Producer, composer, multi-instrumentalist Laszlo Jones released his forthcoming single “In The Morning” in April, 2021 in partnership with MPT Agency. Within a month of collaborative work, MPT guaranteed the incomparable growth of Laszlo Jones’ fan base through tried and tested strategies like branding, press coverage, playlisting, and so on. “In The Morning” amassed over 100K streams on Spotify and over 150K plays on YouTube within a month of promotion, landing the artist one of a kind opportunities for interviews on radio and digital magazines. Some of the most notable ones include Honk, Vents, Nuevo Culture, GroovyTracks, and so on. After a thorough consultation with the client, MPT created numerous visuals and artwork that were used in social media promotion, resulting in Laszlo Jones’ verification on Instagram.
Here are some of the most notable deliverables MPT put together for Laszlo Jones:
Creation of artwork, visuals, short clips, artist designs
Spotify and YouTube promotion (with around 300K plays)
Instagram verification
Interview opportunities on digital magazines and radio
Social media consultation, plan, and strategy
Story creation and branding content development
Digital Press Kit Creation (EPK)
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Posted on September 15, 2022
Nick Johnston
By MusicPromoToday
MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani.
Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist.
Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim. The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media.
MPT’s Contributions and Services:
Online Presence and Exposure
Media Coverage and Press Release
Social Media Target Analysis and Strategy Creation
SM Content Creation and Distribution
SM Campaigns, Promotion, and Growth
Audience Targeting and Tribe Building
Viral Social Media Marketing Campaigns
YouTube Marketing, Optimization, and Growth
Social Media Consultation and Growth Plan
Branding, Designing, and Creating Visuals and Graphics
Watch “Weakened by Winter” music video here:
Watch “Impossible Things” music video here:
Watch “Remarkably Human” music video here:
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Posted on September 15, 2022
Bella Delle
By MusicPromoToday
Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.
MPT’s thorough strategy to help Bella Delle reach her goals include:
Creative social media (Instagram, in particular) campaigns
Media/ press/ cover stories/ interviews in top outlets
Social engagement, optimization, monitoring
Verification of the artist on Instagram
Promotion of the single and EP on Spotify and YouTube
Branding consultation
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Posted on September 12, 2022
Biggie Babylon
By MusicPromoToday
San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.
MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results. “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.
MPT Agency contributed by providing the following services:
Watch the Official “Bulletproof Love” video on YouTube:
Watch the Official “All In” video on YouTube:
Listen to the full Coronado California EP here:
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Posted on September 12, 2022
Hot Mondy
By MusicPromoToday
The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).
Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.
MPT offered the following services for Hot Mondy:
Media Communication, Placement, and Coverage
Digital and Media Target Research and Data Collection
Influencer Marketing
Media Planning and Strategy Creation
Digital Press Kit Creation
Social Media Consultation and Strategy
Social Media Advertising, Content Creation, and Optimization
Spotify Marketing, Advertising and Engagement
YouTube Promotion and Advertising
Online Presence Management
Social media content direction, static and videos:
Watch “Vampire” Music Video on YouTube:
Watch “Your Christmas” Music Video on YouTube:
Listen to “Vampire” on Spotify:
Listen to “Your Christmas” on Spotify:
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Posted on September 12, 2022
TEF XL
By MusicPromoToday
TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.
Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.
MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.
MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.
MPT contributed by providing the following services:
Media Exposure and Press Release
Social Media Strategy and Planning
Digital Streaming Promotion and Advertising
Digital and Media Target Research
Media Plan and Strategy
Media Placement and Coverage
Digital Streaming Promotion and Advertising
YouTube Marketing and Advertising
Branding: Brand Messaging & Positioning
Social Media Consultation and Optimization
Branding, Artwork Creation:
Social Media consultation, content creation:
Watch “RNR” Music Video here:
Watch “Say Less” Music Video here:
Listen to “RNR” here:
Listen to “Say Less” here:
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Posted on September 12, 2022
Losk33
By MusicPromoToday
Overview
MusicPromoToday collaborated with LOSK33, the US-based rapper to promote his track :Lord Have Mercy” featuring Foogiano. MPT helped Losk33 on rebranding, and supported him in releasing his music video.” The campaign included online advertising, social media consultation, media, and influencer outreach.
Outcome
MusicPromoToday secured coverage for “Lord Have Mercy” on top-tier music outlets such as HHS1987, Dirty Glove, Rap Up, Hip Hop Weekly, This is 50, and more. Losk33 received interview opportunities from dozens of magazines, podcasts, and radio stations.
