Setting an intention for the new year should be your first step. Why do you want to practice more if you already do? What does it entail to "become a better musician" if you wish to do so? Whatever it is, let's pretend that your basic New Year's resolutions this year is to take greater pleasure in creating music.
There is no wrong answer, however here are some pointers: Being a better musician can involve improving your technique to play more closely to what's in your ears, honing your ear to hear more complexity and precision, being a better collaborator or listener, and many other skills.
To increase your appreciation of music, try the following New Year’s Resolutions!
New Year’s Resolution #1: Improvise
By improvising, you can tap into your inherent creativity and let go of the need to "get it right." Make it a point to set out some of your practice time for improv, and enjoy it! Choose a key and a steady rhythm, then continue. If you have experience improvising, challenge yourself by experimenting with other rhythms and genres.
New Year’s Resolution #2: Practice With A Metronome
Whatever your theoretical beliefs about Truth, it's very obvious that proper intonation, rhythm, and timing are essential components of effective musicianship. It's never too late to start using certain "truth-seeking" techniques in your practice if you don't already do so regularly.
Here are some steps on how to level up your metronome practice:
Take off the beats to increase accuracy.
Tap tempo can be used to determine rhythms for practice.
Practice gradually.
Make changes to your subdivisions to reduce the click's frequency.
Use drum loops to practice.
New Year’s Resolution #3: Expand Your Musical Horizons
Now and again, change the focus of your practice. The aim is to experiment with different maneuvers that your muscles aren't accustomed to making and noises that your ears aren't familiar with hearing.
New Year’s Resolution #4: Explore New Genres
Producing sound is only one aspect of being a musician. Simply by listening, you can learn a lot and get inspiration. Your New Year's resolution can be to double the number of artists you found this year and to completely redesign your 2022 Spotify Wrapped from your 2021 version.
New Year’s Resolution #5: Exercise
We frequently overlook the physical nature of music production. Be aware of any potential physical stresses that your profession can cause. Learn which exercises can help you build essential muscular strength and include those in your workout regimen. Of course, warm up your body before playing, and remember to stretch frequently.
New Year’s Resolution #6: Collaborate
By exchanging ideas, you not only improve as a listener and creator, but you may also create magic.
Here are multiple different ways to collaborate:
Casual jam
Co-write a song
Remix a track together
Swap gigs
Share a tour
New Year’s Resolution #7: Find An Accountability Partner
Having an accountability partner is beneficial for giving your objectives guidance and assistance. Establish certain milestones you want to reach by a specific date with a buddy who shares your aims. Their goals don't have to be the same as yours. Put it on your calendars, remind one another, and encourage one another.
New Year’s Resolution #8: Experiment With DAWs
In 2022, if you're not familiar with digital music creation, you should begin exploring the world of DAWs (Digital Audio Workstations). There is undoubtedly a learning curve, but computer music offers a wealth of opportunities that are all worth investigating. Set it a mission to produce your tracks regularly, and you'll acquire the knowledge and sounds as you go.
Here are the best DAWs for producing music in 2023:
We hope that these musical New Year's Resolutions have energized and inspired you for 2023! MusicPromoToday is a marketing agency that is committed to assisting musicians in maintaining their attention on what is most important: their music. Follow us on Instagram for relevant information on music marketing, and check our blog frequently for insights on other services that can help you advance your musical career.
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Posted on December 16, 2022
Five Electronic Musicians That Started Their Own Record Labels In 2022
By Yvonne Martin
Artists have been taking the matter into their own hands lately. With the oligopoly dominating the industry, it’s only natural for musicians to launch their own record labels. There are many different reasons for this forward-looking movement among which are feeding creativity, freedom in production, providing a platform for promising new talents and supporting a niche genre.
In 2022, many of the top electronic musicians jumped on the wagon and set up their own record companies, broadening their horizons and creating new opportunities for artists in the music industry. We chose five of the biggest names in electronic music that took that leap of faith.
REZZ – HypnoVizion
Canadian DJ and record producer Isabelle Rezazadeh, professionally known as Rezz, announced during the summer that she will be launching Hypnovizion. The Ontario native teased that the label will support musicians with “slow, trippy HOT ass, mid-tempo bob your head ( and maybe even shake ur ass while you’re at it ) type beat + more (i like slow dub stuff too) (stuff that makes you question existence).”
Rezz said that her top priority in 2023 will be Hypnovizion which has her “feeling so fkn stoked. Don’t even get me started on the themed events & merch. I feel so passionate about this, much more than I ever thought I’d be.”
