Posted on December 1, 2022

How To Promote Your Music During Christmas 2022?

By John Reynolds
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When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren't planning for them now, you'd be missing a huge chance. It's time to cheer up and read some pointers for musicians on music promotion.

Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?

Get off the couch and let's start making strategic plans! Below are some things you can do throughout the holiday season:

Release A Holiday Single

Probably the first thing that comes to mind is this, but you're too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.

Connect And Network

Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you'll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can't immediately drive you to the top,

Holiday E-Card

Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.

Thank The People

We're referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.

Christmas-Themed Merch

Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!

Sale! Sale! Sale!

Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you'd like to sell. You can always create more merch to coincide with your next album or release after you've cleared them out.

Discount Codes

Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.

Social Media Marketing

Your followers on social media are numerous. They feel at ease there, and it's a simple method to connect with a larger audience who might not be as familiar with your music yet.

Speaking about social media…

Add The Holiday Spice To Your Social Media Profiles

Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.

Don’t Forget To… Perform!

During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.

Final Thoughts

Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.

These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.

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    Posted on November 14, 2022

    What Are The Social Media Predictions For 2023?

    By John Reynolds
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    Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

    With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

    Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

    So let us get started!


    Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.

    Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

    Social Media Predictions For Facebook

    More Content Suggested By AI

    TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

    Zuckerberg clarified this point in a recent interview with The Verge, stating:

    “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

    Avatar Integration

    By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.


    Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

    What is expected to happen next on Instagram is as follows…

    Social Media Predictions For Instagram

    Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

    In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

    • Augmented reality (AR) posts
    • 3D content 
    • NFT art
    • Interactive ads


    Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.

    These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

    Social Media Predictions For Instagram

    Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

    • Many businesses would probably pay for this service if Musk's new team took tips from these tools.
    • The tools will be incorporated into an upgraded Twitter Analytics offering.
    • The tools will be offered as a service along with access to its current range of Professional Profile display settings.


    Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

    Social Media Predictions For LinkedIn

    In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

    In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.


    The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

    Social Media Predictions For LinkedIn

    This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

    Last Words Of Advice From Your Friends At MusicPromoToday

    There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

    Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

    Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance. 

    Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.

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      Posted on November 3, 2022

      TikTok Sets Off To Become Record Labels’ Biggest New Competitor

      By John Reynolds
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      Record labels have taken a new form and it looks a lot like TikTok. The short-form video-sharing company has plans to increase its share in the marketplace by distributing music for independent emerging artists. Is TikTok The Biggest Competitor?

      Music label companies and TikTok have had a pretty rough start and although they’re on good terms amid the multiple revenue-sharing deals, it seems the feud is set to rise again, as the platform wants to expand its dominance in the industry.

      The giant labels are aware of TikTok’s power to create chart-topping hits and they wouldn’t miss an opportunity like that to invest their money, especially when they can give potential up-and-coming artists a chance to shine.

      But with over one billion users and over 200 million downloads in the US alone, TikTok is slowly paving the way for its expansion, and with the launch of SoundOn, it’s only normal that the traditional record labels feel threatened.

      It wasn’t long ago that ByteDance (TikTok's parent company) started up the all-in-one platform for music creators and independent artists, where musicians can hold 100% ownership of their songs and receive 100% of the royalties. All these flexible contractual clauses have made it easier for them to promote their music and reach global audiences. 

      Now, it appears that ByteDance is also on the hunt for A&R scouts. Rising to the task of offering all the services of the traditional music business; finding, signing, and marketing artists, TikTok with the support of ByteDance has become a full-circle label company.

      According to Murray Stassen (MBW), ByteDance is hiring new A&R managers in LA, NY, Miami, and Toronto. The job description requires candidates to “focus on the US music landscape, to sign and develop artists within the independent music community.”

      ByteDance is targeting independent artists by marketing itself as the “#1 partner for artist development, promotion, and monetization.” In addition, TikTok has over 100 new music-related job openings in all parts of the world, including Europe (Germany, France, UK), South America (Brazil), South Africa, and Asia (India). 

