Posted on March 15, 2023

Aaron Carter

By MusicPromoToday

Client Background:

• Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
• He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
• He also released a new single called "Blame It On Me" and was looking to promote it to his fans.

Campaign Objective:

• Increase the streams on Aaron Carter's LØVË album.
• Promote the new single "Blame It On Me" to his fans.
• Build and grow Aaron Carter's fanbase on Instagram.
  

Campaign Strategy:

• Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
• We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
• We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
• We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.
  

Campaign Results:

• Since the LØVË album was released in 2018, it has received over 112 million streams.
• The "Blame It On Me" single received over 100K streams.
• Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
• The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.
  

Conclusion:

• The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
• The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.

Posted on March 15, 2023

SSO Sneezy

By MusicPromoToday

Client Background:

• SSO Sneezy is an up-and-coming artist in the rap genre with a growing fanbase.
• He recently released a music video called "Buss Down" and was looking to increase its views and reach a wider audience.
• He was also looking to grow his following on social media platforms, particularly Instagram and TikTok.
  

Campaign Objective:

• Increase the views on SSO Sneezy's "Buss Down" music video. Find targeted/ engaging audiences in the East Coast. 
• Promote the video to a wider audience and help establish SSO Sneezy as a rising artist on YouTube during a basic 2-week campaign. 
• Grow SSO Sneezy's following on Instagram and TikTok.
  

Campaign Strategy:

• Our team created a 2-week music marketing campaign that included outreach to radio outlets, social media influencers, and YouTube advertising for the music video.
• We also provided client consultation services to help SSO Sneezy grow his following on Instagram and TikTok.
• We conducted an audit of SSO Sneezy's social media profiles and provided recommendations for optimization.
• We created a content strategy for SSO Sneezy's social media profiles and provided guidance on best practices for engagement and growth.
  

Campaign Results:

• Within the first 2 weeks of the campaign, the "Buss Down" music video reached 50K+ views on YouTube. Growing channel by 700+ subscribers and over 500 likes on the video.
• The video was featured played on MTV, VH1, BET and was promoted by 20+ social media influencers through Instagram stories. 
• The video was also featured on 3 major YouTube influencer channels with over 100K subscribers for 24 hours for exposure. 
• SSO Sneezy received positive feedback from fans and gained new followers on his social media platforms.
• SSO Sneezy's Instagram following grew to 21K followers and his TikTok following grew to over 10K followers.
  

Conclusion:

• The 2-week PR campaign and client consultation services were successful in increasing the views on SSO Sneezy's "Buss Down" music video, promoting it to a wider audience, and helping SSO Sneezy establish himself as a rising artist in the rap genre.
  
• SSO Sneezy's Instagram and TikTok followings grew significantly, which helped him expand his fanbase and promote his music to a wider audience.

Posted on December 9, 2022

Kitt Wakeley

By MusicPromoToday

Kitt Wakeley is an American composer, songwriter, musician, and music producer best known for his album, Symphony of Sinners & Saints (featuring Joe Satriani) which peaked at #1 on Billboard's Classical Crossover and Classical charts and at #18 on Hot Hard Rock Songs. Singles, Conflicted, Forgive Me, and Sinners and Saints, all peaked at #1 on Billboard's Hard Rock Digital Song Sales as well as charting in the Top-10 Hot Hard Rock Songs chart. MusicPromoToday assisted Kitt Wakeley in releasing the album Symphony of Sinners & Saints, recorded with the London Philharmonic and London Voices at the legendary Abbey Road Studios, and features artists such as Joe Satriani, Andy Timmons, Paige Harwell, Brent Berry and Ryan Miller. 

MusicPromoToday secured features on dozens of music outlets among which some of the most prestigious magazines including Celeb Mix, Flaunt, Guitar.com, Rock N Load Mag, Metal Planet Music, and Progressive Rock Central. 

As an outcome of the campaign, Kitt Wakeley’s album topped the Billboard Classical Crossover, Classical, Hard Rock Albums, and Hard Rock Digital Sales Charts in the United States. 

The campaign was supported by YouTube and influencer promotions, as well as highly targeted advertising (both on social media and Google). 

The MPT team’s efforts led to locking-in placements on top Spotify playlists and growth as well, resulting in over 250K plays, 35K new listeners, and 30K new followers. 

MusicPromoToday provided branding and social media consultation, as well as a tailored YouTube ad campaign that generated outstanding results in terms of both reach and engagement. The designer team created mockups and swipe-up ads, all of which contributed to the viral success of Kitt Wakeley’s campaign. 

• Spotify and YouTube promotion (with around 250K plays)
• Story creation and branding content development
• Press placement in top outlets
• Interview opportunities on digital magazines and radio
• Social media consultation, planing, strategy, and execution

Social media visual content creation

The artist received specifically designed Instagram mockups that reflect and promote Kitt Wakeley’s brand and new album release.

