Posted on November 7, 2022

YouTube Introduces Unique @handle Feature

By Yvonne Martin
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The online video-sharing and SM platform launched the @handle feature to simplify people’s online interactions and help them connect with each other faster and easier. The new feature allows creators to promote their YouTube presence and drive traffic to their profiles.

YouTube explained in a statement:

“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle feature will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”

In the same way as its counterparts; Twitter, TikTok, and Instagram, the @handle feature will directly link people to the content you post and offer better branding opportunities by running as a unique channel URL. Until recently, custom channel URLs have only been available to Youtubers with 100 subscriptions and above. With this new addition, the app will make it accessible to all users no matter the number of subscribers.

@handle feature is also created to reduce copycat channels and stop scammers from replicating popular ones. With each channel having its own personal @handle feature, swindlers will have a hard time copying existing accounts. On a more fun note, the new feature will permit users to mention channels in comments, community posts, and video descriptions, “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

Channel owners must take into account that they have till November 14th to choose their own handle, otherwise, YouTube will assign them automatically, “Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle feature. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”

Just as YouTube wants to ensure the best service for its creators, MusicPromoToday also focuses on delivering all-around assistance to its clients. Providing aspiring and established artists with everything they need to further enhance their careers, MPT offers a wide range of services that help promote any musician’s online presence and digital footprint. 

If you’re interested in the latest music industry news and trends, go to MPT Blog and get ahold of the most recent developments. 

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    Posted on November 4, 2022

    The Ultimate Ways To Elevate Your Musical Career This Thanksgiving!

    By Yvonne Martin
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    Thanksgiving is almost here!

    With Halloween, Thanksgiving, and Christmas all falling within a month of one another, the holiday season is intense in the US, since Thanksgiving is frequently missed since is wedged between other holidays. 

    Besides, this jolly holiday often involves spending time with family, enjoying wonderful food, and having a large meal. Not to mention watching football and catching up, why not try something different this year that can elevate your musical career instead of your usual Thanksgiving weekend plans? 

    Continue reading to find out about the fantastic suggestions for things to do over the Thanksgiving holiday.

    Post A Thanksgiving Giveaway

    Join forces with a neighborhood business. As a result, provide a gift card or a discount code with each post that someone shares.

    To demonstrate, this is a fantastic method to:

    • Increase social media buzz
    • Acknowledge your supporters
    • Promote contributing
    • Benefits the partner company
    • Encourage local business alliances

    Send Thank You Cards During Thanksgiving

    In spite of how few people currently do it, handwritten thank-you notes stand out! In brief, they convey a charming gesture that makes people feel unique enough to recognize it and tell others about it.

    Create A New Thanksgiving Anthem

    Cherry on top? An Autumn-inspired music video to go with it. It is unquestionably one of the best methods to advance your musical career this Thanksgiving.

    Furthermore? Hype it up a couple of weeks before and release it on Thanksgiving Day!

    A bit challenging? Hence apply the following method… 

    Cover An Existing Thanksgiving Song

    Check out some of the top Thanksgiving songs to consider:

    • “We Are Family” by Sister Sledge
    • “I Want to Thank You” by Otis Redding
    • “Give Thanks and Praises” by Bob Marley and the Wailers
    • “The Thanksgiving Song” by Adam Sandler
    • “A Charlie Brown Thanksgiving” by Vince Guaraldi Sextet

    Read One Of Oprah’s Favorites

    Without a doubt, the greatest Thanksgiving books ever!

    Discover a selection of classics, comedies, and even romances as you read on.


    Post a tweet conveying:

    • Your appreciation toward your fans
    • Everybody likes a turkey joke
    • Corny jokes

    Volunteering At A Soup Kitchen This Thanksgiving Holiday

    The Thanksgiving holiday is a great opportunity to volunteer in your neighborhood:

    • Foodbank
    • Soup kitchen
    • Pantry

    Following this, there are several ways to make the holiday memorable for families in need, whether it is putting together Thanksgiving meal boxes or serving food at dinner.

    Invite An Elderly Neighbor To Join You For Thanksgiving Holiday

    Reaching out to neighbors who do not have any friends or family to celebrate the holiday with is one of the easiest things you can do this Thanksgiving. 

    Hence, go over and extend an invitation to a party at your house. It is undeniably, a fantastic way to make new friends and, in the process, make someone's day.

    Feed Families In The ICU

    The last thing that families are considering when visiting loved ones in the intensive care units of hospitals is food and holiday preparation. In this case, collaborate with your nearby hospital or children's hospital to arrange for home-cooked meals to be delivered to families who are bound to hospitals. 

    On this occasion, not only will it give them a fulfilling dinner, but it can also become a comfortable custom that adds a little extra happiness to a challenging time.

    Final Thoughts On Thanksgiving Holiday

    Summing up, make the most of the time spent together with the above feel-good Turkey Day activities!

    You do not always have to express anything inspiring or wonderful. For instance, just talk as though you were chatting with your pals. Nonetheless, keep in mind that how you interact with your audience will have an impact on how your brand grows.

    To conclude, with the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Thus, make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.

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      Posted on November 3, 2022

      TikTok Sets Off To Become Record Labels’ Biggest New Competitor

      By John Reynolds
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      Record labels have taken a new form and it looks a lot like TikTok. The short-form video-sharing company has plans to increase its share in the marketplace by distributing music for independent emerging artists. Is TikTok The Biggest Competitor?

      Music label companies and TikTok have had a pretty rough start and although they’re on good terms amid the multiple revenue-sharing deals, it seems the feud is set to rise again, as the platform wants to expand its dominance in the industry.

      The giant labels are aware of TikTok’s power to create chart-topping hits and they wouldn’t miss an opportunity like that to invest their money, especially when they can give potential up-and-coming artists a chance to shine.

      But with over one billion users and over 200 million downloads in the US alone, TikTok is slowly paving the way for its expansion, and with the launch of SoundOn, it’s only normal that the traditional record labels feel threatened.

      It wasn’t long ago that ByteDance (TikTok's parent company) started up the all-in-one platform for music creators and independent artists, where musicians can hold 100% ownership of their songs and receive 100% of the royalties. All these flexible contractual clauses have made it easier for them to promote their music and reach global audiences. 

      Now, it appears that ByteDance is also on the hunt for A&R scouts. Rising to the task of offering all the services of the traditional music business; finding, signing, and marketing artists, TikTok with the support of ByteDance has become a full-circle label company.

      According to Murray Stassen (MBW), ByteDance is hiring new A&R managers in LA, NY, Miami, and Toronto. The job description requires candidates to “focus on the US music landscape, to sign and develop artists within the independent music community.”

