Artists and brands know that TikTok is their golden ticket to the hearts of the audience.
However, figuring out how they can use that ticket was not an easy task, mainly because the application did not offer appropriate advertisement options and business features for quite a long time. To get more insights on how TikTok can help you promote your music, check MusicPromoToday Analytics: Understanding TikTok Marketing, Myths & Best Practices.
The TikTok app has more than 800 million installs and deep insights on user behaviors, stats, and their ads system. Last year, they finally offered a formal advertising system. For you, your brand, or band to succeed on this platform, you have to use it.
There is not much to learn here as only 3 particular advertisement options are offered:
- In-feed Native Ads allow adding links, are skippable, and can be used in multiple ways.
- Hashtag Challenge Ads serve as bridges to take the user to the instructions of the challenge.
- Finally, Brand Takeover Ads allows a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.
Still, those trying to market their brand through TikTok had some fair share of difficulties. They have a huge audience base and some advertisement options, but nothing dedicated explicitly to the marketing and business side. The big revelation from the app happened recently. TikTok announced the launch of its new feature, Stitch, allowing the users to integrate up to five-second videos from other users into their personal, original TikTok posts. The feature has been in testing since April. The basic idea behind it is to make it easier for users to quote pieces from other creators in their works.
The new feature would make no sense in any other platform as it encourages to create videos of the same theme. However, the case is different with TikTok. The whole hype over the application is based on the sole #challenge culture. Instead of innovating new video themes, the users are repeating and making innovations, adding a personal touch to already viral video trends. They are also using the same song samples, lots of edits, and other features such as TikTok effects in their videos. In this case, of course, the idea of having an option of referencing other TikTokers in your video is quite logical and relevant. We would suggest reading our Full Guide on Going Viral on TikTok to have a basic understanding of the platform before diving deep into the detailed features.
Even with the uncertainty towards the TikTok future, it is evident that the Stitch is just the beginning of multiple business features that the application will unpack shortly. You can get detailed information on TikTok’s questionable future in The Toxicity of YouTube’s New Algorithm, TikTok’s Uncertain Future, Instagram Reels & Virtual Events.
To learn more about TikTok’s new feature, you can check one of our latest article On TikTok’s new business feature. It will give you the basic idea about Stitch.
In this article, we want to share some ideas on how you can use TikTok’s new feature to promote your music.
Take Advertising To The Next Level
When promoting on TikTok, you can advertise from albums to merch and everything in between. Stitch is a perfect new tool to level up your TikTok advertisement game. As the application’s official statement claims, “brands and marketers can now tap into our trusted ecosystem of partners including agencies and technology providers who can help them build successful campaigns and take advertising on TikTok to the next level.” The idea behind Stitch makes it a great contributor to TikTok’s Marketing Partner Program. As a self-promoting musician, you can use this to advertise tickets, merch, albums, or simply promote events.
New Type Of Collaborations
TikTok had the Duet tool for a very long time. It is dedicated to partnerships and collaborations. However, with Stitch, they are taking collaboration options a step further. Partnering with other artists, musicians using their videos in yours, and having your content in their videos is a new type of partnership never before used in social media. It will help you reach a broader audience. Try to figure out your audience demographic and partner with other musicians on TikTok, whose fanbase is similar to yours.
Heat Up Your Influencer Marketing Game
As an artist/entertainer, you probably thought about being an influencer or got offers from some brands. If you thought about it and rejected: rethink! A huge part of being a public figure is influencing a specific, sometimes even quite a broad audience. Brands are ready to pay you for using your impact, and during recent years, influencer marketing became a huge part of the promotion industry. Maybe even you used influencers from other niches such as YouTubers, TikTokers, or Instagram famous models to promote your new releases.
You can use Stitch to add some references from the official ads from the TikTok page of the brands you promote or add some funny, goofy backstage content from their TikTok posts. Either way, using the new feature will add unique flavor to your Influencer marketing palette that you, as a musician/public figure, should have.
To learn more about new features and innovations that can help you with music marketing, stay tuned to MusicPromoToday.