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Posted on September 15, 2022

Nick Johnston

By MusicPromoToday
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MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani. 

Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist. 

Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim.  The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media. 

MPT’s Contributions and Services: 

  • Online Presence and Exposure
  • Media Coverage and Press Release
  • Social Media Target Analysis and Strategy Creation
  • SM Content Creation and Distribution
  • SM Campaigns, Promotion, and Growth
  • Audience Targeting and Tribe Building
  • Viral Social Media Marketing Campaigns 
  • YouTube Marketing, Optimization, and Growth
  • Social Media Consultation and Growth Plan
  • Branding, Designing, and Creating Visuals and Graphics

Watch “Weakened by Winter” music video here:

Watch “Impossible Things” music video here:

Watch “Remarkably Human” music video here:


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    Posted on September 15, 2022

    Bella Delle

    By MusicPromoToday
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    Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.  

    MPT’s thorough strategy to help Bella Delle reach her goals include:

    • Creative social media (Instagram, in particular) campaigns
    • Media/ press/ cover stories/ interviews in top outlets
    • Social engagement, optimization, monitoring 
    • Verification of the artist on Instagram
    • Promotion of the single and EP on Spotify and YouTube
    • Branding consultation

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      Posted on September 12, 2022

      Biggie Babylon

      By MusicPromoToday
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      San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.

      Biggie Babylon’s partnership with MPT Agency  generated worldwide music press coverage, landing him premieres and features in Hollywood Unlocked ,Lyrical Lemonade, HHS1987, RAP-UPThe Source, and interviews with top-tier magazines such as Wonderland.

      MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results.  “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.

      MPT Agency contributed by providing the following services:

      • Media Exposure and Press Release
      • Media Target Analysis and Strategy Implementation
      • Content Creation and Distribution
      • Media Communication and Representation
      • Digital Data Research and Collection
      • Digital Streaming Marketing and Advertising
      • Influencer Marketing and Promotion
      • Viral Marketing Plan and Tribe Building
      • YouTube Marketing and Advertising
      • Social Media Consultation and Growth Plan

      Social Media Content Creation and Distribution:

      Static posts for socia media:

      Electronic Press Kit:

      Watch the Official “Bulletproof Love” video on YouTube:

      Watch the Official “All In” video on YouTube:

      Listen to the full Coronado California EP here:


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        Posted on September 12, 2022

        Hot Mondy

        By MusicPromoToday
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        The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).  

        Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.

        MPT offered the following services for Hot Mondy: 

        • Media Communication, Placement, and Coverage
        • Digital and Media Target Research and Data Collection
        • Influencer Marketing
        • Media Planning and Strategy Creation
        • Digital Press Kit Creation
        • Social Media Consultation and Strategy
        • Social Media Advertising, Content Creation, and Optimization
        • Spotify Marketing, Advertising and Engagement
        • YouTube Promotion and Advertising
        • Online Presence Management 

        Social media content direction, static and videos:

        Watch “Vampire” Music Video on YouTube:

        Watch “Your Christmas” Music Video on YouTube:

        Listen to “Vampire” on Spotify:

        Listen to “Your Christmas” on Spotify:


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          Posted on September 12, 2022

          TEF XL

          By MusicPromoToday
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          TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.

          Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.

          MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.

          MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.

          MPT contributed by providing the following services: 

          • Media Exposure and Press Release
          • Social Media Strategy and Planning
          • Digital Streaming Promotion and Advertising
          • Digital and Media Target Research 
          • Media Plan and Strategy 
          • Media Placement and Coverage 
          • Digital Streaming Promotion and Advertising 
          • YouTube Marketing and Advertising 
          • Branding: Brand Messaging & Positioning 
          • Social Media Consultation and Optimization

          Branding, Artwork Creation:

          Social Media consultation, content creation:

          Watch “RNR” Music Video here:

          Watch “Say Less” Music Video here:

          Listen to “RNR” here:

          Listen to “Say Less” here:


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            Posted on September 12, 2022

            Papa Roach

            By MusicPromoToday
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            MPT worked with PAPA ROACH’s team to promote the music video “Kill The Noise,” reaching 3M views with storng engagement ratios, including a 75% watch time on average. The song also amassed over 25M plays on Spotify alone, and got top multi-playlisting placement, both editorial and independent. The song became the #1 played single on rock radios nationwide. Through MPT’s efforts, Papa Roach was featured on a number of top-tier press like Rocksound, Blabbermouth, Loudwire, Top Shelf Music, The Rock Pit, Genius, and more.

            • Digital and Media Target Research
            • Social Media Planning and Strategy
            • Top Press Placement and Coverage
            • Digital Streaming Promotion and Advertising
            • YouTube Marketing and Advertising

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              Posted on September 12, 2022

              Steve Edwards

              By MusicPromoToday
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              MPT was hired by Steve Edwards to push his new album Born, as well as several singles and music videos, including “Born,” “Colour Of Blood,” and “Happysad.” 

              Thanks to a tailored PR, social, media, and YouTube advertising campaign, Born gained massive traction in just two weeks. “Born” and “Happysad” peaked at number 1 in iTunes Charts Europe & Asia, a milestone celebrated by the artist as he thanked his growing fan base on social media.

              Born also peaked at #1 on iTunes in France, Poland, Romania, Jordan, Armenia, and Israel within the first week of release.

