Posted on March 15, 2023

Aaron Carter

By MusicPromoToday

Client Background:

• Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
• He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
• He also released a new single called "Blame It On Me" and was looking to promote it to his fans.

Campaign Objective:

• Increase the streams on Aaron Carter's LØVË album.
• Promote the new single "Blame It On Me" to his fans.
• Build and grow Aaron Carter's fanbase on Instagram.
  

Campaign Strategy:

• Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
• We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
• We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
• We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.
  

Campaign Results:

• Since the LØVË album was released in 2018, it has received over 112 million streams.
• The "Blame It On Me" single received over 100K streams.
• Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
• The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.
  

Conclusion:

• The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
• The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.

Posted on March 15, 2023

SSO Sneezy

By MusicPromoToday

Client Background:

• SSO Sneezy is an up-and-coming artist in the rap genre with a growing fanbase.
• He recently released a music video called "Buss Down" and was looking to increase its views and reach a wider audience.
• He was also looking to grow his following on social media platforms, particularly Instagram and TikTok.
  

Campaign Objective:

• Increase the views on SSO Sneezy's "Buss Down" music video. Find targeted/ engaging audiences in the East Coast. 
• Promote the video to a wider audience and help establish SSO Sneezy as a rising artist on YouTube during a basic 2-week campaign. 
• Grow SSO Sneezy's following on Instagram and TikTok.
  

Campaign Strategy:

• Our team created a 2-week music marketing campaign that included outreach to radio outlets, social media influencers, and YouTube advertising for the music video.
• We also provided client consultation services to help SSO Sneezy grow his following on Instagram and TikTok.
• We conducted an audit of SSO Sneezy's social media profiles and provided recommendations for optimization.
• We created a content strategy for SSO Sneezy's social media profiles and provided guidance on best practices for engagement and growth.
  

Campaign Results:

• Within the first 2 weeks of the campaign, the "Buss Down" music video reached 50K+ views on YouTube. Growing channel by 700+ subscribers and over 500 likes on the video.
• The video was featured played on MTV, VH1, BET and was promoted by 20+ social media influencers through Instagram stories. 
• The video was also featured on 3 major YouTube influencer channels with over 100K subscribers for 24 hours for exposure. 
• SSO Sneezy received positive feedback from fans and gained new followers on his social media platforms.
• SSO Sneezy's Instagram following grew to 21K followers and his TikTok following grew to over 10K followers.
  

Conclusion:

• The 2-week PR campaign and client consultation services were successful in increasing the views on SSO Sneezy's "Buss Down" music video, promoting it to a wider audience, and helping SSO Sneezy establish himself as a rising artist in the rap genre.
  
• SSO Sneezy's Instagram and TikTok followings grew significantly, which helped him expand his fanbase and promote his music to a wider audience.

Posted on December 9, 2022

Aku

By MusicPromoToday

Aku is a NY-based actor, model, and urban artist who first stepped into the music industry in 2020. His most successful single to date,“Rose Gold in Paris Town,” was promoted by MusicPromo Today, who helped the Pop rapper further advance his career, earning him hundreds of thousands of views and streams across TikTok, Spotify, and YouTube.

MPT provided Aku with marketing, branding, and PR guidance, and established his social media presence, ensuring he gained popularity. Along with “Rose Gold in Paris Town,” his other singles; “Skeleton Queen,” “Star and Moon,” “I Don’t Have a Gun,”  and "Lost in Heaven Space," achieved favorable outcomes as well.

Thanks to the efforts of MPT's professionals, Aku organically grew his Spotify page and YouTube Channel. He also gained a lot of new social media following, especially on Instagram. In addition to the viral growth on different platforms, the Hip Hop artist received massive media coverage, featuring in top-notch outlets like iHeartRadio and more. 

With multiple positive reviews and interviews in online publications such as Pinch of Sol, Stereo Saints, All About Ginger, Aku secured his spot in the industry as one of the most promising artists in the Hip Hop scene.

MusicPromoToday Offered Aku the following services:

• Social Media Marketing and Content Creation
• Youtube Ads and Promotion
• Spotify Audience Boost And Page Promotion
• Story Creation and Content Development
• Press Placement in Top Blogs and Music Websites
• Interview Opportunities 
• Social Media Consultation And  Strategy Planning
• Digital Press Kit Creation 
• Instagram & TikTok Influencer Promotion 
• Social Media Advertising
• Online Presence  Management

Social Media Visual Content Creation:

Taking into consideration Aku's brand and overall image, MPT designed Instagram mockups that restate the artist’s unique vision and style. 

