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Overview:

Underground artist and New York City-born Sophie Fay is an emerging singer and songwriter, who engaged MusicPromoToday to promote her debut EP ‘Handle With Care.’

The purpose of the campaign was to reach as many listeners as possible by implementing customized advertising campaigns and to gain coverage on top music outlets. 

Outcome:

‘Handle With Care’ received a massive premiere and amassed well over a hundred thousand streams on Spotify growing Sophie’s new Spotify page by almost 10K new followers.

MusicPromoToday's viral press and marketing campaign got Sophie Fay featured on top trending YouTube and Spotify playlists which led to exponentially increasing her fan engagement on digital platforms.
The customized PR campaign brought features on top tier outlets such as Hollywood Unlocked, Earmilk, and Rap-Up, as well as reviews on more than 50 music blogs.

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