Hypnovizion kicked off with Nightmare On Rezz Street 2 Mix and then followed it with Iqsa’s newly released EP i 4ove you.
Nala – Mi Domina
Underground DJ, producer, and vocalist Nala launched a “femme-dominated” record label called Mi Domina. The LA-based artist kicked off her project with the collaborative three-track EP, Get Familiar, working closely with Venezuelan musician Ernesto Hidalgo, aka E.R.N.E.S.T.O.
With Mi Domina, Nala wants to create a safe space for women. In a statement, she revealed, “I’ve made it a philosophy to only work with artists who have a track record of being respectful to others, especially women.”
Nala praised E.R.N.E.S.T.O’s professionalism and talent, “I’m really honored to be able to work with E.R.N.E.S.T.O, share his talent, and vouch for his character. The man is a class act and an incredibly tasteful and talented producer.”
E.R.N.E.S.T.O also expressed his admiration for Nala, “I’ve been a fan of Nala ever since I heard “Psychic Attack.” We met playing the same festival, realized we both came up in Miami and got along immediately. This EP flowed in the best way possible. She is super talented and came to my studio with a ton of ideas for very personal and unique vocals that she laid down that same day.”
Listen to Get Familiar here:
Nicky Romero – Protocol Lab
Dutch DJ Nicky Romero celebrated the 10-year anniversary of his imprint Protocol Recordings by announcing the launch of the sub-label Protocol Lab. The new project’s inaugural release was “Stuck On You” by talented newcomers Repiet and Andrew A.
Romero’s Protocol Recordings, founded in 2012 is one of the most substantial labels in the industry. Nervo, Afrojack, Armin van Buuren, and many more renowned musicians have collaborated with the recording company. Its sub-label, Protocol Lab also plans to provide a creative platform for artists to be themselves, intending to experiment with new sounds and aiming to “nurture new talent.”
Speaking of Nicky Romero’s perseverance and determination, Protocol Recordings stated, “While showcasing his label’s roster via his weekly Protocol Radio show, Nicky Romero continues to innovate and evolve, and with his annual “Nicky Romero & Friends” ADE showcase and the launch of Monocule alter-ego, he keeps proving his ability to turn into gold everything he touches,” states on their website.
Delta Heavy – Delta Heavy
Delta Heavy, consisting of Ben Hall and Simon James, started a self-titled record label earlier this year. The English drum and bass production duo marked the launch of their company with “Ascend,” which gives a general idea of what is expected from them in the future.
With successful releases like “Heartbeat,” “Work It,” and “Feel,” Delta Heavy has garnered around four million streams. The duo, who already have a solid following of approximately a million listeners across different platforms, also released “Hydra” via their new record label.
Charlotte de Witte – RPM
Belgian DJ and record producer, Charlotte de Witte, popular for her minimal and acid techno sounds, announced the launch of RPM; a new sub-label under her original imprint, KNTXT that "builds velocity around emerging talent."
RPM “ is a turbo-charged, digital-only sub-label of KNTXT that meets the demand of the ever-evolving electronic music scene and increases the creative output of KNTXT label.” The new project hopes to “provide artists a more agile platform to release music. It aims to offer a flexible test circuit for producers both emerging or established, to experiment with contemporary sounds, free from the latency in vinyl production.”
Acid Asian’s “Break Into Acid” is the first release from RPM.
MusicPromoToday delivers the latest music news, trends, and industry information. Go to MPT Agency's Blog to read about the most recent updates.
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Posted on December 14, 2022
How To Master A Christmas Marketing Campaign: Part 2
By Shawn Spence
If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!
Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022.
Excited? Let's begin.
5 Tips For Planning Your Next Christmas Marketing Campaign
Personalized Emails
You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.
Measure Your KPIs
You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.
Decorate Your Online Store On Your Website
Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include "holiday spirit" components on your website where your audience can engage with your brand.
What to do…? What to do...?
Modify the website's components.
Create landing pages for certain content components.
Create trigger pop-up windows for different pages.
Include a cover photo with a Christmas theme that promotes deals and sales on your website.
Why Decorate Your Landing Page?
Content, design, and landing page setup are all you need.
The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.
Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off.
Spread The Christmas Cheer Across Social Media
Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.
How To Spread The Christmas Cheer Across Social Media
Locate your superfans and get in touch with them.
Request their assistance in spreading the word.
Thank them for their support.
