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Posted on September 20, 2022

The Ultimate Guide For Marketing New Music Part 1: Press Kit

By Shawn Spence
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EPK: Electronic Press Kit

The music industry is saturated with artist competition. If you don't go about it the right way, getting the interest of record companies, agencies, promoters, venues, and other media sources may be next to impossible. What you need is an electronic press kit, and this press kit guide to help you get there.

This guide presents expert tips on how to put together a compelling electronic press kit also known as an 'EPK'.

What Is An EPK and Why Follow A Press Kit Guide?

An EPK, or an Electronic Press Kit, serves as a professional music CV. It is your online media and music marketing portfolio, with easy access to your most important data.

An EPK functions as a one-stop shop where potential employers can get all the information they want without having to search or inquire. It should include specialized details and materials for event planners, promoters, journalists, bloggers, and other business professionals—materials that you would not want the general public to view or have access to. 

Why Do You Need An EPK?

You'll place yourself in the best possible position to pitch your tracks, gain press attention, secure gigs, and perhaps even draw the attention of a manager or label executive with a solid EPK.

9 Important Things To Include In Your EPK According To The Press Kit Guide

Your artistic identity should be reflected in your music EPK's style and the content you select. Keep in mind that people who visit the page for your press kit are frequently managers, venues, music critics, or promoters. 

You'll want to say as much essential information as you can in a clear, coherent manner.

The Ultimate Press Kit Guide That Musicians Need, Press Kit

Biography

When composing a musician bio for this part of your press kit, remember your objective. Talk about your music particularly rather than the highlights of your live performances.

  • The first paragraph should include a quick overview of your professional background.
  • The second paragraph should focus on any new music. Discuss your style and the sources of inspiration for the piece while including any other information you feel is important. Awards for songwriting, prior success, or a strong Spotify stream count might all be used.

Links To Your Best Music

To enable rapid and simple listening to your music without the need to first download it, it is recommended to include links from streaming services in the form of a music player in today's streaming environment.

Make sure the first few tracks in your music EPK are among your finest when deciding which songs to add.

High-Quality Music Videos

Pick one or two videos that are essential to your new music (the official video for your single, a live version, or a music video containing scenes from the recording of your album) and add them to your page. You don't want to overcrowd the page with videos.

Social Media Links

It's a wise idea to connect to your website and social media accounts since it will provide the media access to more details and give them a sense of your online impact and audience. Your chances of getting a booking might increase if you have a large social media following and active followers.

High-Quality Images

Utilize images from a reputable photoshoot. Consider booking a photoshoot if you haven't already. It will benefit your brand awareness. 

Additionally, a few pictures from your gigs would be fantastic. More so if they accurately reflect the "mood" of your music and performing style.

We advise having both horizontal and vertical images. Giving your promoters alternatives will be helpful if they require a picture to suit a particularly specific arrangement on their poster, article, or website.

Include your album cover art and logo as well, if available.

Reviews, Interviews, And Press Features

These are things that you want to highlight to let the people know that your music has already been covered and praised in the media.

Performance Calendar

Make sure you're presenting an updated calendar with essential show details. They'll aid the promotion in understanding your work hours. Booking agents can more easily work with your existing schedule by knowing about upcoming concerts, tours, or performances.

You never know who could attend your upcoming performance and alter your musical career!

Notable Highlights, Awards, Plaques & Achievements

Identify your musical high points and make sure they are all included in your electronic press kit. A wonderful technique to give additional context regarding the buzz surrounding you as an artist is to include some of your noteworthy career milestones in music.

  • Have you ever toured with any well-known artists?
  • Any live performances at any renowned locations or festivals?
  • Received any honorable awards?
  • Have your Spotify streaming stats reached any milestones?
  • Featured on any significant radio stations?

Contact Info

Allow them a simple way to get in touch with you, such as an email address or a contact form. Provide your own email address if you are self-managed or your team member's job titles and contact details if applicable.

Keep all of your contact details in one place in your EPK, and let visitors know about any special choices available. For instance, tell them who to contact if they want a full copy of your record.

