If you are a musician, singer, songwriter or part of a band, you’ve probably heard of TikTok, even if you haven’t necessarily used it before. Maybe you’ve occasionally seen YouTube videos of teenagers giddily lip-syncing or dancing to popular songs while Snapchat-like filters and AR features occupy the scene. These types of videos are commonplace on TikTok, but musicians also use it to spread their music worldwide. However, the Chinese company ByteDance who launched the app back in 2016 became equipped with a few fair myths that dispersed all over the video-sharing social network. MusicPromoToday has gathered a rundown of TikTok marketing myths and facts so you’re more aware of why so many are addicted to this app.
Your TikTok videos should be either funny skits or dancing.
This is definitely not true! These doings are grounded in strategies that are successfully based on getting songs viral for musicians and artists. It’s your account page and you should set out content that you feel the best with! There’s a lot of skits and dancing on TikTok, but you can take a different TikTok marketing direction too!
TikTok is only for one style of music.
Hmm…WRONG! If you do adequate research about the app itself, even if you just browse and watch various TikTok videos, you’ll quickly find that this is not the case. There are all types of music erupting on the social media platform. Urban, electronic, rock, classical and so many more genres.
TikTok campaigns are easy.
Research shows that TikTok tends to be one of the cheaper platforms, allowing for “cheap failure,” but with correct and strategic music marketing promotion, you and your music will go viral in no time! Start posting something today. We’ll promise you will get a few dozen or hundreds of views within the first 24-48 hours without doing anything. Do the math and multiply those views by 10 posts or 20 posts! See the numbers adding up? It’s very important to be consistent. The more you post, the more you attract. Make sure to keep your posts quality up to par as well so users can also like and share it with their friends instead of simply watching and skipping it. Social media is all about entertaining, make sure the first couple seconds of your TikTok video grabs the attention of the viewer; this is the best TikTok music marketing tip we can give you and the best insider that will retain users.
As an artist, take the risk (which in this case is only your time) and spend it on Tiktok to be at the forefront of this new social media giant before it grows even more and gets difficult to get your views! You will learn about what works and what doesn’t within the first couple days.
Remember: The more you post, the more your numbers will continue to grow and eventually you will reach that ultimate peak!
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