Most For On-air Radio

                As an artist, the mediums that you work with will naturally affect the types of brands and partners that you will attract.

                The more prestigious or trustworthy the stages you work on, the more likely a major brand will hop on the bandwagon. With Radio, you will be side by side with one of the most trusted forms of advertisement available. 

                Finally, radio is still the most trusted channel for advertisers, according to Katz Radio Group.

                77% of listeners would try a brand endorsed by their favorite radio, rather than one targeted online.

                With more stringent rules for publication and more family-friendly content, the radio allocates a positive aura around the hosts and guests.

                As an independent artist, you can easily act as a micro-influencer on a show that you have booked. 

                1. The radio host will always ask if you have a sponsor you want to bring up. Having more people around the table is easy said and easily done. 
                2. You can use the station's numbers to attract the brands that fit your audience. When properly executed brands will be able to see you as an endorsement tool. 

                Fan Loyalty For On-Air Radio

                Royalty payout is higher on air than it is on streams. The artist will engage much more supportive fans because more than 82.1 million Americans are paid subscribers to on-demand music.

                A fan willing to pay for free services is usually focused on having access to exclusive content. This gives artists the opportunity to maximize their radio time, and share engaging content. 

                Toe To Toe With Labels

                Digital marketing via radio allows small musicians to go toe to toe with big labels. They level the playing field by increasing the reach of the artist tenfold and having them side by side with other artists of a larger status. Getting indie music onto these mediums increases their legitimacy. Also, it creates a level of reach that labels spend millions to secure. 

                According to WKCB “The sad part is through all the airplay, advertising, and social media posts, the majority of internet radio stations cannot generate the type of revenue needed to maintain the licensing necessary to insure artists, songwriters, and publishers get paid what's due to them based on airplay. So they operate, a testing fate that they will not get caught for copyright infringement by any of the major performing rights organizations (BMI. ASCAP or SoundExchange).”

                Independent Artist? How To Get The Most On-air Radio
                Independent Artist? How To Get The Most On-air Radio

                Broadcast a “Tiny Desk Concert” Performances

                For indie artists, the tiny desk concert is a high ticket item to pitch to radio shows. They create a very high volume of traffic and encourage the community vision of most radio stations. 

                For the artist, this can be done in 2 ways. 

                1. Pre-record your acoustic concert or performance and send it in for playtime.
                2. Should the studio be equipped to record your life, make sure to properly announce your performance, and bring your favorite instrument to the table? 

                NPR’s success with tiny desk concerts has opened up the market for live acoustic play, especially for indie pop, rock, and other artists.

                It's no secret that MPT Agency has experience juggling this amazing medium for publication. Your song deserves the opportunity to speak to its own merit, and radio provides that key combo of authority and reach. It's going to be difficult to get there, sometimes it will take an army of PR specialists sending pitches around the clock. But that's what we are here for. Handling this on your own as an indie artist is a daunting task but that's what agencies are for.

                Don’t miss this market opportunity and make sure to align it with what your brand is currently working on.

                MPT's rich culture with blogs gives artists a one-stop shop for their information. Want to know more about how things are done right, follow us on Instagram for more music marketing-related updates.


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                  Posted on October 7, 2022

                  The Best Way For Artists To Create The Ultimate Brand Message

                  By Yvonne Martin
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                  What is the definition of branding and how does one create the ultimate brand message?

                  Simply put, it is an organized guide to your company's look, feel, or vibe. Be it the more physical assets like colors, shapes, styles, and themes, as well as the non-physical assets such as tone, mission, and vision.

                  For music branding, the artist has to create a personal brand and then adapt the main branding guidelines to each album or musical asset that is being created. 

                  Through verbal and nonverbal cues, your brand communicates its distinctive value proposition and personality with this family known as brand messaging. The objective is to have these different elements aligned in a logical order, that can convey what you stand for as an artist. 

                  Ultimate Brand Message tips to follow when thinking about what kind of message you want to work with. 

                  1. Identify properly who you want to talk to in different groups
                  2. Have a clear mission statement and vision for your art
                  3. Create a visual identity that includes all elements from shape to color to a soundscape
                  4. Fine-tune your story and journey as an artist that has led you to this point

                  The individual color or accessory item is empty when alone, if you are creating a well-differentiated brand in comparison to the market, think of the hows and whys in your message. Fans may be inspired and motivated by your messaging, which will encourage them to engage with posts, listen to more music, and spread the music themselves.

                  To build your ultimate brand message, ask yourself these key questions:

                  1. Why do I make music?
                  2. Why do I play this style of music?
                  3. How do I feel when I make my music?
                  4. What is the feeling when I listen to my music?
                  5. How do I want others to feel when they listen to my music?

                  The story of your brand is ultimately told by the combination of Albums, performances, and designs that you put forward, and how that story is told is controlled by your marketing team and your public relations agency. 

                  What steps should you take to create an ultimate brand message that your target market would love?

                  Your target audience and distinct musical assets are two things you need to know like the back of your hand. Decide who you are, what you perform, and who you do it for.

                  Your brand message must respond to these inquiries:

                  1. How do you set yourself apart from your rivals?
                  2. What sets you apart from the competition?
                  3. Which messages make sense to the people you're making this for?
                  4. Whom are you trying to reach?
                  5. What are they concerned with?
                  6. Does your company's messaging have a plot?
                  7. What objectives has your brand set out to accomplish?
                  8. What values does your brand uphold?
                  9. Why should they care about you?

                  Keep in mind that your brand message responds to the "why". As you answer these questions and start to sketch out your brand identity, keep in mind that these answers will evolve over time but will maintain their core elements. 

                  Ultimate Brand Message

                  Core elements for your market-friendly brand message

                  To align your brand with the fans, create fan personas that reflect their distinct characteristics and objectives. Maintain your attention on the brand positioning that will be catering to these personas.

                  The persona is there to represent your audience or at least the most common audience member you are catering to. When writing any content, ask yourself, "Is this true to my crowd's values?"

                  Connect with your audience: 

                  Use your buyer personas and brand messaging document while creating content to make sure you're discussing topics that are pertinent to your audience.

                  Avoid being flawless:

                  Neither people nor brands should be perfect. Avoid making excessive promises and conveying your perfection because doing so will come out as dishonest. Albeit the message is perfect the person behind it seldom is.

                  Spread your message far and wide: 

                  Consider your brand messaging in everything you publish and all of your marketing choices. Your text needs to convey your brand message whether you're writing it for your website, crafting slogans for packaging, or marketing an event.

                  The MPT Agency's ultimate suggestion for a brand message: "Keep it Simple"

                  Ensure simplicity. People won't relate to you if your brand's personality or core beliefs are unclear or difficult to understand. The last thing you want to do is to develop a brand message that confuses your audience.

                  With MPT Agency, your music and your brand message are one and the same. We align both these elements and do not really focus on which one comes first. After all, as a musician you are expressing your story through a song, the brand message is the way that song is put together.

                  Make sure you check our blog on the EPK, which is one of the key tools that describe your brand to the world. We also regularly post artist tips and insights on our socials. Follow us on Instagram for more music marketing-related updates.


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                    Posted on October 6, 2022

                    How Playlist Promotions work and Calculating The Results

                    By John Reynolds
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                    You get a lot of insights from social platforms but how to calculate playlist promo and results is still tricky.

                    A performing, recording, or independent musician has a 5% chance to live solely off their music. This includes musicians who live with their family unit. Those who are a part of a large music label, and finally the ones who spend at least 30% of their working hours performing in venues, bars, and everything in between.

                    The stereotype of the starving artist has seldom changed over the last century. However, the hope digital outlets generate has given musicians of this generation a leg up on their senior counterparts.

                    CD sales and demo tapes dominated the revenue stream only 30 years ago. Today the individual track, the stream, the view, and finally the live show, are inescapable reaching one's fans and monetizing a career.

                    In light of this new form of digital dominion, the industry of playlist curators exploded and is the main gateway for artists to get their music out.

                    Riddled with bot accounts the market is difficult to navigate. Yet, there is hope if you find the right agency to rummage through the fraudulent accounts.

                    Playlist marketplaces are important to engage in Playlist Promotion

                    Playlist marketplaces are a jungle of questions for most artists. Will the streams count, will they lead to more, and is it really worth it? Usually composed of a shadowy SEO-jammed website with user-friendly buy buttons, playlist marketplaces are in the grey zone of the music promotions tool kit.

                    As buying views is pretty controversial on account of bot accounts and automation, the proper way of addressing playlist curators is the classic pitch, which an artist can do via submission portals or directly by finding the owner of the playlist in question. 

                    Not always the simplest method, nor does it usually garner a lot of response, but if your music is fly, your pitch is clean and your timing on when you sent the message was properly throughout, you should expect at least a 15% positive response rate. Which is not bad, considering it's a question of numbers. The more playlists you are on, the more views or streams you get. 

                    The Reality of Streaming Royalties

                    Despite streaming making up over 60% of all redistributed revenue in the music industry, the average artist will be making under 1000$ a year from streaming. In the case of Spotify, arguably the largest streaming platform in the world, a recent study by Forbes demonstrated that from their 7 billion dollars of royalty payouts, 28% of the artists received over 10 000$.

                    Now, that might seem like a lot, but consider that the 28% includes label artists, superstars, film scores, and legacy artists that have spent decades making a career. This essentially means that they are most likely equipped with a promotional or marketing team, that monitors, tracks, and adjusts their reach metrics to maintain a steady flow of listeners and onboard new fans. 

                    How Playlist Promotions work and Calculating The Results
                    How to Calculate Playlist Promo and Results

                    Calculating Playlist Promotion Campaigns

                    So, let’s do some calculations. At an average market payout of 0.006325 $ / stream, 159 000 streams would gross roughly 1000 USD, which means to reach that 10k revenue milestone an artist would need to generate close to 1,59 million views in the first year of their Spotify career.

                    With Spotify advertising starting at 250 USD per ad campaign, and pseudo-view marketplaces selling 10k views for an average of 50 USD, an artist would be able to hit 100k views with roughly 750 USD. Assuming that they would make an extra 30% viewership count due to the ad push, 130k views would have an average cost of 0.005769 $, at a margin of roughly 8% grossing  822.25 USD a profit of 72.25 USD. Following the numbers, the average value of your first batch of streams is 0.000556 $. That's right, dollars, not satoshi’s. 

                    Streamlining your work and pushing with paid advertising is an option. But at an 8% margin, not counting the risk, the time, the constant monitoring, and the artists' scalable popularity, which needs to break through the industry's saturated market, it is not a good business case and does not offer a livable wage for anyone. 

                    Creative Time

                    Firstly it is important to realize that your chances of reaching monetization amounts with a laissez-faire attitude on streaming platforms like Spotify are slim to none. All streaming platforms are marketing or promo dependent if you want to use them as a source of revenue, rather than just another profile. According to Spotify, 57 000 of its nearly 10 million creators represent over 90% of the streams, and therefore its royalty redistribution

                    Marketing Time

                    The rule of thumb for most professional artists is 50 / 50, 50% of the time you market and build your brand, and 50% of the time you make your art; fair enough. But this means your learning curve, the trial, and error of target markets, the engagement analysis, and of course the adaptation of your strategy can only be done during 50% of your waking & working hours.

                    If algorithms were that simple to adapt to, there wouldn't be a 50 billion $ market cap in music marketing technology. The reality of the situation is that without professional help or some type of technological literacy, you are basically shooting in the dark hoping to hit a fly on the nose. Reliant on fan 2 fan engagement, the artist without a team nor the digital know-how is setting themselves up for failure and is unfortunately caught in the blaze of hopium offered by most platforms. 

                    Taking into account that a salary of 10 - 30k USD may be an upper or middle-class income for the developing world, but in all major North American and European cities, where the average rent is between 1000 - 1800 USD, an annual income under 30k means you are spending over 50% of your net on basic housing before taxes and food are even brought into the mix.

                    Needless to say, if this is your only income, you are stuck in a literal poverty cycle and will most likely be going through serious financial stress as life is far from being a predictable path.

                    To stream or not to stream why it matters when you calculate playlist promo?

                    For MPT Agency, all industries throughout history have demonstrated, you cannot challenge technological innovation. All artists should be present on all streaming platforms, be it only for the visibility or convenience factor for fans. The one they ultimately choose to use in their conversion funnel is dependent on the artists' budget, their time metrics, and of course, their understanding of the algorithmic ecosystem that governs the how's and why’s of visibility. 

                    Paying for streams can be a part of larger campaigns the artist adopts in their path to success, but in no way, shape or form should it be the be-all and end-all of their exposure strategy.

                    Make sure you check our blog about influencers who can be a huge help to your playlist campaign. We regularly post key artist content so make sure to follow us on Instagram for more music marketing-related updates.


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                      Posted on October 5, 2022

                      How to Build An Engaged Community In The Music Industry

                      By Barbara Drews
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                      Community in the music industry is a multi-dimensional strategy. Community development in the music industry is like the politics of music jobs. It requires the artist to become a wholesome, approachable, sociable character and most importantly inspires confidence in their music.  

                      To build a well-balanced and coherent music community, you need a variety of different qualities that will ultimately attract other members of the music industry. Like the producer, who might offer you a new recording community, booking agents who will get you your gigs, and labels, who albeit taking a chunk out of song royalties will be able to give you a very wide platform to optimize your reach. 