Collaborate with them to create social media content.
Start a #hashtag thread.
Employ Christmas marketing catchphrases.
Develop a trend to increase audience engagement.
Speaking of social media marketing…
Run A Christmas-Themed Giveaway
Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.
Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.
Takeaway On Acing A Christmas Marketing Campaign
After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.
Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don't stress.
Having MPT Agency's support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.
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Posted on December 12, 2022
How To Master A Christmas Marketing Campaign: Part 1
By Shawn Spence
Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it's still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.
If, however, the calendar shows that Christmas is still far off, don't just do nothing since your audience won't… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.
Let’s dive into it:
5 Tips For Planning Your Next Christmas Marketing Campaign
Analyze Last Year’s Christmas Campaign
Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It's still not too late to estimate the efficiency of this year's campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn't, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing...
Create A Timeline Including All Crucial Elements
Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign's chronology will be informed by the timeline you create.
Below are some of the other holidays included in the month of December:
Winter Solstice — Thursday 22nd December 2022
Christmas Eve — Saturday 24th December 2022
Christmas Day — Sunday 25th December 2022
Boxing Day — Monday 26th December 2022
New Year’s Eve — Saturday 31st December 2022
New Year’s Day — Sunday 1st January 2022
Consider Your Social Media Platforms
Review the social media platforms you'll be utilizing to market your Christmas campaign next. The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.
Plan Your Christmas Marketing Message
Make a plan for your holiday marketing messaging.
Planning your Christmas marketing message is very critical. To hone your message, take into account:
What your audience wants
Your objective
How you stand out from other musicians
How you give value to your audience
What do you want your audience to believe, feel, and act
It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.
Create Your Campaign’s Content
You've now established the foundation for your campaign, so it's time to start creating content. Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.
Final Thoughts On Mastering A Christmas Marketing Campaign In 2022
Christmas 2022 will be distinct from previous years owing to Covid-19's long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn't changed.
Take a cue from the advice we've provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don't limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.
Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.
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Posted on November 3, 2022
TikTok Sets Off To Become Record Labels’ Biggest New Competitor
By John Reynolds
Record labels have taken a new form and it looks a lot like TikTok. The short-form video-sharing company has plans to increase its share in the marketplace by distributing music for independent emerging artists. Is TikTok The Biggest Competitor?
Music label companies and TikTok have had a pretty rough start and although they’re on good terms amid the multiple revenue-sharing deals, it seems the feud is set to rise again, as the platform wants to expand its dominance in the industry.
The giant labels are aware of TikTok’s power to create chart-topping hits and they wouldn’t miss an opportunity like that to invest their money, especially when they can give potential up-and-coming artists a chance to shine.
But with over one billion users and over 200 million downloads in the US alone, TikTok is slowly paving the way for its expansion, and with the launch of SoundOn, it’s only normal that the traditional record labels feel threatened.
It wasn’t long ago that ByteDance(TikTok's parent company) started up the all-in-one platform for music creators and independent artists, where musicians can hold 100% ownership of their songs and receive 100% of the royalties. All these flexible contractual clauses have made it easier for them to promote their music and reach global audiences.
Now, it appears that ByteDance is also on the hunt for A&R scouts. Rising to the task of offering all the services of the traditional music business; finding, signing, and marketing artists, TikTok with the support of ByteDance has become a full-circle label company.
According to Murray Stassen (MBW), ByteDance is hiring new A&R managers in LA, NY, Miami, and Toronto. The job description requires candidates to “focus on the US music landscape, to sign and develop artists within the independent music community.”
ByteDance is targeting independent artists by marketing itself as the “#1 partner for artist development, promotion, and monetization.” In addition, TikTok has over 100 new music-related job openings in all parts of the world, including Europe (Germany, France, UK), South America (Brazil), South Africa, and Asia (India).
Major music and entertainment businesses like The Orchard (Sony Music Publishing subsidiary) will have no choice but to compete with TikTok’s parent company. The tension is already building up between TikTok and Sony Music, as the latter recently pulled its catalog from the music streaming platform Resso (Owned by ByteDance).
Further new restrictions are being set, as substantial businesses are now asking the fast-rising platform to change its licensing deals on a revenue-share basis. If this gets applied, music industry giants, along with the artists, will get paid every time their music is played in a monetized video on TikTok.
Stay connected with MusicPromoToday to stay up-to-date with the latest trends and developments. Visit the MPT Agency Blog to find out more about what’s going on in the music industry and what’s to come.
