Billboard Charting. Global Press. Full-Scale Fan Activation.
Overview:
This 90-day, executive-tier campaign is engineered for career-defining moments: from verified Billboard charting and top-tier press coverage to elite-level video production, global fanbase growth, and U.S. market entry.
Artists at this level aren’t just looking for promotion—they’re building a legacy.
The structure combines strategic narrative, platform growth, media dominance, and end-to-end release execution.
It is tailored for artists who are ready to scale visibility, own the conversation, and cross over into major market recognition—without surrendering creative control.
Strategic Planning
Full release planning and brand audit
6-month roadmap delivered during onboarding
Assigned executive campaign manager
One-on-one strategy calls every 10 days
End-to-end creative direction with optional in-person sessions
Billboard Charting + iTunes Strategy
Billboard Heatseekers or genre-based chart campaign
iTunes chart push (Top 10 or higher, genre-dependent)
Sales funnel architecture (landing page, payment routing, UTM tracking)
Weekly reporting & eligibility management (aligned with Luminate rules)
Physical + digital bundle packaging (if applicable)
Global Press & Narrative Control
60+ guaranteed press features across all tiers
Top-tier: Billboard, Rolling Stone, Forbes, Wonderland, Nylon, Complex, XXL
Mid-tier: PopCultr, Sweet N Sour, Earmilk, Peaches & Pop
Niche: Blogs aligned to your genre and subculture
3x custom press releases written and distributed
Narrative strategy and media coaching session
Secured digital interviews, podcast appearances, and on-air opportunities
Google News indexing + SEO strategy
Premium Visual Content & Production
One flagship music video (directed, shot, and edited by award-winning production team)
3-day content shoot: TikTok, Reels, BTS, and short-form edits
Visualizer and lyric video production for DSPs
EPK photo shoot with industry-standard press assets
YouTube thumbnail design and channel optimization
Advertising Growth Engine
YouTube (TrueView, Shorts)
Spotify Audio Ads + Marquee
Meta (Instagram + Facebook)
TikTok Spark Ads
Google Display + Smart Campaigns
Performance dashboard access with fan data, ad metrics & streaming ROI
Real-time A/B testing, heatmapping, and retargeting logic
Lookalike audiences built from your engaged fanbase
Influencer & Fan Network Development
Campaign-wide influencer integration
40+ mid-tier influencers (100K–1M followers)
5 macro-tier creators in music, lifestyle, and fashion
Organic seeding + trend-based campaign alignment
Creator briefing, coordination, and deliverable verification
Engagement analysis and audience conversion insights
DSP Growth & Platform Optimization
Spotify campaign management with release sequencing + algorithmic triggers
Playlist pitching (50+ targets across editorial, user-curated, and algorithmic)
YouTube watch hour campaign (target: 4,000+ public hours)
Social media growth automation for Instagram, TikTok, and YouTube
Metadata audit and profile optimization on all DSPs
Artist Infrastructure & Long-Term Tools
Custom artist e-commerce compatible site or fan funnel with email capture
90 days Virtual Publicist access with real-time media updates
Branding toolkit: logos, type treatments, color palette
Access to Writer Network for long-form articles & fan education
Exclusive licensing deck for sync-ready content delivery
A 2 month full blown viral campaign to help your song(s) and album enter the iTunes, Shazam and Billboard Charts.
The campaign builds a powerful global presence leveraging the ‘elite’ of our list of high net-worth media contacts: top-tier press such as Rolling Stone, Billboard Magazine and equivalents, playlisters, influencers on TikTok, Instagram, Twitch and Spotify, out of home advertising, celebrity supports and more.
Lean on the power of our 10+ years of experience in the music marketing and advertising space.
You’ll work alongside some of the most seasoned and progressive strategists and creators in the music industry to unlock modern solutions to grow your Spotify, social media and reach fandom.
Contact & submit your music to MPT Agency for consideration for the ‘HIT THE CHARTS’ offer here.
