Posted on May 22, 2023

The Ultimate Guide To Influencer Marketing For Musicians for 2023

By Shawn Spence

How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

All aboard!

If you want to take a look at our previous guide and see how it has evolved click here !

In today’s digital age, musicians have more opportunities than ever to reach a wider audience and connect with their fans. One of the most effective strategies for achieving this is influencer marketing. By partnering with influential individuals in their niche, musicians can amplify their brand, increase their reach, and engage with a targeted audience. This comprehensive guide will walk you through the key steps and strategies for successfully utilizing influencer marketing in 2023.

1. Introduction to Influencer Marketing

Influencer marketing refers to the practice of leveraging the popularity and influence of individuals on social media to promote products or services. For musicians, this means collaborating with influencers who have a substantial following and influence in the music industry or related niches. Influencer marketing offers musicians a unique opportunity to tap into the engaged audience of these influencers and gain exposure to new fans.

2. Identifying the Right Influencers

To get started with influencer marketing, it’s crucial to identify the right influencers who align with your music and target audience. Start by understanding your target audience and the platforms they frequent. Research and find influencers who have a significant presence in these platforms and cater to a similar demographic. Look for influencers who have high engagement rates, as this indicates an active and responsive audience.

Follower Count:

• This metric indicates the number of people who follow the influencer’s social media account(s). A higher follower count generally suggests a larger potential reach for your music.

Reach:

• Reach refers to the estimated number of people who see an influencer’s content. It takes into account factors like the influencer’s follower count, the platforms they use, and the visibility of their posts.

Engagement Rate:

• Engagement rate measures how actively the influencer’s audience interacts with their content. It includes metrics such as likes, comments, shares, and saves. A higher engagement rate typically indicates a more engaged and responsive audience.

3. Building Relationships with Influencers

Once you’ve identified potential influencers, it’s essential to approach them professionally and build strong relationships. Personalize your outreach by mentioning specific aspects you admire about their work. Offer value to the influencer, such as exclusive content, concert tickets, or a chance to collaborate. Building a mutually beneficial partnership will increase the chances of influencers being interested in promoting your music.

4. Crafting an Effective Influencer Marketing Strategy

Before embarking on influencer marketing campaigns, it’s vital to develop a comprehensive strategy. Set clear goals and objectives for your campaigns, such as increasing brand awareness, boosting album sales, or driving traffic to your website. Define your target audience precisely, as this will help you tailor your content and choose the most suitable influencers. Create a content plan that outlines the types of collaborations you want to pursue, whether it’s sponsored posts, product placements, or live performances. Determine your budget for influencer partnerships, considering factors such as the influencer’s reach and engagement, as well as the scale of the campaign.

5. Collaborating with Influencers

When collaborating with influencers, it’s crucial to negotiate terms and agreements that benefit both parties.

• Clearly define the scope of the collaboration, including the number of posts, the content format, and the timeline.
• Provide influencers with creative freedom to showcase your music in a way that resonates with their audience.
  • Incorporate influencers’ content into your marketing campaigns to amplify their reach and engage with their followers.

6. Leveraging Social Media Platforms

To maximize the impact of influencer marketing, choose the right social media platforms for promotion. Consider the demographics and preferences of your target audience. Optimize your social media profiles and content to reflect your brand and appeal to potential fans. Engage with the audience and the followers of the influencers you collaborate with by responding to comments, running contests or giveaways, and actively participating in conversations.

To read more about social media predictions for 2023 check out our new article !

Key Demographics to consider

1. Age: Determine the age range of your target audience. Are you targeting teenagers, young adults, or a specific age group? This information helps you select influencers and platforms that cater to that particular age range.
2. Gender: Understand the gender distribution within your target audience. Depending on the genre and style of your music, you may want to focus on specific genders or ensure that your marketing efforts are inclusive to all genders.
3. Location: Identify the geographic locations where your target audience is concentrated. This information helps you choose influencers who have a strong presence in those regions or consider local marketing strategies specific to those locations.
4. Interests: Explore the interests and hobbies of your target audience. Are they fans of a particular music genre, fashion, lifestyle, or other related topics? This knowledge can help you align your influencer partnerships and content with the interests of your audience.
5. Online Behavior: Consider the preferred social media platforms and online behavior of your target audience. Do they spend more time on Instagram, TikTok, YouTube, or other platforms? Understanding their online behavior allows you to focus your influencer marketing efforts on the platforms where your audience is most active.
6. Consumption Habits: Determine how your target audience consumes music and engages with content. Do they stream music on platforms like Spotify or Apple Music? Do they actively search for new music on YouTube or rely on social media recommendations? This information helps you optimize your influencer marketing strategy and choose the appropriate channels to promote your music.

7. Measuring and Analyzing Influencer Marketing Campaigns

To evaluate the effectiveness of your influencer marketing campaigns, track key performance metrics. Monitor the reach and engagement of influencer posts, such as likes, comments, and shares. Evaluate the impact of influencer collaborations on brand awareness and reach, as well as on website traffic and conversions. Analyze conversion rates and sales attributed to influencer marketing efforts to assess the return on investment.

1. Engagement: Evaluate the engagement metrics of influencer posts, including likes, comments, shares, and saves. These metrics show how actively the audience interacted with the content. Higher engagement levels indicate a more involved and responsive audience.
2. Brand Awareness: Assess the impact of influencer collaborations on brand awareness. This can be measured through brand mentions, hashtag usage, or tracking increases in brand searches or social media mentions related to your music.
3. Website Traffic: Monitor the website traffic generated from influencer marketing efforts. Track the number of visitors, session duration, page views, and bounce rate to understand the level of interest and engagement with your music among the influencer’s audience.
4. Conversions: Analyze the conversion metrics associated with your influencer campaigns. This includes tracking the number of leads, downloads, purchases, or any desired actions taken by the audience as a result of the influencer’s promotion.
5. Return on Investment (ROI): Assess the financial impact of influencer marketing by measuring the ROI. Calculate the revenue generated or costs saved through influencer collaborations and compare it to the investment made. This will help you determine the effectiveness and profitability of your influencer marketing campaigns.

