MAR, one of 2022’s most prominent rising talents, started off 2023 with 2 huge releases that built on top of her unique brand building campaign with MPT Agency. Debuting her career with the smash hit “Quédate”, MPT Agency provided a 360 campaign that included:
Social media management
A full build up of her music pr assets, featured stories, pr placements
TikTok influencer campaign - more than 250 videos from various influencers
Press & media outreach
Music video campaign - advertising, fan engagement, monetization of channel
Publicity and advertising for her 8 city European Tour
Advertising and OOH across Europe and North America
Following a major successful single debut release with "Quédate", Mar released 2 more singles: “Calavera” & “Mas Que tu Amiga”. Both became huge hits grossing millions in reach across Spotify, YouTube and many other DSP's... additionally was featured on a series of Spotify’s coveted Editorial playlists.
From an early age, MAR developed her skills by taking piano and vocal classes, a training that has also allowed her to show her heart and noble feelings through her compositions: "When we are children, we have the quality of absorbing everything like a sponge. In my case, growing up in a musical environment where I was exposed to concerts, rehearsals, recordings, instruments, etc., was the great magnet and the "call" that encouraged me to start writing songs while taking my classes."
Officially starting her solo career, MAR assures that "a new era begins in my life, a new chapter in which I am transforming and evolving as a soloist for the first time, and I am ready to embrace the future from this new perspective."
Throughout her campaign MAR sold out 3 performances in some of the world's top venues:
Teatro del Verme in Milan
The London Palladium
The Wizink Cente in Madrid
Olympia in Paris
The Santiago Martín Sports Pavilion in Tenerife.
Her first single "QUÉDATE" had an overwhelming response, reaching the top of the popularity charts in Mexico and other Spanish-speaking countries, and her official video exceeded 6+ million views on YouTube in just a few weeks.
October 21, 2022, marks the premiere of "CALAVERA" MAR's second single, a song that impacted the audience and has not left anyone indifferent due to its powerf melody, MAR's explosive voice, and the fiery rhythm that accompanies it.
To close 2022, MAR surprised her audience by launching "MÁS QUE TU AMIGA" on December 1st, a song that will surely become a favorite during the holidays and this end of the year, because it's a new version of one of her father's, Marco Antonio Solís, 'classics’.
Achievements:
Quedate - Debut Track:
Over 6 million Views on YouTube
Over 650k streams on Spotify
Over 1 million views on YouTube for Lyric Videos
Over 100 Spotify Playlist Approvals
Over 100 music blog/ news/ coverage, placements.
Invitee to the Billboard Latin Music Awards
Low Spotify Skip Rate, High Spotify Save Ratio, Massive Increase in Monthly listeners
Calavera Song & Video Campaign:
Over 700k Streams on Spotify
35% Increase in Monthly listeners
Over 6M+ View across Music Videos - MPT helped optimize music video reach and engagement of audiences
Playlist approvals on Spotify: 100+
Press Features & interviews in:
Billboard
Grazia
GMARO
Haute Living
Hollywood Unlocked
Sweet+Sour
American Top 40
Naluda
Rollacoaster
ClicheMag
Magnetic Magazine
Wonderland
Lyrical Lemonade
HOLR
Morning Honey
A Book Of
Buzz
Radio Interviews in the US
Total: 37
Most notorious Interviews:
Kiss 102.7 FM
Power 105.1 FM
IHeart Radio
Outloud Culture
Challenges:
As a young but talented debut artist, one of the challengs with MAR was setting the branding standard for who she was going to be in the media. A convicted artist with a strong mindset, it was important for MPT Agency to maintain a prestein reputation and avoid any type of shock related publicty.
Pairing debut artists with top media is always a challenge, but with our expert copy team that studied and interacted with the artist at a deep and personal level, we were able to create a persona that both brought out MAR’s cultural singing roots as well as her firey modern attitude.