IG Mockups: 

MusicPromo Today collected all of Aku’s achievements in one electronic press kit. 

“Rose Gold in Paris Town” Official Video

“Skeleton Queen” Official Video

“Lost in Heaven Space” Official Audio

“I Don’t Have A Gun” Official Audio

“Star and Moon” Official Audio

Posted on December 9, 2022

J Aktive

By MusicPromoToday

J Aktive is a Los Angeles-based artist, beat-boxer and musician who has been featured in mainstream hip-hop music videos and major TV networks including BET, MTV, and VH1's Love & Hip Hop Hollywood. J Aktive's rapid evolution and hardworking nature allowed him to introduce new elements of neo-soul, rap, and pop with a unique and expressive sound. He is also the founder of Aktivate Music Group based in downtown Los Angeles. 2022 has seen a surge in the artist’s popularity, with the track “Pist Off” going viral on social media, reaching over 16 million views across all platforms, and being reposted by celebrities  such as Janet Jackson, Deion Sanders, Mario Lopez, and many others. 

In 2022, J Aktive partnered with MPT Agency for the release of his full-length debut album Bad Luv and the consecutive release of “The One” music video. Through this cooperation, the album reached tens of thousands of people, with streams counting over 1 million. MPT Agency worked on creating a distinct branding strategy for the artist, specifically through a solid social media presence and audience interaction, which allowed J Aktive to reach over 40K accounts on Instagram alone with over 5000 interactions and over 10K new followers. MusicPromoToday’s professionals designed a number of Instagram, YouTube, Spotify, and other posts, stories, reels, and so on. J Aktive also received top press coverage including digital outlet placements in POPCULTR, 24hip-hop, Nuevoculture, Vents Magazine, SweetNSour Magazine, and etc. 

• Spotify and YouTube promotion (with around 1M plays)
• Story creation and branding content development
• Creation of artwork, visuals, short clips, artist designs
• Press placement in top outlets
• Interview opportunities on digital magazines and radio
• Social media consultation, planing, strategy, and execution
• Digital Press Kit Creation (EPK)
• Robust coverage of story on various platforms

Social media visual content creation

The artist received specifically designed Instagram mockups that reflect and promote J Aktive’s brand. MPT’s team of designers also created Instagram Reels and Stories which encouraged fan engagement and helped dramatically increase the artist’s fan base. 

MPT Agency put together a professional portfolio, or an electronic press kit for J Aktive, compiling all his major singles, music videos, press coverage, biography, and more. The EPK fully represents the talented artist, his achievements, and the direction he has chosen as a musician. 

Posted on December 1, 2022

Stini

By MusicPromoToday

MPT Agency took part in the music promotion of Stini's "Proud" debut single release. This release meant a lot for us and Stini, because it is the first track after thousands of hours of never ending recording sessions. Stini was one of many recording artists who worked under Detail Noel Fisher's wing (also a former client of MPT Agency). Stini was previously signed to Iggy Azalea's label.

Here's an interview she did with Young California.

Stini is also a model and she modeled for Kylie Cosmetics, GUESS and many more brands and appeared on top Billboard and OOH.

MPT Agency also took part of the promo for "Live Forever" and her 2020 debut EP "Get These Vibes". Her content was distributed and partly promoted by EMPIRE as well.

Her 'Proud' music video reached over 300 000 viewers and was Playboi Carti's debut as a video director. 'Proud' was reviewed on All Hip Hop. Read here.

Her 'Live Forever' music video reached over 200 000 viewers. Both music videos we're promo campaigns in partnership with EMPIRE and helped her build a tribe of 1000 fans on YouTube and become eligible for monetization.

Stini appeared on one of the shows with Iggy A. on tour, watch below.

Posted on December 1, 2022

Akon

By MusicPromoToday

MusicPromoToday's Co-Founders have taken part in the promotion of Akon's I'm So Paid single promotion. Co-Founder Anto Dotcom has worked closely with the writer of I'm So Paid, Detail.

I'm So Paid was graced with versed by Young Jeezy, now Jeezy and Lil Wayne.

The promotion campaign ran in 2008. There was no influencer, Instagram, Spotify campaign to run. The promotion was strictly YouTube music video promo, offline billboards, web placements ads campaigns, radio plugging.

The single reached Top 31 in US charts, Top 47 in US R&B. The single was later RIAA Platinum certified and part of Akon's Freedom album. The Music Video reached over 60M views in a few months. The track received treatment and a different version was also released with verses by Kardinal Offishall & Colby O'Donis.