8. Avoiding Common Influencer Marketing Pitfalls

While influencer marketing can be highly beneficial, it’s important to be aware of potential pitfalls. Ensure transparency and disclosure by clearly stating sponsored content and partnerships. Be cautious of fake influencers and inflated follower counts, as these can harm your brand’s reputation. Maintain authenticity and credibility by collaborating with influencers who genuinely align with your music and values.

9. Future Trends in Influencer Marketing for Musicians

As technology and social media continue to evolve, it’s crucial to stay updated on emerging trends in influencer marketing. Keep an eye on emerging social media platforms that might provide new opportunities to connect with fans. Consider the growing influence of micro-influencers, who often have highly engaged audiences within specific niches. Embrace the rise of video content and live streaming as powerful tools for connecting with fans. Explore the potential of leveraging virtual and augmented reality experiences to create immersive music-related content.

10. Conclusion

Influencer marketing has become an integral part of the musician’s toolkit in 2023. By leveraging the influence and reach of relevant influencers, musicians can amplify their brand, expand their fanbase, and ultimately achieve their goals. Remember to carefully identify the right influencers, build strong relationships, and craft an effective strategy. Collaborate with influencers authentically, leverage social media platforms, and measure the impact of your campaigns. Stay updated on future trends to remain ahead in the dynamic world of influencer marketing.

FAQs (Frequently Asked Questions)

1. How do I find the right influencers for my music?

Finding the right influencers involves understanding your target audience and researching influencers who cater to a similar demographic. Look for influencers with high engagement rates and a genuine connection to the music industry.

2. How can I approach influencers professionally?

When approaching influencers, personalize your outreach and mention specific aspects you admire about their work. Offer value in the collaboration and show genuine interest in building a mutually beneficial partnership.

3. How do I measure the success of influencer marketing campaigns?

Measure the success of your influencer marketing campaigns by tracking key metrics such as reach,engagement, website traffic, and conversions. Monitor the impact on brand awareness and assess the return on investment to determine the effectiveness of your campaigns.

4. What should I look out for to avoid fake influencers?

To avoid fake influencers, pay attention to engagement rates, follower growth patterns, and the quality of their interactions. Look for genuine and consistent engagement with their audience, rather than inflated follower counts.

5. How can I leverage emerging trends in influencer marketing?

Stay informed about emerging social media platforms and trends to identify new opportunities for connecting with fans. Embrace the power of micro-influencers, video content, and live streaming. Explore the potential of virtual and augmented reality to create immersive music experiences.

6. How important is transparency and disclosure in influencer marketing?

Transparency and disclosure are crucial in influencer marketing to maintain trust and credibility with your audience. Clearly state when content is sponsored or in partnership with an influencer to ensure transparency and compliance with advertising regulations.

Posted on October 3, 2022

Instagram Live, The Best Ally For The Music Industry Professional

By Shawn Spence

Do you remember the “quarantine concerts”? Great! In this article, we will discuss them; well in a more professional way that takes into account their digital counterbalance, Instagram Live, — Instagram Lives.

What Is Instagram Live?

The social media juggernaut cornered the live-streaming market with Instagram Live. Instagram Live lets you produce live broadcasts, just like live videos on Periscope, Facebook, and Youtube. You can use Instagram Live to connect with audiences in a variety of ways and get new followers in addition to using it to create broadcasts. 

Why Should Instagram Live Be Part of Your Strategy?

One of the finest ways to interact with your fans in a direct, open, and genuine way on Instagram is to go live.

Instagram Live is an entirely unedited broadcast that your followers may watch and interact with, in contrast to pre-recorded Instagram Stories. This can be a terrific method to show your audience the more approachable side of your brand.

That’s not all, either. One of Instagram’s most participatory video platforms, Instagram Live enables viewers to post comments and inquiries in real-time. This may be a very useful tool for strengthening the bond between your brand and potential followers, enabling you to get insightful feedback directly from the people who matter the most!

Hosting an Instagram Live can also increase your chance to get recognized on the platform. For instance, your followers will receive an in-app notice each time you go live on Instagram, and your Live will be promoted to the top of their feed on Instagram Stories.

With all of this in mind, Instagram Live is a fantastic tool for growing your audience, promoting your brand, and engaging with potential followers.

How to Host a Great Instagram Live

It’s simple to blindly push “live” on Instagram and perform a few tracks from your bedroom while wearing your jammies; nevertheless, you might not receive the desired results from that.

Promote Your Instagram Live, Beforehand

To ensure those crucial views, regularly and effectively advertising a forthcoming Instagram Live may make all the difference.  Reminders and countdowns may indeed be shared on Instagram Stories and feed by scheduling a Live.

Inform your audience of what to anticipate during the live broadcast and ask them to post any questions they may have in the comments. Your followers may feel more invested as a result, which will increase their likelihood of tuning in.

Reward Viewers

How can you get your fans to watch every Livestream? Reward them! Give them early notice of a promo code or let them know when a new product will be released. They can get helpful advice from you that they would normally have to pay for if you provide a service or online course.

Livestream When Your Audience Is Most Engaged

One of the simplest strategies to improve your Instagram Lives is to go live during a time when your followers are most engaged.  However, how can you foresee when your audience will be online? Check your Instagram Insights. You can get a breakdown of your followers’ online activity by day of the week and time of day under the Audience tab.

Look Into Your Location And Lighting

The location and lighting you choose for your Instagram Live may significantly affect how polished your broadcast seems. Think about how your Instagram Live’s backdrop may help promote your brand’s message. 

Pro tip: Natural light is always the least expensive (and frequently the best) choice when it comes to lighting.

Instagram Live, The Best Ally For The Music Industry Professional

Plan Your Content Ahead

It’s necessary to plan out your Instagram Live broadcast in detail, just like you would with any other video material. A comprehensive strategy will ensure that there are no awkward pauses and that you cover all the essential topics for your agenda.

Considering your live stream as having a beginning, middle, and end is one of the best ways to plan it. It’s a good idea to think about the “worst-case scenario” outcomes as well.

Record A Test Video

It’s a wonderful idea to test your video and audio if this is your first time hosting a live video session. Look for a basic background with pretty looks that won’t detract viewers from your message. Find a place that is quiet to improve the sound quality and reduce the outside noise.