Working with a very short time frame and a fast paced publicity sprint across European markets was also an interesting challenge. In 30 days our team managed to maximizing her coverage across billboards and classic media throughout Europe. Using both the classic pitch and a piggy back media approach MAR was featured on some of the highest traffic areas around the globe including the Hollywood Strip, Les Champs Elisee, and Time square.
Fan Engagement:
With regular weekly meetings with her team, MPT Agency built an interview walkthrough with MAR so that her narrative, answers, and exceptional charm was present thorughout her public appearances.
Our social media team took an in depth analysis at her audiences to form a tribal following around her personality and existing engagements in her native Mexico.
Utilizing Instagram and TikTok as her main outreach socials, MAR’s fanbase is now at nearly 242k followers with a verified Instagram tag (a 30K+ growth since beginning of campaign).
Impact:
As a natural born talent, MAR’s work with MPT Agency solidified her entry into the music market both in the US and abroad. With a combined viewership of 15 million across platforms, MAR has today crossed the monetization threshold for both YouTube and Spotify, and maintains over 90,000+ listeners per month. With over 75% of artists who fail to launch properly this was a testament to MPT’s abilities to offer musicians a unique launching pad for their careers.
Being a debut star when she entered and today selling out international shows, MAR’s campaign demonstrated that the key to a successful campaign is not long stretches of time, but rather meticulously planned campaigns that are concentrated in effort, and wide in their reach.
Both her songs and her style will develop throughout 2023 and incorporate a variety of novel artists.
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Posted on April 20, 2023
Kelly Monrow
By MusicPromoToday
Campaign Overview:
Kelly Monrow, was no stranger to the spotlight when she joined the MPT Roster. With roles in both films and hit TV productions like Lucifer, Kelly had just penetrated the music market when she signed up to our Rise to Fame Campaign. A full suite of social media, press and streaming services to get her new album Scars on Venus to hit a new milestone in the US Country-Rock industry.
Running from the Fall of 2022 to Q1 of 2023 the campaign consisted of launching the albums in a single burst as the singles for the tracks had been released a few months prior. Kelly had a name in hollywood but was new to music media scene. MPT Agency had the pleasure of launching an album with powerful message of female empowerment, and the inspiring narrative of overcomming adversity despite all odds.
The Title track “Mama Said” went on to hit over 1 million views, and earn Kelly Monrow a top 30 seat in the US Country Charts as well as a top 40 position in the Pop Category.
MPT Agency provided a 360 campaign that included:
Social media engagement & growth campaign
A full build up of her music pr assets
Spotify campaign with editorial submission sprint
YouTube monetization campaign
Media outreach
Radio Outreach
TopTier Press coverage
Music video campaign
Full Suite of Digital Advertising
During the Covid lockdowns, Kelly Dowdle decided to pursue her long-lost passion of becoming a singer, so she created the moniker Kelly Monrow and started writing her first tracks. The Americana is a true performer and a genuine songwriter keen on sharing her perspective by telling passionate, sometimes personal stories that both inspire others and help her heal as a person. As a creative, Kelly thinks it's important to keep a fire burning at all times whether it's film, singing, songwriting, and/or photography. Picking one lane as an artist is not Kelly’s philosophy.
Scars of Venus was released on October 10, 2022. The 12-track record, a flawless fusion of Americana and 90’s alternative Pop-Rock sounds take you on a journey of personal emancipation from one's own introspective chains. This new 90’s sound is best displayed in the songs “Down Your Spine” and “Pain Turns to Love”. From the fist-pumping, powerhouse track “The Woman”, to the dark pop reflective song “Wounds”, Kelly Monrow bares her soul and claims her throne in this latest LP. While “Go For Gold” is an exciting percussive inspirational anthem with a healthy dose of EDM, Radio-ready pop tracks like “Ain’t Mine”, “Jagged Heart”, and “Wake Up” mix novelty of country-rock and that wholesome familiarity.