      ByteDance is targeting independent artists by marketing itself as the “#1 partner for artist development, promotion, and monetization.” In addition, TikTok has over 100 new music-related job openings in all parts of the world, including Europe (Germany, France, UK), South America (Brazil), South Africa, and Asia (India). 

      Major music and entertainment businesses like The Orchard (Sony Music Publishing subsidiary) will have no choice but to compete with TikTok’s parent company. The tension is already building up between TikTok and Sony Music, as the latter recently pulled its catalog from the music streaming platform Resso (Owned by ByteDance).

      Further new restrictions are being set, as substantial businesses are now asking the fast-rising platform to change its licensing deals on a revenue-share basis. If this gets applied, music industry giants, along with the artists, will get paid every time their music is played in a monetized video on TikTok.

      Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Agency Blog to find out more about what’s going on in the music industry and what’s to come.

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        Posted on November 2, 2022

        Social Media Is The New Search Engine

        By Barbara Drews
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        Social media is used for everything by young people. What does that mean for search engines? Does this conclude that social media is the new search engine?

        Well, there are social media networks for every interest and purpose, therefore it might occasionally be quicker and easier to just conduct a search within the social network itself.

        It is also becoming more and more common among consumers thanks to the introduction of mobile applications, some of which are quicker than a phone's internet function.

        When conducting searches, a lot of users enter their queries into social media networks rather than Google or Yahoo. 

        Do You Recognize Some Of The Following Situations Where Social Media Is The New Search Engine?

        • You use Twitter to search for a TV show or news program.
        • Flower decor inspo? You go to Pinterest.
        • Even Facebook's main page now features a "trending on Facebook" area where you can browse headlines and look for Facebook posts related to particular themes.
        • You use Yelp to find the best restaurants and repair companies in your area.

        The Fastest Growing Platforms Are Ruling Over Google

        Social Media Is The New Search Engine

        A search engine powerhouse made some worrying discoveries in recent research. TikTok or Instagram is used for searches by 40% of young people. Will Google change its strategy or go extinct like Yahoo?

        Senior Vice President Prabhkakar Raghwan, who oversees Google's Knowledge and Information Organization, spoke at the Fortune Brainstorm Tech conference about cutting-edge technology and the company's future. Raghwan also discussed how young people are abandoning Google. Raghwan mentioned –

        We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.

        Evidently, they no longer enter "keywords." Gen Z is addicted to immersive media. According to Raghwan, more than 40% of young people don't use Google Maps or Search to find new restaurants. Instead, they perform that on Insta or TikTok.

        TikTok continues to rule other social networks as the fastest-growing social media app, especially with Gen Z consumers, and this latest discovery further strengthens that position.

        Dear millennials who only use Google, feel ancient yet?

        From Social Search To Social Search Engine Optimization

        Social media has the ability to significantly increase brand engagement, and because of this, it is essential for companies to succeed on social media to optimize their search engine results.

        How Can You Improve Your Social Media Posts?

        1. Content: Be careful to complete your profiles as thoroughly as possible for websites without hashtags, including LinkedIn and Yelp. 
        2. Hashtags: Make sure to add pertinent hashtags in your postings on Facebook, Twitter, Google+, and Instagram so that consumers can discover them.

        By doing the above, you can ensure that you will show up in searches for your goods or services.

        What Does The Future Hold For Google?

        Google acknowledges that the number is startling. TikTok and Insta Reels were already eroding YouTube's market share; now Google's pervasive search is also under threat! 

        What about Maps' ten years' worth of restaurant and bar curation? 

        In contrast to millennials and those who were born shortly before the advent of smartphones, Google may develop a more visually immersive method of capturing the attention of the next generation of internet users. 

        Google is already indexing Popular Instagram and TikTok videos so they may appear in its news feed. However, consumers might not want to quickly switch from a native app to a browser and do a search…

        Final Thoughts On... Social Media Is The New Search Engine.

        In order to get more Gen Z people to utilize their search engine, how will Google respond to these statistics? It is generally accepted that the solution is a feature that provides a more immersive and visual results page for Google Search and Google Maps.

        Whatever the response, it must be strong in order to succeed in attracting Generation Z.

        To keep up with the most recent trends and breakthroughs in the music industry, connect with MusicPromoToday if you are an aspiring musician who wants to advance your musical career. 

        Visit the MPT Agency Blog to learn more about the secrets and how you can advance in your musical career as an investment in your professional development.

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          Posted on October 28, 2022

          2023 Ultimate Trends That Will Redefine The Music Industry

          By Barbara Drews
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          The past couple of years have been hectic and all aspects of life have undergone a renaissance. The music industry is no different. There are many trends that will redefine the music industry in 2023! But first, let us take a look at how the industry has changed over the last few years.

          The business has taken a new form with all the new:

          • Emerging technologies
          • Streaming platforms
          • Artificial intelligence

          Not only has the classic process model been reshaped, but people’s approaches toward music and songs have changed as well. 

          Thus, with almost 20 billion global music sales in the past year, numbers and statistics show that music has become more international than ever!

          There are no more limitations on:

          • Genre
          • Language
          • Culture

          It does not matter who is singing and in what tongue, people are ready to accept the song as long as it aligns with their momentary interests. 

          What would have been impossible to achieve years ago seems to be possible in today’s music industry and the biggest proof is the rise of K-Pop and Reggaeton.

          Let us go over existing trends that will continue to boom in 2023!

          The #1 Trend That Will Redefine The Music Industry: TikTok

          TikTok Will Rule Over The Digital World!

          With more than a billion active users, TikTok’s rise in the cyber world is undeniable. The social media platform is constantly expanding and growing strong with its viral videos and songs. With its light, fun, and short content, TikTok has:

          • Produced many new musicians
          • Helped a lot of up-and-coming artists stand out in a pile of masses

          Offering opportunities for a multitude of creators, TikTok has ranked as one of the top impactful music promotion platforms of 2022!

          It does not seem to be slowing down anytime soon. The artist-generating medium will continue to grow in 2023. In fact, what we have witnessed in the last few years is only a demo of what is to come! More short-form content will be in demand in the future.

          Multilingual Songs = Guaranteed Hits

          Multilingual Songs Will Surely Redefine The Music Industry

          Are multilingual songs the future of the music industry?

          For years now, many international artists had to release songs in English to be able to hit the top global charts. But those days are over and the language the musicians sing in has become increasingly irrelevant.

          With K-pop artists like BTS and Blackpink breaking records and selling their albums all over the world, more and more professionals have come to terms with the fact that the rules have changed and it is the era of foreign language music. 

          Musicians do not have to sing in English to become successful, especially in this golden age where streaming platforms have taken over the music industry. Spanish, Korean, bilingual, and multilingual songs will increase in popularity and earn labels their biggest numbers!