Make a test video once you’ve identified a great location. Verify the video’s sound and lighting conditions. You should practice beforehand to avoid embarrassing yourself during the session. Lastly, don’t forget to charge your phone!

Interact With Your Viewers

If you requested questions via a direct message from viewers, be sure to respond to these inquiries! Even though it’s a small gesture, it means a lot to your supporters. It’s the least you can do considering how they help and promote you.

Summarize Your Session Through A Post

Not all of your devoted fans can access your Instagram Live. Perhaps they reside in a different time zone. Or perhaps they are just overloaded with work or school. So, let them know via a post or Instagram story if you’ve revealed significant developments during the live session, like a new single or concert. In this manner, people may stay in touch and follow your progress.

Inform them to enable push notifications in the caption so they don’t miss the upcoming Instagram Live.

Final Thoughts on Instagram Live

No matter how much you plan, live conversations cannot be predicted. To display your true self to the audience is the goal. So, unwind and be who you are.

You don’t always need to say anything motivational or great. Simply speak as though you are conversing with your friends. Keep in mind that how you engage with your audience will affect how your brand expands.
Prominent artists from all over the world benefit from MPT Agency’s Instagram promotion since it enables them to concentrate on their content each day while we generate traffic to their accounts. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on September 29, 2022

The Best Tricks For A Musician’s Powerful TikTok Campaign

By Barbara Drews

How to make a powerful TikTok campaign? TikTok has had a remarkable growth spurt; last year, it attracted its 1 billionth user, considerably earlier than either Facebook or Instagram had. Whatever way you look at it, TikTok is here to stay, and artists would be wise to make TikTok a key component of their marketing and social media plan for 2022. 

What Is TikTok?

For those who are unfamiliar, TikTok marketing campaign is a social networking site that allows users to publish videos. The Chinese-owned platform, in contrast to YouTube, is designed for short-form videos that are between 15 and 3 minutes long.

In its early years, TikTok was well-known for videos of challenges and lip-syncing. In their most innocent and pleasant forms, they were usually content pieces about learning certain dance routines to songs, but they were also hugely controversial.

The Importance Of TikTok Campaigns

TikTok videos have millions of views, and the attention they receive from all of those viewers who are interested may lead to some fairly sizable transactions. 

Since so many users may record themselves dancing to your song on the site, TikTok’s fondness for dance-based challenges makes it especially alluring to musicians for the royalties alone.

How To Nail Your TikTok Music Campaign

We like to approach TikTok music campaigns in the following ways:

Follow Other Musicians

You may signal to the TikTok algorithm that you’re interested in finding ways to market your music by following artists in your niche. Your choices are taken into account when the For You page (fyp) algorithm changes. It will start displaying videos for your convenience.

Decide Your TikTok Personality to build a powerful TikTok Campaign

Consider the sort of appearance you want to project since you want to be easily recognizable. This is something you’d contemplate when performing, so it only makes sense to do the same for your TikTok audience.

Settle On A Hook

Consider which section of your music would be a fitting cue for a video. It might be that the beat is ideal for a dance routine or that the words are relevant. It may loop nicely. Clue: it’s not always the chorus.

Make A Discovery Plan

To ensure you’re directing TikTok traffic as efficiently as possible, optimize your profile and include any pertinent links to your bio.

Pay Creators to have a powerful TikTok Campaign

Deals for song promotions between influencers and music marketers have grown to be a significant source of money for TikTok producers. When promoting a song by an artist, some people may make hundreds or even thousands of dollars from a single video.

Micro-Influencers

Marketers are increasingly using micro-influencers rather than big-name celebrities for song promotions as TikTok’s user base has increased and the content industry has gotten more crowded.

TikTok Music Challenges

There’s always a new challenge coming through the For You Page. Use it for your benefit. Join the challenge. Or simply, make your challenge. A short dance on your song!

Exclusive Events With TikTok Creators

To promote a song before it is released, some artists and labels collaborate with TikTok’s staff to conduct secret listening sessions with creators. When Miley Cyrus was getting ready to release her single “Midnight Sky” in the summer of 2020, her team worked with TikTok to arrange two secret Zoom conversations with about 15 creators so they could hear the song in advance.

Last Words Of Advice for creating a powerful TikTok Campaign

Undoubtedly, TikTok is the inspiration for several viral successes, so if you’re trying to promote your music online, you can’t afford to ignore the platform’s popularity. MPT Agency specializes in using TikTok to promote and distribute new music to the right audience. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on September 28, 2022

How To Create Super Fans with Social Media

By Yvonne Martin

Have you ever wondered how to create your music tribe of super fans with a social media marketing campaign?

For indie artists, fan engagement is the most important part of their workload. It is also the #1 selling point of all social media platforms and the most poorly utilized feature by its top users. Whether you’re from indie pop, rock, or just a proud member of the independent music scene, creating a loyal music tribe and therefore creating super fans is your ticket to a successful scaling strategy.

Platforms themselves have made the social element so simple, that rather than directly engaging the person who is sharing your content, an automated re-post or a “thumbs up” is often sufficient to recognize a supporter’s momentary attention. Entire industries are built atop the efficacy of this strategy. If you have ever engaged with a marketing agency or digital PR they have probably offered services such as community management, direct marketing, content creation, and online reputation management, all of these are a piece of the puzzle that help you, the artist, build your music tribe. 

You Must Create Super Fans, The First 100

The first major step in the development of your tribe is your first 100 fans. The ones that will show up to your shows, the ones that will Snapchat when your first gig’s amp burns, or when you shred your first solo. These early adopters of your music are the ones you should nurture properly from the get-go so that as more arrive, they have a community to be welcomed into. Rather than just an exhibit for your work, your music tribe is the “life of the party” and your first line of sharing when your music is released on your channels. 

Contact via Content

A lot of socials like Instagram, TikTok, and Facebook will have amazing and genuine content creators, but once the content is made and shared, the follow-through to maximize the artist’s reach is often overlooked. Your content is getting lost in a jumble of posts, and as some platforms will algorithmically adjust feeds based on viewership preferences, others will allow for the content to be lost entirely. 

