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Posted on November 29, 2022

How Did Mariah Carey Create Everlasting Magic?

By Barbara Drews
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One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

There Are Many Versions Of Maria Carey's Song

Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

It’s The First And Only Holiday Single To Be Certifed “Diamond” 

The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

Mariah Carey Cowrote The Entire Thing In About 15 Minutes

She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

In a conversation with Billboard, Afanasieff discussed the process of writing songs:

It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

There Isn’t Any Actual Band Playing In The Song

Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

The Song Inspired An Animated Movie Starring Mariah Carey Herself

“All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

How To Release Big-Time Tracks Just Like Mariah Carey?

If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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    Posted on October 5, 2022

    How to Build An Engaged Community In The Music Industry

    By Barbara Drews
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    Community in the music industry is a multi-dimensional strategy. Community development in the music industry is like the politics of music jobs. It requires the artist to become a wholesome, approachable, sociable character and most importantly inspires confidence in their music.  

    To build a well-balanced and coherent music community, you need a variety of different qualities that will ultimately attract other members of the music industry. Like the producer, who might offer you a new recording community, booking agents who will get you your gigs, and labels, who albeit taking a chunk out of song royalties will be able to give you a very wide platform to optimize your reach. 

    The DIY marketing checklist for building a community in the music industry

    1. Your vision and mission should be accessible and clear

    Being Insta-famous does not come overnight, nor does it take a bot army. In fact, the most simple thing to start with is identifying your goals as an artist, and your medium to long-term objectives as a brand. Do you want to get into fashion eventually? Do you want to be the founder of your own NGO?  Getting a music industry job for the love of music is half the battle, it needs to be coupled with an overarching theme or cause that the music/brand fights for. This vision is the cornerstone of your entire community.

    2. Target a specific market, don’t just post content randomly

    The music industry is a deep jungle of trends, tracks, and templates. To jump in and hope for the best will only result in wasted time and energy that could have taken you down the right path. Identify and target your market so your content gets to the people who will actually enjoy it and connect to it. Start with analyzing your music as if you were a producer cataloging music, and find which sides will resonate with your fans, and which potential fans it can resonate with.

    3. Inspire yourself from the competition

    Without understanding your competition you will be swept away by the business of music. Social media gives you a complete map of someone's career, as well as their fans, their sponsors, and the methods they used to propagate the message. Emulate the ones that matter, disregard the ones that look fake, and omit completely the ones that don’t resonate with your image or sound. All other ideas after this study, are guaranteed to be unique, authentic, and originally yours! 

    4. The music industry requires a marathon, not a sprint

    Give yourself measurable and realistic objectives, a week per week month per month, quarter to quarter. You will not be able to do everything at once, realistic goal setting means it is something you can complete yourself or with your team, and that takes into account the scaling of your community. The first 1000 will be harder than the next. Always monitor and manage your progress and adjust it when things are not working out. Give each attempt a logical time to grow but don't wait too long for the weeds to grow. 

    5. Always work on your brand

    Your brand is a totality of all the sides of your music your social media banners need to be consistent to keep the community on a straight track toward your vision. Your first impressions do matter, but if your mission is clear, and the community is on board then work on what matters, and pluck out the sides that are limiting your growth. This doesn't mean changing your colors every week, it means letting your first choice be a powerful win and working on it until it begins to dwindle. 

    6. Post great content for the community IN the music

    Content is the name of the game when it comes to community communication. Your content is a space that allows them to talk about what you're doing. Make each one unique, make it relevant, make it engaging, and ask from them what you expect from anyone listening to your music, attention! High-quality graphics and video or nothing.  Study the posting schedule and algorithm so you don’t miss an opportunity or prepare something for nothing. 

    Community In The Music

    7. Overselling is just as bad as underperforming

    Your fans are not cattle. You are not there to feed them a fantasy for them to buy your album. You’re there to create an emotional bond using your art. Anything less and you're just not an artist. A healthy amount of giving and taking be it via fan 2 fan engagement or giveaways creates a relationship founded on trust. 

    8. Create a keyword and hashtag strategy

    This might seem confusing for many musicians, but there are lots of free tools that help you define your community via hashtags on social media and keywords in your articles. After all, beyond the live show, you are working on different kinds of platforms that each have their own rules and algorithms. A proper excel sheet with hashtags you want to focus on will go a long way in organizing your strategic output on your channels, as well as save you time when posting content.

    9. You catch more bees with honey

    Enthusiasm and community building go hand in hand. Unless there is an announcement from gloomy, controversial news, the enthusiasm you bring to the table is going to be how your community is glued together.  If you're anti-social and drenched in pessimism, your message is going to get lost and your community will not be able to hold the vision together. So stay positive, stay engaged, and stay humble.

    10. Build a killer team, volunteer or not, community in music is key

    Nothing can be done alone. Even if you are the most prolific artist out there, your time is best spent in the studio, and finding the group of people, volunteer or not, that will help you on your journey is a necessity. You can hire professionals, but often a little bit of collaboration can go a long way. 

    11. Save when possible, spend money on professionals

    Every dollar you can invest into a legitimate professional service for promo and marketing will give you 10x the amount of reach than doing it yourself. It is better to save your money and deploy 1 powerful campaign than to spend aimless amounts on momentary advertising. 

    With MPT Agency you can build a meaningful funnel and continually release products for your community in the music industry

    At MPT Agency, we understand that having multiple avenues to release your music is important for your overall volume of possible interactions. Spotify may provide the same type of streaming as others, but your fans can listen to your music anywhere, so you need to be ready. Our team of techies, DJs, and creative ninjas have 15 years in the industry Your community will be driven from one to the other so they can interact with different sides of your project.

    Our blog about creating enhanced music videos for your community outreach has key information about content creation. Never neglect this element and follow the best way to do it. We regularly post novel content for both established and independent artists on our social media. Don't forget to follow us on Instagram for more music marketing-related updates.


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