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Overview:

Yann Brassard, a Canadian-Haitian musician, teamed up with MusicPromoToday to promote his music video for ‘Overnight,’ as well as his single ‘Rock Me Over.’ 

Outcome:

To meet the campaign’s goals, MusicPromoToday rebranded content on all social networks and backed it up with influencers and YouTube marketing. Yann Brassard received a personalized digital press kit, branding consultation, and artworks for his releases that were designed according to the latest trends. 
Rock Me Over reached almost 100K targeted streams on Spotify and was reviewed on over 50 music outlets. Yann Brassard was featured in top lifestyle magazines such as Nuevo Culture and Vibe My Life.

The successful PR campaign was backed-up by highly-targeted social media advertising campaigns, influencers, and celebrities’ promotion. Yann Brassard also got officially playlisted on Spotify editorial and algorithmic playlists. Yann grew a fanbase of over 20K fans on Spotify and over 50K views on YouTube in less than 3 months.

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