Posted on October 27, 2022

How To Strategically Market Your Music For Halloween 2022!

By John Reynolds

One of the most beloved holidays on the planet: Halloween! But how do you market your music for Halloween?

The spookiest season of the year has arrived, and there are countless possibilities to advance your musical career this Halloween via strategic marketing initiatives.

In celebration of all the spookiness that lies ahead, we have compiled a list of entertaining and frightfully good marketing strategies for you to:

• Build your brand engagement.
• Raise awareness about your music.

So if you are bored of using the same old, worn-out techniques or just do not know where to begin, these marketing strategies can make sure that October 31 is spooky good whether you enjoy Halloween for the candy or the “Candyman” spooks!

Seasonal Refresh & Branding Update

Adding a dash of spookiness to your branding is not a requirement but it does get your fans excited! 

According to Demand Metric, efficient content marketing costs less and produces more leads than conventional marketing strategies. 

Hence, find convenient ways to temporarily enhance your online presence by utilizing Halloween aesthetics as you go through your online presence. 

Halloween-Themed Merch

Remember that Halloween is not simply a time for costumes, sweets, and fall decorations. It is also time for a merch relaunch!

Change up your merch to reflect the Halloween theme, even if it is just by including a small Halloween pun in your advertising!

Social Media

Given how widespread social media is today, musicians must actively engage with it through social media marketing. Thus, all of your social media posts for this Halloween should have a spooky vibe. 

Hashtags. Hashtags. Hashtags. The best method to market your music for Halloween.

• Include essential hashtags when sharing your posts on social media; either Instagram, Twitter, or TikTok. 

• Potential fans can locate your music thanks to hashtags, especially if other musicians and artists are doing the same. 
• Start a hashtag competition to entice your fans to share their posts with your hashtag.

Photoshoot

A Halloween-themed photoshoot will help you attract a wider audience on social media platforms. Hire a photographer and do a photo shoot that includes pumpkins and skulls. 

Keep in mind that…

Finding a music photographer is not required, but doing so might help you get the most out of your session. Look for someone who is well-known or has expertise working with artists. 

Put On A Themed Show

These days, there are a ton of mediocre shows. 

→ Plan everything from your set list to your stage appearance to the mood of the crowd.

Whether there are 5 or 500 people there, the presentation must always be of the highest caliber!

Final Thoughts on how to market your music for Halloween.

These Halloween tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.

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Posted on October 26, 2022

How To Create New Music This Halloween?

By Yvonne Martin

Every listener wants something new. Thus, we want you to go above and beyond to create new music this Halloween!

• Entertain your audience
• Gain a new fanbase
• Increase awareness of the outstanding music you work so hard to promote

Below are several ways to create new music this Halloween!

A Brand New Single

There are two ways you can create a new single this Halloween season. 

An Easy Approach To Create New Music This Halloween

Create a spooky version of an existing song of yours. Here are some tips and tricks on what to emphasize while creating a remix of an existing single.

• Check out other remixes for some reference
• Select the best song for remixing
• Write any thoughts that come to your mind
• Create a game plan
• Utilize original track segments and treat them as originals
• Put another hook in your remix

A Harder Approach To Create New Music This Halloween

Create an original Halloween single. A single that will be played at every Halloween party just like Michael Jackson’s “Thriller.”

New Artwork For An Upcoming Single

Run a contest among your followers and ask them to contribute Halloween-themed artwork for the release. The artist who produced the winning work of art might get a prize that includes merch and music. 

It is a win-win situation as they would become well-known after you release your song.

New Music Video For An Upcoming Single

According to Brain Rules, when information is combined with a visual element, people are more likely to remember it. Videos continue to be one of the best mediums for reaching audiences because of this. 

During the Halloween season, videos also enable you to express your creativity, which may draw potential fans to your music.

Collaborate With A Fellow Artist To Create New Music This Halloween

Here are several ways to collaborate with other musicians:

• Co-write a song together
• Provide suggestions
• Say “yes, and..?”
• Swap performances
• Go on a tour together
• Cover each other’s songs

Have A Concert

Does not have to be exactly on Halloween, but if you start planning early, everything is possible!

Selling tickets before anybody else, maybe with additional early bird discounts, may benefit in increasing sales. 

Have a Halloween-themed aesthetic on the stage, with backup dancers wearing Halloween-themed costumes while performing.

Don’t forget to tease your audience with photos and videos of your upcoming show to give potential attendees a preview of what to anticipate from your concert, 

… To advertise your concert more effectively and efficiently:

Reach Out To Local Press

Working with local magazines will help you sell tickets to your community.  

The majority of magazines charge for advertising, but you might alternatively suggest a partnership where the publication runs your ads in exchange for sponsorship at your concert.

Ask the magazines you’re contacting whether they have any articles planned on Halloween-related activities and offer to let them highlight your event. 

Inform them if you’re working with charity groups, presenting high-profile entertainment, raising money for charities, or doing anything else that may be deemed noteworthy.

Spooktacular Contest

A social media contest may be run in a variety of ways. Fans may enter their email address for a chance to receive a pair of tickets to your concert.

By doing so, you may increase the number of attendance at your concert and expand your email list. 

To increase the likelihood that more people will attend your concert, you may also request your followers to repost a particular tweet, complete a survey, or tag a friend.

Celebrity House Party

Use some extra time to your advantage if your event requires substantial preparation, such as a haunted house, corn maze, or spooky farm tour. 

Develop excitement via behind-the-scenes activity. Post:

• Insider glimpses into how the event is coming together
• Enigmatic images that leave your fans craving more
• Other elements give your fanbase the impression of seeing what’s going on behind the scenes

Local Influencers

Local influencers’ recommendations are especially important because they most likely have a significant amount of followers who reside in your community. 

Offer them free entrance to your event or a behind-the-scenes tour in exchange for promotional posts. In return, these influencers can share your party’s highlights on their stories and posts.

Final Thoughts To Create New Music This Halloween

We’ve provided you with just some of the tremendous methods you can use to elevate your brand this Halloween. Be sure to check out our blog and Instagram to learn more about how you can sustain your brand during the Holidays!

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