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Posted on October 11, 2022
How Content Syndication Works And Why You Need It
By Yvonne Martin
There are 3 types of content syndication work for independent artists, that an artist can utilize to maximize their reach.
Syndication services have gotten some bad press in the last few years, but their contribution to the overall market cannot be ignored. They work as a hub for featured pieces and redistribute the news, press or media they aggregate to their network of partners or their very own websites.
Content Syndication Work for Independent Artists
Content syndication is primarily used through a web-based platform and exists on both big and small websites. The purpose is to spread the news as far wide reach as possible to attract larger media outlets to your cause.
In the digital world, there are a lot of blog conglomerates that survive uniquely via their syndication contracts and generate thousands of articles per day. Furthermore, they are an integral part of the ecosystem due to their hold on the market's viewership. Be it legacy institutions or new algorithmic players, syndicating content allows an independent artist to reach pretty far at a fair budget. However, be wary, as not all syndicates will be sending it to targeted groups that represent your audience.
Media Syndication
Media syndication is the process of making stories available to multiple news outlets by subscription. Those outlets or journalist groups will
The Associated Press, Reuters, Bloomberg, Tribune Services, and King Features are all examples of news and feature syndicates that aggregate news articles from other sources and publish them to their viewers.
As a strategy, this form of distribution is interesting for artists as their stories can be shared across multiple websites simultaneously. Depending on the quality of the channels this pricing can vary anywhere between 100$ - 10,000$.
Besides, depending on the niche community you are going to be targeting, you can swap titles to address specific packages of websites that cater to a different crowd than your main target audience.
Broadcast Syndication:
First, Broadcast syndication is the practice of leasing the right to broadcasting television shows, and radio programs, to multiple television stations and radio stations, without going through a broadcast network.
Second, It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates to have groups that circumvent the commercial trend.
Finally, syndication is less widespread in the rest of the world. As most countries have centralized networks or television stations without local affiliates.
Shows syndicated internationally:
Although this is less common, as an artist, your content will be distributed evenly across the market but have to fit inside the conglomerate's thematic principles. This becomes more difficult for indie artists but not impossible. Should you have the right agency by your side, sync and licensing contracts can help you reach groups of media that would otherwise be outside of your reach.
The 3 most common types of syndication are:
First-run syndication: programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication.
Off-network syndication, is the licensing of a program that was originally run on network TV or in some cases, first-run syndication.
Public broadcasting syndication.
image credit: Izooto
Companies that do content syndication work for independent artists within their properties include:
1. Republish your most recent and most popular content on bigger websites. They may have more followers and authority than you.
2. Syndicate old content on blogs and websites with about the same audience and authority as your own.
3. Guest post on a more prominent publication and later on your website, Medium, or LinkedIn.
4. Pitch to and be picked up by sites that publish syndicated content themselves
How can MPT Agency help you with content syndication work for independent artists?
To properly incorporate syndication in your campaign, be with a professional team. Again, they need to have gathered your key target audiences and assessed the proper direction your campaign is to take. Not to mention the team needs to know how to trace and track the results. Without a team or virtual support, it is difficult to adapt your reach campaign.
MPT Agency has been building ties with writers, journalists, blogs, and a wide variety of industry professionals in the press for 15 years. As an artist, we help you navigate the industry and target the market for these types of groupings and media circles so that the press you release can be maximized.
Following on our other blogs, we definitely think that you should take a look at our articles about "Digital Blogs", this will help you understand the landscape better. Give us a quick Follow on Instagram for more music marketing-related updates.
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Posted on September 29, 2022
The Best Tricks For A Musician’s Powerful TikTok Campaign
By Barbara Drews
How to make a powerful TikTok campaign? TikTok has had a remarkable growth spurt; last year, it attracted its 1 billionth user, considerably earlier than either Facebook or Instagram had. Whatever way you look at it, TikTok is here to stay, and artists would be wise to make TikTok a key component of their marketing and social media plan for 2022.
What Is TikTok?
For those who are unfamiliar, TikTok marketing campaign is a social networking site that allows users to publish videos. The Chinese-owned platform, in contrast to YouTube, is designed for short-form videos that are between 15 and 3 minutes long.
In its early years, TikTok was well-known for videos of challenges and lip-syncing. In their most innocent and pleasant forms, they were usually content pieces about learning certain dance routines to songs, but they were also hugely controversial.
The Importance Of TikTok Campaigns
TikTok videos have millions of views, and the attention they receive from all of those viewers who are interested may lead to some fairly sizable transactions.
