Posted on March 15, 2023

Aaron Carter

By MusicPromoToday

Client Background:

• Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
• He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
• He also released a new single called "Blame It On Me" and was looking to promote it to his fans.

Campaign Objective:

• Increase the streams on Aaron Carter's LØVË album.
• Promote the new single "Blame It On Me" to his fans.
• Build and grow Aaron Carter's fanbase on Instagram.
  

Campaign Strategy:

• Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
• We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
• We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
• We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.
  

Campaign Results:

• Since the LØVË album was released in 2018, it has received over 112 million streams.
• The "Blame It On Me" single received over 100K streams.
• Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
• The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.
  

Conclusion:

• The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
• The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.

Posted on March 15, 2023

SSO Sneezy

By MusicPromoToday

Client Background:

• SSO Sneezy is an up-and-coming artist in the rap genre with a growing fanbase.
• He recently released a music video called "Buss Down" and was looking to increase its views and reach a wider audience.
• He was also looking to grow his following on social media platforms, particularly Instagram and TikTok.
  

Campaign Objective:

• Increase the views on SSO Sneezy's "Buss Down" music video. Find targeted/ engaging audiences in the East Coast. 
• Promote the video to a wider audience and help establish SSO Sneezy as a rising artist on YouTube during a basic 2-week campaign. 
• Grow SSO Sneezy's following on Instagram and TikTok.
  

Campaign Strategy:

• Our team created a 2-week music marketing campaign that included outreach to radio outlets, social media influencers, and YouTube advertising for the music video.
• We also provided client consultation services to help SSO Sneezy grow his following on Instagram and TikTok.
• We conducted an audit of SSO Sneezy's social media profiles and provided recommendations for optimization.
• We created a content strategy for SSO Sneezy's social media profiles and provided guidance on best practices for engagement and growth.
  

Campaign Results:

• Within the first 2 weeks of the campaign, the "Buss Down" music video reached 50K+ views on YouTube. Growing channel by 700+ subscribers and over 500 likes on the video.
• The video was featured played on MTV, VH1, BET and was promoted by 20+ social media influencers through Instagram stories. 
• The video was also featured on 3 major YouTube influencer channels with over 100K subscribers for 24 hours for exposure. 
• SSO Sneezy received positive feedback from fans and gained new followers on his social media platforms.
• SSO Sneezy's Instagram following grew to 21K followers and his TikTok following grew to over 10K followers.
  

Conclusion:

• The 2-week PR campaign and client consultation services were successful in increasing the views on SSO Sneezy's "Buss Down" music video, promoting it to a wider audience, and helping SSO Sneezy establish himself as a rising artist in the rap genre.
  
• SSO Sneezy's Instagram and TikTok followings grew significantly, which helped him expand his fanbase and promote his music to a wider audience.

Posted on September 15, 2022

Nick Johnston

By MusicPromoToday

MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

MPT’s Contributions and Services: 

• Online Presence and Exposure
• Media Coverage and Press Release
• Social Media Target Analysis and Strategy Creation
• SM Content Creation and Distribution
• SM Campaigns, Promotion, and Growth
• Audience Targeting and Tribe Building
• Viral Social Media Marketing Campaigns 
• YouTube Marketing, Optimization, and Growth
• Social Media Consultation and Growth Plan
• Branding, Designing, and Creating Visuals and Graphics

Watch “Weakened by Winter” music video here:

Watch “Impossible Things” music video here:

Watch “Remarkably Human” music video here:

Posted on September 15, 2022

Bella Delle

By MusicPromoToday

Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.  

MPT’s thorough strategy to help Bella Delle reach her goals include:

• Creative social media (Instagram, in particular) campaigns
• Media/ press/ cover stories/ interviews in top outlets
• Social engagement, optimization, monitoring 
• Verification of the artist on Instagram
• Promotion of the single and EP on Spotify and YouTube
• Branding consultation

Posted on September 12, 2022

Biggie Babylon

By MusicPromoToday

San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UP,  The Source, and interviews with top-tier magazines such as Wonderland.

MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

MPT Agency contributed by providing the following services:

• Media Exposure and Press Release
• Media Target Analysis and Strategy Implementation
• Content Creation and Distribution
• Media Communication and Representation
• Digital Data Research and Collection
• Digital Streaming Marketing and Advertising
• Influencer Marketing and Promotion
• Viral Marketing Plan and Tribe Building
• YouTube Marketing and Advertising
• Social Media Consultation and Growth Plan

Social Media Content Creation and Distribution:

Static posts for socia media:

Electronic Press Kit:

Watch the Official “Bulletproof Love” video on YouTube:

Watch the Official “All In” video on YouTube:

Listen to the full Coronado California EP here:

Posted on September 12, 2022

Hot Mondy

By MusicPromoToday

The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).  

Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.

MPT offered the following services for Hot Mondy: 

• Media Communication, Placement, and Coverage
• Digital and Media Target Research and Data Collection
• Influencer Marketing
• Media Planning and Strategy Creation
• Digital Press Kit Creation
• Social Media Consultation and Strategy
• Social Media Advertising, Content Creation, and Optimization
• Spotify Marketing, Advertising and Engagement
• YouTube Promotion and Advertising
• Online Presence Management 

Social media content direction, static and videos:

Watch “Vampire” Music Video on YouTube:

Watch “Your Christmas” Music Video on YouTube:

Listen to “Vampire” on Spotify:

Listen to “Your Christmas” on Spotify:

Posted on September 12, 2022

TEF XL

By MusicPromoToday

TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.

Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.

MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.

MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.

MPT contributed by providing the following services: 

• Media Exposure and Press Release
• Social Media Strategy and Planning
• Digital Streaming Promotion and Advertising
• Digital and Media Target Research 
• Media Plan and Strategy 
• Media Placement and Coverage 
• Digital Streaming Promotion and Advertising 
• YouTube Marketing and Advertising 
• Branding: Brand Messaging & Positioning 
• Social Media Consultation and Optimization

Branding, Artwork Creation:

Social Media consultation, content creation:

Watch “RNR” Music Video here:

Watch “Say Less” Music Video here:

Listen to “RNR” here:

Listen to “Say Less” here:

Posted on September 12, 2022

Lux Beauregard

By MusicPromoToday

Indie/Pop singer-songwriter Lux Beauregard joined forces with MusicPromoToday for her debut song “Fireworks,” which is about the bittersweet feeling of life and how beauty and tragedy often coincide. Lux likes to mix indie pop, chamber pop and baroque pop into her sound, recounting her music as cinematic and surreal.

Collaborating with MPT Agency, Lux Beauregard had a massive success with “Fireworks,” amassing thousands of streams across different platforms, and earning her enough exposure and recognition to continuously release new tracks. With MPT Agency’s professional and strong market presence, “Fireworks” received amazing opportunities and placements, including but not limited to, top-tier radio and blogs. MPT Agency’s savvy team of designers came up with a unique color palette and implemented these brand colors in top-notch visual creation in accordance with the artist’s brand identity.

Focusing on improving Lux’s social media engagement and presence, MPT Agency also launched successful branding  and SM advertising campaigns, bringing great attention and reach to Lux and her debut song.

MPT contributed in: 

• Media Exposure and Press Release
• Social Media Strategy and Planning
• Digital Media Marketing
• Digital Streaming Promotion and Advertising
• Influencer Marketing
• Branding and Design

Social Media content creation and direction:

Listen to “Fireworks” here:

Posted on September 12, 2022

Losk33

By MusicPromoToday

Overview 

MusicPromoToday collaborated with LOSK33, the US-based rapper to promote his track :Lord Have Mercy” featuring Foogiano. MPT helped Losk33 on rebranding, and supported him in releasing his music video.” The campaign included online advertising, social media consultation, media, and influencer outreach. 

