Bad Luv LP and “The One” Music Video
Music PR, Content Creation, Music Marketing
J Aktive is a Los Angeles-based artist, beat-boxer and musician who has been featured in mainstream hip-hop music videos and major TV networks including BET, MTV, and VH1’s Love & Hip Hop Hollywood. J Aktive‘s rapid evolution and hardworking nature allowed him to introduce new elements of neo-soul, rap, and pop with a unique and expressive sound. He is also the founder of Aktivate Music Group based in downtown Los Angeles. 2022 has seen a surge in the artist’s popularity, with the track “Pist Off” going viral on social media, reaching over 16 million views across all platforms, and being reposted by celebrities such as Janet Jackson, Deion Sanders, Mario Lopez, and many others.
In 2022, J Aktive partnered with MPT Agency for the release of his full-length debut album Bad Luv and the consecutive release of “The One” music video. Through this cooperation, the album reached tens of thousands of people, with streams counting over 1 million. MPT Agency worked on creating a distinct branding strategy for the artist, specifically through a solid social media presence and audience interaction, which allowed J Aktive to reach over 40K accounts on Instagram alone with over 5000 interactions and over 10K new followers. MusicPromoToday’s professionals designed a number of Instagram, YouTube, Spotify, and other posts, stories, reels, and so on. J Aktive also received top press coverage including digital outlet placements in POPCULTR, 24hip-hop, Nuevoculture, Vents Magazine, SweetNSour Magazine, and etc.
- Spotify and YouTube promotion (with around 1M plays)
- Story creation and branding content development
- Creation of artwork, visuals, short clips, artist designs
- Press placement in top outlets
- Interview opportunities on digital magazines and radio
- Social media consultation, planing, strategy, and execution
- Digital Press Kit Creation (EPK)
- Robust coverage of story on various platforms
Social media visual content creation
The artist received specifically designed Instagram mockups that reflect and promote J Aktive’s brand. MPT’s team of designers also created Instagram Reels and Stories which encouraged fan engagement and helped dramatically increase the artist’s fan base.
MPT Agency put together a professional portfolio, or an electronic press kit for J Aktive, compiling all his major singles, music videos, press coverage, biography, and more. The EPK fully represents the talented artist, his achievements, and the direction he has chosen as a musician.