                      The DIY marketing checklist for building a community in the music industry

                      1. Your vision and mission should be accessible and clear

                      Being Insta-famous does not come overnight, nor does it take a bot army. In fact, the most simple thing to start with is identifying your goals as an artist, and your medium to long-term objectives as a brand. Do you want to get into fashion eventually? Do you want to be the founder of your own NGO?  Getting a music industry job for the love of music is half the battle, it needs to be coupled with an overarching theme or cause that the music/brand fights for. This vision is the cornerstone of your entire community.

                      2. Target a specific market, don’t just post content randomly

                      The music industry is a deep jungle of trends, tracks, and templates. To jump in and hope for the best will only result in wasted time and energy that could have taken you down the right path. Identify and target your market so your content gets to the people who will actually enjoy it and connect to it. Start with analyzing your music as if you were a producer cataloging music, and find which sides will resonate with your fans, and which potential fans it can resonate with.

                      3. Inspire yourself from the competition

                      Without understanding your competition you will be swept away by the business of music. Social media gives you a complete map of someone's career, as well as their fans, their sponsors, and the methods they used to propagate the message. Emulate the ones that matter, disregard the ones that look fake, and omit completely the ones that don’t resonate with your image or sound. All other ideas after this study, are guaranteed to be unique, authentic, and originally yours! 

                      4. The music industry requires a marathon, not a sprint

                      Give yourself measurable and realistic objectives, a week per week month per month, quarter to quarter. You will not be able to do everything at once, realistic goal setting means it is something you can complete yourself or with your team, and that takes into account the scaling of your community. The first 1000 will be harder than the next. Always monitor and manage your progress and adjust it when things are not working out. Give each attempt a logical time to grow but don't wait too long for the weeds to grow. 

                      5. Always work on your brand

                      Your brand is a totality of all the sides of your music your social media banners need to be consistent to keep the community on a straight track toward your vision. Your first impressions do matter, but if your mission is clear, and the community is on board then work on what matters, and pluck out the sides that are limiting your growth. This doesn't mean changing your colors every week, it means letting your first choice be a powerful win and working on it until it begins to dwindle. 

                      6. Post great content for the community IN the music

                      Content is the name of the game when it comes to community communication. Your content is a space that allows them to talk about what you're doing. Make each one unique, make it relevant, make it engaging, and ask from them what you expect from anyone listening to your music, attention! High-quality graphics and video or nothing.  Study the posting schedule and algorithm so you don’t miss an opportunity or prepare something for nothing. 

                      Community In The Music

                      7. Overselling is just as bad as underperforming

                      Your fans are not cattle. You are not there to feed them a fantasy for them to buy your album. You’re there to create an emotional bond using your art. Anything less and you're just not an artist. A healthy amount of giving and taking be it via fan 2 fan engagement or giveaways creates a relationship founded on trust. 

                      8. Create a keyword and hashtag strategy

                      This might seem confusing for many musicians, but there are lots of free tools that help you define your community via hashtags on social media and keywords in your articles. After all, beyond the live show, you are working on different kinds of platforms that each have their own rules and algorithms. A proper excel sheet with hashtags you want to focus on will go a long way in organizing your strategic output on your channels, as well as save you time when posting content.

                      9. You catch more bees with honey

                      Enthusiasm and community building go hand in hand. Unless there is an announcement from gloomy, controversial news, the enthusiasm you bring to the table is going to be how your community is glued together.  If you're anti-social and drenched in pessimism, your message is going to get lost and your community will not be able to hold the vision together. So stay positive, stay engaged, and stay humble.

                      10. Build a killer team, volunteer or not, community in music is key

                      Nothing can be done alone. Even if you are the most prolific artist out there, your time is best spent in the studio, and finding the group of people, volunteer or not, that will help you on your journey is a necessity. You can hire professionals, but often a little bit of collaboration can go a long way. 

                      11. Save when possible, spend money on professionals

                      Every dollar you can invest into a legitimate professional service for promo and marketing will give you 10x the amount of reach than doing it yourself. It is better to save your money and deploy 1 powerful campaign than to spend aimless amounts on momentary advertising. 

                      With MPT Agency you can build a meaningful funnel and continually release products for your community in the music industry

                      At MPT Agency, we understand that having multiple avenues to release your music is important for your overall volume of possible interactions. Spotify may provide the same type of streaming as others, but your fans can listen to your music anywhere, so you need to be ready. Our team of techies, DJs, and creative ninjas have 15 years in the industry Your community will be driven from one to the other so they can interact with different sides of your project.