Achievements:
Album - Debut Album:
Over 8 Million Channel Impressions
Total of 5.1 Million Views
11.3K subscribers on youtube
393% watch hour increase in 90 days
“Mama Said” ITnues Charts Country Rock no. 32
“Mama Said” ITunes Charts Pop no. 41
+25 Editorial Playlists
+132 Playlist Features
1.5 Million Spotify Album Streams
4 million global Spotify Streams
25.6K monthly listeners on Spotify
+10,000 Radio plays
18 Radio Distribution placements
3 Live Radio Interviews
Instagram Profile Stats in last 90 days:
75K content interactions +128% increase
3 Million Impressions +320% increase
12K New Followers +63% new followers
Press Features & interviews in:
Maxim
Ok Magazine
inStyle
Ocean Drive
AmericanTop40
Flaunt Magazine
Earmilk
Bridge Magazine
Music Mecca
Essentially Pop
The Gossip Guide
Finest Of EDM
Miami Music Buzz
Vibe My Life
Fist Pumpers
Records On Repeat
House of Shakes
Pop Cultr
Vents Magazine
This Song Is So Sick
Pinch of Sol
Peaches N Pop
Groovy Tracks
Hit Music TV
Sweet N Sour Magazine
Nuevo Culture
Grazia Magazine
Pop Spotlight UK
All About Ginger
Indie Land
Mix Session DJs
Just Bangers
Electric Bounce
Real Street Radio
The Gossip Guide
Hip Hop Magz
Funk and Play
Rasta Sounds
Mixtape Mixup
EDM All Day
Spin 98
Challenges:
In the highly competitive scene of country-rock it was difficult for a new artist to steal the heart of america, with so much controversy throughout 2022 flooding the media with clickbait. The key was to focus on Kelly’s message to the world, and it was this that was able to break through the noise.
Our objective was to create a powerful America Niche of fans to focus her fanbase on the North American continent all while maximising the reach of her music. With the average American city costing 2.5x times the cost per click, it was integral for MPT Agency to put forward engaging videos and stories to propel Kelly’s visibility. Locating nich rock and country fans in both Portugal and Brazil, MPT leveraged the wave of listeners from emerging markets to multiply the visibility of Kelly’s search algorithm in North America.
As the album was released in a single dose, MPT Agency segmented the songs into niche pockets of listeners for each state by state. Where one was being pushed in Texas, others were being put onto Georgia radio stations, while the video would be trending in New York. Using this type of rotative advertising and crowd building MPT Agency cleared nearly 500k views per month for the entire catalogue. Compiling over 20,000 watch hours on Youtube alone.
Fan Engagement:
With fans ranging from 18 - 44 and focusing on a female audience, Kelly’s music has received thousands of strong and inspiring comments from people who both resonated with her personality and story.
The top hit “Mama Said” has grown to well over 3.5 Million views and a quick look at the comment section will demonstrate how this powerful song will stand the test of time as one of this decade's most important empowerment narratives.
Impact:
Kelly’s Rise to fame campaign managed to break the glass ceiling for a young talented artist that has an illustrious career ahead. Appearing on the cover of Bridge magazine and a full spread in Billboard magazine, Kelly Monrow’s music is well on its way to being a household name, and may very well be a nominee for the upcoming Country Music awards and other stable awards in the industry.
By founding these solid pillars for her digital presence, Kelly has expanded outside of her Country-Rock niche and has now begun a collaboration project with a variety of HipHop artists both in the US and France.
Her latest single, Rise-up features former G-unit rapper Young Buck in a strong and emotional rap-rock crossover. A testament to MPT Agency’s capacity beyond the digital media landscape, Kelly Monrow’s career has reached a new milestone as both a monetizable brand and a powerful voice in the Rock n Roll scene.
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Posted on March 15, 2023
Aaron Carter
By MusicPromoToday
Client Background:
Aaron Carter is a singer-songwriter known for his pop and hip-hop music, worked with MPT Agency since 2017.