Best Practices While Creating An EPK

Each day, talent buyers and promoters evaluate hundreds of potential acts. Presenting yourself clearly and professionally is crucial. Think about the following best practices while preparing your press kit:

  • Keep your EPK concise and easy to understand.
  • Include your most outstanding work and valuable info.
  • Update your EPK frequently.
  • Ensure your EPK appropriately portrays your brand.
  • Make a unique EPK stand out from the crowd.
  • When attaching files to emails, be cautious to take into account their size.
  • Avoid sending .zip files and other compressed file attachments with emails.
  • Bring a printed copy of your EPK to events.

How To Create An EPK? 

After gathering all of your resources, you should concentrate on layout and design. The design will play just as much of a role in your EPK's ability to convey a clear and concise narrative regarding who you are as an artist as will each piece of material.

Try to give the website a uniform appearance by using a simple font and leaving adequate space between each piece. Make sure the information and graphics are organized so they are simple to scan.

There are several services available that will host your EPK, but bear in mind that you'll be constrained by the templates they offer. We advise creating an EPK page directly on your website to give you the greatest control over how you come across.

Final Thoughts

Your EPK can indeed be your sole chance to make a good first impression, depending on the circumstances. Because of this, it's worthwhile to invest the time upfront to create something you'll be glad to share that portrays you in the best light possible. 

You may make a strong impression as a professional musician who takes pride in work by having an up-to-date, high-quality EPK.

It is worthwhile to invest the time upfront to create something you'll be glad to share that portrays you in the best light possible. MPT Agency will guide you to the creation of your EPK which will make a good first impression in the music industry. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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    Posted on September 12, 2022

    The Ultimate Guide To Influencer Marketing For Musicians

    By Yvonne Martin
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    How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

    It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

    Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

    The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

    That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

    Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

    All aboard!

    What Does Influencer Marketing For Music Look Like?

    One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing. 

    A so-called "influencer" is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it's important to consider the influencer's account's emphasis and how their audience's interests relate to your brand.

    It's not surprising that influencers have a significant effect on what music is popular and, by extension, what isn't in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.

    Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations. 

    Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you've had some input. They might:

    • Review or get live feedback on your music
    • Incorporate your music into a video's backdrop.
    • Put a caption about your music.

    How To Use Influencer Marketing As A Musician?

    If done properly, influencer marketing is a terrific tool in a musician's marketing toolbox. It's better to get started by learning how to utilize it to create the greatest campaign you can.

    Do Extensive Research

    The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey. 

    For instance:

    • Select your influencers
    • Know the influencer’s content
    • Know their services
    • Know their values
    • And most importantly, know your goals

    Broaden Your Platforms

    Instagram is sometimes referred to be the influencers' social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!

    Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.

    Plan Your Budget

    Influencer marketing often entails payment in exchange for your influencer's services, just like any other marketing campaign.

    Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer's price which is most likely to have an impact rather than their popularity.

    Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.

    Stay In Control

    There are occasions when marketing campaigns don't go as expected. This is just the way business works; it doesn't mean your campaign was a failure; it just means you may use it to your advantage moving forward.

    You must determine the cause if your campaign doesn't seem to be benefiting your brand. 

    Regression testing is one method you may use to do that. Define regression testing then. 

    Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.

    Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.

    Which Platforms Work Best For Music Influencer Marketing?

    TikTok

    For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform's algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.

    The great majority of TikTok's viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.

    Instagram

    Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram's new focus on Reel content.

    Youtube

    YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.

    Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.

    Twitch 

    Twitch is typically associated with live gaming broadcasts, but it's also a platform where musicians can share their work, grow a fanbase, and interact with their followers.

    As all live performances and events were put on hold due to the pandemic, Twitch's popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.

    However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.

    Key Takeaway

    Use music influencer marketing to capitalize on the biggest trends on social media.

    The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.

    Final Thoughts

    MPT Agency strives to develop your brand's online presence and can help you spread the word about your music and increase your fan base.

    To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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