          Sync Licensing And Publishing Are Trends That Will Redefine The Music Industry

          The music business prospers more when it is associated with other mediums. It has always been the case, you hear a song from your favorite movie and you start loving it more because of its positive relationship with a specific scene or a character.

          The best platforms to get your music noticed are:

          • Television
          • Video streaming services
          • Electronic games
          • Advertisements
          • Films
          • Cinema

          The best way to connect your art to these platforms is to make licensable music, therefore publishing and linking your music to various forms of media will guarantee increased exposure.

          Multi-Genre And Hybrid Tracks

          These Two Are Trends That Will Undoubtedly Redefine The Music Industry!

          Nobody listens to only one type of music these days. If you check most people’s playlists, the tracks are a mix of multiple styles.

          And that is rather normal behavior since good music transcends:

          • Space
          • Time
          • Genre

          The genres of newly released songs are overlapping, allowing producers and musicians to create music without being constrained by a particular musical style. There are many debates that argue that genre will not matter anymore...

          Mood-driven playlists are becoming more popular than simply listening to one specific genre. During a study session, for example, listeners will more likely choose a style that will help them concentrate, like EDM. When exercising, on the other hand, you need a more energetic song to get yourself pumped, and so on...

          Final Thoughts

          So, What Does The Future Hold Concerning Trends That Will Redefine The Music Industry?

          In conclusion, the atypical model is constantly changing and evolving. In the future, the music industry will shift more toward diversified content. This is good news for new emerging musicians and independent artists who will have better opportunities to get their songs heard.

          If you are also an aspiring artist and want to expand your music career, connect with MusicPromoToday to stay up-to-date with the latest industry trends and developments. Invest in your professional growth and visit the MPT Agency Blog to find out more about the secrets of the industry and how you can move forward in your musical journey.

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            Posted on October 27, 2022

            How To Strategically Market Your Music For Halloween 2022!

            By John Reynolds
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            One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?

            The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.

            In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:

            • Build your brand engagement.
            • Raise awareness about your music.

            So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the "Candyman" spooks!

            Seasonal Refresh & Branding Update

            Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited! 

            According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies. 

            Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence. 

            Halloween-Themed Merch

            Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!

            Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!

            Social Media

            Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe. 

            Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.

            • Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok. 
            • Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same. 
            • Start a hashtag competition to entice your fans to share their posts with your hashtag.


            A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls. 

            Keep in mind that...

            Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists. 

            Put On A Themed Show

            These days, there are a ton of mediocre shows. 

            → Plan everything from your set list to your stage appearance to the mood of the crowd.

            Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!

            Final Thoughts on how to market your music for Halloween.

            These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.

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              Posted on October 26, 2022

              How To Create New Music This Halloween?

              By Yvonne Martin
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              Every listener wants something new. Thus, we want you to go above and beyond to create new music this Halloween!

              • Entertain your audience
              • Gain a new fanbase
              • Increase awareness of the outstanding music you work so hard to promote

              Below are several ways to create new music this Halloween!

              A Brand New Single

              There are two ways you can create a new single this Halloween season. 

              An Easy Approach To Create New Music This Halloween

              Create a spooky version of an existing song of yours. Here are some tips and tricks on what to emphasize while creating a remix of an existing single.

              • Check out other remixes for some reference
              • Select the best song for remixing
              • Write any thoughts that come to your mind
              • Create a game plan
              • Utilize original track segments and treat them as originals
              • Put another hook in your remix

              A Harder Approach To Create New Music This Halloween

              Create an original Halloween single. A single that will be played at every Halloween party just like Michael Jackson’s “Thriller.”

              New Artwork For An Upcoming Single

              Run a contest among your followers and ask them to contribute Halloween-themed artwork for the release. The artist who produced the winning work of art might get a prize that includes merch and music. 

              It is a win-win situation as they would become well-known after you release your song.

              New Music Video For An Upcoming Single

              According to Brain Rules, when information is combined with a visual element, people are more likely to remember it. Videos continue to be one of the best mediums for reaching audiences because of this. 

              During the Halloween season, videos also enable you to express your creativity, which may draw potential fans to your music.

              Collaborate With A Fellow Artist To Create New Music This Halloween

              Here are several ways to collaborate with other musicians:

              • Co-write a song together
              • Provide suggestions
              • Say "yes, and..?"
              • Swap performances
              • Go on a tour together
              • Cover each other's songs

              Have A Concert

              Does not have to be exactly on Halloween, but if you start planning early, everything is possible!

              Selling tickets before anybody else, maybe with additional early bird discounts, may benefit in increasing sales. 

              Have a Halloween-themed aesthetic on the stage, with backup dancers wearing Halloween-themed costumes while performing.

              Don't forget to tease your audience with photos and videos of your upcoming show to give potential attendees a preview of what to anticipate from your concert, 

              … To advertise your concert more effectively and efficiently:

              Reach Out To Local Press

              Working with local magazines will help you sell tickets to your community.  

              The majority of magazines charge for advertising, but you might alternatively suggest a partnership where the publication runs your ads in exchange for sponsorship at your concert.

              Ask the magazines you're contacting whether they have any articles planned on Halloween-related activities and offer to let them highlight your event. 

              Inform them if you're working with charity groups, presenting high-profile entertainment, raising money for charities, or doing anything else that may be deemed noteworthy.

              Spooktacular Contest

              A social media contest may be run in a variety of ways. Fans may enter their email address for a chance to receive a pair of tickets to your concert.

              By doing so, you may increase the number of attendance at your concert and expand your email list. 

              To increase the likelihood that more people will attend your concert, you may also request your followers to repost a particular tweet, complete a survey, or tag a friend.

              Celebrity House Party

              Use some extra time to your advantage if your event requires substantial preparation, such as a haunted house, corn maze, or spooky farm tour. 

              Develop excitement via behind-the-scenes activity. Post:

              • Insider glimpses into how the event is coming together
              • Enigmatic images that leave your fans craving more
              • Other elements give your fanbase the impression of seeing what's going on behind the scenes

              Local Influencers

              Local influencers' recommendations are especially important because they most likely have a significant amount of followers who reside in your community. 

              Offer them free entrance to your event or a behind-the-scenes tour in exchange for promotional posts. In return, these influencers can share your party's highlights on their stories and posts.

              Final Thoughts To Create New Music This Halloween

              We’ve provided you with just some of the tremendous methods you can use to elevate your brand this Halloween. Be sure to check out our blog and Instagram to learn more about how you can sustain your brand during the Holidays!

