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Max Barskih

PROJECT

Fly Away

SERVICES DELIVERED

- Artist Branding
- Content Creation
- Music Marketing and PR

COUNTRY

Ukraine

DATE

2021

Max Barskih, the Ukrainian superstar who also happens to be the most played artist in Russia, needs no introduction. Max decided to use this year as a chance to expand his musical career on the international level, and he couldn’t think of a better way than to work with the leading music marketing agency. The Max Barksih x MPT collaboration has brought some fruitful outcomes that are worth sharing:

  • Booked feature articles for Max in top-tier North American outlets such as Flaunt Magazine, Hollywood Unlocked, and Honk Magazine.
  • Boosted Spotify streams by +45.4k
  • Developed a winning social media content strategy that ended up securing more than 1.2 million followers on Instagram.  
  • Booked interviews for him on major radio stations and podcasts, including BBC Bristol 
  • Provided a comprehensive guide to online content management.
  • Brand consultancy.
  • Partnered with A-list influencers for cross-promotion content.
  • Conducted deep marketing segmentation to better understand the targeted audience. The study helped us understand that his fans fall mainly into the following categories: Gen Z’s and millennials

Fly Away” is now available on major music streaming platforms, be sure to check it out.