      Major music and entertainment businesses like The Orchard (Sony Music Publishing subsidiary) will have no choice but to compete with TikTok’s parent company. The tension is already building up between TikTok and Sony Music, as the latter recently pulled its catalog from the music streaming platform Resso (Owned by ByteDance).

      Further new restrictions are being set, as substantial businesses are now asking the fast-rising platform to change its licensing deals on a revenue-share basis. If this gets applied, music industry giants, along with the artists, will get paid every time their music is played in a monetized video on TikTok.

      Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Agency Blog to find out more about what’s going on in the music industry and what’s to come.

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        Posted on October 27, 2022

        How To Strategically Market Your Music For Halloween 2022!

        By John Reynolds
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        One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?

        The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.

        In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:

        • Build your brand engagement.
        • Raise awareness about your music.

        So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the "Candyman" spooks!

        Seasonal Refresh & Branding Update

        Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited! 

        According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies. 

        Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence. 

        Halloween-Themed Merch

        Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!

        Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!

        Social Media

        Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe. 

        Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.

        • Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok. 
        • Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same. 
        • Start a hashtag competition to entice your fans to share their posts with your hashtag.


        A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls. 

        Keep in mind that...

        Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists. 

        Put On A Themed Show

        These days, there are a ton of mediocre shows. 

        → Plan everything from your set list to your stage appearance to the mood of the crowd.

        Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!

        Final Thoughts on how to market your music for Halloween.

        These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.

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          Posted on October 26, 2022

          How To Create New Music This Halloween?

          By Yvonne Martin
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          Every listener wants something new. Thus, we want you to go above and beyond to create new music this Halloween!

          • Entertain your audience
          • Gain a new fanbase
          • Increase awareness of the outstanding music you work so hard to promote

          Below are several ways to create new music this Halloween!

          A Brand New Single

          There are two ways you can create a new single this Halloween season. 

          An Easy Approach To Create New Music This Halloween

          Create a spooky version of an existing song of yours. Here are some tips and tricks on what to emphasize while creating a remix of an existing single.

          • Check out other remixes for some reference
          • Select the best song for remixing
          • Write any thoughts that come to your mind
          • Create a game plan
          • Utilize original track segments and treat them as originals
          • Put another hook in your remix

          A Harder Approach To Create New Music This Halloween

          Create an original Halloween single. A single that will be played at every Halloween party just like Michael Jackson’s “Thriller.”

          New Artwork For An Upcoming Single

          Run a contest among your followers and ask them to contribute Halloween-themed artwork for the release. The artist who produced the winning work of art might get a prize that includes merch and music. 

          It is a win-win situation as they would become well-known after you release your song.

          New Music Video For An Upcoming Single

          According to Brain Rules, when information is combined with a visual element, people are more likely to remember it. Videos continue to be one of the best mediums for reaching audiences because of this. 

          During the Halloween season, videos also enable you to express your creativity, which may draw potential fans to your music.

          Collaborate With A Fellow Artist To Create New Music This Halloween

          Here are several ways to collaborate with other musicians:

          • Co-write a song together
          • Provide suggestions
          • Say "yes, and..?"
          • Swap performances
          • Go on a tour together
          • Cover each other's songs

          Have A Concert

          Does not have to be exactly on Halloween, but if you start planning early, everything is possible!

          Selling tickets before anybody else, maybe with additional early bird discounts, may benefit in increasing sales. 

          Have a Halloween-themed aesthetic on the stage, with backup dancers wearing Halloween-themed costumes while performing.

          Don't forget to tease your audience with photos and videos of your upcoming show to give potential attendees a preview of what to anticipate from your concert, 

          … To advertise your concert more effectively and efficiently:

          Reach Out To Local Press

          Working with local magazines will help you sell tickets to your community.  