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                Posted on October 21, 2022

                MPT Agency’s Web3 Diaries: How to Build a Music NFT Community

                By Yvonne Martin
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                Some claim that music NFTs are the music industry's future, while others claim that they are just a passing trend. Talking about music NFTs will help you understand what they are, how to buy and trade them, and what the hype is all about. After all, by promoting your brand, you are scaling towards your very own music NFT community.

                Today's Music NFT Community:

                NFTs in the music industry have the potential to drastically alter an artist's career course. You don't trust me? Just ask Daniel Allan, Latashá, Black Dave, or any of the other dozens of producers, DJs, and artists who have discovered that preserving their musical works on the blockchain makes it feasible for them to support themselves.

                Artists are creating new paths to success with the help of music NFTs that are independent of record deals, allow for year-round touring, and are a vector for industry endorsements. The final truth is that both artists and fans are benefiting from this and are creating a unique type of community.

                But first, let's dispel some myths about music NFTs and the blockchain music industry. We've created a guide to provide a simple and basic introduction to Web3 music and everything music NFTs in order to assist in introducing even the most inexperienced NFT aficionados to Web3 music.

                MPT's Web3 Diaries: How to Manage and Build a Music NFT Community

                Have you heard about these Labels already ahead of the game?

                Find out more

                Building a Music NFT Community in Web3 is a Multi-Platform Journey

                Have a Reputable Website:

                Your crypto project should have a professional website before it is launched. The first site that potential investors visit to learn more about your project is your website. To leave visitors with a favorable impression, the website needs to have an attractive design and a polished appearance.

                Make sure the site is easy to access, responsive to mobile devices and offers informative content about your cryptocurrency business. If you give visitors the right information, they might discover a lot about what you're giving. Additionally, you may submit your investor deck, project team, LinkedIn profiles, whitepaper, and lite paper for lead creation and include a section for frequently asked questions (FAQ).

                Networking with the music NFT community:

                You can interact with the appropriate industry professional by using networking tactics. You can learn about bitcoin marketing trends and the advertising strategies employed by other pros by networking. A great technique to a network is by relating a narrative and outlining the advantages of your project.

                With NFT in the music industry, there are key platforms you should focus on, namely Twitter, LinkedIn, discord, telegram, and of course the marketplaces themselves that will allow you to connect with projects too. 

                To illustrate the advantages of your project, tell a Story:

                It's highly suggested in all forms of pr and marketing to use a story to illustrate the advantages of your cryptocurrency project in order to attract potential investors. The motivation behind your project, the technology you developed, and the issue you hope to answer can all be significant themes in your narrative. All of these components can be captured in a succinct, clear video or timely photograph. Position yourself as an industry thought leader while sharing your experience.

                Show yourself to be a thought leader in your field:

                As NFT becomes more popular, more people and businesses will want experts in the field. It's crucial that you produce educational articles and compelling opinion content that establish you as a thought leader as a project owner in this industry. Additionally, becoming a part of blockchain communities and discussions across all major platforms.

                Focusing on your own niche of topics is important, but to have a community you need to favor a wide range of ideas as well so that your reputation does not become one-sided. Avoid using mystical jargon and keep your message clear and uncomplicated while developing educational content and establishing yourself as a thought leader. People are coming to you for sound information or well-defined opinions, not pseudo-scientific marketing lines. 

                Hosting Virtual and Public Events with your music NFT community:

                The web3 and metaverse landscape is filled with people that cross over their users from music to crypto. You can introduce your concept there and how it can help possible investors at these events. You can use these occasions to spread the word about your brand through PR.

                The Advantages of NFT for Music Fans:

                The majority of the time, music NFTs provide collectors ownership of a portion of a song or of royalties that are derived from that song through streaming, record sales, and other revenue streams. This is the situation with NFTs from the Royal curated platform. Holders of Royal NFTs get a portion of the royalties from streaming services.

                NFTs can be valued in parallel with an artist's or song's success through this type of shared ownership, which encourages fans to contribute to sponsoring upcoming musicians on their own initiative or in the expectation that eventually the value would be repaid in the form of a royalty kickback.

                So where do these connections between fans and artists begin? Well, with decentralized organizations and platforms like Zora, SongCamp, and Friends With Benefits. The ground floor of each NFT sector is, of course, where NFTs are bought and sold: NFT markets. However, even beyond these centers of Web3 music, there are hundreds of options that allow you to aggregate the right kinds of people. 

                Let's take a look at a couple of these marketplaces that integrate a Music NFT community & social media infrastructure

                music NFT community


                Streaming service and an NFT marketplace are combined in Catalog. Artists can add a song to Catalog's open music library, where fans can then buy it for a set price, take part in an auction, or make an offer.

                The platform is a 1/1 marketplace only, so there is a lot of competition. This is a fantastic location to gather one-of-a-kind, special music NFTs from your favorite musicians.

                music NFT community

                Sound XYZ: 

                With Sound.XYZ, streaming and minting are combined. With a series of open or limited edition NFTs, musicians can start a listening party for new song releases on Sound.

                Additionally, this platform doesn't only house single tracks; it also hosts entire projects and has even hosted mixes like Soulection+'s, which had 18 different artists collaborating.

                music NFT community


                Async Music is the division of the well-known NFT platform Async Art that focuses on music. Each track (guitar, piano, vocals, and percussion) is uploaded separately and in a variety of variations on Async Music.

                This enables musicians to create music in a dynamic style that enables fans to piece together particular layers into a single master track.

                music NFT community

                Mint Songs:

                Since Mint Songs is one of the few dedicated music NFT platforms that is open to all users and is not invite-only or locked, a larger range of artists are able to sell their music there.

                Mint Songs is a terrific location to find creative musicians to support, with a primary goal of assisting artists in developing a sustainable and livable income from making music. The platform is also powered by Polygon.

                Where else are NFTs being used?

                The NFT's use case outside of entertainment and music markets is a whole other bite to swallow. The tech has gone passed the point of simple experimentation. Indeed, in a recent address, John Glen, the Economic Secretary to the Treasury of the UK, declared that "The UK is open for crypto firms." Even now, the Royal Mint is creating its own NFTs.

                It's important studying, these patterns. MPT clients get the privilege of our war room info and can decide with a clear view of what's going on. But at the end of the day, the artist needs to understand monitoring the development of music NFTs, whether or not you choose to produce, acquire, or sell music NFTs. Your understanding of the music business will allow scaling your creativity with a fresh perspective on the NFT music community.

                How MPT Agency can help with your music NFT community

                If fans invest in NFTs as if they were a fan contribution, like purchasing a T-shirt without expecting a financial return, then the best of both worlds would exist for the blockchain community. Depending on the investor, and their financial/social profile, NFTs might provide community and identity in addition to a chance to make money. This organic characteristic of the technology, bringing people together, is what NFTs are all about. Trust in the network, trust in the blockchain

                “Normally when we think about investing, we think about the exchange of money,” says McCulloch. “I think this is really beyond investing. This has a lot more to do with mapping our real and digital identities to the things that we care about. So I think it goes beyond money, frankly.”