As an outcome of highly targeted digital advertising, “Lord Have Mercy” amassed over 766K views on YouTube and 250K streams on Spotify
Digital and Media Target Research
Social Media Planning and Strategy
Top Press Placement and Coverage
Digital Streaming Promotion and Advertising
YouTube Marketing and Advertising
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Posted on September 12, 2022
Papa Roach
By MusicPromoToday
MPT worked with PAPA ROACH’s team to promote the music video “Kill The Noise,” reaching 3M views with storng engagement ratios, including a 75% watch time on average. The song also amassed over 25M plays on Spotify alone, and got top multi-playlisting placement, both editorial and independent. The song became the #1 played single on rock radios nationwide. Through MPT’s efforts, Papa Roach was featured on a number of top-tier press like Rocksound, Blabbermouth, Loudwire, Top Shelf Music, The Rock Pit, Genius, and more.
Digital and Media Target Research
Social Media Planning and Strategy
Top Press Placement and Coverage
Digital Streaming Promotion and Advertising
YouTube Marketing and Advertising
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Posted on September 12, 2022
Steve Edwards
By MusicPromoToday
MPT was hired by Steve Edwards to push his new album Born, as well as several singles and music videos, including “Born,” “Colour Of Blood,” and “Happysad.”
Thanks to a tailored PR, social, media, and YouTube advertising campaign, Born gained massive traction in just two weeks. “Born” and “Happysad” peaked at number 1 in iTunes Charts Europe & Asia, a milestone celebrated by the artist as he thanked his growing fan base on social media.
Born also peaked at #1 on iTunes in France, Poland, Romania, Jordan, Armenia, and Israel within the first week of release.
The two flagship songs, “Born” and “Happysad” have seen a surge of the number of Shazams all around the world, charting amongst the top 5 songs to be Shazamed the month they were released.Steve Edards also got top-tier placement on the most prestigious outlets including Billboard, American Top 40 and iHeart, among others.
Digital and Media Target Research
Social Media Planning and Strategy
Top Press Placement and Coverage
Digital Streaming Promotion and Advertising
Branding
YouTube Marketing and Advertising
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Posted on September 12, 2022
REGALJASON
By MusicPromoToday
MPT Agency worked with Jamaican born, Panama raised, singer-songwriter, REGALJASON on his single and music video “EMPIRE.” The experimental pop single was the first glimpse of REGALJASON’s EP, Megafauna. The song was released alongside a self directed video composed of glossy cinematic and DIY-feeling footage, featuring REGAL in self-styled, second-hand, theatrical fashions in the streets of New York City and Panama City, Panama.
MPT Agency helped REGALJASON achieve a massive reach and exposure thanks to targeted top-tier placement, as well as a tailored social media campaign. REGALJASON received placements on radio nationwide as well as press coverage in prestigious outlets including Wonderland Magazine, iHeart, and many more.
Digital and Media Target Research
Social Media Planning and Execution
Top Press Placement
Story Creation and Content Development
Digital Press Kit Creation (EPK)
Digital Streaming Promotion and Advertising
YouTube Marketing
Branding Consultation
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Posted on September 12, 2022
RND Freeman x Jupleci
By MusicPromoToday
Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.
Some of MPT’s strategies to advance the duo’s career include:
Digital and Media Target Research
Social Media Planning and Execution
Top Press Placement
Story Creation and Content Development
Digital Press Kit Creation (EPK)
Digital Streaming Promotion and Advertising
YouTube Marketing
Branding Consultation
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Posted on September 12, 2022
Seekay
By MusicPromoToday
Australian musician, songwriter, and producer Seekay joined forces with Chloe for several singles including “Fall” and “Hold” in 2020, “Trixie” in 2021, and a joint EP titled Reflections. For the duration of this campaign, MPT has made all efforts to guarantee a successful release for Seekay and Chloe.
MPT Agency strives to give its partners the best results, and thus, Reflections EP received huge exposure and tons of positive feedback from fans. Solidifying the artist’s presence on social media, MPT helped increase Seekay’s following by thousands, ensuring hundreds of thousands of streams within the first weeks of release. Enhancing Seekay’s HongKong visuals, MPT Agency’s designers created a portfolio of images along with an avatar that represented the artist’s brand. All the visuals were then implemented within the framework of augmented reality, giving Seekay a one-of-a-kind identity.
Seekay x Chloe received placements on radio nationwide as well as press coverage in prestigious outlets including Lyrical Lemonade, iHeart, Magnetic Magazine, Celebmix, and more.
MPT’s efforts to advance Seekay’s already successful career were even more rewarding, with the following results:
Digital and Media Target Research
Social Media Planning and Execution
Top Press Placement
Story Creation and Content Development
Digital Press Kit Creation (EPK)
Digital Streaming Promotion and Advertising
YouTube Marketing
Branding Consultation
The visual work MPT created for Seekay’s brand:
Billboard Magazine full page:
Digital Streaming Promotion
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