Overview:

Lil Xan, an American rapper, singer, and songwriter from Redlands, California, worked with MusicPromoToday on releasing his collaborative track with the rapper Rarri on a music video for the single ‘OMG Its Rarri.’ 

Outcome:

Within the first few days following the premiere, the track was featured on such outlets as Respect Magazine, CelebMix, The Source, HipHopSince1987, and dozens of other influential music blogs and magazines. The campaign was supported by YouTube and social influencers, as well as highly targeted advertising (both on social media and search engines).

The work input by the top tier PR and the social campaign resulted in reaching 200k views in the opening week.