                McCulloch claims that supporting topics that are important to him, particularly diversity, equity, and inclusion in web3, is one of the main reasons he invests in NFTs.

                The fate of music NFTs is still unknown, even our MPT Agency crystal ball can't say for certain that the creators of today will be the Goliaths of tomorrow. One thing is for sure though, MPT Agency bets on technology. As a medium for distribution the NFT has created a unique product that combines all of the market tool kits into one digital portal and we offer this capacity to our artists, should their community fit the profile of being apt in entering this market.

                To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                  Posted on October 18, 2022

                  How To Throw Awesome Events as a Musician

                  By John Reynolds
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                  Have you ever wondered how to throw an awesome event as a musician?

                  As an independent artist, concerts and events are some of the most important sources of revenue you can come by. More than just cash, events offer you a powerful instance to maximize fan engagement and allow you to broadcast your brand message directly to listeners. That moment where you reach over the crowd, shake a hand at the entrance, or give your 2 cents between a track are the memories fans will hold onto for the rest of their lives, and memories are worth more than gold.

                  If you're going to throw an event, here's a quick guide to help you plan. So long as you consider each element on this checklist, you will have the right perspective moving through the unknown until your special day.

                  1. Prioritize Your Event Goals and Pick a Theme

                  Setting reasonable goals is one of the most crucial elements in learning how to prepare for a concert or event. Ask yourself the question; what do you hope to achieve with this concert? Be it brand notoriety or making bank, prioritizing will allow you to pick the nitty-gritty details without any anxiety.

                  Once you've determined this order start working top to bottom from the essentials to the perks. Is having a VIP gift basket more important than a sponsor? Does security need to be at every table or every existence? Does your venue need to be high end or will an industrial space do the trick?

                  The best live music performances are driven by a concept or subject. Everything at an event—from the audience to the location and other activities—as well as the style of the event's decorations and merchandise—is influenced by this idea. Once your priority list is aligned, your theme is going to answer most of the remaining questions as to what everything is going to look like, and how it will be experienced by the guests.

                  Think about the people at your event while choosing a theme and aesthetic. Remember, if you don't buy it, neither will they. It is not about finding something trendy, it is about finding originality in presenting your brand and an appropriate delivery for your crowd. 

                  2. Establish a Budget That is Realistic

                  It can be tempting to calculate your budget by estimating how many people will attend your concert, multiplying that number by the estimated ticket price, and adding the results together.

                  But that is incorrect. Before anything else, you'll need a detailed budget plan to ensure that you have enough money to cover costs, account for emergencies, and turn a profit (if that's one of your goals). Think first out of pocket, second your personal investors, third your sponsors, and finally a producer, as they will surely be expecting a heavy percentage of the overall sales.

                  Throw an Awesome Event as a Musician
                  How to Throw an Awesome Event as a Musician

                  Create a line item for each category and use the remaining items on this list to decide what you'll need for your event.

                  Always take into account a slush fund that represents between 10 to 20 percent of your funds dedicated to emergencies and unforeseen costs. This will ensure that you are prepared for everything that may arise.

                  3. Find a Talented Lineup that Includes Yourself

                  The ambiance of your event will be largely influenced by the musical talent you invite. Depending on the kind of talent you wish to hire, this can also be one of your key budget lines.

                  If you're the headliner of your own party, you will be cutting costs in a pretty efficient way, and inviting your collaborators to join in the fun. If you are inviting a bigger name than yourself to build new relationships, keep in mind that top talent takes top dollar unless you have a convincing or unique type of advantage to offer them via the event. 

                  Look for talent that complements the theme and goals of your event. There is no point in attempting to showboat your brand if it can't handle the response and pay for the follow-up. Make sure that their audience and the one you are targeting for the event have a lot in common when picking performers. For instance, the last thing you want is a band performing for a mostly senior citizen-filled gathering while you promote a millennial post-apocalyptic brand, it needs to fit. Even if your performer is the hottest act in town, if it is too far off target you will have created your own PR disaster.

                  Remember that if you hire talent from outside the area, you'll probably have to foot the bill for their travel. If you're not careful, this could push you beyond your budget. Selecting local talent will allow you to cut costs and increase your notoriety in the community so stay local unless it's really really worth it.

                  Bringing in top talent is an opportunity to expand your sponsors. If you're dead set on bringing bigger fish to the table, try and target brands or investors that will come along with the name. But whatever you do, STAY ON TARGET!

                  4. Pick a Venue That Fits Your Crowd

                  Numerous locations are prepared for accepting live music, from bars, lounges, and restaurants, to event halls, parks, and stadiums.

                  If you intend to use an indoor location, confirm that it has a stage and seating arrangement that are appropriate for the style of music you have selected. It should also have expertise in hosting live music because sound engineers or techs are an absolute must.

                  Outdoor locations can be terrific options if you have a barbecue element and or rustic-styled theme. Despite having greater production expenses and more weather-related unknowns, outdoor locations have a charm that is hard to match with an indoor venue and allows for greater flexibility regarding capacity.

                  If you do decide on an outside setting, be sure to prepare a backup plan in case of weather, including rain, snow, wind, heat, cold, and other environmental factors. Big tents can only solve so much, your gear needs to be properly weatherproofed or at least organized in a way to minimize any kind of backlash.

                  The crowd will have an impact on the energy of your show, and the size of your venue will have a significant impact on the crowd. It's usually preferable to choose a somewhat smaller venue that you're confident you can fill because the crowd's energy will be affected greatly by the space.

                  As soon as you've agreed on that crucial piece of the jigsaw, the rest of the event's elements will start to fall into place, so you should book your venue as soon as possible. Your relationship with the venue is an important factor to consider in your progress, don't piss them off, and don't oversell your hand, make a promise and deliver.

                  5. Event Permits and Liability Insurance

                  You might need to obtain permission for alcohol, food, music, and even sometimes the event itself depending on the venue you choose and the city you are in.

                  To determine what you need for your circumstance, check with your venue and the relevant municipal authorities. Regulatory elements may divert some thematic factors of the event but overall, unless you are throwing a bush rave, you will have to work through them or risk facing legal penalties.

                  Purchasing insurance for your event is another smart move. A lot of events will have security, medical and damages covered by a daily insurance contract, usually costing a per-person amount so your numbers should be well evaluated prior to meeting a broker. Many common accidents will be covered, and your venue might even insist on it,

                  MPT Agency Event Tip: don't cheap out on security find more sponsors and pay to have things on lockdown

                  6. Set the Time and Date in Stone

                  Your target audience and the nature of your event will determine the best day and time. A nighttime environment, where you need lighting and backdrops to build the mood and tone, works better for some themes but is not a rule of thumb.

