Payment Option 1:
- Initial: USD $3,000
- USD $2,250 every 30 days
Scope of Services
Media and Digital Placements
Pre-Release Campaign
- Media and Digital Preparations:
- Develop professional bio, EPK, and cohesive press narrative.
- Draft and distribute an official press release to announce the upcoming release, building early momentum.
- Audience Targeting and PR Outreach:
- Conduct data research to identify target audiences and best media fits.
- Secure 6-10 top-tier media placements and features, focusing on influential digital outlets, blogs, and radio for pre-release coverage.
- Social Media & Digital Marketing Strategy:
- Establish social media content strategy with tailored posts and engagement tactics.
- Submit to Spotify playlists (both editorial and algotorial) and initiate Apple Editorial submissions.
- Begin YouTube ad campaign to promote pre-release teasers with a goal of 200k+ views, monitored and optimized weekly.
Release Campaign
- Media and Digital Placements:
- Distribute release announcement to media and secure additional top-tier coverage.
- Maintain continuous media communication and secure 6-10 article placements for heightened release exposure.
Digital Marketing Execution:
- Intensify social media activity around release day with stories, posts, and interactive content.
- Run targeted YouTube ad campaigns promoting the release video, track views, and optimize based on data insights.
- Submit single for Spotify and Apple playlist placements to drive streaming.
Reporting and Management:
- Weekly reporting on digital and ad campaign performance with detailed analytics and progress tracking.
- Maintain daily communication with the account manager for responsive adjustments based on campaign performance.
Campaign Milestones & Highlights
Media and Digital Coverage:
- Secured 12-20 top-tier press placements over the pre-release and release phases, including digital features, blogs, and high-visibility articles, driving awareness and credibility.
- EPK downloads and press release engagement saw significant increases, reinforcing brand presence.
Audience Growth and Engagement:
- Social Media: 25% follower growth across all platforms with elevated engagement rates from targeted social strategies and content alignment.
- YouTube Advertising: Achieved 200k+ views on release-related videos, maximizing reach and generating high audience interaction.
Streaming Success:
- Spotify: Inclusion in editorial and algotorial playlists resulted in significant stream counts, with sustained listener engagement and playlist retention.
- Apple Music: Featured in multiple editorial playlists, boosting discovery and fostering audience growth.
Campaign Monitoring and Optimization:
- Weekly reporting tracked real-time insights, allowing strategic adjustments, resulting in a 20% improvement in ad conversion rates and optimized media reach.
- Continuous account management provided seamless communication and campaign responsiveness, achieving key milestones promptly and efficiently.
