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Posted on December 1, 2022

La Goony Chonga

By MusicPromoToday
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MPT Agency took part in the music marketing and music pr campaign of La Goony Chonga's new EP released titled 'Descontrol'. The EP included 5 tracks and helped the artist garner over 1M streams on Spotify, over 30 powerful Spotify playlists and helped her build a solid fanbase of thousands of new fans.

The EP received press coverage by PAPER Magazine. Inked Magazine and Neo2.

The music video garnered over 60K views.

NEW Q&A with La Goony Chonga: Office Magazine.


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    Posted on September 15, 2022

    Nick Johnston

    By MusicPromoToday
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    MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

    Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

    Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

    MPT’s Contributions and Services: 

    • Online Presence and Exposure
    • Media Coverage and Press Release
    • Social Media Target Analysis and Strategy Creation
    • SM Content Creation and Distribution
    • SM Campaigns, Promotion, and Growth
    • Audience Targeting and Tribe Building
    • Viral Social Media Marketing Campaigns 
    • YouTube Marketing, Optimization, and Growth
    • Social Media Consultation and Growth Plan
    • Branding, Designing, and Creating Visuals and Graphics

    Watch “Weakened by Winter” music video here:

    Watch “Impossible Things” music video here:

    Watch “Remarkably Human” music video here:


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      Posted on September 12, 2022

      Biggie Babylon

      By MusicPromoToday
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      San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

      Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UPThe Source, and interviews with top-tier magazines such as Wonderland.

      MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

      MPT Agency contributed by providing the following services:

      • Media Exposure and Press Release
      • Media Target Analysis and Strategy Implementation
      • Content Creation and Distribution
      • Media Communication and Representation
      • Digital Data Research and Collection
      • Digital Streaming Marketing and Advertising
      • Influencer Marketing and Promotion
      • Viral Marketing Plan and Tribe Building
      • YouTube Marketing and Advertising
      • Social Media Consultation and Growth Plan

      Social Media Content Creation and Distribution:

      Static posts for socia media:

      Electronic Press Kit:

      Watch the Official “Bulletproof Love” video on YouTube:

      Watch the Official “All In” video on YouTube:

      Listen to the full Coronado California EP here:


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        Posted on September 12, 2022

        Hot Mondy

        By MusicPromoToday
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        The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).  

        Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.

        MPT offered the following services for Hot Mondy: 

        • Media Communication, Placement, and Coverage
        • Digital and Media Target Research and Data Collection
        • Influencer Marketing
        • Media Planning and Strategy Creation
        • Digital Press Kit Creation
        • Social Media Consultation and Strategy
        • Social Media Advertising, Content Creation, and Optimization
        • Spotify Marketing, Advertising and Engagement
        • YouTube Promotion and Advertising
        • Online Presence Management 

        Social media content direction, static and videos:

        Watch “Vampire” Music Video on YouTube:

        Watch “Your Christmas” Music Video on YouTube:

        Listen to “Vampire” on Spotify:

        Listen to “Your Christmas” on Spotify:


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          Posted on September 12, 2022

          RND Freeman x Jupleci

          By MusicPromoToday
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          Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.

          Some of MPT’s strategies to advance the duo’s career include:

          • Digital and Media Target Research
          • Social Media Planning and Execution
          • Top Press Placement 
          • Story Creation and Content Development
          • Digital Press Kit Creation (EPK)
          • Digital Streaming Promotion and Advertising 
          • YouTube Marketing 
          • Branding Consultation

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            Posted on September 12, 2022

            Seekay

            By MusicPromoToday
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            Australian musician, songwriter, and producer Seekay joined forces with Chloe for several singles including “Fall” and “Hold” in 2020, “Trixie” in 2021, and a joint EP titled Reflections. For the duration of this campaign, MPT has made all efforts to guarantee a successful release for Seekay and Chloe. 

            MPT Agency strives to give its partners the best results, and thus, Reflections EP received huge exposure and tons of positive feedback from fans. Solidifying the artist’s presence on social media, MPT helped increase Seekay’s following by thousands, ensuring hundreds of thousands of streams within the first weeks of release. Enhancing Seekay’s HongKong visuals, MPT Agency’s designers created a portfolio of images along with an avatar that represented the artist’s brand. All the visuals were then implemented within the framework of augmented reality, giving Seekay a one-of-a-kind identity. 

            Seekay x Chloe received placements on radio nationwide as well as press coverage in prestigious outlets including Lyrical Lemonade, iHeart, Magnetic Magazine, Celebmix, and more. 

            MPT’s efforts to advance Seekay’s already successful career were even more rewarding, with the following results:

            • Digital and Media Target Research
            • Social Media Planning and Execution
            • Top Press Placement
            • Story Creation and Content Development
            • Digital Press Kit Creation (EPK)
            • Digital Streaming Promotion and Advertising
            • YouTube Marketing
            • Branding Consultation

            The visual work MPT created for Seekay’s brand:

            https://www.youtube.com/watch?v=uQosmSej2Zc

            Billboard Magazine full page:

            Digital Streaming Promotion


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              Posted on April 20, 2021

              Cimo Fränkel

              By MusicPromoToday
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              Overview:

              Amsterdam native Cimo Fränkel is a singer-songwriter who received a customized strategic plan, specifically geared towards Instagram growth, traction on YouTube to go viral online. MusicPromoToday was hired to promote and advertise Cimo Fränkel’s iconic album release, ‘World Is Waking Up,’ where the universal message behind the song was perfectly timed during the COVID-19 pandemic and the Black Lives Matter movement. In addition, his tracks and videos ‘Dance Till Dawn,’ ‘Happier Before,’ and ‘Stay The Night’ were advertised and marketed for maximum audience outreach. 

              The primary focus of Cimo Fränkel’s campaign was to build a YouTube fanbase and engagement on music videos.

              The second focus of the campaign was to build his Instagram engagement and fanbase. 

              It was advised by MusicPromoToday for the client to do acapellas and acoustic covers of Michael Jackson, N’ Sync and other well-know artists to generate a digital buzz and showcase his talent - all traffic leading to his YouTube.  

              Outcome:

              Cimo Fränkel, a highly successful artist with over 10 million streams on Spotify, has produced for Armin Van Buuren, worked with Steve Aoki, has worked with a series of label companies including Universal Studios, and is part of the well known label, Music at Work. 

              MusicPromoToday successfully met the objective of a 200% increase on Instagram.

              MusicPromoToday's viral press and marketing campaign got Cimo Fränkel featured on top trending YouTube and Spotify playlists which led to exponentially increase his fan engagement on digital platforms.

              The music video campaigns were optimized to retain his audience and the average retention ratio was 2:30. In other words, viewers were watching at least 150 seconds of content before exiting his YouTube page.

              MusicPromoToday's customized PR campaign also helped Cimo go LIVE on Instagram with top of the line influencers, specifically tailored to boost his engagement and social media interactions. Cimo Fränkel continue to spread his vital message through digital blogs, reviews on his music, interview and media exposure secured by the music pr team at MusicPromoToday. 


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