Posted on December 1, 2022

5’2

By MusicPromoToday

5'2 (real name: Kiana Harvey) reached out to MPT Agency to build a reputation, secure placements, reviews to grow a fanbase and facilitate booking agencies. MPT Agency secured more than 30 reviews for 5'2.

She landed a feature with PNDRN. Their music video reached over 30 000 viewers with minimal spend. Despite not running an aggressive Spotify campaign, her Press and Media campaign helped generate more than 100 000 Spotify streams.

5'2 secured bookings from USVI Festivals, Made in America curated by Jay-Z with faces like Verse Simmons and many more!

Posted on September 19, 2022

Laszlo Jones

By MusicPromoToday

Producer, composer, multi-instrumentalist Laszlo Jones released his forthcoming single “In The Morning” in April, 2021 in partnership with MPT Agency. Within a month of collaborative work, MPT guaranteed the incomparable growth of Laszlo Jones’ fan base through tried and tested strategies like branding, press coverage, playlisting, and so on. “In The Morning” amassed over 100K streams on Spotify and over 150K plays on YouTube within a month of promotion, landing the artist one of a kind opportunities for interviews on radio and digital magazines. Some of the most notable ones include Honk, Vents, Nuevo Culture, GroovyTracks, and so on. After a thorough consultation with the client, MPT created numerous visuals and artwork that were used in social media promotion, resulting in Laszlo Jones’ verification on Instagram. 

Here are some of the most notable deliverables MPT put together for Laszlo Jones:

• Creation of artwork, visuals, short clips, artist designs
• Spotify and YouTube promotion (with around 300K plays)
• Instagram verification
• Interview opportunities on digital magazines and radio
• Social media consultation, plan, and strategy
• Story creation and branding content development
• Digital Press Kit Creation (EPK)

Posted on September 15, 2022

Nick Johnston

By MusicPromoToday

MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

MPT’s Contributions and Services: 

• Online Presence and Exposure
• Media Coverage and Press Release
• Social Media Target Analysis and Strategy Creation
• SM Content Creation and Distribution
• SM Campaigns, Promotion, and Growth
• Audience Targeting and Tribe Building
• Viral Social Media Marketing Campaigns 
• YouTube Marketing, Optimization, and Growth
• Social Media Consultation and Growth Plan
• Branding, Designing, and Creating Visuals and Graphics

Watch “Weakened by Winter” music video here:

Watch “Impossible Things” music video here:

Watch “Remarkably Human” music video here:

Posted on September 15, 2022

Bella Delle

By MusicPromoToday

Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.  

MPT’s thorough strategy to help Bella Delle reach her goals include:

• Creative social media (Instagram, in particular) campaigns
• Media/ press/ cover stories/ interviews in top outlets
• Social engagement, optimization, monitoring 
• Verification of the artist on Instagram
• Promotion of the single and EP on Spotify and YouTube
• Branding consultation

Posted on September 15, 2022

Jojo

By MusicPromoToday

MPT promoted Jojo and Parson James’ joint single “Dirty Laundry” written and produced by Colin Brittain. The music video reached 50K plays in its soft launch and landed the producer an interview on Wonderland, one of the top digital magazines in the industry. Through MPT’s collective efforts the song was pushed on over 300 playlists while its ad campaign went viral with 1.5 millions of streams. The world-class stars even performed “Dirty Laundry” live on The Ellen Show. V Magazine, PaperMag, ThatGrapJuice, Instinct, SoulBounce, and SkopeMag are only some of the notable digital magazines that covered “Dirty Laundry”. 

Some of MPT’s strategies to promote this piece include:

• Digital and Media Target Research
• Social Media Planning
• Viral Ad Campaign Execution
• Top Press Placements
• Digital Streaming Promotion and Advertising 
• YouTube & Spotify Marketing 

Posted on September 12, 2022

Biggie Babylon

By MusicPromoToday

San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UP,  The Source, and interviews with top-tier magazines such as Wonderland.

MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

MPT Agency contributed by providing the following services:

• Media Exposure and Press Release
• Media Target Analysis and Strategy Implementation
• Content Creation and Distribution
• Media Communication and Representation
• Digital Data Research and Collection
• Digital Streaming Marketing and Advertising
• Influencer Marketing and Promotion
• Viral Marketing Plan and Tribe Building
• YouTube Marketing and Advertising
• Social Media Consultation and Growth Plan

Social Media Content Creation and Distribution:

Static posts for socia media:

Electronic Press Kit:

Watch the Official “Bulletproof Love” video on YouTube:

Watch the Official “All In” video on YouTube:

Listen to the full Coronado California EP here: