in Music Marketing & Artist Promotion

Posted on March 13, 2020

Coronavirus & The Music Industry – 5 Ways To Be Prepared For The Coronavirus If You’re An Artist, Record Label or Band

By John Reynolds
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The world has been shaken by its core because of the recent spread of COVID-19 also known as Coronavirus.

According to Worldmeter, the virus has officially infected 137,674 people. As of Friday, March 13, 2020, at least 5,080 people have died while 3,177 deaths being in China. Although it is important for us to maintain well-regulated hygiene by washing our hands with hot water while singing the ‘Happy Birthday’ song twice, we are going to look at ways to support the music industry as this pandemic is unwrapping. 

Coronavirus might have struck us, but MusicPromoToday has gathered for you the top 5 ways you can keep your music alive during this stressful time.

#1 Stream Your Concert Online During The Coronavirus Outbreak

While the coronavirus has negatively affected the music industry, venues are closing and concerts are canceled, it has additionally spurred a lot of show-must-go-on inventiveness in probably the hardest-hit zones, as entertainers and organizations have attempted to adjust to these uneasy conditions. The outbreak has forced many artists to work from home. Therefore, if you had a concert that was planned but unfortunately had to be canceled due to COVID-19, then we suggest you create either a YouTube or Facebook event for a virtual concert for your fans. Not only will it drive traffic to your page, but it will also engage viewers with your latest content and releases. If you want to get more creative, get on Twitch. Panic! at the Disco’s Brendon Urie onnce jumped on Twitch to chat with fans in a Q&A setting, while Matt Heafy of Trivium has gone one step further by live-streaming his vocal recording sessions, views from the stage during concerts, and general guitar shredding (his schedule permitting). DJ Deadmau5 plays games and streams himself programming his stage props. Hey! Remember when Marshmello held a Fortnite concert? Over 10 million Fortnite users attended! Apperently, the next Fortnite headliner may be Travis Scott.

#2 Create Playlists of Your Music

One great way you can drive traffic to your Spotify while you are avoiding the public sector during the pandemic is by creating a playlist of all your latest and most popular hits. Your playlist will both add to your daily streams, as well as help those who are under quarantine fight boredom at home. This will give you another reason to share your Spotify link with your fans. Plus, you will do listeners a favor by gathering all their favorite tracks in one spot. All you’ll have to do after is promote your playlist! You could even collab with another artist or DJ, come up with a cool idea or theme for your playlist, and create one together. This would mean you’d expose your music to an even larger audience! The sky is the limit and corona will definitely not bring you down! For optimization purpose, you can include the word “Coronavirus” in it or an emoji like 😷😷😷so users can relate.

#3 Push Your Merch 

While you are home, writing new songs and creating new music, advertising your merch to fans might be a wonderful idea too! Possibly having a sale or some kind of promotion will grab the attention of your fans! Think of a cool slogan like “Merch in March,” and promote on your Instagram or Facebook! We highly recommend you do this now before the global supply chain becomes disrupted and waits to refill orders occur! 

#4 Get Influencers To React

Social Media Influencers are a wonderful way of getting your music to your target audience. Followers of influencers tend to have high engagement and often listen and trust every word the influencers say. Therefore, if you find an influencer you work well with and if they say good things about your music, or talk about one of your previous concerts they went to, they will drive traffic to your social media accounts. It’s very likely that their followers will look you up and want to know more about you and your craft. 

#5 Go LIVE – Make Tutorials

Due to the outbreak of COVID-19, a lot of school districts will be closed till further notice. This means a lot of your fans are home who are either super bored or stuck doing endless amounts of homework. You, as an up and coming artist, can save them from this torture. Pull out your camera and start filming yourself teaching the first few cords of your latest hit or you can film yourself teaching viewers how to sing the first verse of your song. You don’t need a fancy camera crew when you yourself. Just record yourself on your phone and add it to your Instagram story. Doing this will be to your advantage as it will drive traffic to your music and platforms. You can also go live on Instagram, Facebook or even Twitter, talk to fans and spend time with them (virtually).

Wrap up

If you are stressing out by all the Coronavirus news, MusicPromoToday is here for you. Just calm your nerves by listening to your favorite album and artist that makes you happy. Be safe, stay healthy, wash your hands, and know that we will all overcome this together! 

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