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Posted on September 23, 2022

The Ultimate Guide For Marketing New Music Part 3: Strategic Planning

By Yvonne Martin
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Have you ever asked yourself how to plan your music career? What are the steps that go into the magic of becoming an artist?

A Musician in today's industry must use a patient mind, goal-setting perspectives, action-planning, and a deep self-awareness to successfully navigate and manage their career. Believe it or not, this wonderful set of emotionally intelligent aptitudes culminate in a single tangible, well, digital, document.

Inside a musician's toolkit must always be a strategic plan. It's much like a business plan but without an investor angle. Strategic plans outline a career's key components and by tracing connections between your environment and your objectives, allow you to evaluate, target, and follow through with both macro and micro plans.

Throughout our experiences, MPT has seen many different career types and musical successes. The strategic plan is unique to each artist but starts with a single set of questions and considerations. In this article, we will discuss how to put together a strategic plan for your musical career.

Reasons To Treat Your Music Like A Real Business

Right about now, you might be wondering, "Is strategic planning really that important, how should I plan my music career, inst everything is random?"

To start with, no, nothing is random, everything in the industry is a story inside of someone else's story. So start first by evaluating where you fit in as a musician in your genre's market. Take a time to think back on the past year. 

  • Did you get that album or single released?
  • If so, did it get released on schedule? 
  • Did you accomplish more than half of what you wished to do? 
  • Have you achieved any of the significant milestones available in your market?

We frequently make decisions based on our feelings. After all, why not, songs are created out of the passion that seeps through to a creative medium. However, if you always wait for those ideal circumstances, you may anticipate away your potential as a musician. Even though we don't often associate money with music, you do need to be able to support yourself by doing what you do best, and income generation is formulaic rather than creative.

Staying focused on those particular goals will be made easier by taking the time to plan strategically.

Plan my Music Career
Plan my Music Career

Strategic Planning

Focus & Direction

Structure, aim, and follow-through on the part of musicians are more crucial than ever in 2022. Having a career plan can help you through the many setbacks and uncertainties the music industry is guaranteed to throw your way while also demonstrating your commitment to others. Picking an industry direction like recording artist rather than orchestra member, for example, is a macro decision you need to make early. Once chosen, focus your energy on those operations and nothing else.

Focusing on a formula, regime, or schedule is key no matter the direction you choose to take as each of them gives you reliability in the habit. From there you can build each individual component of your business, from marketing, finance, sales, and of course studio time.

Short-Term & Long-Term Goals

Planning will always save you time and stress in the music industry, whether it's for a specific project like an album or a broad objective involving your entire career. Without time-based goals that have a start, due, and end date, you'll have to spend a lot of time and money putting out fires, making last-minute modifications, and managing the paperwork.

Short-term goals are achievable on a 90-day stretch. They need to be quickly actionable, not be resource exhaustive and are either a singular instance with high value or a segment of a long-term sequence. this can be anything from a production cycle, to a song release or launch campaign.

Long-term goals are essentially anything that will span over a 12-month period. Strategic outlooks for 12 months, should be divided into segments and include, you guessed it, short-term goals. Year-long goal setting can have high-tension times as well as "detente" where an artist can comfortable and creative. Think of an album creation or concert tour.

The three words to remember when building these goals are: Concise, Realistic, Achievable

Building Raw Excitement For Your Fan Base

Finding out exactly who your fans are and what drives them is made easier by target profiling in music. Although you may have a core audience of devoted listeners your fan base must grow at a steady pace. The super fans need to be energized so they can help you expand your reach to new listeners.

With excitement, enthusiasm, and energy, your fan base needs more than a monthly drop to keep them attached to the brand. Your personality, content & personal interaction have to keep people hooked, and planning this out with a creative twist is a very significant step.

To excite your audience always imagine that they are looking to you for trustworthy entertainment. Every fan may serve as the cornerstone of something substantial and significant in the long term.

Organize and Normalize Routine

You're going to need a plan to "make it" happen whether your goal is to sign a deal with the label of your dreams or to make a livelihood from music placement. You will be confronted with your own limitations, and even though the MPT Agency attitude is all about going above and beyond, you need to organize yourself around tasks you can complete. Don't overburden yourself or you can face deadlock in your tracks.

It is always better to progress one step at a time than to leap into a pit.

Planning makes you confront difficult questions about your work goals, both major and minor and helps you establish useful habits that become like clockwork. Things like checking emails, consistently posting, and having strict studio times are all about normalizing successful habits. The smallest things, when combined can amount to great things.

Advantage In The Industry

Strategic planning distinguishes devoted artists from amateurs. Excluding music quality, the difference in success between artists is often limited to their ability to follow a plan. If the musician is working in a jumble of chaos, they won't be able to manifest the type of performances they need to stand out.

Your chances of identifying actual momentum in the industry will increase with the quality and specificity of your career strategy. The overall flow of markets, fans, trends, and sounds is a segment that you cannot control as an artist. Therefore, you're objectives revolve around working with and through these elements to get to the next level.

MPT Agency, Your Strategic Partner in Music Marketing

Though many musicians have ambitious goals for their work, in theory, those who actually put in the effort to prepare well stand the best chance of succeeding professionally. At MPT Agency, there is a rich culture of nurturing this habit in our artist roster and guiding them through the pitfalls and difficulties of their promotional outlet. Strategic planning is a long process and is not something that is built overnight. Your promo campaign will require you to answer a long list of questions that will help you every step of the way.

MPT Agency will help you to prepare well and stand the best chance of succeeding professionally in today’s music biz. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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    Posted on September 19, 2022

    What To Feature To Have The Best Musician Website

    By Barbara Drews
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    Could there be only 10 Reasons why a website is essential for musicians? Duh, no, it is beyond essential, and here is why.

    You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out, and what to feature to have the best musician website

    Having your music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own. Here are 10 reasons why musicians should have their websites and it should feature to be the best musician website

    Information Hub

    You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you're attempting to reach if you can house it all in one location and update it as needed.

    Full Ownership And Control

    Online identity is permanently established once you have a website. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.

    Conveys Your Unique Personality

    A website may be anything you want it to be since it is not constrained by a news feed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.

    What To Feature To Have The Best Musician Website
    What To Feature To Have The Best Musician Website

    More Permanent Than Social Media

    Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.

    Search Engine Visibility for Musicians

    One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue booker, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.

    An EPK Will Showcase Everything

    Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website. 

    Direct Connections - Grow an Email List To Have The Best Musician Website

    Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.

    Merch & Music Sales

    To support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you've already begun to grow a following.

    Did you know that pre-sales count towards the first week 1 sales of a release?

    Imagine a couple of thousand sales from your website. You can quickly jump on the Apple and even Billboard charts. A strategy often used by MPT for new artists with an existing core fanbase.

    Organic SEO

    Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.

    More Insights On Your Audience

    To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you're launching a marketing campaign or promoting a new record.

    How To Create The Best Musician Website 

    Now that you understand the benefits of having a website for musicians, you're prepared to start building one that will serve your needs. 

    From choosing a template to organizing the material and promoting it, we'll examine everything you need to create a professional music website.

    Templates for The Best Musician Website

    You may think of a template as the framework for your music website. The components you want are included in website templates for musicians. You can then edit to match your sound and aesthetic preferences.

    Header Image

    The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.

    Menu

    The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.

    Content

    Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.

    Mobile-Friendly

    You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.

    Colors

    Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.

    Fonts

    From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it's easy to read.

    An EPK or Electronic Press Kit Is Always Available On The Best Musician's Website

    Create an EPK or Electronic Press kit that includes:

    • Biography
    • Music
    • Photos
    • Videos
    • Press releases
    • Reviews
    • Recent highlights
    • Achievements
    • Contacts

    Wrapping Up

    A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.

    MPT Agency can assist you in developing a music website that exudes professionalism and demonstrates to hiring managers that you are committed to a career in music. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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