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Posted on December 1, 2022

Stini

By MusicPromoToday
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MPT Agency took part in the music promotion of Stini's "Proud" debut single release. This release meant a lot for us and Stini, because it is the first track after thousands of hours of never ending recording sessions. Stini was one of many recording artists who worked under Detail Noel Fisher's wing (also a former client of MPT Agency). Stini was previously signed to Iggy Azalea's label.

Here's an interview she did with Young California.

Stini is also a model and she modeled for Kylie Cosmetics, GUESS and many more brands and appeared on top Billboard and OOH.

MPT Agency also took part of the promo for "Live Forever" and her 2020 debut EP "Get These Vibes". Her content was distributed and partly promoted by EMPIRE as well.

Her 'Proud' music video reached over 300 000 viewers and was Playboi Carti's debut as a video director. 'Proud' was reviewed on All Hip Hop. Read here.

Her 'Live Forever' music video reached over 200 000 viewers. Both music videos we're promo campaigns in partnership with EMPIRE and helped her build a tribe of 1000 fans on YouTube and become eligible for monetization.

Stini appeared on one of the shows with Iggy A. on tour, watch below.


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    Posted on December 1, 2022

    Akon

    By MusicPromoToday
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    MusicPromoToday's Co-Founders have taken part in the promotion of Akon's I'm So Paid single promotion. Co-Founder Anto Dotcom has worked closely with the writer of I'm So Paid, Detail.

    I'm So Paid was graced with versed by Young Jeezy, now Jeezy and Lil Wayne.

    The promotion campaign ran in 2008. There was no influencer, Instagram, Spotify campaign to run. The promotion was strictly YouTube music video promo, offline billboards, web placements ads campaigns, radio plugging.

    The single reached Top 31 in US charts, Top 47 in US R&B. The single was later RIAA Platinum certified and part of Akon's Freedom album. The Music Video reached over 60M views in a few months. The track received treatment and a different version was also released with verses by Kardinal Offishall & Colby O'Donis.


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      Posted on December 1, 2022

      5’2

      By MusicPromoToday
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      5'2 (real name: Kiana Harvey) reached out to MPT Agency to build a reputation, secure placements, reviews to grow a fanbase and facilitate booking agencies. MPT Agency secured more than 30 reviews for 5'2.

      She landed a feature with PNDRN. Their music video reached over 30 000 viewers with minimal spend. Despite not running an aggressive Spotify campaign, her Press and Media campaign helped generate more than 100 000 Spotify streams.

      5'2 secured bookings from USVI Festivals, Made in America curated by Jay-Z with faces like Verse Simmons and many more!


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        Posted on September 19, 2022

        Laszlo Jones

        By MusicPromoToday
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        Producer, composer, multi-instrumentalist Laszlo Jones released his forthcoming single “In The Morning” in April, 2021 in partnership with MPT Agency. Within a month of collaborative work, MPT guaranteed the incomparable growth of Laszlo Jones’ fan base through tried and tested strategies like branding, press coverage, playlisting, and so on. “In The Morning” amassed over 100K streams on Spotify and over 150K plays on YouTube within a month of promotion, landing the artist one of a kind opportunities for interviews on radio and digital magazines. Some of the most notable ones include Honk, Vents, Nuevo Culture, GroovyTracks, and so on. After a thorough consultation with the client, MPT created numerous visuals and artwork that were used in social media promotion, resulting in Laszlo Jones’ verification on Instagram. 

        Here are some of the most notable deliverables MPT put together for Laszlo Jones:

        • Creation of artwork, visuals, short clips, artist designs
        • Spotify and YouTube promotion (with around 300K plays)
        • Instagram verification
        • Interview opportunities on digital magazines and radio
        • Social media consultation, plan, and strategy
        • Story creation and branding content development
        • Digital Press Kit Creation (EPK)

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          Posted on September 15, 2022

          Nick Johnston

          By MusicPromoToday
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          MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

          Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

          Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

          MPT’s Contributions and Services: 

          • Online Presence and Exposure
          • Media Coverage and Press Release
          • Social Media Target Analysis and Strategy Creation
          • SM Content Creation and Distribution
          • SM Campaigns, Promotion, and Growth
          • Audience Targeting and Tribe Building
          • Viral Social Media Marketing Campaigns 
          • YouTube Marketing, Optimization, and Growth
          • Social Media Consultation and Growth Plan
          • Branding, Designing, and Creating Visuals and Graphics

          Watch “Weakened by Winter” music video here:

          Watch “Impossible Things” music video here:

          Watch “Remarkably Human” music video here:


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            Posted on September 15, 2022

            Bella Delle

            By MusicPromoToday
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            Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.  

            MPT’s thorough strategy to help Bella Delle reach her goals include:

            • Creative social media (Instagram, in particular) campaigns
            • Media/ press/ cover stories/ interviews in top outlets
            • Social engagement, optimization, monitoring 
            • Verification of the artist on Instagram
            • Promotion of the single and EP on Spotify and YouTube
            • Branding consultation

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              Posted on September 15, 2022

              Jojo

              By MusicPromoToday
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              MPT promoted Jojo and Parson James’ joint single “Dirty Laundry” written and produced by Colin Brittain. The music video reached 50K plays in its soft launch and landed the producer an interview on Wonderland, one of the top digital magazines in the industry. Through MPT’s collective efforts the song was pushed on over 300 playlists while its ad campaign went viral with 1.5 millions of streams. The world-class stars even performed “Dirty Laundry” live on The Ellen Show. V Magazine, PaperMag, ThatGrapJuice, Instinct, SoulBounce, and SkopeMag are only some of the notable digital magazines that covered “Dirty Laundry”. 