He released his LØVË album in 2018 and was looking to increase its Spotify exposure and reach a wider audience with his new album.
He also released a new single called "Blame It On Me" and was looking to promote it to his fans.
Campaign Objective:
Increase the streams on Aaron Carter's LØVË album.
Promote the new single "Blame It On Me" to his fans.
Build and grow Aaron Carter's fanbase on Instagram.
Campaign Strategy:
Our team collaborated with Sony Music and dealt directly with Aaron Carter to create a marketing campaign that included advertising, target audience identification, playlisting, and fanbase building.
We created targeted social media ads to promote the LØVË album and in 2022 his "Blame It On Me" single to Aaron Carter's fans and potential new listeners.
We identified and created playlists on various music streaming platforms to increase the visibility of the LØVË album in 2018 and later, in 2022, his "Blame It On Me" single.
We provided consultation services to Aaron Carter to help him grow his following on Instagram and engaged with his fans through social media.
Campaign Results:
Since the LØVË album was released in 2018, it has received over 112 million streams.
The "Blame It On Me" single received over 100K streams.
Aaron Carter's Instagram following grew to 100K fans over the course of 2 years.
The social media ads and playlisting helped increase the visibility of the LØVË album and "Blame It On Me" single, and engaged with Aaron Carter's existing and new fans.
Conclusion:
The marketing campaign was successful in increasing the streams on Aaron Carter's LØVË album and promoting the new single "Blame It On Me" to his fans.
The consultation services helped Aaron Carter grow his following on Instagram, engaging with his fans, and building a strong fanbase.
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Posted on September 15, 2022
Nick Johnston
By MusicPromoToday
MusicPromo Today and Canadian guitarist, recording artist, and songwriter Nick Johnston collaborated for the promotion of the songs “Weakened by Winter,” “Impossible Things,” and “Remarkably Human.” The Instrumental rock master and solo artist is inspired by Stevie Ray Vaughan, Eddie Van Halen, Yngwie Malmsteen, Jeff Beck, and Joe Satriani.
Working with household names like Paul Gilbert, Marco Minnemann, Guthrie Govan, and Bryan Beller, Nick released his own signature guitar via Schecter in 2016. Johnston has had the opportunity to tour with talented musicians like Plini and David Maxim Micic. In 2019, he also went on a North American tour with the metal bands Between the Buried and Me and The Contortionist.
Partnering with MPT, the artist gained worldwide exposure and media coverage, landing premieres and features in top tier press outlets such as the Billboard Magazine, Guitar World, and TERRORIZER. Thanks to MusicPromo Today’s efforts and strategic planning, Johnston received great recognition and acclaim. The music videos of “Remarkably Human,” “Weakened by Winter,” and “Impossible Things,” garnered millions of views on YouTube, putting Nick on the radar of the international media.
MPT’s Contributions and Services:
Online Presence and Exposure
Media Coverage and Press Release
Social Media Target Analysis and Strategy Creation
SM Content Creation and Distribution
SM Campaigns, Promotion, and Growth
Audience Targeting and Tribe Building
Viral Social Media Marketing Campaigns
YouTube Marketing, Optimization, and Growth
Social Media Consultation and Growth Plan
Branding, Designing, and Creating Visuals and Graphics
Watch “Weakened by Winter” music video here:
Watch “Impossible Things” music video here:
Watch “Remarkably Human” music video here:
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Posted on September 15, 2022
Bella Delle
By MusicPromoToday
Bella Delle is an Atlanta-based young artist, actress, and dancer known for her exceptional voice. Bella Delle partnered with MPT in 2021 as she dropped her single “Feelings”, a preamble to her six-track EP of the same title. Through MPT’s continuous efforts, Bella Delle was able to grow her social media reach immensely as well as establish her very own brand in the market. MPT advised the artist to create more cover videos which allowed the young talent to grow her audience by the hundreds while at the same time bridging the gap and building huge engagement with fans. Bella Delle’s EP received tons of positive feedback and thousands upon thousands of plays across all platforms. She also received notable radio placements and press coverage in some of the top industry outlets including CelebSecrets, Broadway World, Teenswannaknow, Honk Magazine, Young Entertainment, and so on.
MPT’s thorough strategy to help Bella Delle reach her goals include:
Creative social media (Instagram, in particular) campaigns
Media/ press/ cover stories/ interviews in top outlets
Social engagement, optimization, monitoring
Verification of the artist on Instagram
Promotion of the single and EP on Spotify and YouTube
Branding consultation
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Posted on September 12, 2022
Biggie Babylon
By MusicPromoToday
San Diego based rapper Biggie Babylon, joined forces with MusicPromoToday to promote his Coronado California EP including two songs “Bulletproof Love” and “All In.” The Award winning entertainer has had worldwide shows in Europe (Paris), UAE (Dubai), and North America (Mexico), opening up for Mobb Deep, Ty Dolla $, Twista, Nappy Roots, Devin The Dude, Chingy, Montel Jordan, and many more.
MusicPromoToday’s meticulously scheduled digital media marketing plan earned Biggie Babylon enormous results. “All In” garnered more than a million views on YouTube and scored #2 on iTunes album charts and on DRT. The Billboard charting artist received worldwide music press coverage and had his songs played by notable DJs on major radio stations across the globe, getting him more deals and opportunities. MPT Agency was quickly able to recognize and commend Biggie’s multi-cultural background, integrating it neatly into the promotion strategy, while at the same time showcasing the artist’s true identity and his brand.
MPT Agency contributed by providing the following services:
Watch the Official “Bulletproof Love” video on YouTube:
Watch the Official “All In” video on YouTube:
Listen to the full Coronado California EP here:
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Posted on September 12, 2022
Hot Mondy
By MusicPromoToday
The Canadian country/rock band Hot Mondy collaborated with MusicPromo Today for their two songs “Vampire” and “Your Christmas.” The fast-rising group consists of five bandmates; Matt Rhind (lead vocals), Travis Flint (rhythm guitar and vocals), Troy Arseneault (lead guitar), Mat Budreski (acoustic guitar and background vocals), and Matt Brannon (bass and backgrounds).
Thanks to its collaboration with MusicPromo Today, Hot Mondy got exclusive premieres and interviews with top-notch radio shows, digital magazines, blogs, and music websites. Perfectly curated social media campaigns led to a massive fanbase growth and landed the band grand exposure on different platforms, with “Vampire” reaching hundreds of thousands of views and streams on YouTube and Spotify.
MPT offered the following services for Hot Mondy:
Media Communication, Placement, and Coverage
Digital and Media Target Research and Data Collection
Influencer Marketing
Media Planning and Strategy Creation
Digital Press Kit Creation
Social Media Consultation and Strategy
Social Media Advertising, Content Creation, and Optimization
Spotify Marketing, Advertising and Engagement
YouTube Promotion and Advertising
Online Presence Management
Social media content direction, static and videos:
Watch “Vampire” Music Video on YouTube:
Watch “Your Christmas” Music Video on YouTube:
Listen to “Vampire” on Spotify:
Listen to “Your Christmas” on Spotify:
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Posted on September 12, 2022
TEF XL
By MusicPromoToday
TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.
Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.
MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.
MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.
MPT contributed by providing the following services:
Media Exposure and Press Release
Social Media Strategy and Planning
Digital Streaming Promotion and Advertising
Digital and Media Target Research
Media Plan and Strategy
Media Placement and Coverage
Digital Streaming Promotion and Advertising
YouTube Marketing and Advertising
Branding: Brand Messaging & Positioning
Social Media Consultation and Optimization
Branding, Artwork Creation:
Social Media consultation, content creation:
Watch “RNR” Music Video here:
Watch “Say Less” Music Video here:
Listen to “RNR” here:
Listen to “Say Less” here:
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Posted on September 12, 2022
Papa Roach
By MusicPromoToday
MPT worked with PAPA ROACH’s team to promote the music video “Kill The Noise,” reaching 3M views with storng engagement ratios, including a 75% watch time on average. The song also amassed over 25M plays on Spotify alone, and got top multi-playlisting placement, both editorial and independent. The song became the #1 played single on rock radios nationwide. Through MPT’s efforts, Papa Roach was featured on a number of top-tier press like Rocksound, Blabbermouth, Loudwire, Top Shelf Music, The Rock Pit, Genius, and more.
Digital and Media Target Research
Social Media Planning and Strategy
Top Press Placement and Coverage
Digital Streaming Promotion and Advertising
YouTube Marketing and Advertising
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Posted on September 12, 2022
Steve Edwards
By MusicPromoToday
MPT was hired by Steve Edwards to push his new album Born, as well as several singles and music videos, including “Born,” “Colour Of Blood,” and “Happysad.”
Thanks to a tailored PR, social, media, and YouTube advertising campaign, Born gained massive traction in just two weeks. “Born” and “Happysad” peaked at number 1 in iTunes Charts Europe & Asia, a milestone celebrated by the artist as he thanked his growing fan base on social media.
Born also peaked at #1 on iTunes in France, Poland, Romania, Jordan, Armenia, and Israel within the first week of release.
The two flagship songs, “Born” and “Happysad” have seen a surge of the number of Shazams all around the world, charting amongst the top 5 songs to be Shazamed the month they were released.Steve Edards also got top-tier placement on the most prestigious outlets including Billboard, American Top 40 and iHeart, among others.
Digital and Media Target Research
Social Media Planning and Strategy
Top Press Placement and Coverage
Digital Streaming Promotion and Advertising
Branding
YouTube Marketing and Advertising
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Posted on September 12, 2022
REGALJASON
By MusicPromoToday
MPT Agency worked with Jamaican born, Panama raised, singer-songwriter, REGALJASON on his single and music video “EMPIRE.” The experimental pop single was the first glimpse of REGALJASON’s EP, Megafauna. The song was released alongside a self directed video composed of glossy cinematic and DIY-feeling footage, featuring REGAL in self-styled, second-hand, theatrical fashions in the streets of New York City and Panama City, Panama.
MPT Agency helped REGALJASON achieve a massive reach and exposure thanks to targeted top-tier placement, as well as a tailored social media campaign. REGALJASON received placements on radio nationwide as well as press coverage in prestigious outlets including Wonderland Magazine, iHeart, and many more.
Digital and Media Target Research
Social Media Planning and Execution
Top Press Placement
Story Creation and Content Development
Digital Press Kit Creation (EPK)
Digital Streaming Promotion and Advertising
YouTube Marketing
Branding Consultation
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Posted on September 12, 2022
RND Freeman x Jupleci
By MusicPromoToday
Runaway Generation signees RND Freeman and Jupleci dropped their joint single “Picasso” in January 2020. The two hip-hop/RnBass artists partnered with MPT, ensuring the immediate success of the song. Throughout the entire duration of this campaign, MPT worked hard to establish a digital presence for the duet, creating content for their social media pages as well as encouraging conversations with fans. The Agency also put effort into digital and stream advertisement as well as extensive top-tier press coverage for the two artists who quickly received lots of positive feedback from fans and critics alike. Press includes notable hip-hop magazines like Rap-Up, HipHopSince1987, Elevatormag, HipHopWeekly, Thisis50, Earmilk, and more.
Some of MPT’s strategies to advance the duo’s career include:
Digital and Media Target Research
Social Media Planning and Execution
Top Press Placement
Story Creation and Content Development
Digital Press Kit Creation (EPK)
Digital Streaming Promotion and Advertising
YouTube Marketing
Branding Consultation
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