Since so many users may record themselves dancing to your song on the site, TikTok's fondness for dance-based challenges makes it especially alluring to musicians for the royalties alone.
How To Nail Your TikTok Music Campaign
We like to approach TikTok music campaigns in the following ways:
Follow Other Musicians
You may signal to the TikTok algorithm that you're interested in finding ways to market your music by following artists in your niche. Your choices are taken into account when the For You page (fyp) algorithm changes. It will start displaying videos for your convenience.
Decide Your TikTok Personality to build a powerful TikTok Campaign
Consider the sort of appearance you want to project since you want to be easily recognizable. This is something you'd contemplate when performing, so it only makes sense to do the same for your TikTok audience.
Settle On A Hook
Consider which section of your music would be a fitting cue for a video. It might be that the beat is ideal for a dance routine or that the words are relevant. It may loop nicely. Clue: it’s not always the chorus.
Make A Discovery Plan
To ensure you're directing TikTok traffic as efficiently as possible, optimize your profile and include any pertinent links to your bio.
Pay Creators to have a powerful TikTok Campaign
Deals for song promotions between influencers and music marketers have grown to be a significant source of money for TikTok producers. When promoting a song by an artist, some people may make hundreds or even thousands of dollars from a single video.
Micro-Influencers
Marketers are increasingly using micro-influencers rather than big-name celebrities for song promotions as TikTok's user base has increased and the content industry has gotten more crowded.
TikTok Music Challenges
There’s always a new challenge coming through the For You Page. Use it for your benefit. Join the challenge. Or simply, make your challenge. A short dance on your song!
Exclusive Events With TikTok Creators
To promote a song before it is released, some artists and labels collaborate with TikTok's staff to conduct secret listening sessions with creators. When Miley Cyrus was getting ready to release her single "Midnight Sky" in the summer of 2020, her team worked with TikTok to arrange two secret Zoom conversations with about 15 creators so they could hear the song in advance.
Last Words Of Advice for creating a powerful TikTok Campaign
Undoubtedly, TikTok is the inspiration for several viral successes, so if you're trying to promote your music online, you can't afford to ignore the platform's popularity. MPT Agency specializes in using TikTok to promote and distribute new music to the right audience. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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Posted on September 12, 2022
The Ultimate Guide To Influencer Marketing For Musicians
By Yvonne Martin
How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media.
It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this.
Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.
The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd?
That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.
Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance.
All aboard!
What Does Influencer Marketing For Music Look Like?
One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing.
A so-called "influencer" is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it's important to consider the influencer's account's emphasis and how their audience's interests relate to your brand.
It's not surprising that influencers have a significant effect on what music is popular and, by extension, what isn't in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.
Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations.
Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you've had some input. They might:
Review or get live feedback on your music
Incorporate your music into a video's backdrop.
Put a caption about your music.
How To Use Influencer Marketing As A Musician?
If done properly, influencer marketing is a terrific tool in a musician's marketing toolbox. It's better to get started by learning how to utilize it to create the greatest campaign you can.
Do Extensive Research
The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey.
For instance:
Select your influencers
Know the influencer’s content
Know their services
Know their values
And most importantly, know your goals
Broaden Your Platforms
Instagram is sometimes referred to be the influencers' social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!
Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.
Plan Your Budget
Influencer marketing often entails payment in exchange for your influencer's services, just like any other marketing campaign.
Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer's price which is most likely to have an impact rather than their popularity.
Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.
Stay In Control
There are occasions when marketing campaigns don't go as expected. This is just the way business works; it doesn't mean your campaign was a failure; it just means you may use it to your advantage moving forward.
You must determine the cause if your campaign doesn't seem to be benefiting your brand.
Regression testing is one method you may use to do that. Define regression testing then.
Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.
Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.
Which Platforms Work Best For Music Influencer Marketing?
TikTok
For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform's algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.
The great majority of TikTok's viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.
Instagram
Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram's new focus on Reel content.
Youtube
YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.
Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.
Twitch
Twitch is typically associated with live gaming broadcasts, but it's also a platform where musicians can share their work, grow a fanbase, and interact with their followers.
As all live performances and events were put on hold due to the pandemic, Twitch's popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.
However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.
Key Takeaway
Use music influencer marketing to capitalize on the biggest trends on social media.
The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.
Final Thoughts
MPT Agency strives to develop your brand's online presence and can help you spread the word about your music and increase your fan base.
To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.
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