Can you imagine having a fashion show without any music? I know, we can’t either! During each season, A-list designers not only create a brilliant collection, but they also decide on a venue where they will have their fashion show, models, styling, a backdrop, and what kind of music will liven up their clothes. Therefore, if you’re a DJ trying to make a scene in fashion week, keep in mind that your music not only has to be top of the line, but you also should have a few fashion focused and titled playlists, dress more trendy, and be active on social media of course. The clash between music and fashion is incredibly important and MusicPromoToday has just the right music marketing tips for DJs who are trying to rise to fame during one of the hottest events in the industry.
DJ QuestionMark, a London-based DJ, musician and producer, is a highly experienced DJ who has DJ’ed for designers during London Fashion Week and New York Fashion Week. He shares that preparing and planning ahead are crucial. So …
Start talking to designers 6 months before the show day about the core concept of the next collection. Discussion is a key step when moving forward in any process. Designers need to hear their imagination, vision, stories, ideas, and visualization in your music. Showcase the season musically with key sounds. This might be sounds of the train, water drops, animals etc. And make sure the designer hears and likes it!
Think like music marketing companies. What would they ask you to do if you were trying to make a bang for your buck in the fashion industry? Digital music promotion is key to success. Once you’ve brainstormed what you’ll most likely be playing at the show, create a playlist for the specific event! This is key for music marketing. If you have all your music in one place that is geared towards the fashion theme, it will be easier for designers and their team members to hear what you’re made of before you get hired for the job!
Be active on social media. Online music marketing companies will tell you that your presence online is critical for your success. Make sure you post about the event, share your ideas with your fans and tag the designers you want to work with! They will love to see you interacting with your fans and engaging your content with them. That means you know how to get a crowd doing and designers love seeing that!
Tip #1: Start discussing your plans with the designers 6 months in advance to get the full scope of their vision. Showcase their imagination in your music.
Tip #3: Be active on social media. Online music marketing companies will tell you that your presence online is critical for your success.
The fashion industry is a good platform for trying out new things. DJs and musicians should be confident in their craft and just go for it! Teamwork makes dream work. Respect your colleagues and contact MusicPromoToday if you are interested in receiving more information.
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