                  Other ideas and settings, especially those outdoors, will be more manageable logistically for daytime parties and may cost less in logistical setups.

                  Remember that your audience will have times that are most convenient for them as well. To choose the optimum day and time for your concert, consider factors like school, work, and holiday calendars. A lot of events have been botched because the artist chose something that was appropriate for them but had a more powerful cultural instance at the same time.

                  Once it is analyzed and decided to avoid changing it at all costs, a canceled event or altered time that was caused by an unpredictable event is forgivable, everything else demonstrates a lack of preparedness.

                  7. Identify the equipment that is required when you are about to throw an awesome event as a musician

                  Determine what equipment you'll need for the performance and whether the venue can provide any of it or not. By speaking with your musical talent and the location you can easily get a checklist and evaluate if the venue or even the act will be worth it. A stage, speakers, microphones, a sound system, lighting, and other audio/visual gear may be included with the venue, but specialized equipment is seldom found for live music.

                  Find out from your musical talent what gear they will be bringing themselves and what you are in charge of. Consider the acoustics of your venue, if the musical performance will require any amplification, the best seating arrangements, and the space's dead zones.

                  Make sure you have a plan in place to shield the equipment from the elements if your venue is outside. Ask how long setup and breakdown will take, as well as whether they require access to electricity, a loading dock, or any other special access, as you consult with vendors, performers, and the venue to establish your equipment needs.

                  You must include these specifics in your plan if you want to prevent costly blunders.

                  8. Construct a Cozy Atmosphere

                  Establishing or equipping a backstage area will keep your talent at ease and aid in their preparation. Any semi-private or private section in your venue can serve as this location, but it must be conveniently located near the restrooms and the stage.

                  By giving your musical talent access to water, soft drinks, snacks, and other modest essentials, you can make the backstage area comfortable and double it down as a VIP.

                  If they require space to change, warm up, or rest in between sets, let them know in advance. The ease of use for your audience will depend on where they can find restrooms, drinks, and comfortable seats. If your site is outdoors, ensure there is adequate protection from the elements or have a backup plan in case of bad weather. Make sure to include a plan for everyone's safety as well.

                  In accordance with the size of your audience and the available space, you should have enough security, medical support, and event assistants each with dedicated zones covering their needs.

                  9. Start the Ticket Sales Early

                  You'll need to sell tickets if you want to profit from the show.

                  To provide printed or digital tickets for your event, you can collaborate with a ticketing provider but ultimately a spreadsheet and a clipboard will do the trick.

                  Some ticketing platforms let you use your own branding on the tickets, accept several payment options, and have different price tiers. Many will also come with a website for tickets and social media account integration. The concert's time and date should be properly displayed on the ticket, along with information about where to sit and a clear return/refund policy.

                  MPT Agency Event Tip: Have a return policy that makes sense with your budget, don't feel obliged if you are working on a tight ship, your fans may be loyal but it is a public event.

                  10. The Promo Cycle

                  The success of your concert will be directly correlated to how well it is promoted. Just like any other event. You'll need a marketing strategy that considers your event's concept, target market, and the musical talent you've enlisted.

                  Make sure to focus more on a single channel to vector your fan base and give them information about the event. When collaborating with other talents to spread the word, your artistic assets like posters & flyers need to be adaptable so they can use it where ever their niche may be. With the aid of event partners, you may broaden your audience and communicate your message more effectively. Your event can benefit from the support of sponsors, vendors, concert promoters, ticket dealers, and the venue. Get everyone on board with the idea and objectives of the event, and make it simple for them to promote.

                  By offering social media, email, and print assets that they can share, you can get everyone on the same page about the idea and objectives of the event and make it simple for them to promote it. Don't forget to take pictures and videos both before and during the event. When you follow up on the event, these will become marketing gold, and they could be really helpful if you're thinking about turning it into a series or repeating it the following year.

                  MPT Agency's How to Throw an Awesome Event as a Musician

                  In MusicPromoToday's marketing catalog the event world is a key focus, as this is where our artists can strut their stuff. Without your promo amounting to a concert or super event, you are only displaying a fragment of your talent. Be bold, believe, and if you have stage fright get over that as soon as you can, this key element in your artist toolbox cannot be ignored or substituted for anything else.

                  To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                    Posted on October 17, 2022

                    The Best Way To Get Your Music On Digital Radio

                    By Shawn Spence
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                    Have you ever asked yourself how to get your music heard on digital radio?

                    Radio marketing aka 'radio plug-ins' is one of the oldest and strongest mediums of music discovery for artists. Today an artist can leverage their popularity on digital radio to climb the promo ladder.

                    Times may be changing and new streaming services are emerging, but radio remains a strong promotional tool that addresses the niche markets as well as the mainstream audience demographic. But if you hit big on digital radio, and your track begins to trend the shares will be international & potentially unstoppable.

                    For independent artists, digital radio is a great way of getting their music heard without expensive ads. 

                    After a quick evaluation of your promo war chest, you may want to consider investing in internet / digital radio spots and ads. Promotion can run a pretty penny. Should you be able to convert that directly into dollars is usually the compromise you make for your song having the chance to go public. Having your music extended to radio is a defining milestone for any musician on their path to success.

                    There’s a huge difference between major radio stations and digital radio stations.

                    The digital radio ecosystem is focused on building niche, loyal fan bases. The bigger stations are more interested in short-term profits and pushing albums as they are accountable to advertisers for their funding. 

                    The most accessible radio outlets for independent and DIY musicians include college/university, non-commercial/community, and online/web radio. These are inexpensive outlets that allow for huge reach potentials and have powerful loyal fans that back them up.

                    Many of these non-classical radio programs have passionate curators eager to meet new artists and present their work to their attentive and encouraging listeners.

                    Colleges Are On Digital Radio Too

                    The first thing you need to do is get acquainted with your target audience and decide accordingly which college station suits your music best.

                    Your presence on their station will give you a heads-up on the region and will insight into traffic to your channels. The purpose isn’t just to sell albums or merchandise. It is to invite fans to attend performances or share exclusive info about your songs with a community.

                    Keep in mind that college radio stations are always looking for new content that is local and interactive. In addition to this drive, they often work with volunteer staff that are engaged more than just "at work". In their stead, artists are looking for ways to increase exposure and reach, so it's a win-win situation with a community vibe.

                     On Digital Radio

                    Pitch Perfectly to Get On Digital Radio

                    Second, musicians need to identify who is on the digital frontier and how they can collaborate together.