Outcome 

MusicPromoToday secured coverage for “Lord Have Mercy” on top-tier music outlets such as HHS1987, Dirty Glove, Rap Up, Hip Hop Weekly, This is 50, and more. Losk33 received interview opportunities from dozens of magazines, podcasts, and radio stations.

As an outcome of highly targeted digital advertising, “Lord Have Mercy” amassed over 766K views on YouTube and 250K streams on Spotify

• Digital and Media Target Research
• Social Media Planning and Strategy
• Top Press Placement and Coverage
• Digital Streaming Promotion and Advertising
• YouTube Marketing and Advertising

Posted on September 12, 2022

Statik G

By MusicPromoToday

American musician, rapper, hip hop artist, and entrepreneur, Statik G hired MPT for the launch of his album Gene Therapy - Final Chapter, as well as several music videos from the album’s tracklist. 

The American Hustler started rapping at the age of 15, during early stages of addiction and criminal lifestyle. After recording his first mixtape in an old rock band's studio and performing his first show in 2008, he was signed to a local label. From there he would co-headline major local shows including Tech N9ne, The Game, T-Pain, Bone Thugz n Harmony and more until moving to Denver, CO to pursue his music career more seriously. Statik G joined national tours as support and learned to book, manage & promote his own RhymeSick events & tours with other celebrities.

MPT’s team managed to get Statik G top-tier placements on some of the most prestigious outlets including HHS1987, Hip Hop Weekly, iHeart, and many more. All combined, the music videos amassed millions of views, including 1M views for “Hold Me Down,” 300K for “One Day At A Time,” 1M for “Bad Mfs Only,” and 120K for “Facts.” All stats displayed healthy engagement ratios and higher than average watch times.

• Digital and Media Target Research
• Social Media Planning and Strategy
• Top Press Placement and Coverage
• Digital Streaming Promotion and Advertising 
• YouTube Marketing and Advertising

Posted on September 12, 2022

Steve Edwards

By MusicPromoToday

MPT was hired by Steve Edwards to push his new album Born, as well as several singles and music videos, including “Born,” “Colour Of Blood,” and “Happysad.” 

Thanks to a tailored PR, social, media, and YouTube advertising campaign, Born gained massive traction in just two weeks. “Born” and “Happysad” peaked at number 1 in iTunes Charts Europe & Asia, a milestone celebrated by the artist as he thanked his growing fan base on social media.

Born also peaked at #1 on iTunes in France, Poland, Romania, Jordan, Armenia, and Israel within the first week of release.

The two flagship songs, “Born” and “Happysad” have seen a surge of the number of Shazams all around the world, charting amongst the top 5 songs to be Shazamed the month they were released.Steve Edards also got top-tier placement on the most prestigious outlets including Billboard, American Top 40 and iHeart, among others.

• Digital and Media Target Research
• Social Media Planning and Strategy
• Top Press Placement and Coverage
• Digital Streaming Promotion and Advertising
• Branding
• YouTube Marketing and Advertising

Posted on September 12, 2022

REGALJASON

By MusicPromoToday

MPT Agency worked with Jamaican born, Panama raised, singer-songwriter, REGALJASON on his single and music video “EMPIRE.” The experimental pop single was the first glimpse of REGALJASON’s EP, Megafauna. The song was released alongside a self directed video composed of glossy cinematic and DIY-feeling footage, featuring REGAL in self-styled, second-hand, theatrical fashions in the streets of New York City and Panama City, Panama.

MPT Agency helped REGALJASON achieve a massive reach and exposure thanks to targeted top-tier placement, as well as a tailored social media campaign. REGALJASON received placements on radio nationwide as well as press coverage in prestigious outlets including Wonderland Magazine, iHeart, and many more.

• Digital and Media Target Research
• Social Media Planning and Execution
• Top Press Placement 
• Story Creation and Content Development
• Digital Press Kit Creation (EPK)
• Digital Streaming Promotion and Advertising 
• YouTube Marketing 
• Branding Consultation