          The majority of magazines charge for advertising, but you might alternatively suggest a partnership where the publication runs your ads in exchange for sponsorship at your concert.

          Ask the magazines you're contacting whether they have any articles planned on Halloween-related activities and offer to let them highlight your event. 

          Inform them if you're working with charity groups, presenting high-profile entertainment, raising money for charities, or doing anything else that may be deemed noteworthy.

          Spooktacular Contest

          A social media contest may be run in a variety of ways. Fans may enter their email address for a chance to receive a pair of tickets to your concert.

          By doing so, you may increase the number of attendance at your concert and expand your email list. 

          To increase the likelihood that more people will attend your concert, you may also request your followers to repost a particular tweet, complete a survey, or tag a friend.

          Celebrity House Party

          Use some extra time to your advantage if your event requires substantial preparation, such as a haunted house, corn maze, or spooky farm tour. 

          Develop excitement via behind-the-scenes activity. Post:

          • Insider glimpses into how the event is coming together
          • Enigmatic images that leave your fans craving more
          • Other elements give your fanbase the impression of seeing what's going on behind the scenes

          Local Influencers

          Local influencers' recommendations are especially important because they most likely have a significant amount of followers who reside in your community. 

          Offer them free entrance to your event or a behind-the-scenes tour in exchange for promotional posts. In return, these influencers can share your party's highlights on their stories and posts.

          Final Thoughts To Create New Music This Halloween

          We’ve provided you with just some of the tremendous methods you can use to elevate your brand this Halloween. Be sure to check out our blog and Instagram to learn more about how you can sustain your brand during the Holidays!

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            Posted on September 19, 2022

            What To Feature To Have The Best Musician Website

            By Barbara Drews
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            Could there be only 10 Reasons why a website is essential for musicians? Duh, no, it is beyond essential, and here is why.

            You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out, and what to feature to have the best musician website

            Having your music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own. Here are 10 reasons why musicians should have their websites and it should feature to be the best musician website

            Information Hub

            You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you're attempting to reach if you can house it all in one location and update it as needed.

            Full Ownership And Control

            Online identity is permanently established once you have a website. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.

            Conveys Your Unique Personality

            A website may be anything you want it to be since it is not constrained by a news feed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.

            What To Feature To Have The Best Musician Website
            What To Feature To Have The Best Musician Website

            More Permanent Than Social Media

            Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.

            Search Engine Visibility for Musicians

            One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue booker, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.

            An EPK Will Showcase Everything

            Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website. 

            Direct Connections - Grow an Email List To Have The Best Musician Website

            Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.

            Merch & Music Sales

            To support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you've already begun to grow a following.

            Did you know that pre-sales count towards the first week 1 sales of a release?

            Imagine a couple of thousand sales from your website. You can quickly jump on the Apple and even Billboard charts. A strategy often used by MPT for new artists with an existing core fanbase.

            Organic SEO

            Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.

            More Insights On Your Audience

            To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you're launching a marketing campaign or promoting a new record.

            How To Create The Best Musician Website 

            Now that you understand the benefits of having a website for musicians, you're prepared to start building one that will serve your needs. 

            From choosing a template to organizing the material and promoting it, we'll examine everything you need to create a professional music website.

            Templates for The Best Musician Website

            You may think of a template as the framework for your music website. The components you want are included in website templates for musicians. You can then edit to match your sound and aesthetic preferences.

            Header Image

            The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.


            The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.


            Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.


            You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.


            Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.


            From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it's easy to read.

            An EPK or Electronic Press Kit Is Always Available On The Best Musician's Website

            Create an EPK or Electronic Press kit that includes:

            • Biography
            • Music
            • Photos
            • Videos
            • Press releases
            • Reviews
            • Recent highlights
            • Achievements
            • Contacts

            Wrapping Up

            A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.

            MPT Agency can assist you in developing a music website that exudes professionalism and demonstrates to hiring managers that you are committed to a career in music. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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