                    Indie artists must research and find DJs that would care about the music they make. Getting to know the DJs by researching their online profiles will help you connect with them faster. Besides, it's always preferable to get a hold of them via social media so it can feel more familiar.

                    From there, it is all about the proper pitch that explains your motivations, your vision, and your immediate want. Moreover, once targets are acquired, every indie artist must have a full press kit ready. Compile a portfolio of their work, and biography and give an overview of their musical audience and style.

                    The press kit should include:

                    1. A brief bio
                    2. Album name, Discography
                    3. Awards, Milestones
                    4. Tour dates
                    5. References
                    6. Website
                    7. Social media/ streaming profile links
                    8. Contact information: managers, agents, media rep, etc

                    Online radio is a powerful medium to use for independent musicians, and here's why

                    1. You can store and distribute your recording across various digital platforms.
                    2. Compared to traditional radio, online radio offers a lower entry barrier.
                    3. A multi-tiered event that features both music and an interview are simpler to put up.
                    4. Listeners to online radio are frequently very devoted to the station and more likely to visit artist portals.
                    5. It is simple to share on social media.
                    6. Without using a radio producer, you can effortlessly reach out to foreign audiences.
                    7. Finally, contacting the station again after submitting your portfolio is crucial.

                    Contact them by phone or email and inquire if there is any other information you can give them. It's an easy follow-up that can mean closing the deal.

                    Are you interested in being broadcast globally? MPT Agency has worked to get countless artists' radio interviews, playlist positions, morning show entries even shout-out sponsorships. If you have an objective or dream to be heard on the radio, make sure you check out our radio plugging service.

                    To find out what other services can further improve your radio airplay performance. Head to our blog regularly and follow us on Instagram for all your DIY marketing content. We look forward to hearing from you!

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                      Posted on October 14, 2022

                      How To Get The Best Music Blogs Talking About You

                      By John Reynolds
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                      The promotion for any artist musician always starts with their appearance on music blogs

                      The music industry is saturated with independent artists competing to come out on top of the news list. What every musician needs are a submission strategy that brings them ahead of the curve to stand out in comparison to the rest. With the proper storytelling and a strong agency by your side, you can get any music blog to write about your art.

                      Be it Groover music, Spotify promotions, or music NFTs, the written medium of music blogs is what differentiates the "must hear" from the “let's give it a chance”.

                      Step 1: Analyze the Terrain

                      You should start by looking at the top music blogs currently operating online. Find the ones that have your sound, and that you can pierce at your level in the game. There is no point to reach out to Rolling Stone if with 35 followers, even if the music is perfect, your visibility as an artist matters when approaching the press and media.

                      If you find a blog that is unrelated to your style, you should still look if they have anything in common. There may be a spot for your sound and level that is not on page 1. The objective is to discover how that blog is inspired by artists, and establish a commonality between you and contributors.

                      Music Blogs About Your
                      MPT Agency has access to some of the best music blogs about your art

                      Step 2: Get your article written by a professional

                      Music blogs usually have a distinct style that is somewhere between promotional and storytelling. As an artist, it is important to have your work written by a professional who will use the keywords that matter most. At MPT Agency, we have an entire department dedicated to just this, where you can tell your story the way you know it. Our professionals will pick it up and create a proper narrative that will fit with the targeted blogs that will ultimately post it.

                      Not all musicians have this ability. When you calculate the time it will take someone to get it right, target blogs, pitch, converse, and place the article, you will quickly realize that it is well worth the money. Gig marketplaces do give some leeway for artists to find cost-effective solutions. however, these options are often only a partial solution. Sometimes it's only the article, that you still need to fix, and sometimes it's just the placement.

                      The Bottom-Up Strategy For Blogs

                      The most important thing to consider is that blogs work in waves of popularity. As one news asset hits the web, its viewership will compound depending on how it is advertised and shared. 

                      With big headlines driving traffic to key websites, a blog's topic will scale to larger and larger outlets, especially if the news has a controversial, unique, or novel theme to it. 

                      To properly push a piggyback effect as an independent artist, your team needs to first target the outlets they want to build upon. From there, identify the lowest-hanging fruits, the ones that will accept your story as a submission or even as a paid contribution. 

                      Once the blog has a home, start sending the link out to similar but higher-ranked blogs. Make sure the headline is appealing, and don't be afraid to tweak or modify the article to fit the crowd you want it to be a part of. 

                      Advertising dollars are going to be a part of this strategy, so once your Spotify promotion is active for the song, and you have a blog that is fluttering the web, you need to properly plan its appearance on major platforms with a strong headline that is click-friendly and enticing for viewers. 

                      Music Blogs About Your
                      MPT Agency has access to some of the best music blogs that will feature your art

                      Choosing The Correct Blog in the Music Industry

                      Online blogs come in 3 tiers of popularity.

                      The bottom tier will garner up to 1000 views per week and be accessible to most writing styles and artists. It is usually a great place to start especially as an independent artist who has yet to have any press at all. Bottom-tier blogs play their role in the larger scheme of things and serve mainly as an entry place for artists to distribute across their networks. The majority of viewers on these blogs enter the site using a third-party website that is publicizing the article, rather than recurring readers or subscribers. 

                      Second-tier blogging websites generate up to 5000 viewers per week. These are websites that usually have a direct link to the music industry. They usually have contributors that are artist musicians themselves, managing their personal Spotify ads, or working through Groover music to spread the work of independent artists. The secondary tier also includes a strong following via a subscription system or newsletter campaign that hooks readers in, and constantly shares the blog content. 

                      Top-tier blogs are more often than not bought by a larger media company and act as their niche topic distributor. For over 20 years, large media corporations have been acquiring smaller blogs with active fan bases so that they can tap into the viral fans these blogs often generate. Whether the blog generates 100k  views a week or not, is secondary to how the blog uses this fan base to its advantage and creates a real network of viewers and contributors. 

                      Submitting to music blogs

                      Once you pick who is in line to receive your content a proper submission will be required to advance your content. 

                      Have a compelling subject title that makes the receiver want to open your message. Take into account that they are receiving thousands of requests per day and your message needs to stand out. 

                      Using services like Groover music is not a bad idea, however, there is no guarantee that your message will be going through. In its stead Submit Hub with paid submissions, offers a slightly higher probability of opened emails but there is no better than the manual process and a carefully crafted email. MPT Agency has been doing this for years FYI, independent artists should surround themselves with professionals or be patient and tactical in their deliberations.

                      Demonstrating your expertise through music blogs

                      The first thing your blog will do is highlight your talent as a musician. Professional musicians can describe the instruments they use, the peculiarities of their genre, their creative process, and why some artists are popular and others are not. This industry outlook is vital to your credibility and makes for solid content that can reinforce your music premiere.