                      Our blog about creating enhanced music videos for your community outreach has key information about content creation. Never neglect this element and follow the best way to do it. We regularly post novel content for both established and independent artists on our social media. Don't forget to follow us on Instagram for more music marketing-related updates.


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                        Posted on October 4, 2022

                        Twitter Space, The Ultimate How To By MPT Agency

                        By Barbara Drews
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                        For web3 musicians and Space's hosts, sharing your music on Twitter Space is perhaps the most basic experience of all. To put things in perspective imagine if all of your artistic prowess, sophisticated arrangements, and faultless mixing are relocated to a rural location in the 1950s at the quality of an FM radio, and people from all around the world tune in.

                        What Is Twitter Spaces?

                        Users of Twitter Spaces can host and join live audio sessions that are held within "Spaces" (aka audio chat rooms). An Audio only medium, Twitter Space creates an intimate moment between fans and host where unique content is shared LIVE, with no edits, no retakes, raw.

                        How do The Best Twitter Spaces work?

                        When someone you follow begins or talks in a Space on Twitter for iOS or Android, it will show up on your timeline as a purple bubble for as long as it is live. When you join Space as a listener, you may use emojis to express your opinions. You can also look at any Tweets that have been pinned in the room, read along with the captions, tweet or direct message the Space itself, and even ask to speak yourself.

                        How Can I Create A Twitter Space As A Host?

                        Luckily, Twitter made this part simple enough for everyone. Long-press the compose button on your Home timeline, then choose the icon with a cluster of dots to begin a Space. When you initially create your Space, your microphone will be off; when you're ready to talk, press Start your Space.

                        The whole thing will be live, so unless you have been a live broadcaster for 20 years of your professional career, it's best to have practiced a few times or at least to have some kind of point-form script so you stay on topic. Everyone likes a good rant, but your fans might have an issue with rambling.

                        How Can I Add A Co-Host On Twitter Spaces?

                        You can have up to ten speakers in your Space. As the host, you can choose up to two co-hosts to assist you to moderate the discussion. Any active participant or visitor to your space is welcome. To accomplish this, hit the manage speakers icon, choose invite co-hosts, and then look for and choose the accounts you want to share hosting duties with for your Space. Tap the send invitation button to let them know.

                        How Can I Schedule A Twitter Space?

                        You may advertise your planned chat for a longer period if you schedule a Space in advance. Long-press the write button on your Home timeline, then choose the Spaces symbol to plan a Space. Give your Space a name, choose three or more pertinent topics, and then hit the clock icon to choose a time and date for it.

                        How Can I Join The Best Twitter Spaces?

                        Public spaces can be joined in a variety of ways. A host or listener can post the public link for each Space in a Tweet or Direct Message. Live Spaces with a speaker or presenter you follow will also be marked in purple at the top of your timeline and in your timeline itself. On your phone, you may join by using the Spaces Tab.

                        How Does Using The Twitter Spaces Help Musicians?

                        Without a doubt, every brand may gain by interacting with their followers or potential followers on social media. These advantages are amplified when the engagement is sincere, ongoing, and beneficial. The ideal opportunity to introduce such a discussion to your fan audience is provided by Twitter Spaces! 

                        Here are some ways you as an artist might benefit from using Twitter Spaces:

                        1. Make a regular industry area where you may post news and updates about the music biz and other topics of interest to your audience.
                        2. Share new music, merchandise, and services that will keep your audience informed about what they can stream or buy to support you as a musician.
                        3. For your fan base to feel more connected to you and comprehend your brand, arrange a live Q&A discussion where they can ask you anything about your music or yourself.
                        4. Discuss related issues that are important to you in more detail, adding to the discourse.
                        5. Utilize a Twitter space to continue a conversation that started during a podcast, live video broadcast, conference, or another event while providing additional context.

                        In Conclusion: Social Audio Is Here To Stay and it's all about who has the best Twitter Spaces!

                        MPT Agency has a small kink for all things live and talkative. Our experts have been in neighboring spaces and participated as rogue consultants or boomer music buffs. We believe in this medium because it's novel, fun, and raw. You the artist are put on the spot and fans get to see your gumption as well as your grit as you talk shop on whichever topic you have in mind and defend your opinion against an onslaught of tweets and random questions. Nothing like a live broadcast challenge to see what you are made of. If ever you have an idea and are looking to build, send us a message and we can always guide you down the path of production.

                        The future of social media is communication and genuine interaction. Thus, MPT Agency can guide you through keeping your brand up-to-date and relevant! To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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