Overview:

Underground rapper and r&b singer-songwriter is an emerging artist who dropped his music video, “Superficial” with MusicPromoToday.

The purpose of the campaign was to reach as many viewers as possible by implementing customized advertising campaigns and to gain coverage on top music outlets.

Outcome:

‘Superficial’ premiered on EXCLAIM! Magazine and amassed almost 100K streams on YouTube and a couple hundred thousand hits on Spotify. 

MusicPromoToday’s viral press and marketing campaign got Zoya featured on top trending YouTube influencer channels and Spotify playlists which led to exponentially increasing exposure to the video and fan engagement across digital platforms.

The customized PR campaign brought a series of interesting singles reviews and laid a proper foundation for Zach Zoya’s digital reputation.