Emotional

Introduction:
“Emotional” by American actress and singer Sanaa Lathan was released on September 12th, 2015. The track was inspired by the soundtrack of the movie “The Perfect Guy”. It’s written for men who are pushovers in their relationships.

Outcome:
MPT successfully met the objective of increasing coverage by top-tier music brands. MusicPromoToday’s highly effective campaign went on to help the track receive:

  • A global premiere on Yahoo! music
  • A 200% increase in engagement in USA, doubling the initial client objective
  • More than 250 blogs covering about the release in first 30 days
  • More than 200,000 viewers on YouTube in 90 days
  • Engagement of more than 100,000 digital visitors to get to know about the movie “The Perfect Guy”
sanaa-lathan
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