Robby Vee Case Study - MusicPromoToday Agency

Robby Vee

PROJECT

Collaboration

SERVICES DELIVERED

- Music Marketing
- Music PR
- Artist Branding

COUNTRY

United States ūüáļūüáł

DATE

2019

Overview: 

Robby Vee, an artist known for his classic rock and roll music, son of rockstar Bobby Vee, collaborated with MusicPromoToday for over a year in order to receive a digital marketing strategy to promote his new album and sell out his tour of more than 20 dates.

Outcome: 

The promotion was backed by Instagram and YouTube influencers who shared the album and ads on BandsinTown that raised awareness about the artist’s tour. 

As a result, the Spotify and social media channels grew rapidly gathering a fanbase of over 10k followers. Within a year-long collaboration, the album overcame 150k streams on Spotify, and its singles were featured on top playlists. 

The customized PR strategy increased the client’s visibility in media and secured coverage in major music magazines. 

MusicPromoToday’s efforts to promote the tour by targeted advertising and delivering branded content resulted in selling out all shows on the US tour.