You should see the content as an extension of your voice, you’re saying it, you’re describing it, and you’re directing it. When people interact with it, every like or comment is an opportunity to engage with a person and make them a part of your tribe. 

Have you considered using NFT to Create Super Fans?

The math behind engagement

Have you ever asked yourself how many people see your Facebook posts? As an indie musician, it doesn’t matter so much that you’re launching a pop or a rock song, your music is reaching your immediate circle and their 3rd degree of separation at its most. When we look at the social media market of 2022 we have these key statistics to know. 

• The largest subgroup on Instagram is 18-34 years old, consisting of 62.2% of all users.
• 59% of Instagram users log in daily.
• 1 million Facebook fans bring in an average of 826 likes and 309 comments per post.
• The average engagement rate per post on Instagram and Facebook is 0.98%.
• 91% of active Instagram users watch videos weekly.
• Tag products wherever you can and tag frequently.
• Consider using branded content ads alongside your usual brand ads.
• Using Instagram advertising is a good way to counteract the diminishing engagement rates.

Fan 2 Fan engagement

Fan 2 Fan engagement is rooted in the call to action that you develop on the front lines of your content. Encouraging certain types of interaction is key in making fans not only loyal but to take ownership of the overall wellness of the brand. 

 The tribe itself can push these types of engagement to optimize the reach of your content.

1.  Encourage fan comment volume by taking advantage of every possible touch point.

2. Use fan comment touch points to bolster brand recognition.

3. Having enough variety of tone, language, and calls to action to flow naturally in user conversation.

4. Incorporating social language (including emojis) that reinforces your brand voice.

5. Celebrating fan success stories

Music tribe must-haves to create super fans

Things as simple as a “thanks for the like, was it the first time you heard my music” can make the difference between a passive one-time encouragement to a lasting voice for your content. As an ambassador of your own brand, it’s your job to spread the news to the masses on how they should utilize the strength of your brand image. 

1. A clear mission describes the objective of your art. As well as the brand that is illustrating the ideas. And finally how it will reach its goals over time. The mission statement of every artist should be a clear sentence that shows how you’re going to take over your competitors.

2. A vision – the brand is a living thing and has an ultimate destination. This vision is something your tribe will share with you, believe in, and help you achieve.

3. Your brand should have a slogan – maximize a unique hashtag and make it something that can interact with other ideas online. If the slogan is not relevant to the indie music ecosystem around it then it is useless.

4. Your branding colors – pick distinct and relevant colors to your attitude, style, and message. Colors can be used in an ironic way to be controversial but don’t lose sight of your brand’s mission and vision.

Indie music and independent labels have a give-fans-all mentality that is very unique, and when marketing their product, they leverage this type of attitude to maximize every newcomer’s viewership potential. With a well-designed branding mix, this attitude can be leveraged to generate some of the most powerful viewers an artist can ask for.

Fans vs Tribes

A fan will share your posts, like your comments, and buy your music. A tribe will convince others that you, the artist, are the only one that matters. The difference between the two is in fact the zeal that goes into their fandom. 

To build a tribe your content needs to be engaging emotionally and most importantly entice people towards action. It’s not about starting a revolution, but as an artist creating a powerful fanship that is capable of mobilizing other fans. After all, what is better than fan pages for an artist, conversations on Reddit about their music, organically generated reviews, or just people enjoying the music live on platforms? 

How to build your tribe and create super fans

Creating a music tribe requires the musician to create a segmented marketing mix for their music. Different fans from different backgrounds must be engaged and display a zealous enthusiasm for your music to drive them towards super-fandom where they are compelled to spread the good word. 

Start with identifying different networks you can be on and identifying key profiles that can help spread your music. Find the right portals to share information about your upcoming releases and engage them. Friendly, salesy, your style is your own, but what’s important is to be talking to them directly and to be asking the right questions. 

Platforms to consider

• Reddit: the land of conversation and arguments
• Medium: bloggers here are friendly, passionate, and committed to good products, if your music has the right swing, don’t be afraid to comment on their work as an icebreaker
• TikTok: the right influencer can make or break a career, if you can find the content you like, reach out to the creator and talk about your sound.
• Telegram: Ironically, this multi-tiered chat service has millions of groups for all kinds of topics. Find the ones that interest you and 

We hope this guide to music tribes was helpful, and that you will be on your way to superstardom by following these principles that all indie artists should consider.

Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on September 27, 2022

How To Create Premium Social Media Content For Musicians

By John Reynolds

You’re on the right road if you’re depending on conventional marketing strategies like press coverage and social media ads. But if that’s all you’re doing, you’re passing on content creation, which is a lot better approach to selling your music. So how do you create premium social media content as a musician?

If you use social media and are active there, there’s a good chance that you’re already engaging in content creation in some capacity.

But that’s not all there is to it; continue reading to learn more about content creation and its benefits. We’ll also give you a few suggestions for material you may produce to successfully market your brand and your music.

What Is Content Creation?

Finding a fresh topic to write about, selecting the format you want the content to take, formalizing your approach (whether it involves keywords or not), and then actually generating the material are all steps in the content production process.

Before the material is ready for publication, the majority of content development procedures include extensive rounds of revisions with other stakeholders.

What Are Types Of Content Creation?

The process of creating content is complex and perhaps more difficult than it would first appear because it can take a variety of formats, including:

• Blog posts
• Videos
• eBooks
• Tweets
• Infographics
• … and ads, to mention a few.

Too broad? Let’s go into more detail.

Notable Content Ideas For Musicians In The Digital Age

You may utilize several content ideas for musicians listed below to help you build your brand:

• Selfies showing your outfit of the day
• Themed posts: #PumpkinSpiceSeason, #SundayFunday, #Music Monday…
• “Caption this” – will surely generate lots of comments from your audience
• “A Day In The Life” – make it a series!
• Polls – which releases they enjoyed the most and why
• Inspiring quotes
• Share important music industry news
• Live streams from the comfort of your own home
• Past performances
• Wild and hilarious memorable stories from previous shows
• Studio sessions
• Jams and improv sessions with other artists
• Pre-release teases for your upcoming song
• 30-second previews
• Backstories for your songs
• Host a merchandise flash sale
• Support a cause

Strategies To Keep In Mind

Start With An Idea And Keep It Straightforward

It’s okay if you’re not a photographer or even if you have no experience with video editing. 

