Payment Option
- USD $5,000 initial
- USD $3,750 every 30 days
Scope of Services:
Social Media
Digital Advertising
- Media and Digital Placements: Brand and narrative development, press release campaigns, data research for audience targeting, media communication, and representation. PR placements in digital media, blogs, and 8-10 monthly publications/interviews with media training for live and content creation interviews.
- Publicist Services: Radio submissions (FM, iHeart, Sirius XM), endorsement opportunities, talent agent outreach, RIAA and Academy registration support, and website branding and optimization.
- Digital Marketing & Streaming: Audience segmentation for 7 regions with A/B testing, weekly ad optimization, YouTube video promotion, YouTube Shorts, YouTube monetization to reach 3,000 watch hours by Month 3, Apple Music ads, Spotify playlist and editorial outreach, with consistent data monitoring and weekly reporting.
- Social Media – Instagram & TikTok: Trend research, brand development, content recommendations, Reels and video content creation, community monitoring, and engagement strategies for Instagram and TikTok.
- Team & Communications: Dedicated A&R, campaign manager, social media manager, media publicist, radio publicist, and data-driven ad buyer for optimal campaign execution.
Pre-Release Growth Campaign
- Press and Media Building:
- Targeted media outreach with a focus on visibility through 8-10 monthly placements plus 1 high-end feature in premium publications, initiating brand credibility and market awareness.
- Digital Advertising Foundation:
- Launch YouTube ads and begin optimizations, focusing on accumulating 350,000+ views monthly to establish consistent digital presence and prepare for release.
- Engage Spotify’s algorithmic unlock to steadily grow stream counts and playlist inclusion.
- Social Media Engagement & Targeting:
- Define audience segments and build an ad campaign to drive engagement and grow followers, using monthly Instagram mock-ups to maintain content freshness.
- Trend-based content curation to capture audience attention and generate organic growth.
Release Phase and Growth Acceleration
- Expanded Media Coverage:
- Maintain 8-10 monthly publications and interviews in high-traffic blogs and culture magazines, securing top-tier features in Wonderland, Grazia, and regional publications to maximize visibility.
- Intensified Digital Advertising:
- Strengthen YouTube ad campaigns and continue to grow YouTube Shorts content to achieve 4,000 public watch hours by Month 3.
- Enhance streaming impact through Apple Music ads and ongoing Spotify editorial playlist support to sustain high engagement.
- Social Media Engagement and Optimization:
- Continue trend-based, high-engagement content across Instagram and TikTok, leveraging A/B testing insights for optimized content creation and interaction.
- Key Milestone Pursuit:
- Execute targeted strategies for Top 30 on Apple Pop Charts (USA) and achieve 10M+ streaming views across YouTube, Spotify, and Apple Music by Month 3.
Campaign Milestones & Highlights
- Media Reach and Press Impact:
- Achieved 24-30 PR placements over three months, with high-end features in Wonderland, Earmilk, LA Times, and PopCultr, significantly elevating brand visibility and reach.
- Digital and Social Growth:
- Met YouTube 4,000 public watch hours for monetization, supported by 10M+ combined streams, sustained by optimized ad campaigns and Spotify editorial placements.
- Streaming and Chart Milestones:
- Charted in Top 30 on Apple Pop Charts (USA) through targeted Apple Music and YouTube campaigns, achieving robust engagement and charting success.
- Enhanced Social Media Presence:
- Built a strong social media following and engagement on Instagram and TikTok, reaching and maintaining a 3-5% engagement rate and achieving significant fanbase growth through strategic content scheduling and targeted ads.