              The two flagship songs, “Born” and “Happysad” have seen a surge of the number of Shazams all around the world, charting amongst the top 5 songs to be Shazamed the month they were released.Steve Edards also got top-tier placement on the most prestigious outlets including Billboard, American Top 40 and iHeart, among others.

              • Digital and Media Target Research
              • Social Media Planning and Strategy
              • Top Press Placement and Coverage
              • Digital Streaming Promotion and Advertising
              • Branding
              • YouTube Marketing and Advertising

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                Posted on September 12, 2022

                REGALJASON

                By MusicPromoToday
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                MPT Agency worked with Jamaican born, Panama raised, singer-songwriter, REGALJASON on his single and music video “EMPIRE.” The experimental pop single was the first glimpse of REGALJASON’s EP, Megafauna. The song was released alongside a self directed video composed of glossy cinematic and DIY-feeling footage, featuring REGAL in self-styled, second-hand, theatrical fashions in the streets of New York City and Panama City, Panama.

                MPT Agency helped REGALJASON achieve a massive reach and exposure thanks to targeted top-tier placement, as well as a tailored social media campaign. REGALJASON received placements on radio nationwide as well as press coverage in prestigious outlets including Wonderland Magazine, iHeart, and many more.

                • Digital and Media Target Research
                • Social Media Planning and Execution
                • Top Press Placement 
                • Story Creation and Content Development
                • Digital Press Kit Creation (EPK)
                • Digital Streaming Promotion and Advertising 
                • YouTube Marketing 
                • Branding Consultation

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                  Posted on September 12, 2022

                  RND Freeman x Jupleci

                  By MusicPromoToday
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                  Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.

                  Some of MPT’s strategies to advance the duo’s career include:

                  • Digital and Media Target Research
                  • Social Media Planning and Execution
                  • Top Press Placement 
                  • Story Creation and Content Development
                  • Digital Press Kit Creation (EPK)
                  • Digital Streaming Promotion and Advertising 
                  • YouTube Marketing 
                  • Branding Consultation

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                    Posted on September 12, 2022

                    Seekay

                    By MusicPromoToday
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                    Australian musician, songwriter, and producer Seekay joined forces with Chloe for several singles including “Fall” and “Hold” in 2020, “Trixie” in 2021, and a joint EP titled Reflections. For the duration of this campaign, MPT has made all efforts to guarantee a successful release for Seekay and Chloe. 

                    MPT Agency strives to give its partners the best results, and thus, Reflections EP received huge exposure and tons of positive feedback from fans. Solidifying the artist’s presence on social media, MPT helped increase Seekay’s following by thousands, ensuring hundreds of thousands of streams within the first weeks of release. Enhancing Seekay’s HongKong visuals, MPT Agency’s designers created a portfolio of images along with an avatar that represented the artist’s brand. All the visuals were then implemented within the framework of augmented reality, giving Seekay a one-of-a-kind identity. 

                    Seekay x Chloe received placements on radio nationwide as well as press coverage in prestigious outlets including Lyrical Lemonade, iHeart, Magnetic Magazine, Celebmix, and more. 

                    MPT’s efforts to advance Seekay’s already successful career were even more rewarding, with the following results:

                    • Digital and Media Target Research
                    • Social Media Planning and Execution
                    • Top Press Placement
                    • Story Creation and Content Development
                    • Digital Press Kit Creation (EPK)
                    • Digital Streaming Promotion and Advertising
                    • YouTube Marketing
                    • Branding Consultation

                    The visual work MPT created for Seekay’s brand:

                    https://www.youtube.com/watch?v=uQosmSej2Zc

                    Billboard Magazine full page:

                    Digital Streaming Promotion


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                      Posted on March 25, 2022

                      Moneybagg Yo

                      By MusicPromoToday
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                      MusicPromoToday was hired to promote the new music video featuring Moneybagg Yo, Lil Wayne and Gucci Mane. 

                      Among top hip hop media outlets, MusicPromoToday was able to secure top of the line blog reviews, media mentions about the music video. 

                      The music video has reached over half a million views in less than 2 weeks, with a very healthy engagement ratio rate and watch-time. 

                      The release received special media features and was listed amongst Top 7 Hip Hop Releases in 2022 by Sweet N Sour Magazine. Pinch of Sol also listed the music video as of one coolest videos in 2022. MusicPromoToday creates 2 video ads for this promo content to promote the music video via Instagram swipe ups specfically in USA. 

                      Watch the video and the ads here: 

                      https://www.youtube.com/watch?v=FRjRvzO8NbU

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                        Posted on April 20, 2021

                        Cassanova

                        By MusicPromoToday
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                        Overview:

                        Casanova is a Brooklyn native rapper currently signed to Roc Nation. His singles have been featured on Billboard charts, and MusicPromoToday assisted him in releasing ‘Payday’ - an R&B song featuring Ruhmoan. 

                        Outcome:

                        ‘Payday’ premiered on The Hype Magazine, and within the first weeks from the release, the song was featured and reviewed on over 30 blogs and music outlets. 

                        ‘Payday’ amassed well almost 100K streams on Spotify and helped set Ruhmoan’s EP produced by ‘ayotheproducer’ get visibility and led to a collab with Kodie Shane. 

                        MusicPromoToday made the cover artwork of the record, social media rollout plan, and viral engagement and backed the campaign with influencer support and targeted media buying to grow the artists’ Spotify page.


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