Let’s take it easy and jump back. 

• Prioritize imagination before worrying about equipment and technical proficiency. 
• Don’t allow a lack of resources to limit your imagination. 
• Think of as many content ideas as you can; come up with the finest suggestions you can to market the music you’ve produced.
• Create a mood board.
• Search the internet for ideas and download visuals that reflect the look and feel you want to achieve. 
• Gather concrete samples of the things you want to include in your pictures and movies.

Determine Your Needs And Be Practical

Your result is clearly in your mind, then it’s time to put that vision into action. It’s ideal to reduce the entire work to its essential components. Identify each component of the finished product that you must produce.

At this point, you may want to consider asking yourself:

• Is the location or background a place you can visit?
• Or maybe a room you can designate at home?
• What accessories and other components are required?
• Can you buy them from a thrift store or build them at home?
• Is it possible to discover images or films to license online if there are digital components?
• Are there technological requirements specific to certain social media networks that you should be aware of beforehand?

Don’t Be Afraid To Try Something New Once You’ve Had The Chance

There are a few alternatives available to you for post-production. You can opt to make it straightforward. 

• Use a preset filter or basic effects like contrast and color tweaks in your editing program to draw attention to the work itself instead of unnecessary extras.
• If maintaining minimalism is a bit too… Simple: You can always try something new. Don’t let your lack of knowledge hold you back. 
• Adjust parameters and apply random effects to your design to see what occurs. Press buttons and fiddle with them till you come up with something original.

What are MPT’s final thoughts on how to create premium social media content as a musician?

Even though creating content on top of your responsibilities as a musician may seem like a lot of effort, it isn’t! The best method to properly grasp an application and all of the finer, more intricate details that you might not have had the chance to study yet is through experimentation.

Many artists have developed their brands and profited on social media platforms as a result of our thorough approach to creating competitive and tailored social media marketing service plans. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on September 16, 2022

Why Album Artwork Is So Important When Releasing New Music?

By Shawn Spence

In today’s competitive music industry, it’s critical to grasp the ins and outs of how to distribute your music to the audience. When executed properly, publishing a single or an album may be a difficult but rewarding process.

Before releasing your single or album, you must have a well-planned strategy and timeframe in place. One of the first things you’ll need to consider is the album cover image.

Because it will be released alongside your music, your artwork must be completed as soon as possible. 

How Can You Create Your Next Album Cover?

Hire A Professional Photographer

You may hire a photographer to take expert images of the band or hire a local artist to create something special. There are many more photographers than there used to be because of the growth of “prosumer” photographic equipment. 

For photographers, however, there is no formal accreditation or licensing procedure, so anybody may make this claim. That implies that before paying someone to take your photos, you should conduct some investigation. You might start by asking your friends in the scene who have outstanding band shots who they worked with.

Online Image Editing Software

Use online image editing and design software to produce your artwork for a quick and low-cost solution. 

Canva offers a variety of themes for album artwork and is incredibly user-friendly. In order to use royalty-free photos in your artwork, you can also find them on free websites like Pexels and Pixabay. 

You might include lovely graphics to make something distinctive and eye-catching.

Go To Your Fans For Support

Organizing a contest among your followers and inviting them to submit artwork for the release may also be an option. A reward including merch and music could be given to the artist who created the winning piece of art. In addition, when you release your song, they would become very well known.

Why Is An Album Cover Art So Important?

It’s important to create engaging record cover graphics. 

• It serves as its visual entrance to your art.
• First impressions; It catches the eye, especially on digital music streaming services.
• Potential fans are more inclined to listen to your music.
• Music promotion and music marketing.
• Builds your brand and niche.

Album Cover Guidelines

To achieve the standards of the majority of significant music retailers and streaming services, your album cover art should adhere to these guidelines. 

Any cover art that doesn’t adhere to these rules will frequently be rejected by music distributors. 

Additionally, these best practices provide advice on how to design outstanding album covers.

• A size of at least 3000 × 3000 pixels
• 72 dpi as the minimum resolution
• JPEG file format 
• For optimum quality, use RGB color mode.
• Images must not be pixelated, fuzzy, out of alignment, or have any other quality problems.
• Include only the release title and the artist’s name in the text.
• Your release information and metadata must exactly match the copy.
• Never include wording that specifies a time frame, such as “Exclusive,” “Limited Edition,” “New Release,” or the release date. Keep the cover art memorable.
• Cover art cannot include any references to record labels, websites, digital service providers, or other companies in the form of logos, URLs, or other graphics.
• Do not include any contact details, such as email addresses, social network icons, URLs, or email addresses.
• Don’t mention prices anywhere in your text. For instance, “Low Price,” “Available for $1.99,” or “For Promo Use.”
• Improper pictures are not permitted in the cover art.
• Avoid ISRCs and UPC barcodes. They will be offered by the music shop or distribution provider. Additionally, those codes could alter if you re-release.
• Cover art cannot be deceptive. Using an artist’s name who is not included in the release, for instance.

Last Words Of Advice About Album Artwork

The first idea isn’t always the best idea.

The most significant component of developing your album artwork? Even if it seems cheesy, try to have fun! Experiment. 

You’d be amazed where your imagination may lead you if you tried to harness the type of creativity that made us like drawing and painting so much as children.

We constantly keep one step ahead of the curve and have a solid grasp of branding. We take great pleasure in the work we do and always treat your projects seriously. MPT Agency can create expert album artworks that are compatible with the most popular platforms for display advertising campaigns and cleverly attract new listeners to your tunes. To find out what other services can boost your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on September 12, 2022

The Ultimate Guide To Influencer Marketing For Musicians

By Yvonne Martin

How does one define the ultimate guide to influencer marketing? To level the playing field in the music business today is more of an architectural development than anything. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

All aboard!

What Does Influencer Marketing For Music Look Like?

One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing. 

A so-called “influencer” is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it’s important to consider the influencer’s account’s emphasis and how their audience’s interests relate to your brand.

It’s not surprising that influencers have a significant effect on what music is popular and, by extension, what isn’t in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.

Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations. 

Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you’ve had some input. They might:

• Review or get live feedback on your music
• Incorporate your music into a video’s backdrop.
• Put a caption about your music.

How To Use Influencer Marketing As A Musician?

If done properly, influencer marketing is a terrific tool in a musician’s marketing toolbox. It’s better to get started by learning how to utilize it to create the greatest campaign you can.

Do Extensive Research

The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey. 

For instance:

• Select your influencers
• Know the influencer’s content
• Know their services
• Know their values
• And most importantly, know your goals

Broaden Your Platforms

Instagram is sometimes referred to be the influencers’ social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!

Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.

Plan Your Budget

Influencer marketing often entails payment in exchange for your influencer’s services, just like any other marketing campaign.

Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer’s price which is most likely to have an impact rather than their popularity.

Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.

Stay In Control

There are occasions when marketing campaigns don’t go as expected. This is just the way business works; it doesn’t mean your campaign was a failure; it just means you may use it to your advantage moving forward.

You must determine the cause if your campaign doesn’t seem to be benefiting your brand. 

Regression testing is one method you may use to do that. Define regression testing then. 

Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.

Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.

Which Platforms Work Best For Music Influencer Marketing?

TikTok

For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform’s algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.

The great majority of TikTok’s viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.

Instagram

Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram’s new focus on Reel content.

Youtube

YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.

Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.

Twitch 

Twitch is typically associated with live gaming broadcasts, but it’s also a platform where musicians can share their work, grow a fanbase, and interact with their followers.

As all live performances and events were put on hold due to the pandemic, Twitch’s popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.

However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.

Key Takeaway

Use music influencer marketing to capitalize on the biggest trends on social media.

The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.

Final Thoughts

MPT Agency strives to develop your brand’s online presence and can help you spread the word about your music and increase your fan base.

To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on July 11, 2022

New Ways To Enhance Your Music Videos

By Yvonne Martin

The typical music video is gone dead (which is a good thing).

TikTok and Reels’ growth corresponded with the death of lengthy music videos. Despite this, many musicians believe they must shoot professional, full-length videos. 

Traditional music videos are time-consuming and expensive by TikTok standards.

Most traditional music videos are: 

• Too lengthy: So only your most loyal fans stay till the end.
• Too scripted:  As a result, they don’t perform on social media, where viewers want things to seem raw and spontaneous.
• Too polished:  So your video appears to be an advertisement (skip!)
• Too slow: So your extravagant beginning and “dramatic” b-roll are even more reasons to skip.
• Too pricey: As a result, you spend a lot of money.
• Too time-consuming: Thus, you lose valuable time.

To be clear, traditional music videos rarely perform well on social media, especially when it comes to reaching and impressing new audiences. They expect too much from the viewer and do not feel like native content.

However, because you’ve spent so much time and money developing your full-length film, there’s a lot of pressure on that one piece of content to go viral — even if it’s likely to fail.

Could it be to say that artists should never produce lengthy videos?

Not quite. Nonetheless, you can assume that if you make a standard music video, just a small fraction of your audience will be interested. If you’re still growing your first audience, you’ll be far better off generating newer types of video content.

This includes Reels, TikTok, Stories, Shorts, Snapchat, or Spotify Canvas — as well as a variety of low-cost choices including lyrics videos, Art Tracks, behind-the-scenes content, teasers, and performance footage.

How to quickly create good video content.

Speed matters. We live in the age of short-form video. There is no such thing as excessive content.

The same principles of YouTube success apply to short-form video — frequency, uploading on a schedule, tracking interaction — but instead of making a large commitment of time and money, all you need today is 15 seconds, some compelling visuals, and a great song or message.

You don’t have to get caught up in the daily hamster wheel of content development. You can’t, however, disappear for weeks at a time.

Artists must consistently publish new videos.

Why frequent video output is essential:

• TikTok and Reels are important platforms for artist discovery and song virality.
• While the algorithms of those sites differ, both reward creators who have a large stream of material to sift through since it improves viewer watch-time.
• The more good content you share, the more likely you are to create a viral video (and the better you will get at it).
• Fans have come to expect you to promote your music via short videos; it’s how they want to hear from you.
• Almost every time, social video commercials surpass other forms of advertising.
• Audiences expect to interact with you through live-streaming on FB or IG.
• YouTube is still the undisputed king of visually displaying your music and brand, as well as a terrific platform to upload lyrical videos, interviews, and other content.

Consider how YOU respond to the media. When it comes to capturing and maintaining attention, video reigns supreme. That is why you will require an excess of it.

If that seems stressful, you may be thinking of music videos in the manner mentioned above. “Music videos” in 2022 don’t have to be expensive productions or full-length songs because:

• “Authentic” has overtaken “perfect.”
• Short has surpassed long
• Instant social consumption has replaced video archiving

How can you make amazing video content daily without going broke or driving yourself insane?

Let us repeat: not every video has to be a “real” music video.

Short-form video trends include skits, duets, dancing trends, cover song clips, tutorials, relatable stories about your music, and so much more. This can be candid footage that takes only a few minutes to film and publish.

Short-form video is one of the finest methods to:

• Engage fans daily
• Develop exposure for your music/brand via repetition
• Experiment with multiple ways to promote the same release, hook, concert, merch, etc.

In an age of social media, sometimes the less-produced something seems, the more apt people are to watch it. The more genuine and immediate it appears, the better. That’s wonderful news for us because most artists aren’t skilled videographers. It relieves the strain of trying to create a polished masterpiece for each video.

When it comes to extended videos, you may get a lot of mileage out of:

• Lyric videos
• AI-generated music videos
• Studio sessions
• Live performances
• Vlogs
• Interviews
• BTS footage
• Mini documentaries

Music Videos You Should Be Making Right Now

The song snippet video

Sometimes you simply want to skip forward to the finest part of a song. That’s where a little video snippet comes in.

These videos typically begin with the chorus and may contain a verse leading into the second chorus if you desire to get that far. In any case, you’re getting the video started straight away.

Short snippet videos are ideal for social advertising organic TikTok postings when viewers are unlikely to sit and watch the complete music video. You want something that can simply entice a prospective new fan to listen to your music. That is why the hook is included!

Visualizations

Visualization is a tiny graphic element that changes dynamically. Often, it is an image of your album art with graphics shifting in the backdrop or just some light animations.

Visualizations are not in any manner narrative. They are just videos that can loop without anyone noticing. They can serve as a link between your official video and a song snippet. When you’re publishing your music on social media, a visualization may be quick and straightforward, and it can offer some form of visual moving material that catches people’s attention.

Live videos

It’s important to note that we didn’t say “Livestream” video. That is absolutely different.

A live video is just a video of you playing in real-time.

If you want to deal with a festival booker, this is essential. Professionals in the live entertainment industry want to know you can put on a fantastic performance, and a live video proves that. They are not just looking at the quality of your set or a specific song, but also at the passion of the audience. Because it doesn’t matter how good your chops are if the audience is uninterested.

You now have new ways to enhance your next music video!
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

Posted on June 27, 2022

How Valuable Is Unbundled Music?

By Yvonne Martin

Why is one music NFT worth 1 ETH while another is worth 1 USDC?

This is a valuation question, but it is also a matter concerning the intrinsic value of music. Music appeared to lose all of its value due to piracy, but it is now obvious that consumers are willing to pay. It’s just that as listeners, we’ve become accustomed to having unlimited access to music. 

This began with the MP3, but it was greatly expedited by the iPod and other MP3 players. It is this technology that has made music more portable and commodified it in our daily lives. 

Between 1999 and 2008, as the record was unbundled on iTunes, music was bundled together until it was only available in one package whenever and wherever for a fixed monthly charge.

It’s a given that musicians are always concerned about money because they don’t have a steady job with a steady salary. 

The Long Tail was aiming to remedy this by sharing revenues as a song or album maintained its listenership over time. That hasn’t exactly worked out, but a significant number of musicians now make a livelihood on streaming revenues. 

A far bigger group, on the other hand, is unconcerned about streaming royalty rates and has been exploring new sources of cash. This began with crowdfunding, which provided one-time cash sources for musicians to release an album or go on tour.

These strategies grew into fan subscriptions, which provided artists with ongoing money streams. Furthermore, each of these strategies altered the way fans and artists engaged. If we consider Web3 methods to be another evolution of these more direct-to-audience advances, it is a means to unbundle music from the all-music-all-the-time streaming paradigm. 

But how can you decide how much music is worth?

Unbundling in media and the value proposition

Music is not the same as television, but it can teach us about values when it comes to bundling and unbundling. Since the initial attempts to lawfully package music together on the internet, such a service has cost roughly $10 per month. The notion is that millions of individuals paying $120 per year would generate more money than hundreds of thousands of people paying $120 per month while the rest of the world listens to the radio and buys the occasional record per year. This isn’t a bad idea, however, the model should be reviewed.

When media is unbundled, the single piece is usually less expensive than the whole. What we notice in music is that unbundling has the opposite impact. Instead of spending $10 per month and sending peanuts to their favorite artists, fans now pay $10 or more per month for a membership. Of course, even with these strategies, it’s tough to avoid the streaming service’s package. 

As an artist, you want your work to be seen by a huge number of untapped potential fans. You want variety in what you hear as a listener. Nonetheless, many fans are willing to pay for access to their favorite musicians or simply to support them in their artistic endeavors.

Determining the value of music

Part of what makes determining how to value music on Web3 so challenging is that music may be infinitely duplicated in digital form. Part of what the blockchain provides is the ability to generate editions and so scarcity. 

Scarcity, though, may not be the most important factor in what makes music valuable once it’s on the blockchain. 

NFTs may make music collectible again, in the same way, that vinyl or CDs are, but what the collector collects is a different story. 

McKenzie Wark, a media researcher, argues in her examination of what makes art collectible:

“The artwork is now a special kind of financial instrument. The artwork is now a special kind of derivative.”

In other words, art has evolved into a financial investment tool. She goes on to add that what makes any artwork valuable nowadays is the knowledge available about it. It’s not about what it is – the thing itself – but about what people make it out to be when they talk or write about it.

“The actual work is a derivative of the value of its simulations.”

So, when we question how we can measure the worth of music, we should look at the tales people create and tell around it rather than the music itself – the digital asset or the master. And it is for this reason that community is essential in any Web3 music endeavor. A robust community has interesting tales and even more interesting ‘simulations.’

Unbundling leads to storytelling

While we unbundle music once more in Web3, we also tell new tales about what it means to own music and consequently how much it is worth. This begins with the artist and music but comes to life when they interact. There are several tales to connect with and build upon, and depending on the audience, a specific value is ascribed to the item that started the dialogue, the music.
​​Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.

Posted on June 22, 2022

Meta Expands Instagram and Facebook Reel Creation Options

By Yvonne Martin

As it continues to embrace the short-form video trend, Meta is introducing new options for users to remix material into Instagram Reels, as well as the ability to build Reels from existing films within Creator Studio.

More on ‘Remix for Photos’… pic.twitter.com/lGpfEn0SBc

— Lindsey Gamble (@LindseyGamble_) June 15, 2022

More screenshots of Facebook Creator Studio’s new Reels clip creation features

h/t @MariSmith pic.twitter.com/LPrIoA0pkf

— Matt Navarra (@MattNavarra) June 15, 2022

To begin, some Instagram users are now being advised about a new ‘Remix for photographs’ option when publishing static images in the app, as illustrated in this example uploaded by Lindsey Gamble.

According to Instagram, Remix for Photos allows users to build Reels based on your feed post material, which they can then download and use in their own clips. That means others can re-use your work as they like – but you can disable the option in your settings if you don’t want that to happen.

In practice, it looks like this:

It’s another method to respond to material in the app, which has been a popular TikTok use case, with the platform’s participatory nature effectively expanding on meme trends by allowing users to contribute their own interpretations, rather than merely consuming the latest content.

