Swedish House Mafia & Paradise Again: 5 Things To Learn From Axwell, Sebastian Ingrosso, Steve Angello
Swedish House Mafia is always embraced by everyone, period. critics and fans. Concertgoers relived their glory days of dance music 2 weekends in a row at Coachella. The trio received a welcoming ovation and is set to embark on a 45+ date tour starting at the end of July. Their new 17-track album ‘Paradise Again’ has close to half a billion streams on Spotify and all of this marks a special reunion. Here are 5 things you can learn from SHM.
1- The Passion & Ambition
Ever seen a band tour for 5 months to say goodbye to fans? Heartbreaking…Passion didn’t only bring them together, it was more than that. The electronic supergroup had not released anything as a trio since 2012 before they dropped the “It Gets Better” single. Dance music is in their DNA, obstacles always appeared, but they pushed boundaries and came out stronger than ever because of their ambitions. In Zane Lowe’s Apple Interview they say: “it’s passion, it’s emotions, it’s fun, but it’s also ambition”.
2- The Love & Maturity
Steve Angello recently said, “I’m not trying to like, satisfy the digital market…my big play here is making an album we love and putting it out”. They say that everything they do today comes back to the ‘essentials’: Is it worth it? What do they want to do? Why do they do it? Why are they away from their children if need be? What do they really like to do? etc. Having the right answers to those questions keeps them dedicated and focused. This time around it’s a choice to be together.
3- The Live Experience
It’s not just confetti cannons exploding after the drop. There is energy, chemistry, synergy, elaborate graphics, and artistry. There’s a theme. Everything about their live performance is super creative. They have the courage to always try new things and elevate. This is why fans never stopped hoping for the reunion. If you’re wondering who did their Coachella stage setup, it was Alexander Wessely! Art sculpture at its finest.
4- The Collabs
The new ‘Paradise Again’ tour includes cool support acts like Grimes, Kaytranada, Alesso, Zhu, and Vintage Culture. The album features Asap Rocky, Sting, The Weeknd, and Connie Constance - all creative and different types of artists, adding a different flavor to their project. SHM exemplifies creativity and innovation, this is clearly no saturated big room sound.
5- The Dream Team in Music
The 3 artists have different tastes in music but they blend in an amazing fashion. They also show support to each other personally and professionally they explain when Avicii’s topic surfaces during their recent Apple Music interview. True friendship. They are currently managed by Sal Slaiby, a prolific manager for artists like The Weeknd, French Montana, Doja Cat, Bebe Rexha, Ty Dolla $ign, and many more. Teamwork makes the dream work.
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