Check Out These Fascinating Holiday Music Merchandise Marketing Tips
By Yvonne Martin
There is no one size fits all strategy for merchandise marketing. Maximizing conversions requires patience, experimentation, and flexibility. The truth about merchandise marketing is that you are selling hype rather than necessities, and a variety of micro and macro elements influence a person’s decision to buy a certain thing.
Because of this, what works for one artist could not work for another. Therefore, we advise starting with the basics. This entails establishing your campaign in the most efficient way possible and then offering your marketing some time to adjust.
There are four straightforward, fundamental factors to take into account:
Choose The Right Platform
Ever since the iOS14 update’s effects on tracking capabilities two years ago, the amount of data provided has definably decreased. In comparison to all other e-commerce marketing channels, the Google Search placement has consistently demonstrated higher conversion rates.
Although there is no one-size-fits-all strategy, we advise always including Google Search to see whether your viewers are generating there. The efficacy of this arrangement is greatest when an artist has a buzz and significant activity influenced by major events. An artist can, for instance:
Announcing a new album
Announce a new tour
Make an appearance on television
Have a viral moment
Next, after Google Search, pick the social media platform with the most active viewership. Typically, this is still on Meta since, despite the iOS change, campaigns can be followed there rather effectively. There are benefits to avoiding stretching your budget too thin, even though we advise marketing music merchandise on at least one social media network.
Optimization Of Creative Assets
Particularly on Meta, there is a sweet spot between having too few and too many creatives. Our advice is to start testing no less than two and no more than three different types of content on your social platform. In this method, each creative receives enough funding from each crowd to provide statistically relevant results, but there are still a few choices for optimization.
All artistic forms should have one essential component—the “pop” factor. Have your idea and brand stand out.
Optimization Of Audience
Expanding your audience will be the campaign’s primary force. Because purchasing music merchandise is a high-intent action, you need to be extremely deliberate about the audiences you place these ads in front of and maintain your efficiency in this way.
One rule to keep in mind is to focus on redirecting audiences when marketing for high-intent actions like music merchandise sales. This entails giving people who have already shown an interest in the artist priority. This is because they are the readiest to pull out their credit cards and make a purchase.
Adaptability & Patience
Extending the campaign length is the greatest method to make merchandise marketing effective and predictable since campaign runtime extension enables data-driven optimizations.
Based on the results, the budget can be divided across platforms, audiences, and creatives. Modern marketing allows you to monitor what audiences are responding to and capitalize on it, but only if you have the chance and time to make adjustments.
Key Takeaway
This Christmas season, if you’re trying to promote music merchandise, put yourself in the best possible position by picking the most efficient channels, choosing a limited number of creatives, appealing to the right audiences, extending campaign lengths, and making improvements.
Learn more about our marketing agency and our approach to supporting you through this process at MPT Agency.
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Posted on November 21, 2022
Thanksgiving 2022: What Are Our Clients Thankful For This Year?
By John Reynolds
Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele.
Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!
Kelly Monrow
I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.
I’m thankful that I was able to reach 1 million streams on the launch of my new album “BAD LUV“, thanks to MPT Agency. As cliche as that may sound, that’s all I really cared about this year.
I’m also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I’m just happy to be surrounded by friends and family members who appreciate me for who I am.
I am thankful for my health, and I’m also thankful for MusicPromoToday which helped me grow my career. It’s a hard road when you’re an independent artist, but I’m thankful to MPT Agency for really helping me become the artist I want to be. Here’s to the future and to another solid campaign!
Wow, it’s been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media. We are now on our journey into merch, brand sponsorship, and music sync.
I chose MusicPromoToday as a partner after a lot of heavy research … and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the “amazing humans” I can now call friends that also happen to be talented “AF” at what they do.
Here’s to another amazing year of growth and leveling up!
This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I’m grateful for them for sure 🙂
This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!
There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you.
With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.
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Posted on October 27, 2022
How To Strategically Market Your Music For Halloween 2022!
By John Reynolds
One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?
The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.
In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:
Build your brand engagement.
Raise awareness about your music.
So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the “Candyman” spooks!
Seasonal Refresh & Branding Update
Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited!
According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies.
Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence.
Halloween-Themed Merch
Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!
Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!
Social Media
Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe.
Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.
Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok.
Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same.
Start a hashtag competition to entice your fans to share their posts with your hashtag.
Photoshoot
A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls.
Keep in mind that…
Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists.
Put On A Themed Show
These days, there are a ton of mediocre shows.
→ Plan everything from your set list to your stage appearance to the mood of the crowd.
Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!
Final Thoughts on how to market your music for Halloween.
These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.
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Posted on October 26, 2022
How To Create New Music This Halloween?
By Yvonne Martin
Every listener wants something new. Thus, we want you to go above and beyond to create new music this Halloween!
Entertain your audience
Gain a new fanbase
Increase awareness of the outstanding music you work so hard to promote
Below are several ways to create new music this Halloween!
A Brand New Single
There are two ways you can create a new single this Halloween season.
An Easy Approach To Create New Music This Halloween
Create a spooky version of an existing song of yours. Here are some tips and tricks on what to emphasize while creating a remix of an existing single.
Check out other remixes for some reference
Select the best song for remixing
Write any thoughts that come to your mind
Create a game plan
Utilize original track segments and treat them as originals
Put another hook in your remix
A Harder Approach To Create New Music This Halloween
Create an original Halloween single. A single that will be played at every Halloween party just like Michael Jackson’s “Thriller.”
New Artwork For An Upcoming Single
Run a contest among your followers and ask them to contribute Halloween-themed artwork for the release. The artist who produced the winning work of art might get a prize that includes merch and music.
It is a win-win situation as they would become well-known after you release your song.
New Music Video For An Upcoming Single
According to Brain Rules, when information is combined with a visual element, people are more likely to remember it. Videos continue to be one of the best mediums for reaching audiences because of this.
During the Halloween season, videos also enable you to express your creativity, which may draw potential fans to your music.
Collaborate With A Fellow Artist To Create New Music This Halloween
Here are several ways to collaborate with other musicians:
Co-write a song together
Provide suggestions
Say “yes, and..?”
Swap performances
Go on a tour together
Cover each other’s songs
Have A Concert
Does not have to be exactly on Halloween, but if you start planning early, everything is possible!
Selling tickets before anybody else, maybe with additional early bird discounts, may benefit in increasing sales.
Have a Halloween-themed aesthetic on the stage, with backup dancers wearing Halloween-themed costumes while performing.
Don’t forget to tease your audience with photos and videos of your upcoming show to give potential attendees a preview of what to anticipate from your concert,
… To advertise your concert more effectively and efficiently:
Reach Out To Local Press
Working with local magazines will help you sell tickets to your community.
The majority of magazines charge for advertising, but you might alternatively suggest a partnership where the publication runs your ads in exchange for sponsorship at your concert.
Ask the magazines you’re contacting whether they have any articles planned on Halloween-related activities and offer to let them highlight your event.
Inform them if you’re working with charity groups, presenting high-profile entertainment, raising money for charities, or doing anything else that may be deemed noteworthy.
Spooktacular Contest
A social media contest may be run in a variety of ways. Fans may enter their email address for a chance to receive a pair of tickets to your concert.
By doing so, you may increase the number of attendance at your concert and expand your email list.
To increase the likelihood that more people will attend your concert, you may also request your followers to repost a particular tweet, complete a survey, or tag a friend.
Celebrity House Party
Use some extra time to your advantage if your event requires substantial preparation, such as a haunted house, corn maze, or spooky farm tour.
Develop excitement via behind-the-scenes activity. Post:
Insider glimpses into how the event is coming together
Enigmatic images that leave your fans craving more
Other elements give your fanbase the impression of seeing what’s going on behind the scenes
Local Influencers
Local influencers’ recommendations are especially important because they most likely have a significant amount of followers who reside in your community.
Offer them free entrance to your event or a behind-the-scenes tour in exchange for promotional posts. In return, these influencers can share your party’s highlights on their stories and posts.
Final Thoughts To Create New Music This Halloween
We’ve provided you with just some of the tremendous methods you can use to elevate your brand this Halloween. Be sure to check out our blog and Instagram to learn more about how you can sustain your brand during the Holidays!
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