Instagram now allows users to remix any video they encounter in the app, offering additional inspiration for Reels material — and with Reels now accounting for 20% of all time spent in the app, it makes sense for Instagram to capitalize on the trend by expanding Reels interaction possibilities.

In terms of brand utilization, this may be especially useful for seeking opinions on new products or brand announcements, with customers able to respond quickly via Reels clips. This might lead to some brand announcements being blasted in the same way, but engaging your audience to connect with your postings could be a fantastic approach to increase reach and engagement.

Meta has also included the ability to build Reels in Creator Studio by remixing existing videos into shorter pieces.

As seen in this example, provided by Facebook marketing specialist Mari Smith (and reposted by Matt Navarra), Meta is informing Creator Studio users about a new technique for trimming old videos into Reels clips.

The technique walks you through the editing process to generate Reels and Stories segments from your existing video uploads.

It’s another method for Meta to assist businesses and artists blend into Reels content – which corresponds with larger consumption patterns – while also providing Meta with even more Reels content to offer people as it seeks new ways to double down on the short-form video trend.

Considering short-form video has become such a transformative trend in the social media landscape, Meta has released a new strategic overview outlining how it aims to make Reels even more of a focus on Facebook.

As per Facebook app chief Tom Alison:

“Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”

So more Reels, in more places – because Facebook, fundamentally, is afraid that if it does not adapt to changing consumer habits, it will fast lose relevance and user engagement.

Which is already taking place…

According to several estimates, individuals are now spending more time on TikTok than on the Facebook app, while the short-form, quick scroll clips on TikTok are really modifying user attention spans and changing how people consume material.

In this regard, Facebook already feels pretty outdated, which is why it is now striving to catch up to TikTok by presenting more Reels, more frequently, and in more locations inside the app.

These new improvements are consistent with the wider trend and will assist users in following suit.

Of course, Meta may reverse its mind at some point and cease emphasizing Reels, as it has in the past with other video material. However, the regular nature of short-form videos feels more lasting in influencing how people engage.

It’s obviously worth more brands experimenting with Reels, and these enhancements give greater capability on that front.

Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Posted on June 6, 2022

Making Your Video Content The Best It Can Be

By Barbara Drews

Establishing a consistent video approach before and after a release will allow you to reach more followers and optimize the potential for those people to perform your marketing for you.

If you haven’t started yet, establish your accounts before you begin promoting.

1. Decide on what accounts and formats you can manage: Create profiles that you can update frequently and that you are comfortable with. 
2. Make your profile complete: Upload a profile photo, write a compelling bio, and get a bio link so that your followers can stream your music. 
3. Watch some content: Become acquainted with the platform’s unstated do’s and don’ts. Browse around, view some popular videos, and get a sense of the community.
4. Post some videos: Make a few videos once you’ve figured out how people are utilizing the site. Be yourself and have fun with it. 

If you’re a long-form expert, become an expert in short-form

1. Find the right length for your platform of choice: For example, the ideal TikTok length is 9-15 seconds, while around 30 seconds is optimal for Instagram.
2. Don’t reuse too much content: Your followers want a unique experience on different platforms. They don’t have as much motivation to interact if they’re getting the same stuff.
3. Get the vibe right: The essence of short-form is authenticity and interaction. Participating in challenges (or even creating your own) is a terrific way to introduce yourself to your audience.
4. Film in portrait: Short-form is all about portrait mode. When in doubt, make it vertical.

If you’ve got it all on lock, it’s time to maximize

1. Promote your video: 30 seconds or fewer is the ideal length of time to pique someone’s curiosity without overwhelming them.
2. Make it quality: There are a couple of types of “quality” to evaluate when promoting a video. One is the quality of your video and the other is the quality of the view. 
3. Use videos in campaigns: Extra video material is usually an excellent motivator for a campaign! Simply include a link to a private video as your campaign’s destination URL! Your fans will be linked to your video once they complete the action.

Whatever you decide to create, having the support of your audience is always vital. All you have to do is strive on producing high-quality material and remember to seek guidance and suggestions whenever you get stuck.

Posted on April 27, 2022

How To Get Instagram Verified As A Musician

By Shawn Spence

For some, the legendary blue tick may be only a slight mark next to their username, but for the majority, the symbol of authenticity is the most coveted prize on Instagram. It not only establishes you as a famous person but also distinguishes you from fake accounts, giving your followers an instant sense of trust. Thus, authenticity is worth its weight in gold dust.

Instagram’s authentication process is notably selective—and, dare we say, mysterious. According to Facebook’s guidelines, the following are some of the criteria they consider when choosing which accounts to verify on the platform.

Authenticity

Accounts that are eligible for verification should pose a genuine person, entity, or company.

Completion

Accounts that are eligible for verification must be accessible, AKA public. The profiles must be completely filled out, including a profile picture, bio, and at least one post. 

Uniqueness

Accounts that are eligible for verification have to be distinct, which indicates that only one account represents a single person or business.

Notability

Accounts that are eligible for verification must symbolize a well-known person or entity. According to Instagram’s website, “notable” figures are those who have been published in several news outlets and have a well-known online presence.

With those fundamental prerequisites in mind, let’s take a deeper look at the application procedure for Instagram verification.

The Instagram Verification Process

The application procedure is relatively straightforward, therefore it’s critical that you invest time prior to applying to concentrating on the above qualifications. Here’s what you should do next if you’re confident in your profile’s authenticity, completion, uniqueness, and notability.

• Log into your account. 
• Give your profile one last look to ensure it meets the above requirements.
• Navigate to your profile and tap the three lines in the upper right corner.
• Select “Settings,” then “Account,” and finally “Request Verification.”
• Fill up your complete name and attach a proof of identification.
• Choose the public interest category in which your account falls.
• Describe your target audience.
• Include links to pages that explain why your account is important to the public.
• Click “Submit.”

That’s all! After clicking the submit button, you will receive a response via the Instagram notifications page in around 30 days.

You may reapply for verification every 30 days, so if you don’t get it the first time, spend the month focusing on improving your public image and obtaining news stories or other forms of notability. Then, follow the instructions mentioned above to reapply.

We wish you the best of success in obtaining that blue checkmark—we have faith in you!