Lookin Ass

Introduction:
Nicki Minaj’s “Lookin’ Ass” is a track featured on the collaborative album “Young Money: Rise of an Empire”. This trend-setting track was released on February 14th, 2014 and includes lyrics that criticize stereotypical behaviours commonly associated with men.

To promote Minaj’s avant-garde anthem, MPT created a leading public relations campaign on March 11th, 2014, which led to:

  • More than 30,000,000 digital music video streams
  • More than 250,000 social media shares across Facebook, Twitter, and Instagram
  • More than 10,000 features on unique blogs, spanning across 5 continents
  • The song ranked #4 on the US Billboard “Hot 100 Singles”
  • The track reaching #28 on the US Billboard “Hot R&B/Hip Hop Songs”
  • Top-tier press recognition from renown music brands, such as: XXL, Complex, Pitchfork, Billboard, and MTV
Nicky-Minaj-LookinAss
Travis Pratt
I Luh Ya Papi
Number 5 US Billboard Hot Dance Club
Number 77 on US Billboard Hot 100
LIPSIA