Payment Option 1:
- Initial USD $10,000
- USD $7,000 every 30 days
Payment option 2:
- USD $8,000 every 30 days
Scope of Services
Media and Digital Placements
- Professional Bio & EPK Micro, Platform Descriptions, Performance EPK, Media EPK
- Artist Branding & Narrative Development Press Slogans & Tag words Headlines and keywords Brand development
- Data Research and Audience Targeting
- Strategy Consultation for release Weekly Calls Marketplace and Audience Acquisition Strategy
- Media Communication and Representation
- PR Placements: Digital Media and Blog Coverage 8-10 mentions per month Feature Articles, interviews Premiere and release strategy
- Magazine and Press Placement Earmilk, Wonderland, Instyle, PopCultr & equivalents
- Radio & Podcast Interview Outreach Digital Marketing
Social Media
- Social Media Scheduling & Calendar Instagram & TikTok Cross-posting on YouTube Shorts
- Social Media Content Recommendations
- Social Media Advertising Targeted content pieces
- Audience Optimization and Page optimization 10-15k Followers by month 3 Engagement rate 3-5% by end of campaign
- Ad Campaign Data
Opening Week Strategy
- Charting on iTunes top 40 HipHop
- Outreach to Top Press Feature for a Premier
- Alex Ross Interview from the New Yorker
- Power 105 or iHeart Radio feature
Digital Advertising
- Youtube Advertising 3M
- combined views
- Youtube Shorts publication
- Youtube Page optimization
- YouTube Monetization Campaign
- Reach YouTube 4000 Public Watch Hour
- YouTube Subscriber Strategy
- Spotify Editorial Submissions
- Spotify Advertising
- Google Ads
- Meta Ads
Monitoring & Reporting
- Weekly Reporting
- Day-To-Day Account Manager Assigned
- Weekly Strategy Calls
- Media and Digital Placements: Development of bio, EPKs (Performance, Media, and Platform-specific), artist branding, and narrative with key slogans and taglines. Data research for audience targeting, weekly strategy consultation, PR placements, and magazine features in outlets like Earmilk, Wonderland, Instyle, and PopCultr.
- Social Media and Digital Marketing: Social media calendar for Instagram, TikTok, and YouTube Shorts, content recommendations, advertising, and audience/page optimization aiming for 10-15K followers by month 3 and an engagement rate of 3-5%.
- Digital Advertising: YouTube ads targeting 3M+ views, page optimization, monetization to reach 4,000 public watch hours, and Spotify editorial submissions. Additional ad campaigns on Google and Meta.
- Opening Week Strategy: iTunes Top 40 HipHop chart push, top press premiere, high-profile interviews with outlets like The New Yorker and Power 105/iHeart Radio.
Pre-Release Growth Campaign
- Press and Branding Setup:
- Finalize bio, EPKs, and brand narrative with targeted slogans and keywords. Conduct data research to define optimal audience segments and develop an acquisition strategy.
- Media and PR Outreach:
- Begin 15-20 monthly PR placements and mentions in top digital outlets. Target high-visibility placements in magazines like Earmilk and Wonderland, and arrange pre-release interviews for additional exposure.
- Social Media Foundation:
- Establish social media calendar and initiate targeted ad campaigns on Instagram, TikTok, and YouTube Shorts. Focus on early follower growth and engagement, aiming to reach 20-35K followers by month 3.
- YouTube and Spotify Advertising:
- Launch initial YouTube ads with a viewership goal of 3M+ combined views and submit to Spotify Editorial. Implement Google and Meta ads to broaden reach.
Release Phase and Growth Acceleration
- Enhanced Media and Press Coverage:
- Maintain steady 8-10 monthly PR mentions and features in high-profile publications, boosting exposure during release. Secure premiere features and high-tier interviews.
- Digital Advertising Intensification:
- Ramp up YouTube ads and Spotify editorial placement to sustain viewership growth. Aim for 4,000 public watch hours for YouTube monetization and increased subscriber count.
- Social Media Engagement and Optimization:
- Push engaging content across Instagram, TikTok, and YouTube Shorts, with continued ad campaigns to drive engagement rate to 3-5%. Monitor and optimize in real-time for maximum growth.
- Opening Week Highlights:
- Execute iTunes chart strategy to hit Top 30 . Drive high-profile media features, securing interviews with top press and a segment on Power 105 or iHeart Radio to kickstart the release.
Campaign Milestones & Highlights
Highlights, Results, and Milestones
- Media Reach and Brand Visibility:
- Achieved 24-30 PR placements over three months, including key features in Earmilk, Wonderland, and Instyle, boosting visibility and brand recognition.
- Social Media Growth and Engagement:
- Reached 10-15K new followers by month 3, maintaining a 3-5% engagement rate through optimized content and targeted social media ads.
- Digital Advertising and Streaming Expansion:
- Exceeded 3M+ YouTube views and achieved 4,000+ public watch hours for monetization, driving sustained viewership and subscriber growth.
- Opening Week Impact:
Charted on iTunes Top 30, with successful premieres in top press and major interviews, establishing credibility and maximizing early-release momentum.