              Some of MPT’s strategies to promote this piece include:

              • Digital and Media Target Research
              • Social Media Planning
              • Viral Ad Campaign Execution
              • Top Press Placements
              • Digital Streaming Promotion and Advertising 
              • YouTube & Spotify Marketing 

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                Posted on September 12, 2022

                Biggie Babylon

                By MusicPromoToday
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                San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

                Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UPThe Source, and interviews with top-tier magazines such as Wonderland.

                MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

                MPT Agency contributed by providing the following services:

                • Media Exposure and Press Release
                • Media Target Analysis and Strategy Implementation
                • Content Creation and Distribution
                • Media Communication and Representation
                • Digital Data Research and Collection
                • Digital Streaming Marketing and Advertising
                • Influencer Marketing and Promotion
                • Viral Marketing Plan and Tribe Building
                • YouTube Marketing and Advertising
                • Social Media Consultation and Growth Plan

                Social Media Content Creation and Distribution:

                Static posts for socia media:

                Electronic Press Kit:

                Watch the Official “Bulletproof Love” video on YouTube:

                Watch the Official “All In” video on YouTube:

                Listen to the full Coronado California EP here:


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                  Posted on September 12, 2022

                  Hot Mondy

                  By MusicPromoToday
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                  The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).  

                  Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.

                  MPT offered the following services for Hot Mondy: 

                  • Media Communication, Placement, and Coverage
                  • Digital and Media Target Research and Data Collection
                  • Influencer Marketing
                  • Media Planning and Strategy Creation
                  • Digital Press Kit Creation
                  • Social Media Consultation and Strategy
                  • Social Media Advertising, Content Creation, and Optimization
                  • Spotify Marketing, Advertising and Engagement
                  • YouTube Promotion and Advertising
                  • Online Presence Management 

                  Social media content direction, static and videos:

                  Watch “Vampire” Music Video on YouTube:

                  Watch “Your Christmas” Music Video on YouTube:

                  Listen to “Vampire” on Spotify:

                  Listen to “Your Christmas” on Spotify:


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                    Posted on September 12, 2022

                    TEF XL

                    By MusicPromoToday
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                    TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.

                    Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.

                    MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.

                    MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.

                    MPT contributed by providing the following services: 

                    • Media Exposure and Press Release
                    • Social Media Strategy and Planning
                    • Digital Streaming Promotion and Advertising
                    • Digital and Media Target Research 
                    • Media Plan and Strategy 
                    • Media Placement and Coverage 
                    • Digital Streaming Promotion and Advertising 
                    • YouTube Marketing and Advertising 
                    • Branding: Brand Messaging & Positioning 
                    • Social Media Consultation and Optimization

                    Branding, Artwork Creation:

                    Social Media consultation, content creation:

                    Watch “RNR” Music Video here:

                    Watch “Say Less” Music Video here:

                    Listen to “RNR” here:

                    Listen to “Say Less” here:


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                      Posted on September 12, 2022

                      Lux Beauregard

                      By MusicPromoToday
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                      Indie/Pop singer-songwriter Lux Beauregard joined forces with MusicPromoToday for her debut song “Fireworks,” which is about the bittersweet feeling of life and how beauty and tragedy often coincide. Lux likes to mix indie pop, chamber pop and baroque pop into her sound, recounting her music as cinematic and surreal.

                      Collaborating with MPT Agency, Lux Beauregard had a massive success with “Fireworks,” amassing thousands of streams across different platforms, and earning her enough exposure and recognition to continuously release new tracks. With MPT Agency’s professional and strong market presence, “Fireworks” received amazing opportunities and placements, including but not limited to, top-tier radio and blogs. MPT Agency’s savvy team of designers came up with a unique color palette and implemented these brand colors in top-notch visual creation in accordance with the artist’s brand identity.

                      Focusing on improving Lux’s social media engagement and presence, MPT Agency also launched successful branding  and SM advertising campaigns, bringing great attention and reach to Lux and her debut song.

                      MPT contributed in: 

                      • Media Exposure and Press Release
                      • Social Media Strategy and Planning
                      • Digital Media Marketing
                      • Digital Streaming Promotion and Advertising
                      • Influencer Marketing
                      • Branding and Design

                      Social Media content creation and direction:

                      Listen to “Fireworks” here:


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                        Posted on September 12, 2022

                        Losk33

                        By MusicPromoToday
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                        Overview 

                        MusicPromoToday collaborated with LOSK33, the US-based rapper to promote his track :Lord Have Mercy” featuring Foogiano. MPT helped Losk33 on rebranding, and supported him in releasing his music video.” The campaign included online advertising, social media consultation, media, and influencer outreach. 

                        Outcome 

                        MusicPromoToday secured coverage for “Lord Have Mercy” on top-tier music outlets such as HHS1987, Dirty Glove, Rap Up, Hip Hop Weekly, This is 50, and more. Losk33 received interview opportunities from dozens of magazines, podcasts, and radio stations.

                        As an outcome of highly targeted digital advertising, “Lord Have Mercy” amassed over 766K views on YouTube and 250K streams on Spotify

                        • Digital and Media Target Research
                        • Social Media Planning and Strategy
                        • Top Press Placement and Coverage
                        • Digital Streaming Promotion and Advertising
                        • YouTube Marketing and Advertising

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