                      Get the word out there, the press is waiting, the media is wanting

                      You might be pleasantly surprised to learn how simple it will be for you to contact local and less well-known artists for podcast interviews, live interviews, free concert tickets, free music, free merchandise, and even free press releases that can be included in your blog content if your blog features them. Major music companies, music festivals, and events will all start to offer you the same as you acquire popularity.

                      You won't need to look as hard for advertising and ways to monetize your blog as your popularity increases since chances will start coming to you.

                      Did you enjoy learning about music blogs about your art? Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

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                        Posted on October 12, 2022

                        The Ultimate Guide For Marketing New Music Part 2: Timeline

                        By Shawn Spence
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                        Have you ever asked yourself how to market your new music? In this segment of the ultimate guide for music marketing, we will review the timeline for releasing a song as well as share some practical tips on content.

                        Once an artist has wrapped up the production phase of their new release, the first important decision at stake is to set a release date. This decision should take into account all delays and unforeseen situations often arising during production stages. By not risking any rushed date and having a comfortable timeline, the artist will be in a position where they will not fumble the release. 

                        According to the stats at MPT Agency, Friday is the ideal day of the week to release music. Choosing Friday for release day will significantly increase an artist’s chance to place their new music on top playlists. The weekend is about to hit, DJs are lining up their gigs, and new music has a higher value when people are about to party.

                        Unless an artist chooses another day of the week for force majeure, be it an event anniversary, a partnership, or a marketing-driven purpose, releasing music on Friday is a no-brainer. 

                        Once the date is set, artists have to plan their strategy 4 to 6 weeks ahead of the release date in order to implement all the steps that will contribute to deploying an impactful marketing strategy. A lot of the waiting game is based on the delivery funnel: distributors approving releases, giving DSPs time to receive requests. Even playlist editors need to have enough time to receive pitches and decide on playlist placement, this time frame is crucial for the full implementation of a professional marketing campaign. 

                        Marketing Your New Music: Timeline

                        Now that your track is mastered, mixed, and ready for some fresh ears, the game comes down to content release and the mix of events that will make the track a success.

                        6 weeks before the release date

                        • Find and secure a venue for a listening event or release show and promote the heck out of it
                        • Have your social media marketing strategy ready or enlist the help of a music promotion company like MPT Agency to make the magic happen.

                        4 weeks before the release date

                        • Make sure that all of your social media matches the visuals of your release, (share the pre-save / pre-sale link in bios, posts, and CRM).
                        • Pitch the release on Spotify For Artists for better playlist results

                        3 weeks before the release date

                        • Find a media partner (press/radio/YouTube) that will premiere your new song/album
                        • Involve influencers, fans, friends, family, and colleagues to share 
                        • Add any new ‘spotlights’ that you have to your marketing driver form

                        2 weeks before the release date

                        • Begin your pre-save / pre-sale campaign. 
                        • Keep sharing and posting (enlist the help of friends, fans, and of course paid influencers)

                        Market your new music as it progress's step by step through each week, Rome was not built in a day! Each one of these content types can be found as individual blogs in our catalog, with more on the way every week.

                        Week of release

                        • Premiere the release (with the help of a media partner)
                        • Throw a listening party/release show with the same crowd of peeps and now their friends

                        Release date 

                        • Share across ALL your social media pages, and make sure to always have a “call to action” for fans to stream/download.
                        • Always share any kind of support you receive, tagging and thanking anyone who has supported/featured the release.
                        • Re-post fan shares to maximize the impact, and to create a closer bond between you and the fans.

                        Post-release strategy about how to market your new music

                        • Run your call to action and user-generated content campaigns with an incentive for fans who opt-in
                        • Continue posting, and sharing, and always include a call to action, tag those who support/feature your work for that extra props to the people.

                        The timeline for a release is quite straightforward. Your release and public relations need to be in line with how the market conducts itself in order for the scenario to be ideal. Once you have your hours and dates prepared the rest becomes a question of creative content creation. The timing is important because the industry works like clockwork, and you need to fit into others' schedules to advance.

                        When working with MPT Agency, your release is done with this type of timeline in mind. As your song progresses it gathers more and more traction from fans with its press cycle. The press cycle in turn pushes fan engagements, and finally, your track grows from views to the charts. Since our team takes care of the full 360, your content is optimized too.

                        There are quite a few blogs on our site that talk about the best ways to promote and manage your music, you can check them out via the link ahead, one you can start right after this one is a guide on brand messaging.

                        Some bonus content about content, inspire yourself, and climb that ladder!

                        Market Your New Music
                        Ultimate Guide On How To Market Your New Music

                        Key Content Types For Fresh Releases

                        Marketing Drivers On How To Market Your New Music

                        In order to stand out from the crowd and get featured, you should emphasize the quality of the content in your release. Here’s a spotlight on some of the key marketing materials to use:

                        • Music clips
                        • Radio campaigns 
                        • Social media followers and engagement count
                        • Third-party Spotify playlists
                        • Media and brand partnerships
                        • Premieres and other credible press
                        • Tour dates, festival appearances, notable opening acts and “shared stage with”, etc.
                        • Charts (including iTunes, Billboard, and others)
                        • Planned advertising for the new release
                        • Booking agent, TV/film appearances, artist management, etc.
                        Ultimate Guide On How To Market Your New Music
                        Ultimate Guide On How To Market Your New Music

                        Promotion Ideas When You Are About To Market Your New Music

                        Not everything on this list will be possible to accomplish for all artists. So sit down with your team, inspire yourself from our blogs and get creative on delivery, and customization, and build something that fits with your brand!

                        • Pre-save/Pre-sale campaign
                        • Countdown to release on social media
                        • CTA (pre-save, download, view) to fans 
                        • Set up targeted digital advertising campaigns on social platforms
                        • Boost posts that include the pre-save/stream link
                        • Incentives like merchandise, autographed items, exclusive tracks, VIP meet, and greets
                        • Partner with distributors
                        • Create artist playlists on Spotify and other streaming platforms
                        • Place the new releases at the very top 
                        • Invite other artists, friends, and influencers to share the release on their socials (do the same for them)
                        • Be sure all DSP and social profiles are up-to-date, verified when possible, and consistent.
                        • Keep all tour dates fresh and allow direct messaging on Bandsintown

                        MPT Agency, is your partner in strategic timing.

                        Any way you want to look at it, the most significant element of your plan will be how it is timed in the overall market it is performing. MPT Agency has the experience and network to make any campaign mobilize in full force. Knowing the whole picture and planning with every element at your disposal isn't easy when you're banging out 20 hours a week of studio time. Our experts can help you plan proper release times and make sure your content is being distributed from the right angle without resources going to waste. Let's take your career to the next level!

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