MPT’s team of designers created Instagram Stories that led to high fan engagement stats and helped exponentially increase the Kitt Wakeley’s fan base

Posted on December 1, 2022

La Goony Chonga

By MusicPromoToday

MPT Agency took part in the music marketing and music pr campaign of La Goony Chonga's new EP released titled 'Descontrol'. The EP included 5 tracks and helped the artist garner over 1M streams on Spotify, over 30 powerful Spotify playlists and helped her build a solid fanbase of thousands of new fans.

The EP received press coverage by PAPER Magazine. Inked Magazine and Neo2.

The music video garnered over 60K views.

NEW Q&A with La Goony Chonga: Office Magazine.

Posted on September 15, 2022

Nick Johnston

By MusicPromoToday

MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

MPT’s Contributions and Services: 

• Online Presence and Exposure
• Media Coverage and Press Release
• Social Media Target Analysis and Strategy Creation
• SM Content Creation and Distribution
• SM Campaigns, Promotion, and Growth
• Audience Targeting and Tribe Building
• Viral Social Media Marketing Campaigns 
• YouTube Marketing, Optimization, and Growth
• Social Media Consultation and Growth Plan
• Branding, Designing, and Creating Visuals and Graphics

Watch “Weakened by Winter” music video here:

Watch “Impossible Things” music video here:

Watch “Remarkably Human” music video here:

Posted on September 12, 2022

Biggie Babylon

By MusicPromoToday

San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UP,  The Source, and interviews with top-tier magazines such as Wonderland.

MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

MPT Agency contributed by providing the following services:

• Media Exposure and Press Release
• Media Target Analysis and Strategy Implementation
• Content Creation and Distribution
• Media Communication and Representation
• Digital Data Research and Collection
• Digital Streaming Marketing and Advertising
• Influencer Marketing and Promotion
• Viral Marketing Plan and Tribe Building
• YouTube Marketing and Advertising
• Social Media Consultation and Growth Plan

Social Media Content Creation and Distribution:

Static posts for socia media:

Electronic Press Kit:

Watch the Official “Bulletproof Love” video on YouTube:

Watch the Official “All In” video on YouTube:

Listen to the full Coronado California EP here:

Posted on September 12, 2022

Hot Mondy

By MusicPromoToday

The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).  

Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.

MPT offered the following services for Hot Mondy: 

• Media Communication, Placement, and Coverage
• Digital and Media Target Research and Data Collection
• Influencer Marketing
• Media Planning and Strategy Creation
• Digital Press Kit Creation
• Social Media Consultation and Strategy
• Social Media Advertising, Content Creation, and Optimization
• Spotify Marketing, Advertising and Engagement
• YouTube Promotion and Advertising
• Online Presence Management 

Social media content direction, static and videos:

Watch “Vampire” Music Video on YouTube:

Watch “Your Christmas” Music Video on YouTube:

Listen to “Vampire” on Spotify:

Listen to “Your Christmas” on Spotify:

Posted on September 12, 2022

RND Freeman x Jupleci

By MusicPromoToday

Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.

Some of MPT’s strategies to advance the duo’s career include:

• Digital and Media Target Research
• Social Media Planning and Execution
• Top Press Placement 
• Story Creation and Content Development
• Digital Press Kit Creation (EPK)
• Digital Streaming Promotion and Advertising 
• YouTube Marketing 
• Branding Consultation

Posted on September 12, 2022

Seekay

By MusicPromoToday

Australian musician, songwriter, and producer Seekay joined forces with Chloe for several singles including “Fall” and “Hold” in 2020, “Trixie” in 2021, and a joint EP titled Reflections. For the duration of this campaign, MPT has made all efforts to guarantee a successful release for Seekay and Chloe. 

MPT Agency strives to give its partners the best results, and thus, Reflections EP received huge exposure and tons of positive feedback from fans. Solidifying the artist’s presence on social media, MPT helped increase Seekay’s following by thousands, ensuring hundreds of thousands of streams within the first weeks of release. Enhancing Seekay’s HongKong visuals, MPT Agency’s designers created a portfolio of images along with an avatar that represented the artist’s brand. All the visuals were then implemented within the framework of augmented reality, giving Seekay a one-of-a-kind identity. 

Seekay x Chloe received placements on radio nationwide as well as press coverage in prestigious outlets including Lyrical Lemonade, iHeart, Magnetic Magazine, Celebmix, and more. 

MPT’s efforts to advance Seekay’s already successful career were even more rewarding, with the following results:

• Digital and Media Target Research
• Social Media Planning and Execution
• Top Press Placement
• Story Creation and Content Development
• Digital Press Kit Creation (EPK)
• Digital Streaming Promotion and Advertising
• YouTube Marketing
• Branding Consultation

The visual work MPT created for Seekay’s brand:

Billboard Magazine full page:

Digital Streaming Promotion