in Music Marketing & Artist Promotion

Posted on April 15, 2020

How To Use IG Stories In Your Favor: Instagram Story Tips For Growth & Engagement

By MusicPromoToday
Share on TwitterPin itPin it

As an artist, musician, band, or record label, it is very important for you to be active on Instagram. Showcasing your social media presence is a key ingredient in making your artistic career thrive in today’s world. Simply posting Instagram photos isn’t enough. You need to take your Instagram to the next stage and amp it up by posting stories to your profile. It is an efficient and professional way to market your music and expand your career. MusicPromoToday has gathered some tips and tricks for you to use and increase growth and engagement straight from your Instagram stories. 

Here are some statistics about increasing engagement through Instagram stories:

Image: Business of Apps

●500 million users now use Instagram Stories every day

●15%–25% of people swipe up on a link in branded Stories

●59% of brands link Instagram Stories to a shoppable page

●They are fun and engaging for everyone

●They might disappear after 24 hours but they have long-lasting results

Image: Bumped

Fan Feedback

Receiving feedback from your fans is important to the development and growth of your career. Ultimately this is how you will know if your fans are happy with the music you are producing and tracks you are releasing if anything needs improvement or a slight revamp in content. Gathering your fan feedback through Instagram stories will be easier and more engaging than ever. All you need to do is create an interactive poll sticker. Ask your followers a simple message and let the responses trickle their way into your inbox. You will have an understanding if you’re in the right direction or not by the responses your followers provide.

Image: Canva

Evolve YouTube, Spotify, or SoundCloud followers list 

Did you know that Instagram stories can also help you build your followings on different platforms? We’re talking facts! With your story features, you can earn more fans on your other social media platforms. Once you’ve reached 10k followers, Instagram will allow you to add “See More” links to your stories. Therefore, all you need to do once you reach this point is to put a link to your YouTube, Spotify, or SoundCloud accounts so fans can engage with you and your music at a greater level. The link on your Instagram Stories will be invisible and hidden under the “See More,” or as users like to call it, the “Swipe Up” option. 

Increase your discoverability

Instagram stories can also be used to help artists get more local exposure right from the comfort of their own home. Because of location stickers, you can illuminate your crowd where you are at a specific time, where your gatherings or events will be, or… where your album will be dropped.  These location stickers are particularly valuable for artists who are constantly on the go. With the assistance of location stickers, you will be able to drive more traffic to your concerts and meetups just by sharing it live on your story. 

Join our weekly newsletter

Music related articles every week in your inbox

    We promise not to spam you. You can unsubscribe at any time.