Posted on March 15, 2023

Aaron Carter

By MusicPromoToday

Client Background:

Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
He also released a new single called "Blame It On Me" and was looking to promote it to his fans.

Campaign Objective:

Increase the streams on Aaron Carter's LØVË album.
Promote the new single "Blame It On Me" to his fans.
Build and grow Aaron Carter's fanbase on Instagram.

Campaign Strategy:

Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.

Campaign Results:

Since the LØVË album was released in 2018, it has received over 112 million streams.
The "Blame It On Me" single received over 100K streams.
Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.

Conclusion:

The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.

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Posted on March 15, 2023

SSO Sneezy

By MusicPromoToday

Client Background:

SSO Sneezy is an up-and-coming artist in the rap genre with a growing fanbase.
He recently released a music video called "Buss Down" and was looking to increase its views and reach a wider audience.
He was also looking to grow his following on social media platforms, particularly Instagram and TikTok.

Campaign Objective:

Increase the views on SSO Sneezy's "Buss Down" music video. Find targeted/ engaging audiences in the East Coast.
Promote the video to a wider audience and help establish SSO Sneezy as a rising artist on YouTube during a basic 2-week campaign.
Grow SSO Sneezy's following on Instagram and TikTok.

Campaign Strategy:

Our team created a 2-week music marketing campaign that included outreach to radio outlets, social media influencers, and YouTube advertising for the music video.
We also provided client consultation services to help SSO Sneezy grow his following on Instagram and TikTok.
We conducted an audit of SSO Sneezy's social media profiles and provided recommendations for optimization.
We created a content strategy for SSO Sneezy's social media profiles and provided guidance on best practices for engagement and growth.

Campaign Results:

Within the first 2 weeks of the campaign, the "Buss Down" music video reached 50K+ views on YouTube. Growing channel by 700+ subscribers and over 500 likes on the video.
The video was featured played on MTV, VH1, BET and was promoted by 20+ social media influencers through Instagram stories.
The video was also featured on 3 major YouTube influencer channels with over 100K subscribers for 24 hours for exposure.
SSO Sneezy received positive feedback from fans and gained new followers on his social media platforms.
SSO Sneezy's Instagram following grew to 21K followers and his TikTok following grew to over 10K followers.

Conclusion:

The 2-week PR campaign and client consultation services were successful in increasing the views on SSO Sneezy's "Buss Down" music video, promoting it to a wider audience, and helping SSO Sneezy establish himself as a rising artist in the rap genre.
SSO Sneezy's Instagram and TikTok followings grew significantly, which helped him expand his fanbase and promote his music to a wider audience.

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Posted on December 9, 2022

Aku

By MusicPromoToday

Aku is a NY-based actor, model, and urban artist who first stepped into the music industry in 2020. His most successful single to date,“Rose Gold in Paris Town,” was promoted by MusicPromo Today, who helped the Pop rapper further advance his career, earning him hundreds of thousands of views and streams across TikTok, Spotify, and YouTube.

MPT provided Aku with marketing, branding, and PR guidance, and established his social media presence, ensuring he gained popularity. Along with “Rose Gold in Paris Town,” his other singles; “Skeleton Queen,” “Star and Moon,” “I Don’t Have a Gun,” and "Lost in Heaven Space," achieved favorable outcomes as well.

Thanks to the efforts of MPT's professionals, Aku organically grew his Spotify page and YouTube Channel. He also gained a lot of new social media following, especially on Instagram. In addition to the viral growth on different platforms, the Hip Hop artist received massive media coverage, featuring in top-notch outlets like iHeartRadio and more.

With multiple positive reviews and interviews in online publications such as Pinch of Sol, Stereo Saints, All About Ginger, Aku secured his spot in the industry as one of the most promising artists in the Hip Hop scene.

MusicPromoToday Offered Aku the following services: