in Music Marketing & Artist Promotion

Posted on March 24, 2020

How to Promote Your Music During CORONAVIRUS 2020

By Shawn Spence
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It is no secret that all indie musicians are constantly striving for success. However, it is not that easy to come up with new ideas every day. It is hard for musicians to always feel pressured to market their product all the time when all they really want is just to focus on their music. Although the whole world is experiencing this unexpected pandemic, musicians can still have an income boost or add new marketing strategies to promote their music during coronavirus. There are multiple ways to get help on some great results and this article highlights some of these key factors.

COVID-19 has taken a huge toll on all of our lives. Regardless of who we are and where we come from, the world is on pause right now and we are all in self-quarantine in attempts of lessening the spread or catch of the virus. Therefore, supporting and helping one another out is key during this time in need. And not just being kind to receive, but just giving and assuring that your family, friends, and fans are safe and healthy.

Tell Your Fans You are Thankful for Them

First of all, it’s always important to thank your fans, listeners, followers and your email subscribers. Thank your amazing fans, those who have bought your music, have been there with you, supported you, retweeted you, been great partners, helped you in some way – or just simply opened your emails and engaged with you. You could send them a ‘support’ email and tell them that you are thinking about them during this time. You can also create something specifically just for them. A special new song, or a version of something you already have out there. Send it to them to just simply say you are here for them.

Then, you could create a special exclusive thank-you offer – that can be something like a music bundle, special remix or creative piece of work. You could also make up a discount, or a special sale for your subscribers. Make sure to include that in your social media and other communications; these include email, texts, and even DMs. If you use Facebook, other messengers, or automation, you could set up a cool little alert to notify everyone. To top it off, you can generate a promotional code that expires on a set date. This way, it encourages your special people to take advantage of the limited-time promotion and get your music at a special price.

“Whenever anyone goes out of their way to thank or compliment you, your music, or performance, that’s the time when they’re most inclined to help you out. And, if you ask them for help in that moment, most will gladly tell other people about you or connect you to other opportunities.”


Stand in Solidarity with Other Artists

And what about those who are in the business with you? Of course, they are going through the same thing as you are. Let us not forget the famous expression, “teamwork makes the dream work.” There is nothing better than showing love to other amazing musicians, artists, bands, companies or people that you like, in the time of a crisis. Just show them your gratitude and tell them you are here to morally support them.

For example, you can shout out someone in the music industry that you value, either a colleague, artist, or a mentor – spread the love and let people know why they are so great and why you appreciate them! Also, don’t forget to thank someone publicly. This might be a simple yet emotional thank you or by using something old school like #FlashbackFriday to make people feel better and remind them that the best is yet to come! This actually could be seen as a way to market others as well. And why not do something cool for the ones who have positively impacted your career or who have lent you a hand during this time?

Bundle Up!

A great marketing idea is to offer a bundle of your music – this may be a special set of all your quarantine stay-at-home favorites. Music marketing works well with something fresh and new to promote. 

Think about hyping up your past singles and demos from prior albums, or any unreleased music or even some brand new ones. 
Also, you can come up with a strategy of putting together a bundle of goodies, not just music, but other items to have a special offer on. This may be something like a piece of merch or any other goodies for example from a show or tour. Share the pictures and create a special link to get it. You could get this up right away and promote this as ‘coming soon’ throughout the month or during the weeks of quarantine. The possibilities are endless.

Remember the Rules

Don’t forget, for any of your marketing goals to actually work, you have to let people know what’s in store!

You have to remind people every once in a while too. Don’t forget to follow-up!

Pick one tactic and get going! 

Stay Safe!

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