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Posted on March 15, 2023

Aaron Carter

By MusicPromoToday
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Client Background:

  • Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
  • He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
  • He also released a new single called "Blame It On Me" and was looking to promote it to his fans.

Campaign Objective:

  • Increase the streams on Aaron Carter's LØVË album.
  • Promote the new single "Blame It On Me" to his fans.
  • Build and grow Aaron Carter's fanbase on Instagram.

Campaign Strategy:

  • Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
  • We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
  • We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
  • We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.

Campaign Results:

  • Since the LØVË album was released in 2018, it has received over 112 million streams.
  • The "Blame It On Me" single received over 100K streams.
  • Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
  • The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.

Conclusion:

  • The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
  • The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.

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    Posted on September 12, 2022

    RND Freeman x Jupleci

    By MusicPromoToday
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    Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.

    Some of MPT’s strategies to advance the duo’s career include:

    • Digital and Media Target Research
    • Social Media Planning and Execution
    • Top Press Placement 
    • Story Creation and Content Development
    • Digital Press Kit Creation (EPK)
    • Digital Streaming Promotion and Advertising 
    • YouTube Marketing 
    • Branding Consultation

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      Posted on September 12, 2022

      Seekay

      By MusicPromoToday
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      Australian musician, songwriter, and producer Seekay joined forces with Chloe for several singles including “Fall” and “Hold” in 2020, “Trixie” in 2021, and a joint EP titled Reflections. For the duration of this campaign, MPT has made all efforts to guarantee a successful release for Seekay and Chloe. 

      MPT Agency strives to give its partners the best results, and thus, Reflections EP received huge exposure and tons of positive feedback from fans. Solidifying the artist’s presence on social media, MPT helped increase Seekay’s following by thousands, ensuring hundreds of thousands of streams within the first weeks of release. Enhancing Seekay’s HongKong visuals, MPT Agency’s designers created a portfolio of images along with an avatar that represented the artist’s brand. All the visuals were then implemented within the framework of augmented reality, giving Seekay a one-of-a-kind identity. 

      Seekay x Chloe received placements on radio nationwide as well as press coverage in prestigious outlets including Lyrical Lemonade, iHeart, Magnetic Magazine, Celebmix, and more. 

      MPT’s efforts to advance Seekay’s already successful career were even more rewarding, with the following results:

      • Digital and Media Target Research
      • Social Media Planning and Execution
      • Top Press Placement
      • Story Creation and Content Development
      • Digital Press Kit Creation (EPK)
      • Digital Streaming Promotion and Advertising
      • YouTube Marketing
      • Branding Consultation

      The visual work MPT created for Seekay’s brand:

      https://www.youtube.com/watch?v=uQosmSej2Zc

      Billboard Magazine full page:

      Digital Streaming Promotion


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        Posted on April 20, 2021

        Rarri

        By MusicPromoToday
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        Introduction:

        Based in Los Angeles, Rarri’s melodic hooks attracted vast media attention and hit home with legions of fans. Since generating beaucoup buzz on “Bozoo,” with 6ix9ine, he’s been working with other hip-hop luminaries, such as Soulja Boy, who featured Rarri on “Jeopardy.” He followed by focusing on his original music, releasing the music video for “Choppa,” a track from his forthcoming album, at the end of February 2020. “Choppa” accumulated over 100,000 views almost overnight, establishing his bona fides as a skilled rapper ready to ascend to the top of the hip-hop mountain.

        Outcomes:

        MusicPromoToday secured top tier press and media coverage, and interviews in hip-hop's urban world's best-known names, such as AllHipHop, RAP UP, Respect Mag, HipHopWeekly, Source Magazine, GroovyTracks and many more.

        The work input by our top tier PR and Social team, resulted in delivering 200k views for Rarri’s Single with Lil Xan called OMG its Rarri on YouTube in a month, and Rarri Ft Trippie Redd - She broke my heart got 350k+ views in a month on YouTube.

        The Influencer campaign in itself delivered 500 influencers sharing OMG it’s Rarri, getting 400K likes, and reaching 3 million views on TikTok.

        Currently, OMG its RARRI sits at 2.3m streams on Spotify, and his "Universe 444" album has a total of 5 million streams on Spotify. 


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          Posted on April 20, 2021

          Cimo Fränkel

          By MusicPromoToday
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          Overview:

          Amsterdam native Cimo Fränkel is a singer-songwriter who received a customized strategic plan, specifically geared towards Instagram growth, traction on YouTube to go viral online. MusicPromoToday was hired to promote and advertise Cimo Fränkel’s iconic album release, ‘World Is Waking Up,’ where the universal message behind the song was perfectly timed during the COVID-19 pandemic and the Black Lives Matter movement. In addition, his tracks and videos ‘Dance Till Dawn,’ ‘Happier Before,’ and ‘Stay The Night’ were advertised and marketed for maximum audience outreach. 

          The primary focus of Cimo Fränkel’s campaign was to build a YouTube fanbase and engagement on music videos.

          The second focus of the campaign was to build his Instagram engagement and fanbase. 

          It was advised by MusicPromoToday for the client to do acapellas and acoustic covers of Michael Jackson, N’ Sync and other well-know artists to generate a digital buzz and showcase his talent - all traffic leading to his YouTube.  

          Outcome:

          Cimo Fränkel, a highly successful artist with over 10 million streams on Spotify, has produced for Armin Van Buuren, worked with Steve Aoki, has worked with a series of label companies including Universal Studios, and is part of the well known label, Music at Work. 

          MusicPromoToday successfully met the objective of a 200% increase on Instagram.

          MusicPromoToday's viral press and marketing campaign got Cimo Fränkel featured on top trending YouTube and Spotify playlists which led to exponentially increase his fan engagement on digital platforms.

          The music video campaigns were optimized to retain his audience and the average retention ratio was 2:30. In other words, viewers were watching at least 150 seconds of content before exiting his YouTube page.

          MusicPromoToday's customized PR campaign also helped Cimo go LIVE on Instagram with top of the line influencers, specifically tailored to boost his engagement and social media interactions. Cimo Fränkel continue to spread his vital message through digital blogs, reviews on his music, interview and media exposure secured by the music pr team at MusicPromoToday. 


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