Instagram is one of the most successful music promotion outlets out there with over 1 billion monthly active users. And 500 million of those users are using the app on a daily basis. Taking into account that Instagram has the highest engagement rates across all social media types, making it a vast place to engage with and grow your followership. That being said, if you’re not using Instagram correctly it can be a major waste of your time. So here is our complete musician’s guide to setting up your Instagram account and artist profile.
Convert to an artist profile by building a Business Account
If you are planning on using your Instagram account to promote your music and be in touch with your fans, the first thing you’re going to want to do is to convert to a Business account. A Business account works exactly like any other account with added features like analytics and direct contact buttons among one of the most important ones.
In order to convert your account to a business account go to the “settings” menu and tap “Switch to a Business Account.” You are going to need a Facebook artist page in order to connect it to your Instagram artist profile.
You don’t get a lot of options in the bio section on Instagram, but there’s still a lot you can do to get the most out of it. A well-written bio is here to explain who you are and what you do in a few words. Think of it as a super condensed version of your artist biography. Your goal here is to share your story and what it is that makes you different and unique. Try to come up with a hook that will get people interested.
It’s also important to use your Instagram musician voice that will be relatable to your target fans. Think about how you can make it obvious as to what niche you cater to in just a couple of words in the captions.
As an Instagram musician, Instagram allows you to have only one link in the bio section. So instead of constantly switching between links, try services like Fanlink or Linkinbio to link to multiple pages.
“Your brand is the personality of your business. If you want to cut through the noise and dominate your industry, having a great personality is a good place to start.”
Bryan Driscoll, 10 Steps To Build A Strong Social Media Brand
Setting up your Facebook artist page is in fact one of the first steps you have to make when you want to establish your online presence, and there’s a good reason for that; Facebook is the biggest social media outlet in the world. It’s one of the most essential places to connect with your fans whenever you have a big announcement to make or if you just want to connect with your fans, leave some thoughts or interact with them.
Once you get a Facebook musician / artist page, you’re giving everyone on Facebook the possibility to become a fan — by “liking” your page. This is ideal for music fans and for you (because no one wants to have to manually approve friend-requests from every single person that wants to hear what’s happening in your music career, right?).
Another benefit of having a Facebook page is that you will be able to add other admins to the page to help you manage it. This is a very useful feature as usually you can’t do all of it and might need help from someone to manage the page for you.
Facebook gives you all the tools to reach your audience through paid advertising as well as organically. If you have a Facebook musician page where you can run ads, it will be much of a help when it comes to promoting a new single or an album, selling your CDs or even merch. Once you dive into that realm, the options are nearly limitless.
Hard truth: your followers aren’t going to visit your Facebook page. They are going to see your content in their news feeds though (if you’re lucky, know what you’re doing or simply have money). When it comes to new fans, the possibility that they will go through the ad and discover your page is higher. That’s why you need to get their attention right away, right at the very beginning of your page, because you will never know if they’ll scroll all the way down.
So it’s very important to have a call-to-action button right below your cover image, and also use the cover image to draw everyone’s attention to the call-to-action: which could lead a visitor to your Spotify, contact you via Messenger, go to your Instagram, etc.
Your video on your artist profile can be a small documentary about your career, concert footage, a highlight of all your music videos or an upcoming music video teaser. Anything works. Go with something that gives a fast, interesting and positive impression of your music — even when the sound is off (because it defaults to playing on mute).
Twitter is another powerful tool to help you in your journey of connecting with your audience and potential new fans. In order to get the most out of it, you should plan your social media presence strategically to avoid the noise and impact your bottom line.
Once your Twitter page is created, the first thing you need to do is to start looking for other Twitter users to follow. For an artist, it is important to follow the key people in the industry, booking agents, managers, record label owners and of course other artists for further collaboration.
The beauty of Twitter is also its downfall. As a Twitter musician, the platform can be a great way to connect with people. Not only is it great to keep fans informed about your news but also to make them feel closer to your creative process when you tweet about the material you’re working on as it’s happening.
10. Importance of Social Media
The most important thing here is you have to remember not to go too far and overload people with so much information that they unfollow you. For example, tweeting about your upcoming show dates with tweets like “I’m out buying strings for the tour” can be fun for people to read, but chronicling every step is a way of an overkill.
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